Inbazz

What Inbazz does

Inbazz is a Brazilian SaaS company founded in 2023 and headquartered in Vitória, Espírito Santo, that provides an end-to-end platform for brands to manage creator and affiliate communities. The platform unifies social media listening, automated commission calculation, gamified reward systems, ERP-integrated product seeding, custom branded landing pages for creator enrollment, and payment processing that avoids the need for creators to issue invoices or for finance teams to execute manual PIX transfers. The legal entity is BuzzMates Tecnologia LTDA, and the company operates as a private limited company with no disclosed parent or institutional shareholders beyond two early-stage funding rounds (Antler pre-seed of $125,000 in February 2024 and an undisclosed Stamina VC round in April 2025).

Technically, the product is a cloud-based workflow management layer for Brazilian commerce operators, with native integrations to major e-commerce platforms (Shopify, VTEX, plus regional players like Bagy, Yampi, Tray, Magazord, Unbox, Cart Panda, and Digital Manager Guru), three ERP systems (Bling, Tiny, Omie), and three social networks (Instagram, TikTok, YouTube). Distinct product modules include Social Listening, Payment Management, Gamification and Creator Levels, Personalized Landing Pages, and Product Seeding, sitting on top of a self-serve creator web application at app.inbazz.com.br. The company maintains LGPD compliance posture with a designated Data Protection Officer.

Inbazz employs 11-50 people and sells via an enterprise sales-led motion (custom quote-based subscriptions, no public pricing) targeting founders and marketing leaders at consumer brands in Brazil. Case-study customers include LivUp (a food/consumer-goods enterprise that grew its creator base from 150 to nearly 700 creators in seven months) and Healthy Foods. The company is led by CEO Matheus Barcelos and markets through its website, Instagram, LinkedIn, and YouTube channels.

Name

Inbazz

Legal name

BuzzMates Tecnologia LTDA

Website

https://inbazz.com.br

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Inbazz is a Brazilian SaaS platform that helps consumer brands manage creator and affiliate communities by automating social listening, commission payments, gamification, ERP-linked product seeding, and branded creator enrollment, with native integrations to local e-commerce, ERP, and social platforms; it is primarily used by consumer brand founders and marketing leaders in Brazil.

Ownership category

akta.pro rank

Product category

Creator Relationship Management Software

NAICS

Broadcasting and Content Providers (516), Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Creator relationship management
• Influencer marketing platform
• Affiliate management software
• Social commerce tooling
• Creator community platform

Headquarters

HQ city

Vitória

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Platform access subscription model for brands to manage their creator communities. Brands pay for access to the platform features including creator management, commission payments, social listening, and gamification. Pricing appears to be quote-based for enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Inbazz is a cloud-based SaaS platform that helps consumer brands find, connect with, and work with content creators at scale. The platform unifies social listening of brand mentions, automated commission calculation and payment, ERP-integrated product seeding, gamification of creator engagement, and branded landing pages for creator registration. It is sold to brand founders and marketing leaders primarily in Brazil under annual subscription agreements with quote-based pricing.

Product overview

Inbazz is a unified SaaS platform for managing creator and affiliate communities. The core Inbazz Platform serves as the central hub, supplemented by modular features including Social Listening (for social media post capture and brand mention monitoring), Payment Management (for automated commission and payment processing), Gamification and Creator Levels (for scoring and reward systems), Personalized Landing Pages (for branded creator enrollment), and Product Seeding (for ERP-integrated product shipment management). These modules work together to enable brands to scale creator operations without manual processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbazz Platform A unified cloud-based SaaS platform for consumer brands to find, connect with, and work with content creators. It centralizes social listening of brand mentions, commission calculation, payment processing, gamification of creator engagement, product seeding via ERP, and branded landing pages for creator registration. Designed for brand founders and marketing leaders running large creator and affiliate programs, sold via annual subscription with quote-based pricing.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform integration allowing brands to connect their Shopify stores for seamless product seeding and sales tracking within the Inbazz creator management platform.
• VTEXcoreTechnology or IntegrationIntegration with VTEX commerce platform for large enterprise brands, enabling connection between virtual stores, physical stores, and marketplaces.
• BlingcoreTechnology or IntegrationERP integration connecting financial management, sales, and e-commerce operations with creator management workflows.
• OmiecoreTechnology or IntegrationERP integration for unified management, sales, and invoice generation within the Inbazz platform.
• TinycoreTechnology or IntegrationERP integration for business management with strong e-commerce connectivity.
• InstagramcoreTechnology or IntegrationSocial media integration for capturing posts, metrics, and creator performance data from Instagram.
• TikTokcoreTechnology or IntegrationSocial media integration for capturing content and metrics from TikTok creators.
• YouTubecoreTechnology or IntegrationSocial media integration for YouTube content and creator performance tracking.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aspire (AspireIQ): Influencer marketing platform offering creator discovery, relationship management, and campaign workflows for consumer brands. Comparable to Inbazz as a B2B SaaS suite for brands running scaled creator programs.
• Traackr: Creator relationship management platform with influencer search, analytics, and performance tracking for brands and agencies. Comparable to Inbazz in providing structured CRM-like workflows for influencer and creator communities.
• Grin: Creator marketing platform focused on e-commerce brands, with affiliate payouts, product seeding, and content management features. Direct competitor to Inbazz given overlap on creator commerce, product seeding, and payout automation.
• Upfluence: Influencer marketing and affiliate platform that combines creator discovery, outreach, and performance tracking for brands. Comparable to Inbazz's positioning as an all-in-one creator operations layer.
• CreatorIQ: Enterprise creator relationship management and influencer marketing platform serving global brands with workflow, analytics, and integration capabilities. Directly comparable to Inbazz as a SaaS solution for brands to manage their creator communities at scale.

Emerging players

• Phyllo: Creator data API platform providing standardized access to creator profiles, content, and engagement metrics across social networks. Adjacent infrastructure layer that complements or competes with Inbazz's social listening capabilities.

Broad incumbents

• HypeAuditor: Influencer analytics and fraud detection platform covering Instagram, TikTok, and YouTube. Comparable to Inbazz's social listening and creator quality assessment use cases for brands.
• Klear: Influencer marketing platform with creator analytics, campaign management, and social listening. Overlaps with Inbazz on social listening and influencer performance tracking; broader incumbent with longer global track record.

Regional players

• trendHERO: Brazil-based influencer analytics and discovery platform with strong focus on the Brazilian and LATAM creator ecosystem. Closest regional peer to Inbazz, addressing similar Brazilian brand buyers with social listening and creator discovery.
• BrandLovers: Brazilian influencer marketing agency/platform connecting brands with creators for campaigns and product seeding. Regional comparable to Inbazz in the Brazilian market, particularly for creator campaign activation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@inbazztv
• LinkedInlinkedin.com/company/inbazz
• Instagraminstagram.com/inbazz.br

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inbazz