What HighPost Capital does

HighPost Capital is a private equity firm founded in 2019 that invests across the global consumer and consumer-technology sectors. The firm operates two complementary platforms: HighPost, which executes control buyouts and late-stage growth investments in sports, media, health, wellness, leisure, and lifestyle businesses targeting companies with $15M+ EBITDA and $75M+ revenue; and HIPstr, an early-stage investment arm that participates in Series A and B rounds (with opportunistic seed investments) in consumer and consumer-technology enablement companies across North America, Western Europe, and Israel. HighPost does not develop proprietary technology products; the firm applies data science and market research tools internally to source and evaluate investments, while select portfolio companies (Northbeam, Turnout, Airvet) deploy machine learning and AI in their commercial operations.

The firm generates revenue through management fees on assets under management and carried interest on successful exits. HighPost closed its inaugural Fund I at $535 million ($420M in main fund commitments plus $115M in co-investment pools) in August 2022, drawing from 24 institutional investors, family offices, endowments, and high-net-worth individuals; the Bezos family is a publicly identified anchor. Italy's Azimut Group acquired a minority stake in 2021 to facilitate European LP access and has announced plans to take a controlling stake. HIPstr closed its debut $100 million fund in August 2024, bringing total AUM to approximately $635 million.

HighPost's portfolio spans food and beverage (Magic Spoon, Wild Common, Sprinter, Equip), fitness and wellness (Centr LLC, Caldera Lab), consumer services (Front Row Group, WatchHouse, Cofertility, After.com, EverFence), media and marketing technology (Spotter, Northbeam, Closer), and consumer-technology enablement (Airvet, Turnout, RAD). The firm is led by co-founders David Moross (CEO, formerly of Falconhead Capital and Whitehall Financial Group) and Mark Bezos (Founding Partner, brother of Jeff Bezos), supported by a team of 14 professionals across West Palm Beach and New York offices.

Name

HighPost Capital

Legal name

HighPost Capital, LLC

Website

https://highpost.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

HighPost Capital is a 2019-founded private equity firm investing in global consumer and consumer-technology companies through two platforms: HighPost for control buyouts and late-stage growth, and HIPstr for early-stage Series A and B rounds, with approximately $635 million in AUM across its debut funds.

Ownership category

akta.pro rank

Product category

Private Equity Investment Management

NAICS

Other Financial Investment Activities (5239)

SIC

Investors, Nec (6799)

akta.pro primary industry

Large-Cap / Mega-Fund Buyout (FSANABAA)

akta.pro secondary industry

Late-Stage Venture Capital (Series C+) (FSANAAAC)

Keywords

• Consumer private equity
• Late-stage growth investing
• Early-stage venture capital
• Buyout investment management
• Consumer sector investing

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Investment Management Fees and Carried Interest: As a private investment firm, HighPost Capital generates revenue through management fees on assets under management and carried interest (performance fees) from successful portfolio company exits. The firm raised $535 million for Fund I ($420 million in commitments plus $115 million in co-investment pools) and HIPstr raised $100 million for its debut fund.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

HighPost Capital is a private investment management firm that deploys institutional capital into consumer-sector companies through two distinct strategies: a control buyout and late-stage growth equity fund (HighPost) targeting businesses with $15M+ EBITDA and $75M+ revenue in sports, media, health, wellness, leisure, and lifestyle, and an early-stage venture fund (HIPstr) backing consumer and consumer-technology enablement companies via Series A and B rounds. Investors commit capital to closed-end funds; the firm sources proprietary deal flow through its consumer-sector network and manages portfolio companies toward exits that generate carried interest.

Product overview

HighPost Capital operates as a private investment firm with two distinct platforms: (1) HighPost, a control buyout and late-stage growth platform targeting sports, media, health & wellness, leisure and lifestyle sectors with companies having $15M+ EBITDA and $75M+ revenue; and (2) HIPstr, an early-stage venture platform investing in consumer and consumer technology enablement companies through Series A and B rounds. The firm's portfolio spans diverse consumer categories including fitness technology (Centr LLC), food & beverage (Magic Spoon, Wild Common, Sprinter), supplements (Equip), media technology (Spotter, Northbeam), e-commerce services (Front Row Group), pet care (Airvet), and various other consumer verticals (Turnout, After.com, EverFence, Caldera Lab, Cofertility, WatchHouse, RAD, Closer).

Differentiator

Problem solved

Functional benefit

Brands

• HIPstr: Early-stage investment arm of HighPost Capital focusing on consumer and consumer technology enablement companies
• HighPost (Buyout & Late Stage Growth)

Products and services

• HighPost Buyout & Late-Stage Growth Fund Private equity fund investing in control buyouts and late-stage growth equity rounds in family-controlled and entrepreneur-led consumer businesses with $15M+ EBITDA and $75M+ revenue across sports, media, health & wellness, leisure, and lifestyle sectors. Available to institutional limited partners, endowments, family offices, and high-net-worth investors.
• HIPstr Early-Stage Venture Fund Early-stage venture capital fund (Series A and B rounds with opportunistic seed investments) focused on consumer and consumer-technology enablement companies in North America, Western Europe, and Israel. Available to institutional investors, family offices, and high-net-worth individuals.

Quantifiable outcome

• Fund I raised $535 million from 24 institutional and high-net-worth investors including the Bezos family
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor.

• CofertilityminorOthers · 1 December 2025HIPstr investment in 2026 for Cofertility, a tech-enabled fertility company focused on egg freezing and egg donation through an innovative egg-sharing model.
• WatchHouseminorOthers · 1 December 2025HighPost led the Series B round for WatchHouse in December 2025. WatchHouse is a design-forward international coffee brand rooted in its Modern Coffee philosophy.
• TurnoutminorOthers · 1 January 2025HIPstr led the SAFE round for Turnout in December 2025. Turnout is building a consumer advocacy platform combining AI technology with licensed human advocates.
• NorthbeamminorOthers · 1 January 2025HighPost led the Series A-4 for Northbeam in May 2025. Northbeam is a machine learning-powered marketing measurement platform for DTC and eCommerce brands.
• AirvetminorOthers · 1 January 2025HIPstr participated in the Series B for Airvet in February 2025. Airvet is a virtual pet care platform delivered B2B2C as an employee benefit.
• Caldera LabminorOthers · 1 October 2024HIPstr led the Series A for Caldera Lab in October 2024. Caldera Lab develops high-performance skincare products for men.
• After.comminorOthers · 1 July 2024HIPstr led the Series A for After.com in July 2024. After.com helps families navigate end-of-life services online.
• EverFenceminorOthers · 1 April 2024HIPstr led the Series A for EverFence in April 2024. EverFence is a digital platform connecting homeowners and contractors for fencing transactions.
• CloserminorOthers · 1 January 2024HIPstr led the Series A for Closer in May 2024. Closer operates as a creative technology and innovation agency.
• SprinterminorOthers · 1 January 2024HIPstr participated in the May 2024 round for Sprinter, a ready-to-drink vodka soda created by Kylie Jenner.
• Front Row GroupminorOthers · 1 January 2024HighPost invested alongside Charlesbank Capital Partners in Front Row Group in October 2024 as part of a control buyout. Front Row is a leading e-commerce agency for brands on third-party marketplaces.
• Wild CommonminorOthers · 1 October 2023HIPstr led the Series A for Wild Common in October 2023. Wild Common creates clean agave spirits distilled in the Jalisco Valley, Mexico.
• RAD (RAD Global)minorOthers · 1 July 2023HIPstr led the Series A for RAD in July 2023. RAD Global is an athletic footwear company occupying space between functional fitness and action sports.
• Equip FoodsminorOthers · 1 January 2022HighPost invested in Equip Foods in 2025. Equip is a leading brand of supplements and products with simple, clean, high-quality ingredients.
• Magic SpoonminorOthers · 1 January 2022HighPost led a Series B for Magic Spoon in June 2022 and is the largest equity holder. Magic Spoon is a leading better-for-you cereal company.
• Centr LLC (Centr + Inspire Fitness)minorOthers · 1 January 2022HighPost acquired control positions in Centr Fitness (personalized digital health and fitness platform) and Inspire Fitness (fitness equipment maker) in March 2022, combining them under Centr LLC.
• SpotterminorOthers · 1 January 2021HighPost led the Series C for Spotter in August 2021. Spotter is a data-driven media technology company that acquires premium YouTube libraries from leading content creators.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• TSG Consumer Partners: Consumer-focused private equity firm investing in lower middle-market consumer brands with $50M-$1B revenue. Directly comparable to HighPost's control-buyout platform in targeting family/entrepreneur-led consumer businesses.
• North Castle Partners: Consumer-focused PE firm in health, wellness, and active living — directly comparable to HighPost's consumer wellness/leisure verticals. Notably, HighPost Senior MD David Weston was a former Partner there, suggesting talent crossover.
• Encore Consumer Capital: Consumer specialist PE firm focused on emerging consumer brands. Comparable to HighPost in fund size (~$300-500M typical) and mid-market consumer buyout strategy.
• Silversmith Capital Partners: Growth equity firm investing in consumer and tech-enabled businesses. Directly comparable as a co-investment partner with HighPost (both invested in Northbeam), and overlaps on growth-stage consumer thesis.
• L Catterton: The largest consumer-focused private equity firm globally, with over $35B AUM. Directly comparable to HighPost in targeting control buyouts and growth investments in consumer brands, and is the most-cited benchmark for consumer-specialist PE strategy.
• Castanea Partners: Specialist consumer PE firm focused on branded consumer products and retail. Directly comparable in targeting entrepreneur-led consumer companies with control buyouts and growth capital.

Emerging players

• Lerer Hippeau: Early-stage consumer and media venture firm. Comparable to HIPstr's seed/Series A consumer-tech investment approach with similar sector focus.
• Forerunner Ventures: Leading consumer-focused early-stage venture firm. Comparable to HIPstr's early-stage consumer investment thesis, though typically earlier-stage (seed/Series A) and focused on digitally-native consumer brands.

Broad incumbents

• CVC Capital Partners: Large global PE firm with significant consumer brand portfolio. Overlaps with HighPost in consumer buyout strategies but at much larger scale and with broader geographic mandates.
• Bain Capital (Consumer/Retail vertical): Large diversified PE firm with a dedicated consumer/retail vertical. Overlaps with HighPost in consumer buyouts but operates with broader sector mandates and far larger fund sizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/highpost-capital

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HighPost Capital