Attribuly
Attribuly is an AI-powered marketing attribution and cart recovery platform for Shopify DTC brands, offering multi-touch attribution, anonymous visitor identification, and Klaviyo-integrated email recovery workflows across 20,000+ merchants.
- Company typePrivate
- Founded2022
- HeadquartersMong Kok, Hong Kong SAR China
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Attribuly does
Attribuly is a marketing attribution and cart recovery platform purpose-built for direct-to-consumer (DTC) brands operating on Shopify, with deep native integration into Klaviyo. Founded in 2022 and incorporated in California as Attribuly Inc., the company addresses a specific pain point in the post-iOS 14.5 environment: an estimated 98% of e-commerce shoppers leave stores anonymous due to cookie restrictions, ad blockers, and cookie expiration, causing brands to lose meaningful share of revenue that email automation cannot recover. The company claims 20,000+ brand customers, a 4.7/5 Shopify App Store rating across 146 reviews, and case-study outcomes ranging from 11x to 46x ROI for individual merchants.
The platform comprises three core products — Attribution (Full Impact), Capture, and AI Email Agent — supplemented by Ally (an AI analyst), Server-Side Tracking, MCP Server, and the Attribuly Audiences Network (AAN). The underlying technology stack centers on 360-day first-party cookie tracking, server-side Conversions API integrations with Meta, Google, and TikTok, and AI models that identify 55% of users versus 14% by Klaviyo's native pixel. Pricing is structured as a freemium SaaS subscription (Free, Starter, Pro, Enterprise tiers) billed monthly, with a 7-day free trial and a stated 4x ROI guarantee. Distribution is product-led through the Shopify App Store, a self-serve web app, partner/agency referrals, and a sales-assisted enterprise motion targeting larger DTC brands migrating from competitors such as Triple Whale and Hyros. Disclosed funding is $1.1M from The Hina Group; headcount is reported at 11–50, consistent with an early-stage private company.
Attribuly firmographics
Firmographics- Name
- Attribuly
- Legal name
- Attribuly Inc.
- Website
- https://attribuly.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Attribuly is an AI-powered marketing attribution and cart recovery platform for Shopify DTC brands, offering multi-touch attribution, anonymous visitor identification, and Klaviyo-integrated email recovery workflows across 20,000+ merchants.
- Ownership category
- akta.pro rank
Attribuly industry classification
Industry- Product category
- Marketing Attribution Software
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
- akta.pro secondary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
Keywords
Where Attribuly is headquartered
LocationHeadquarters
- HQ city
- Mong Kok
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Attribuly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based pricing model with multiple tiers (Free, Starter, Pro, Enterprise) based on feature access and data retention requirements. Enterprise plan required for API access, Capture feature, and advanced integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features and limited data retention |
| Subscription | Monthly | Starter tier with extended data retention and core features |
| Subscription | Monthly | Pro tier with advanced features and maximum data retention |
| Subscription | Monthly | Enterprise tier for large-scale operations requiring API access and Capture feature |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
Attribuly product offering
Product offeringCore offering
Attribuly is an AI-powered marketing attribution and cart recovery SaaS platform for Shopify and Klaviyo merchants that identifies anonymous shoppers, enriches customer profiles, and recovers abandoned cart revenue. It provides multi-touch attribution across marketing channels, server-side tracking that bypasses iOS and ad-blocker limitations, and AI-generated personalized recovery emails via the AI Email Agent. The platform is offered through freemium and tiered subscription plans with optional enterprise sales-assisted onboarding and API/data-warehouse integrations.
Product overview
Attribuly is a marketing attribution and cart recovery platform for DTC brands built on Shopify and integrated with Klaviyo. The platform consists of three core products: Attribution (Full Impact) for multi-touch ROAS measurement across all marketing channels, Capture for identifying anonymous US shoppers and enriching email profiles, and AI Email Agent for generating personalized recovery emails. Supporting features include Ally (AI analyst for actionable insights), Server-Side Tracking (for retargeting across ad networks), and MCP Server (for connecting data to AI agents). The platform offers industry-specific solutions for High Value Products (consumer electronics, e-Bikes) and Low Value Products (Beauty, Daily essentials).
Differentiator
Problem solved
Functional benefit
Products and services
- Attribution (Full Impact) Multi-touch attribution platform for Shopify and Klaviyo merchants that measures true ROAS across all marketing channels using the Full Impact AI algorithm, tracks customer journeys across touchpoints, and provides decision-ready ROAS grounded in incremental lift measurement.
- Capture Identity resolution and email enrichment product that identifies anonymous US-based Shopify shoppers and translates 20–45% of anonymous visitors into mailboxes, enabling 10x email list growth and 2x cart abandonment recovery.
- AI Email Agent Context-aware AI product that creates 1-to-1 personalized recovery emails for Shopify merchants based on each shopper's ad click intent, on-site behavior, and cart activity to improve abandoned-cart conversion.
- Ally AI analyst product for DTC Shopify brands that delivers actionable insights, weekly marketing performance reports, creative analysis, and channel recommendations intended to grow Shopify LTV.
- Server-Side Tracking Retargeting product that uses server-side tracking to recover shoppers missed by browser pixels and convert them into enriched retargeting audiences across Klaviyo, Meta, Google, and other ad networks.
- MCP Server Model Context Protocol server product that connects Attribuly attribution data to external AI agents, enabling assistants such as Claude and ChatGPT to query attribution-grade metrics.
- Full Impact Proprietary AI attribution model that measures incremental lift of all touchpoints including non-clicked impressions, providing decision-ready ROAS for budget allocation.
- Attribuly Affiliate Program Channel program that lets agencies, consultants, and partners refer Shopify brands to Attribuly in exchange for referral commissions, supporting SMB and mid-market customer acquisition.
Quantifiable outcome
- 98% of shoppers who would otherwise remain anonymous are identified and actionable
- +11 more outcomes
Companies that use Attribuly
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Attribuly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability6 records
Feature8 records
Attribuly partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- ShopifycoreOfficial Shopify partner with featured status in the Shopify App Store. Deep native integration using Shopify's official pixel and webhooks for seamless data collection and attribution tracking. Provides server-side tracking that goes beyond Shopify's default tracking capabilities.
- KlaviyocoreKlaviyo Tech Partner with official integration enabling server-side event sync to Klaviyo. Enables triggering of abandonment flows for users blocked by native Klaviyo pixel, recovering 3x more carts and identifying 40% more visitors.
- WooCommercesecondaryWordPress/WooCommerce plugin integration providing attribution and event tracking for WordPress stores. Supports cross-channel attribution reports and event tracking.
- Google AdscoreIntegration with Google Ads API for enhanced conversion tracking, accurate ROAS attribution, and customer list sync. Supports enhanced conversions and 40% additional retargeting audiences.
- Meta (Facebook/Instagram)coreMeta Conversions API integration providing server-side tracking, 99% accurate attribution, and custom audience sync. Achieves 2x retargeting audiences through enriched customer identifiers.
- TikTok AdssecondaryTikTok Conversion API integration for enhanced conversions, audience optimization, and accurate conversion tracking.
- Google Looker StudiosecondaryEnterprise integration with Google Looker Studio for BI dashboards. Enables streaming export of enriched data, custom queries, and ML integration.
- Google BigQuerysecondaryEnterprise data warehouse integration enabling streaming export of customer events in real-time for advanced analytics and machine learning applications.
- MailchimpsecondaryEmail marketing integration for abandoned cart recovery, 3x cart abandonment recovery, and 95% attribution accuracy.
- OmnisendsecondaryEmail/SMS marketing integration for high-intent audience building, audience sync, and accurate attribution tracking.
Scale indicators21 records
Recent moves6 records
Expansion highlights7 records
Attribuly competitors and assessment
Company assessmentDirect peers
- Triple Whale: Triple Whale is a leading Shopify-native attribution and analytics platform for DTC brands, offering dashboards, ad spend tracking, and identity resolution. It is Attribuly's most-cited direct competitor in the Shopify attribution category.
- Northbeam: Northbeam is a multi-touch attribution platform purpose-built for DTC and e-commerce brands, providing cross-channel ROAS measurement and identity resolution. Directly comparable to Attribuly's Full Impact AI attribution product.
- Hyros: Hyros is an ad attribution and AI tracking platform for high-ticket and DTC e-commerce, specializing in identifying anonymous visitors and feeding email/SMS flows. It is a direct rival to Attribuly's Capture and identity-resolution capabilities.
- Rockerbox: Rockerbox is a marketing attribution and mixed-media analytics platform for DTC and enterprise brands, offering cross-channel measurement and incrementality testing. Comparable to Attribuly's full-funnel attribution product.
- Polar Analytics: Polar Analytics is a Shopify-focused multi-channel analytics and attribution platform for DTC brands, offering blended ROAS, ad spend tracking, and LTV dashboards. Closely aligned with Attribuly's Shopify-first positioning.
- Peel: Peel is a Shopify-native customer analytics, LTV, and retention platform for DTC brands, with cohort analysis and attribution reporting. Comparable as a Shopify-embedded analytics and retention analytics peer.
- Windsor: Windsor is a marketing attribution, analytics, and customer data platform that connects ad platforms, e-commerce, and CRM data. Comparable to Attribuly on cross-channel attribution and server-side tracking.
- Glew: Glew is a business intelligence and analytics platform for Shopify and e-commerce brands, aggregating data from ads, email, and store metrics. Comparable to Attribuly as a Shopify-first multi-channel analytics tool.
- Daasity: Daasity is a data and analytics platform purpose-built for DTC and Shopify brands, providing unified data, attribution, and BI dashboards. Comparable to Attribuly's enterprise tier with BigQuery/Looker Studio data-warehouse integrations.
Broad incumbents
- Klaviyo: Klaviyo is the dominant email/SMS marketing platform for Shopify DTC brands and Attribuly's official technology partner. It is a broad incumbent whose native flows Attribuly augments, but which could build comparable attribution/identity features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Attribuly social profiles
Digital presenceAttribuly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Attribuly leadership team
Management profileNumber of profiles
Attribuly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Attribuly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Attribuly
What does Attribuly do?
Attribuly is an AI-powered marketing attribution and cart recovery SaaS platform for Shopify and Klaviyo merchants that identifies anonymous shoppers, enriches customer profiles, and recovers abandoned cart revenue. It provides multi-touch attribution across marketing channels, server-side tracking that bypasses iOS and ad-blocker limitations, and AI-generated personalized recovery emails via the AI Email Agent. The platform is offered through freemium and tiered subscription plans with optional enterprise sales-assisted onboarding and API/data-warehouse integrations.
Is Attribuly a public or private company?
Attribuly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Attribuly founded?
Attribuly was founded in 2022. It employs 1 to 10 people.
Where is Attribuly based?
Attribuly is headquartered in Mong Kok, Hong Kong SAR China, in the Asia region.
How does Attribuly make money?
One revenue line is on record: saaS Subscription.
Who are Attribuly's main competitors?
Direct peers on record are Triple Whale, Northbeam, Hyros, Rockerbox, Polar Analytics, Peel, Windsor, Glew and Daasity. Klaviyo is listed as a broad incumbent.
Does Attribuly have an API?
Yes. Attribuly provides an Open API for enterprise plan users to query order touchpoints and consumer behavior history, enabling merchants to store raw data into their own data warehouse for advanced marketing analytics, personalization and engagement. Developer documentation is at developer.attribuly.com.
What industry is Attribuly in?
Attribuly's product category is Marketing Attribution Software. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality, with a secondary code of BPAMADAH, App Analytics, Attribution & Deep Linking Platforms.