PadSquad
PadSquad is a New York-based digital ad-tech company that builds patented high-impact display and interactive video formats (VidStream, VidStream+) for Fortune 100 brands and agencies across desktop, mobile, and CTV, monetized via programmatic media and direct IO campaigns.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PadSquad does
PadSquad is a New York-based digital advertising technology company founded in 2012 by Daniel Meehan that builds patented high-impact display and interactive video advertising formats for Fortune 100 brands and major advertising agencies. Its core products are VidStream (interactive outstream video) and VidStream+ (interactive instream video, acquired from Source Digital in 2023), which together cover desktop, mobile, and connected TV environments and feature shoppable overlays, product cards, and gesture-driven interactions such as Press & Hold Sticker. The platform is supported by an AI-powered predictive modeling layer trained on 27B+ daily ad calls that forecasts viewability, CTR, attention, and engagement signals to optimize creative performance, plus Automated Content Recognition (computer vision) for contextual instream placement.
The company operates a DSP-agnostic distribution model with integrations into Amazon Ads, The Trade Desk, Yahoo Ad Tech, and Microsoft Advertising, complemented by direct enterprise field sales to brand and agency buyers. PadSquad monetizes primarily through programmatic media activation and direct IO managed-service campaigns across display, video, and CTV, with optional paid creative services (5 hours of design plus 2 revision rounds per ad-unit set) bundled alongside typically complimentary creative production delivered via its in-house Simpli creative studio. The company is backed by a 2023 growth investment from Star Mountain Capital, holds offices in eight US markets (NY, CHI, SF, LA, ATL, BOS, DAL, AUS), and maintains measurement partnerships with DoubleVerify, IAS, Lumen, and MOAT alongside closed-loop attribution partners Cuebiq, InMarket, and Attain.
PadSquad firmographics
Firmographics- Name
- PadSquad
- Legal name
- PadSquad, LLC
- Website
- https://padsquad.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PadSquad is a New York-based digital ad-tech company that builds patented high-impact display and interactive video formats (VidStream, VidStream+) for Fortune 100 brands and agencies across desktop, mobile, and CTV, monetized via programmatic media and direct IO campaigns.
- Ownership category
- akta.pro rank
PadSquad industry classification
Industry- Product category
- Digital Advertising Technology
- NAICS
- Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
- akta.pro secondary industry
- Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)
Keywords
Where PadSquad is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
PadSquad business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Advertising Media: PadSquad generates revenue by providing high-impact display and interactive video advertising solutions to brands and agencies. The company offers programmatic media activation and direct IO campaigns, charging for ad delivery and creative services across desktop, mobile, and CTV inventory.
- Creative Development Services: PadSquad offers complimentary and paid creative services for Rich Media and Video ad unit development. Paid creative service includes 5 hours of creative development/design plus 2 rounds of creative revisions per set of ad units. Additional development and revisions beyond this amount may incur additional fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Complimentary creative development with standard ad unit development |
| Other | One time/ perpetual license | Paid creative development with extended hours and revisions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
PadSquad product offering
Product offeringCore offering
PadSquad operates a digital advertising technology platform that delivers high-impact display, interactive video, CTV, and shoppable ad campaigns for Fortune 100 brands and agencies. The company's core products are its patented VidStream (outstream) and VidStream+ (instream) interactive video formats, complemented by High Impact Display units and AI-powered creative optimization, all activated via DSP integrations and managed direct IO campaigns.
Product overview
PadSquad is a digital advertising technology company offering a unified platform of high-impact creative and interactive video advertising solutions. The core product portfolio centers on patented VidStream and VidStream+ interactive video technology (covering outstream, instream, and CTV), complemented by High Impact Display, Digital Video, and Shoppable Ads solutions. Supporting modules include AI-powered creative optimization using predictive modeling for viewability, CTR, attention, and engagement; Cross-Screen Campaign Execution for unified delivery across desktop, mobile, and CTV; Automated Content Recognition for contextual targeting; and Audience Targeting with privacy-compliant, ID-free solutions. The Simpli Creative Studio sub-brand provides in-house creative production with 24-hour turnarounds at no additional cost. The platform processes 27B+ daily ad calls and integrates with leading DSPs, measurement platforms (DoubleVerify, IAS, Lumen, MOAT), and technology partners (Amazon Ads, The Trade Desk, Yahoo! Ad Tech, Microsoft Advertising, Adobe Firefly).
Differentiator
Problem solved
Functional benefit
Brands
- Simpli: Simpli by PadSquad is a creative studio platform for producing and managing ad creatives.
- VidStream
- VidStream+
Products and services
- VidStream Patented interactive outstream video advertising solution that drives attention and measurable brand lift. Auto-plays when in view within articles, social feeds, and mobile experiences. Features interactive overlays, product cards, and shoppable elements. Targeted at brands and agencies seeking high-impact digital video advertising.
- VidStream+ Patented interactive instream video advertising for desktop and mobile. Enables Brand Activated Moments (BAMs) with product cards, overlays, and shoppable features layered on top of publisher video content. Covers all sides of digital video: instream, outstream, and CTV.
- High Impact Display High-impact rich media display formats built for engagement across every screen (desktop, mobile, CTV). Features interactive elements such as carousels, product cards, and shoppable tiles including proprietary units like SuperScape, Press & Hold, Reel, Cube Cards, Brandscape, and Shop'spiration Cards.
- Digital Video Premium video advertising solutions including interactive video formats with shoppable elements, overlays, and engagement features across desktop, mobile, and CTV environments. Encompasses VidStream, VidStream+, and Advanced CTV offerings as a unified digital video product line.
- Shoppable Ads Shoppable advertising solutions including Click2Cart functionality that enables consumers to add products directly to retailer carts without leaving the ad unit, reducing purchase friction. Includes VidStream+ Shop BAM tier, Press & Hold Sticker feature, and other interactive shoppable formats.
- CTV Advertising High-impact video advertising for connected TV environments, including Advanced CTV capabilities delivered through the Innovid partnership. Features QR code second-screen experiences, interactive overlays, polls, shoppable carousels, and supports VAST standards for delivery and tracking across all devices.
- Simpli Creative Studio In-house creative production studio enabling fast 24-hour creative turnarounds at no additional cost for the VidStream product suite. Provides design and development of rich media and video ad units through a wholly owned subsidiary.
Quantifiable outcome
- 3X higher purchase intent compared to standard video (OM Media Trials research)
- +7 more outcomes
Companies that use PadSquad
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles2 records
PadSquad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability7 records
Feature7 records
PadSquad partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- CuebiqcorePartnership announced April 2026 to connect media exposure directly to real-world store visits using privacy-safe mobility intelligence. Provides foot traffic measurement including total visits, incremental visits, cost per visit, visit frequency, and time from exposure to door.
- OM Media TrialscoreResearch partnership producing 'Small Shifts, Big Lifts' report (Feb 2026) demonstrating how interactive video drives measurable brand outcomes including 3X higher purchase intent.
- DigidaycoreResearch partnership co-publishing 'State of Interactive Video' report, surveying 90 brand and agency respondents on interactive video adoption and performance outcomes.
- Source DigitalcoreAcquired patented video technology assets from Source Digital in April 2023, enabling the launch of VidStream+ - the first-of-its-kind interactive instream video ad product.
- InnovidcorePartnership announced January 2023 to offer Innovid's full suite of interactive Connected TV (CTV) capabilities, enabling creation and production of CTV shoppable and interactive ad formats. Supports latest VAST standards for delivery and tracking across all devices and platforms.
- DoubleVerifycoreMeasurement partnership for brand safety, viewability, and attention metrics. PadSquad is integrated with DoubleVerify to monitor and optimize campaigns for brand safety measures.
- Integral Ad Science (IAS)coreMeasurement partnership for attention and viewability metrics. Integrated with IAS to monitor and optimize campaign performance.
- LumencoreMeasurement partnership providing attention metrics and eye-tracking research to demonstrate impact of high-impact creative on brand metrics.
- Amazon AdscoreTechnology partnership enabling programmatic activation and targeting capabilities through Amazon Ads DSP.
- The Trade DeskcoreTechnology partnership for programmatic targeting and activation through The Trade Desk DSP.
- Yahoo! Ad TechcoreTechnology partnership for programmatic advertising and targeting capabilities through Yahoo! Ad Tech.
- Microsoft AdvertisingcoreTechnology partnership for programmatic advertising and targeting through Microsoft Advertising.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
PadSquad competitors and assessment
Company assessmentDirect peers
- Celtra: Celtra provides a creative management platform for digital advertising, including rich media display and video formats with cross-screen execution. It competes most directly with PadSquad's High Impact Display and VidStream products in serving brands and agencies with interactive ad formats.
- Innovid: Innovid is a leading independent ad-tech platform for CTV and video ad serving, creative personalization, and measurement. PadSquad already partners with Innovid for Advanced CTV delivery (announced January 2023), but Innovid's broader CTV and interactive video ad-serving suite directly overlaps with VidStream+.
- Teads: Teads operates a global video advertising marketplace focused on outstream and CTV video, with attention-based measurement partnerships. It is a direct competitor to PadSquad's interactive video business targeting brand outcomes across desktop, mobile, and CTV.
- Flashtalking by Mediaocean: Flashtalking (now part of Mediaocean) provides ad serving, dynamic creative, and identity solutions across display, video, and CTV. Its rich media and video creative capabilities directly overlap with PadSquad's VidStream, VidStream+, and High Impact Display offerings for the same brand and agency buyer.
- TripleLift: TripleLift is a programmatic advertising platform spanning native, display, video, and CTV with a creative-first approach. Its video and CTV formats and brand-direct monetization model put it in close competition with PadSquad for high-impact video and CTV budgets.
Broad incumbents
- Magnite: Magnite is the largest independent sell-side ad exchange for CTV and video, with broad publisher and DSP relationships. It competes with PadSquad less on creative formats and more on the underlying video supply and CTV deal infrastructure PadSquad taps into.
- The Trade Desk: The Trade Desk is a leading DSP for programmatic advertising across display, video, and CTV. PadSquad lists it as a DSP integration partner, but The Trade Desk also offers buying tools, audience solutions, and measurement that overlap with portions of PadSquad's value proposition.
Others
- DoubleVerify: DoubleVerify provides brand safety, viewability, fraud, and attention measurement. PadSquad integrates with DoubleVerify as a measurement partner, but DoubleVerify also competes indirectly by offering attention metrics that overlap with PadSquad's AI-driven engagement modeling.
- Integral Ad Science (IAS): IAS is a global measurement and optimization provider for digital advertising. Like DoubleVerify, IAS is a PadSquad measurement partner but also sells its own attention and contextual products that intersect with PadSquad's AI predictive modeling.
Emerging players
- Advocado: Advocado is a smaller, emerging ad-tech company focused on cross-screen video, attention analytics, and outcome measurement. It is comparable to PadSquad as a niche competitor addressing high-impact video with proprietary measurement, often in similar verticals like CPG, automotive, and retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
PadSquad social profiles
Digital presencePadSquad financial estimates
Financial estimateRevenue estimate
Valuation estimate
PadSquad leadership team
Management profileNumber of profiles
Profiles4 records
PadSquad subsidiaries and ownership
Company hierarchySubsidiaries1 record
PadSquad funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PadSquad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PadSquad
What does PadSquad do?
PadSquad operates a digital advertising technology platform that delivers high-impact display, interactive video, CTV, and shoppable ad campaigns for Fortune 100 brands and agencies. The company's core products are its patented VidStream (outstream) and VidStream+ (instream) interactive video formats, complemented by High Impact Display units and AI-powered creative optimization, all activated via DSP integrations and managed direct IO campaigns.
Is PadSquad a public or private company?
PadSquad is a private company. It is classified as venture growth investor backed and is currently operating.
When was PadSquad founded?
PadSquad was founded in 2012. It employs 11 to 50 people.
Where is PadSquad based?
PadSquad is headquartered in New York, United States, in the North America region.
How does PadSquad make money?
Two revenue lines are on record. Digital Advertising Media is the primary driver. The others are creative Development Services.
Who are PadSquad's main competitors?
Direct peers on record are Celtra, Innovid, Teads, Flashtalking by Mediaocean and TripleLift. Broad incumbents are Magnite and The Trade Desk. Others are DoubleVerify and Integral Ad Science (IAS). Advocado is listed as an emerging player.
Does PadSquad have an API?
No public API is recorded for PadSquad.
What industry is PadSquad in?
PadSquad's product category is Digital Advertising Technology. Its primary akta.pro industry code is BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP), with a secondary code of MPAHAJAN, Data Platform & Audience Insights (CDP, Data Warehouse, Attribution). Its NAICS code is 5121 and its SIC code is 7812.