Lemon and Lime Interiors
Lemon and Lime Interiors is a UK home-staging and interior-design firm that prepares residential properties for sale — offering decluttering, furniture rental, photography, virtual staging and moving services — for vendors, developers and estate agents, with a proprietary ADDRESS methodology and a four-territory franchise network.
- Company typePrivate
- Founded2015
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Lemon and Lime Interiors does
Lemon and Lime Interiors is a UK property-presentation business that specialises in home staging, interior design consultancy and related services (professional photography, furniture rental, virtual/remote staging, and post-purchase moving services) for residential vendors, property developers, estate agents and high-net-worth sellers. Founded around 2015 and registered as Lemon and Lime Homes Ltd. (Companies House no. 9570684), the company operates from Melbourne, Derby and a registered office in Pride Park, Derby, and is led by founder-Director Elaine Penhaul, a published author and recognised UK home-staging authority. Core service delivery is built around a proprietary 7-step methodology called ADDRESS (Assess, Declutter, Decorate, Re-imagine, Emphasise, Stage, Sell) and supported by an in-house furniture inventory and a partner photographer (Jon Holmes Photography).
The company's revenue mechanics blend bespoke per-property project fees (the dominant stream), recurring SaaS subscriptions from its sister product Stageflow (£10/month Insights, £50/month Professional), franchise fees and royalties from Lemon and Lime Franchising (four UK franchisees to date), ancillary book royalties (Amazon-published titles by the founder), and occasional furniture-rental income. Go-to-market is hybrid: a website-driven direct-to-consumer funnel for vendors, a referral channel through leading UK estate agencies (Knight Frank, Savills, Fine & Country, Strutt & Parker, John German, Fisher German, Clarke, Whiteheads), a BFA-accredited franchise network, and content-led brand building through the founder's books, journal and PR presence. Lemon and Lime claims to have staged more than 1,500 occupied and vacant properties and reports that, on its internal 2025 data, staged properties are on average five times more likely to secure full asking price and 18% more likely to sell above asking price.
Lemon and Lime Interiors firmographics
Firmographics- Name
- Lemon and Lime Interiors
- Legal name
- Lemon and Lime Homes Ltd.
- Website
- https://lemonandlimeinteriors.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lemon and Lime Interiors is a UK home-staging and interior-design firm that prepares residential properties for sale — offering decluttering, furniture rental, photography, virtual staging and moving services — for vendors, developers and estate agents, with a proprietary ADDRESS methodology and a four-territory franchise network.
- Ownership category
- akta.pro rank
Lemon and Lime Interiors industry classification
Industry- Product category
- Home Staging Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Retail & Hospitality Fit-Out (Stores, Restaurants, Hotels) (IMAFANAB)
Keywords
Where Lemon and Lime Interiors is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Lemon and Lime Interiors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Home staging services (bespoke project fees): Core revenue: bespoke per-property quotes covering decluttering, decorating, furniture rental and full staging. Quote-based pricing tied to property size, location and scope. Mentioned 'premium end of the market'; long-term staging data report (2025) cited.
- Stageflow SaaS subscriptions: Two subscription tiers: Insights £10/month (estate agents/developers - national staging statistics and ROI) and Professional £50/month (home stagers - project management, visual reporting, inventory and resource hours). Recurring monthly.
- Book sales (Amazon): Revenue from published books by founder Elaine Penhaul: 'How to Sell Your House' (ISBN 1781338558) and 'Sell High, Sell Fast' (ISBN 1781334781); both Kindle and hardback editions sold via Amazon.
- Franchise fees (Lemon and Lime Franchising): Franchise revenue from onboarding territory franchisees (e.g., Chelmsford, Cardiff, Exeter). Fourth franchisee Audrey McLellan announced 24 Mar 2026.
- Furniture rental: Rental revenue from hiring out staging furniture packages for vacant properties; bespoke per-property rental quotes.
- Professional property photography: Photography service bundled with staging and standalone; internal/partner photographer Jon Holmes.
- Interior design consultancy: Fee-based interior design service for homeowners updating their property; consultation, design brief, project management and styling; pricing not publicly listed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Speed Staging Professional Photography package |
| Subscription | Monthly | Stageflow Insights Package |
| Subscription | Monthly | Stageflow Professional Package |
| Other | Pay-as-you-go | Bespoke home staging quote |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels11 records
Lemon and Lime Interiors product offering
Product offeringCore offering
Lemon and Lime Interiors delivers professional home staging and property presentation services across the UK, covering decluttering, decorating, furniture rental, professional photography, speed staging and remote/virtual staging. The company also provides bespoke interior design consulting, professional moving services, and runs a sister SaaS data product (Stageflow) that helps agents, developers and stagers evidence staging ROI. A franchising arm (Lemon and Lime Franchising, BFA-accredited) extends the brand into UK territories, and founder Elaine Penhaul publishes Amazon books to position the firm as a UK authority on home staging.
Product overview
Lemon and Lime Interiors is a UK home staging and property presentation company built around a core Home Staging Services offering (including decluttering, furniture rental, professional photography, speed staging, remote staging and virtual staging) supported by specialised sub-services: Luxury Home Staging for high-value properties, Interior Design Consulting Services, and Professional Moving Services. Alongside the staging business, the founder Elaine Penhaul publishes two Amazon books (How to Sell Your House; Sell High, Sell Fast). The company also operates a sister SaaS data product, the Stageflow App, used by estate agents, developers and home stagers to evidence the ROI of staging projects, and has expanded through the Lemon and Lime Franchising program (accredited by the British Franchise Association), with franchisees such as Lemon and Lime Chelmsford delivering the home staging service in defined territories.
Differentiator
Problem solved
Functional benefit
Brands
- Stageflow: Data app / SaaS platform built by Lemon and Lime to track home staging projects and evidence return on investment; described as their 'sister company'. Subscription tiers offered: Insights (£10/month) and Professional (£50/month).
Products and services
- Home Staging Services Full-service home staging for residential property vendors and homeowners across the UK, covering decluttering, decorating, furniture rental, professional photography, speed staging, remote/virtual staging and full staging. Uses the proprietary ADDRESS methodology (Assess, Declutter, Decorate, Re-imagine, Emphasise, Stage, Sell) to tailor presentation to the target buyer. Over 1,500 properties staged to date.
- Luxury Home Staging Bespoke staging services tailored to high-value homes including countryside cottages, large family homes and period properties. Combines luxury decluttering, furniture rental, photography, remote staging and interior design to achieve 15% above original offers.
- Interior Design Consulting Services End-to-end interior design consultancy covering initial consultation, design brief and presentation with 3D space plans and mood boards, project management, sourcing of trades and snagging. Delivered by named consultants covering Cheltenham, The Cotswolds, Nottingham, Derby, Lincoln, Leicester and Rutland.
- Professional Moving Services All-in-one moving service covering packing, removal firm instruction, cleaning, unpacking, furniture positioning, sourcing builders/decorators, styling and room design at the new property for home buyers and movers.
- Stageflow App Proprietary SaaS data platform from Lemon and Lime's sister company that allows estate agents, developers and home stagers to track staging projects, capture resource hours and inventory, assign consultants, and download real-time text and visual reports filterable by date, location, property type and sale price. Two tiers: Insights (£10/month) and Professional (£50/month). Available in Europe, US and Australia via IAHSP partnership.
- How to Sell Your House (book) Amazon-published book (ISBN 1781338558) by founder Elaine Penhaul providing a step-by-step guide to marketing a property, choosing an estate agent, pricing strategy, professional photography, virtual selling and promotion. Available in Kindle and hardback.
- Sell High, Sell Fast (book) Amazon-published book (ISBN 1781334781) by founder Elaine Penhaul documenting the proprietary 7-step ADDRESS staging process and home staging techniques for selling quickly at the best price. Available in Kindle and hardback.
- Lemon and Lime Franchising Franchise program enabling partners to operate the Lemon and Lime home staging brand in defined UK territories. Four franchisees appointed (Chelmsford, Cardiff, Exeter and parent); British Franchise Association (BFA) accredited member since February 2026.
- Speed Staging Professional Photography Interior and exterior property photography delivered via specialist partner Jon Holmes Photography; available standalone and bundled with staging engagements. Speed Staging package priced from £500 + VAT within a 20-mile radius of DE73 8DS with mileage at £0.55/mile beyond.
Quantifiable outcome
- 5x more likely to secure full asking price; 18% more likely to sell above asking price (Lemon and Lime Long-term Staging Data Report, 2025).
- +7 more outcomes
Companies that use Lemon and Lime Interiors
Customer profileNamed customers19 records
Segments7 records
Ideal customer profiles1 record
Lemon and Lime Interiors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lemon and Lime Interiors partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor, flagship and core.
- Castle Fine ArtminorUK's leading retail gallery group specialising in limited-edition and original artwork. Partnership enables Lemon and Lime clients to source original artwork when moving into a new home; also signals quality staging through investment in original pieces during sales.
- Fantastic ServicesminorOne-stop shop offering 100+ home and garden services (cleaning, gardening, landscaping, electrical, removals, etc.). Partnership supports Lemon and Lime's home-staging offering with tradespeople and home-related service referrals.
- International Association of Home Staging Professionals (IAHSP)flagshipStrategic alliance expanding Stageflow app's reach to international home stagers across Europe, US and Australia. Paloma Harrington-Griffin (Founding Director of Home Staging Association UK & Ireland and VP of IAHSP Europe) has endorsed founder Elaine Penhaul's book.
- Knight FrankflagshipMajor UK/international estate agency whose logo appears on the Lemon and Lime partnerships page; Lemon and Lime recommends agents based on property location and value.
- SavillsflagshipMajor UK/international estate agency featured on partnerships page. James Walker, Director of Country Department at Savills (UK) Ltd, endorsed founder's book.
- Fine & CountryflagshipPremium estate agency featured on partnerships page. Daniel Harrington (Managing Director, Global Growth) and Lee Armstrong (Partner) endorsed founder's book 'Sell High, Sell Fast'.
- John GermancoreUK estate agency featured on Lemon and Lime partnerships page.
- Fisher GermancoreUK estate agency featured on Lemon and Lime partnerships page.
- Strutt & ParkerflagshipPremium UK estate agency featured on partnerships page.
- WhiteheadscoreUK estate agency featured on Lemon and Lime partnerships page.
- Clarke (estate agency)coreUK estate agency featured on Lemon and Lime partnerships page.
- NF (Newton Fallowell-style partner)minorEstate agency (NF logo) featured on partnerships page.
- Jon Holmes PhotographycoreSpecialist interior and exterior property photographer used for Lemon and Lime's home photography service; described as 'photographer of choice for most of our agents'.
- Coach HouseminorTrade supplier admired for their 'Going Green' sustainability initiatives; Lemon and Lime works with them on furniture supply.
- Hypnos BedsminorBed manufacturer Lemon and Lime recommends to clients based on Hypnos's dedication to sustainable and ethical bed-making.
- Tree-nationcoreReforestation partner — Lemon and Lime pledges to plant a tree every time they stage a property in the Upper Imenti Forest near Mount Kenya via tree-nation.com.
- Sailability (Staunton Harold Sailability Trust)minorAnnual charity partner — Lemon and Lime supports Staunton Harold Sailability Trust to enable people with disabilities and their families to participate in sailing.
- British Franchise Association (BFA)flagshipLemon and Lime Franchising is an accredited member of the BFA as of February 2026, marking an important milestone as a UK franchisor.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Lemon and Lime Interiors competitors and assessment
Company assessmentDirect peers
- Rooomy: Virtual staging and 3D room visualisation SaaS used by real estate professionals. Comparable to Lemon and Lime's Stageflow/virtual staging technology stack and agent-facing data tool.
- Decorilla: Online interior design marketplace connecting homeowners with vetted designers for consultations, room makeovers and e-design packages. Comparable to Lemon and Lime's interior design consulting service and e-design delivery model.
- Modsy: US-based virtual interior design and home staging service that combines 3D visualisation with professional designer input. Directly comparable to Lemon and Lime's virtual/remote staging service and design-led approach.
- Showhomes: US-headquartered home staging franchise that furnishes and stages vacant properties for sellers and estate agents, sold via a franchise network. Closest direct comparable to Lemon and Lime's core home staging service and franchise model.
Others
- Home Staging Association UK & Ireland: UK and Ireland home staging industry body, whose Founding Director (Paloma Harrington-Griffin) has endorsed Lemon and Lime's founder. Sector ecosystem organisation relevant to Lemon and Lime's positioning and accreditation.
- International Association of Home Staging Professionals (IAHSP): International trade body for the home staging industry and an explicit Stageflow distribution partner of Lemon and Lime. Ecosystem participant, not a competitor, but defines the competitive landscape the company operates in.
Broad incumbents
- Houzz: Large home design platform with professional directory, marketplace and design tools widely used by home stagers and interior designers. A broader incumbent in the same ecosystem Lemon and Lime operates in, and a marketing channel/inspiration source for end customers.
Emerging players
- Spoak: Interior design platform with project management and visualisation tools for designers and homeowners. Comparable as a design technology platform adjacent to Lemon and Lime's Stageflow toolset.
- Spacejoy: Online interior design service combining 3D visualisation with designer consultations, aimed at homeowners. Comparable to Lemon and Lime's online design plus visualisation offering.
- Havenly: US online interior design platform offering packages plus an in-house furniture line. Comparable to Lemon and Lime through its design-led, online-first B2C interior design offering, though not UK-based.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Lemon and Lime Interiors social profiles
Digital presenceLemon and Lime Interiors compliance and trust
Trust signalCompliance1 record
Lemon and Lime Interiors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lemon and Lime Interiors leadership team
Management profileNumber of profiles
Profiles17 records
Lemon and Lime Interiors subsidiaries and ownership
Company hierarchySubsidiaries2 records
Lemon and Lime Interiors funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lemon and Lime Interiors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lemon and Lime Interiors
What does Lemon and Lime Interiors do?
Lemon and Lime Interiors delivers professional home staging and property presentation services across the UK, covering decluttering, decorating, furniture rental, professional photography, speed staging and remote/virtual staging. The company also provides bespoke interior design consulting, professional moving services, and runs a sister SaaS data product (Stageflow) that helps agents, developers and stagers evidence staging ROI. A franchising arm (Lemon and Lime Franchising, BFA-accredited) extends the brand into UK territories, and founder Elaine Penhaul publishes Amazon books to position the firm as a UK authority on home staging.
Is Lemon and Lime Interiors a public or private company?
Lemon and Lime Interiors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lemon and Lime Interiors founded?
Lemon and Lime Interiors was founded in 2015. It employs 11 to 50 people.
Where is Lemon and Lime Interiors based?
Lemon and Lime Interiors is headquartered in Melbourne, Australia, in the Oceania region.
How does Lemon and Lime Interiors make money?
Seven revenue lines are on record. Home staging services (bespoke project fees) is the primary driver. The others are stageflow SaaS subscriptions, book sales (Amazon), franchise fees (Lemon and Lime Franchising), furniture rental, professional property photography and interior design consultancy.
Who are Lemon and Lime Interiors's main competitors?
Direct peers on record are Rooomy, Decorilla, Modsy and Showhomes. Others are Home Staging Association UK & Ireland and International Association of Home Staging Professionals (IAHSP). Houzz is listed as a broad incumbent. Emerging players are Spoak, Spacejoy and Havenly.
Does Lemon and Lime Interiors have an API?
No public API is recorded for Lemon and Lime Interiors.
What industry is Lemon and Lime Interiors in?
Lemon and Lime Interiors's product category is Home Staging Services. Its primary akta.pro industry code is IMAFANAB, Retail & Hospitality Fit-Out (Stores, Restaurants, Hotels). Its NAICS code is 54141.