FundMetric
Fundmetric is an AI-powered fundraising SaaS platform serving nonprofit organizations, primarily higher education institutions. It applies proprietary machine learning and neural networks to siloed donor data to predict behavior, personalize engagement, and maximize lifetime giving across the full pipeline.
- Company typePrivate
- Founded2013
- HeadquartersHalifax, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FundMetric does
Fundmetric (legal entity: Fundmetric, Inc.) is a privately held, for-profit SaaS company founded in 2013 in Halifax, Nova Scotia, Canada, by CEO Mark Hobbs to address what he identified as the absence of data-driven decision-making tools in the nonprofit sector. The company builds an AI-powered fundraising ecosystem that connects siloed donor data across multiple systems via custom, system-agnostic data integrations, then applies supervised and unsupervised machine learning with artificial neural networks to predict donor behavior, score prospects, and personalize engagement across the full giving pipeline from annual giving through major gifts and planned giving. Its platform comprises a foundational Data Ecosystem and AI Engine, complemented by modular add-ons including Real-Time Analytics, Behavioral Journeys, Custom Donation Pages, Fundmetric Pay (integrating Google Pay, Apple Pay, PayPal, and Stripe), Receipting, Intelligent Email System, Video Engine, and Wealthmetric+ wealth screening.
The company sells exclusively to registered nonprofit organizations through consultative enterprise direct sales with custom Primary Service Agreements. Its primary vertical is Higher Education (with named customers including Oregon State University Foundation, Kent State University, Texas Lutheran University, and Central Washington University); it also markets dedicated solutions to general nonprofits, advocacy groups, healthcare organizations, and religious institutions. Revenue is generated through annual SaaS subscriptions plus implementation and professional services. Pricing is not publicly disclosed.
The company's strategic positioning centers on a proprietary data-generation capability that automatically labels and builds training datasets to compensate for the nonprofit sector's structural data deficit, supported by PhD-level machine learning expertise (Lead Data Scientist Dr. Greg Lee, University of Alberta) and external validation through a 2014 Google Canada residency. The platform is PCI DSS-aligned and GDPR/CCPA-compliant, with 99.9%+ uptime. Strategic partnerships include a May 2025 collaboration with Hatch for data enrichment, a 2022 integration with 360MatchPro (Double the Donation) for matching gifts, and 2021 membership in the CIO Strategy Council. Funding history is modest: a single disclosed $300,000 round from the New Brunswick Innovation Foundation in 2019, plus accelerator participation in FounderFuel and Creative Destruction Lab.
FundMetric firmographics
Firmographics- Name
- FundMetric
- Legal name
- Fundmetric, Inc.
- Website
- https://fundmetric.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fundmetric is an AI-powered fundraising SaaS platform serving nonprofit organizations, primarily higher education institutions. It applies proprietary machine learning and neural networks to siloed donor data to predict behavior, personalize engagement, and maximize lifetime giving across the full pipeline.
- Ownership category
- akta.pro rank
FundMetric industry classification
Industry- Product category
- Nonprofit Fundraising Software
- NAICS
- Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)
- akta.pro secondary industries
- Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs (BPADAOAL), Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)
Keywords
Where FundMetric is headquartered
LocationHeadquarters
- HQ city
- Halifax
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
FundMetric business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Annual subscription-based software service for nonprofit fundraising organizations. Access to AI platform, analytics dashboards, and data integration tools. Subscription terms outlined in Primary Service Agreement (PSA).
- Implementation and Support Services: Digital transformation partnership services including onboarding, integration, training, and ongoing support. Company emphasizes collaborative approach and not selling 'shelfware'.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
FundMetric product offering
Product offeringCore offering
Fundmetric sells an AI-powered SaaS fundraising platform that connects siloed donor data, applies proprietary machine learning to predict donor behavior, and helps nonprofit organizations automate, personalize, and predict donor engagement across annual giving, major gifts, and planned giving. The platform combines a Data Ecosystem (pipeline, capture, augmentation) with an AI Engine, real-time analytics, behavioral journey mapping, customizable donation pages, payment processing, receipting, intelligent email, video engagement, and wealth screening, sold as an annual subscription with implementation and ongoing support services.
Product overview
Fundmetric is an AI-powered fundraising ecosystem combining a unified platform with modular add-on capabilities. The core Data Ecosystem and AI Engine form the foundational platform, processing donor behavioral data through machine learning to predict donor behavior and optimize the giving pipeline. Modular components include Real-Time Analytics (interactive dashboards), Behavioral Journeys (donor journey mapping), Custom Donation Pages, Fundmetric Pay (payment processing), Receipting, Intelligent Email System, Video Engine, and Wealthmetric+ (wealth screening). Supporting infrastructure includes Data Pipeline, Data Capture, and Data Augmentation for comprehensive data management. The platform is designed exclusively for nonprofit organizations and emphasizes data generation to build proprietary training datasets rather than relying solely on existing client data.
Differentiator
Problem solved
Functional benefit
Products and services
- Fundmetric AI Fundraising Platform
Quantifiable outcome
- 30% increase in revenue, higher retention and higher average gifts for clients
- +3 more outcomes
Companies that use FundMetric
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
FundMetric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature9 records
FundMetric partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- HatchcoreStrategic collaboration combining Fundmetric's AI and machine learning expertise with Hatch's innovative data enrichment capabilities. Enables fundraising organizations to leverage both companies' data intelligence for comprehensive constituent views across touchpoints. Empowers organizations to move beyond traditional fundraising with data-driven insights, deeper visibility into constituent behavior, personalized outreach, and smarter segmentation.
- Double the DonationcoreIntegration between Fundmetric and 360MatchPro enabling automated matching gift identification and processing. Helps organizations unlock additional revenue by identifying donors' matching gift eligibility during the giving flow, driving more matches to completion from donation to corporate payment. Includes smart data collection, easy setup, and personalized follow-up capabilities.
- CIO Strategy CouncilflagshipCanada's national forum for forward-thinking CIOs and executive technology leaders to develop next-generation technology standards. Fundmetric joined as member to collaborate on AI standards development and creating a digital rights framework. Council members include Accenture, Deloitte, Google Cloud, IBM, Interac, Oracle, and Microsoft. Focuses on keeping Canada globally competitive in the emerging information-based economy.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
FundMetric competitors and assessment
Company assessmentBroad incumbents
- Blackbaud: Dominant incumbent in nonprofit/fundraising software (Raiser's Edge NXT, Luminate, etc.) serving higher-ed, healthcare, and nonprofits. Directly comparable as it is the legacy platform Fundmetric positions against; broad portfolio of CRM, payments, analytics, and peer-to-peer fundraising tools.
- Salesforce (NPSP / Nonprofit Cloud): Enterprise CRM with the Nonprofit Success Pack and Nonprofit Cloud, used by large foundations and universities for advancement. Directly competes for the same higher-ed and large nonprofit accounts; broad incumbent with significant customization and ecosystem.
- Bonterra (Network for Good / Sphere): Consolidated nonprofit software suite (Network for Good, Sphere, Causeview, etc.) covering fundraising, CRM, and grants management. Comparable in serving nonprofits with bundled SaaS, with broader portfolio than Fundmetric's specialized AI focus.
Direct peers
- Bloomerang: Donor management and fundraising CRM focused on small-to-mid nonprofits with engagement scoring and retention analytics. Comparable target market (nonprofits) and overlapping feature set around donor retention and lifetime value, though Bloomerang emphasizes usability over AI.
- DonorPerfect: Long-standing fundraising and donor management software for small-to-mid nonprofits. Comparable customer base and core donor CRM functionality, though typically positioned below Fundmetric's AI-driven analytics layer.
- Funraise: Modern nonprofit fundraising platform with donation forms, CRM, and donor management aimed at mid-market and enterprise nonprofits. Comparable subscription SaaS model targeting similar buyer (development directors at nonprofits) with overlap in online giving and donor engagement.
- Classy (by GoFundMe): Online fundraising and donor management platform focused on nonprofit peer-to-peer, recurring, and event fundraising. Comparable in serving nonprofits with subscription SaaS plus payment processing; more event/P2P-led than Fundmetric's AI-donor-journey focus.
- iWave: Wealth screening and prospect research platform used by nonprofits and higher-ed advancement teams. Overlaps directly with Fundmetric's Wealthmetric+ wealth assessment and donor propensity functionality.
- NeonCRM: All-in-one nonprofit CRM with fundraising, events, membership, and reporting modules aimed at small-to-mid nonprofits. Comparable customer segment (nonprofits and associations) with overlapping donor-management functionality.
Emerging players
- Givebutter: Modern, mobile-first fundraising platform for nonprofits offering donation forms, events, CRM, and payments. Comparable in donor engagement and payments, though typically positioned for small-to-mid nonprofits rather than enterprise higher-ed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
FundMetric social profiles
Digital presenceFundMetric compliance and trust
Trust signalCompliance3 records
FundMetric financial estimates
Financial estimateRevenue estimate
Valuation estimate
FundMetric leadership team
Management profileNumber of profiles
Profiles6 records
FundMetric funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FundMetric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FundMetric
What does FundMetric do?
Fundmetric sells an AI-powered SaaS fundraising platform that connects siloed donor data, applies proprietary machine learning to predict donor behavior, and helps nonprofit organizations automate, personalize, and predict donor engagement across annual giving, major gifts, and planned giving. The platform combines a Data Ecosystem (pipeline, capture, augmentation) with an AI Engine, real-time analytics, behavioral journey mapping, customizable donation pages, payment processing, receipting, intelligent email, video engagement, and wealth screening, sold as an annual subscription with implementation and ongoing support services.
Is FundMetric a public or private company?
FundMetric is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FundMetric founded?
FundMetric was founded in 2013. It employs 1 to 10 people.
Where is FundMetric based?
FundMetric is headquartered in Halifax, Canada, in the North America region.
How does FundMetric make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are implementation and Support Services.
Who are FundMetric's main competitors?
Broad incumbents on record are Blackbaud, Salesforce (NPSP / Nonprofit Cloud) and Bonterra (Network for Good / Sphere). Direct peers are Bloomerang, DonorPerfect, Funraise, Classy (by GoFundMe), iWave and NeonCRM. Givebutter is listed as an emerging player.
Does FundMetric have an API?
No public API is recorded for FundMetric.
What industry is FundMetric in?
FundMetric's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is BPADAOAB, Grantmaking & Philanthropic Funds (Institutional Donors), with a secondary code of BPADAOAL, Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs. Its NAICS code is 813211 and its SIC code is 7372.