BookingLive

What BookingLive does

BookingLive, trading as Booking Live Software Limited (incorporated 2014, England and Wales, company number 09012100), is an enterprise online booking and appointment-scheduling SaaS provider headquartered in Cardiff with operations in Bristol. The platform is API-driven and modular, comprising six core booking modules (Appointments, Meeting Rooms, Events, Classes, Courses, Activities & Experiences) and a GovTech layer of twelve public-sector-specific modules covering Family Hubs, Adult Social Care, Libraries & Culture, Revenues & Benefits, Parking & Enforcement, Civic Venues & Rooms, Registrars & Ceremonies, Housing & Homelessness, Planning & Building Control, Household Recycling Centre, Permitting & Civic Inspections, and Customer Service & Public Enquiries. The technology stack is centred on a REST API with sha256 hashstring authentication, white-label configurability (300+ settings), 30+ payment gateway integrations (Stripe, PayPal, Worldpay, SagePay/Opayo, Civica), calendar sync (Google, iCal, Outlook), CRM (HubSpot), and iPaaS connectors (Zapier, webhooks, JSON feeds), and is hosted on secure cloud infrastructure with ISO 27001, Cyber Essentials Plus and PCI DSS certifications.

BookingLive's go-to-market is primarily UK public-sector-led, with procurement via Crown Commercial Service GCloud and DOS6 frameworks and a channel network of ten trusted government partners including Capita, Reed in Partnership, Boxxe and Probrand. Revenue is generated through tiered software subscriptions, transaction-based fees (e.g., £0.50 per Shared Payment booking, 3.4% on PayPal), payment-gateway integration subscriptions (£20–£30 per month), and professional services billed at £1,000 per person per day. Named customers span UK Local Authorities (Hampshire, Cambridgeshire, Charnwood, East Lothian, Guildford, Wokingham, Barnet, Nottinghamshire, Stockton-on-Tees), education providers (Clifton College, E-Act Academy, First Intuition, Sports for Schools), enterprise and hospitality clients (Microsoft, Rick Stein, Stone Events, Wild Wood & Craggy Island, Cycling Gems, Scuba Duba Dive), with cumulative platform usage cited as 60M+ bookings and £1B+ in transaction sales across 70 countries.

The company is privately held, founder-led and self-funded, with three disclosed funding rounds totalling approximately $2.36M — a 2017 round from Creative England and Summit Group, 2019 participation in Upscale, and a 2020 round led by Blackfinch Ventures and Development Bank of Wales.

Name

BookingLive

Legal name

Booking Live Software Limited

Website

https://bookinglive.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Appointment Scheduling Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Appointment Scheduling & Reservation Management (HSACAIAG)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Appointment Scheduling & Online Booking (HLACADAA)

Keywords

• Appointment scheduling software
• Online booking platform
• Government booking system
• Reservation management software
• Class booking system

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription: Subscription-based pricing model with tiered plans based on modules, widgets, disk space and services required. Minimum engagement levels exist with flexibility for specific budgets.
2. Transaction Fees: Transaction-based fees including Shared Payments at £0.50 per booking and PayPal with 3.4% fee per transaction plus £20 monthly fee
3. Professional Services: Additional Fees charged at £1000 per person per day for additional work beyond scope, bespoke development, and customization services
4. Payment Gateway Integration: Revenue from payment gateway integrations including Direct Payments (SSL) at £30 per month with no booking fee

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

BookingLive provides an online appointment, booking and scheduling SaaS platform that enables organisations to manage appointments, meeting rooms, events, classes, courses, activities and experiences through a configurable cloud solution. The platform supports EPOS and payment integrations and offers a dedicated GovTech product line with modules for public-sector services such as Adult Social Care, Driving Tests, Family Hubs, Household Booking, Library Services, Roadshows, School Admissions and Taxi Licensing.

Product overview

BookingLive is a unified online booking and scheduling platform with a modular architecture. The core platform provides enterprise appointment scheduling software that powers appointment booking, meeting room reservations, event ticketing, class management, course enrollment, and activity/tour bookings. For the public sector, BookingLive offers the GovTech platform with specialized modules including Family Hubs, Adult Social Care, Libraries & Culture, Revenues & Benefits, Parking & Enforcement, Civic Venues & Rooms, Registrars & Ceremonies, Housing & Homelessness, Planning & Building Control, Household Recycling Centre, Permitting & Civic Inspections, and Customer Service & Public Enquiries. The platform includes add-on modules such as EPOS for point-of-sale transactions, with native integrations to payment gateways (Stripe, PayPal, Worldpay, SagePay), calendar systems (Google, iCal, Outlook), CRM platforms (HubSpot), and iPaaS connectors (Zapier).

Differentiator

Problem solved

Functional benefit

Products and services

• Enterprise Appointment Scheduling Software
• GovTech Booking Platform
• EPOS

Quantifiable outcome

• 60% average increase in online appointment bookings for clients
• +6 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered core.

• CapitacoreChannel Partner/ Reseller/ DistributorTrusted government partner reselling BookingLive solutions through government procurement frameworks
• Reed in PartnershipcoreChannel Partner/ Reseller/ DistributorTrusted government partner for reselling BookingLive booking and scheduling solutions
• BoxxecoreChannel Partner/ Reseller/ DistributorTrusted government partner providing BookingLive solutions to public sector organizations
• ProbrandcoreChannel Partner/ Reseller/ DistributorTrusted partner offering BookingLive through their marketplace and government frameworks
• ZapiercoreTechnology or IntegrationNative integration enabling BookingLive to connect with thousands of third-party applications and automate workflows
• SagePay (Opayo)coreTechnology or IntegrationRecommended payment gateway integration partner for secure online payments
• StripecoreTechnology or IntegrationRecommended payment gateway integration for online payment processing
• WorldpaycoreTechnology or IntegrationRecommended payment gateway integration for secure transactions
• PayPalcoreTechnology or IntegrationPayment gateway integration for online payments with £20/month plus 3.4% transaction fee
• Crown Commercial ServicecoreChannel Partner/ Reseller/ DistributorGovernment framework provider enabling public sector procurement of BookingLive solutions

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Calendly: Calendly is a leading cloud-based appointment scheduling platform serving SMBs and enterprises. Directly comparable to BookingLive's core appointment-scheduling product, though it is a horizontal, US-centric player without BookingLive's verticalized public-sector focus.
• Acuity Scheduling: Acuity Scheduling (owned by Squarespace) provides online appointment scheduling with payment processing and integrations. Competes head-on with BookingLive in the SMB and prosumer scheduling market, though Acuity has weaker public-sector/government positioning.
• SimplyBook.me: SimplyBook.me is a cloud-based booking system targeting service businesses across multiple verticals including healthcare, education, and personal services. Closely comparable feature set to BookingLive's Appointments, Classes, and Courses modules.
• 10to8: 10to8 is an appointment scheduling and booking management platform serving businesses in healthcare, education, professional services, and government — a strong direct competitor to BookingLive with a similar vertical breadth.
• Bookwhen: Bookwhen is a UK-based online booking system popular with activity providers, education, and community organizations. Direct competitor in BookingLive's Classes, Courses, and Activities & Experiences modules, with comparable UK SMB focus.
• Skedda: Skedda specializes in venue, meeting-room, and resource booking with white-label and API capabilities. Comparable to BookingLive's Meeting Rooms, Civic Venues & Rooms, and Facilities modules in the public-sector and enterprise market.
• Setmore: Setmore is a free/paid online appointment scheduling platform serving small service businesses globally. Direct scheduling competitor to BookingLive's Appointments product, though without BookingLive's enterprise public-sector depth.
• SuperSaaS: SuperSaaS is a cloud-based online scheduling/booking system used across education, sports, and personal services — directly comparable to BookingLive's Classes, Courses, and Activities & Experiences product modules.

Broad incumbents

• Square Appointments: Square Appointments is Block's integrated scheduling-plus-POS offering for service businesses. Broad incumbent with deep payment infrastructure and a much larger engineering footprint — competes with BookingLive's appointment booking and EPOS add-on.

Emerging players

• JRNI: JRNI (formerly BookingBug) provides enterprise booking and appointment solutions for retail, banking, and public sector — a UK-rooted competitor with significant overlap to BookingLive's enterprise and government scheduling capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bookinglive
• LinkedInlinkedin.com/company/bookinglive
• Facebookfacebook.com/bookinglive

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BookingLive