DigitalAudience

What DigitalAudience does

DigitalAudience, legally socialAudience B.V., is a Dutch privacy-safe data collaboration platform founded in 2015 and headquartered in Amsterdam with a regional office in Sweden. The company enables brands, agencies, and publishers to connect offline CRM data with digital media channels without relying on third-party cookies, built on data cleanroom technology, deterministic identity resolution, and privacy-enhancing technologies designed for GDPR-compliant European operations. Its core product is the digitalAudience Data Collaboration Platform, with modular components including CRM Onboarding and Activation, an Insights Tool, Pre-defined Audience Segments, a Data Cleanroom (Enterprise tier), and Lookalike audiences, integrated with 35+ advertising, marketing, and identity platforms such as Google Marketing Platform, Meta, TikTok, The Trade Desk, LiveRamp, ID5, and Amazon Ads.

DigitalAudience monetizes through a tiered subscription model—Starter at €750/month, Pro at €1,250/month, and quote-based Enterprise contracts on 2-year terms—supplemented by professional services and data collaboration engagements. Its customer base spans enterprise and mid-market clients across banking (Rabobank), telecom (Delta Fiber), energy (Eneco), automotive/government (ANWB), retail (McDonald's, ALDI), digital entertainment (Azerion), and nonprofit (Oxfam) verticals, primarily across the Netherlands, Sweden, Germany, and the UK, with explicit exclusion of the US and Canada. In January 2026, the company acquired Rayn.io (an AI-native audience intelligence platform recognized on the AI LUMAscape) and announced a strategic partnership with Spotzi for global OOH-to-digital retargeting, signaling an intensification of capability and channel expansion. The company is privately held, has 1-10 employees, and has raised only €100,000 in disclosed funding from LLYC Venturing in November 2022, with prior backing from Axivate Capital in 2016.

Name

DigitalAudience

Legal name

socialAudience B.V

Website

https://digitalaudience.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

DigitalAudience is a Dutch privacy-safe data collaboration platform, founded in 2015, that helps European brands, agencies, and publishers activate first-party CRM data across digital channels via data cleanroom technology and deterministic identity resolution.

Ownership category

akta.pro rank

Product category

Data Collaboration & Audience Activation Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)

akta.pro secondary industry

Digital Advertising & Brand Safety (Ad Review, Policy Enforcement) (BPAAALAD)

Keywords

• Data collaboration platform
• Data cleanroom technology
• First-party data activation
• Identity resolution
• Audience segmentation

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Platform Subscription: Subscription-based access to data collaboration platform with tiered pricing (Starter, Pro, Enterprise). Includes logins, platform integrations, CRM onboarding, insights, lookalikes, and pre-defined audience segments based on tier.
2. Professional Services: Additional support hours and custom implementation services as evidenced by tiered support allocations (1-2 hours in Starter/Pro, full customization in Enterprise).
3. Data Collaboration Services: Enable brands and agencies to find valuable customer segments, create relevant interactions, and increase effectiveness with media campaigns through connecting customers to valuable audiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

DigitalAudience operates a privacy-safe data collaboration platform built on data cleanroom technology that enables brands, agencies, and publishers to onboard, collaborate on, and activate first-party data across digital advertising channels without sharing raw data. The platform uses deterministic identity resolution to improve match rates by 25-60% and supports CRM onboarding, audience segmentation, lookalike generation, and multi-channel activation while remaining GDPR-compliant. It is offered via tiered subscriptions (Starter, Pro, Enterprise) and serves European markets with restricted US/Canada operations.

Product overview

DigitalAudience offers a platform-plus-modules architecture centered on its core Data Collaboration Platform. The platform enables privacy-safe onboarding, collaboration, and activation of first-party data across the advertising ecosystem. The portfolio comprises the core platform with three pricing tiers (Starter at €750/month, Pro at €1,250/month, and Enterprise with full customization), supplemented by add-on modules including CRM Onboarding and Activation, the Insights Tool, Pre-defined Audience Segments, Data Cleanroom (Enterprise-only), and Lookalikes. In January 2026, digitalAudience acquired Rayn.io, an AI-native audience intelligence platform, integrating its technology stack for enhanced real-time audience intelligence and web-level signal analysis. The platform integrates with 35+ third-party tools including DSPs, SSPs, CDPs, CRMs, and identity solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• digitalAudience Data Collaboration Platform Privacy-safe data collaboration platform that enables brands, agencies, and publishers to connect fragmented first-party data, increase match rates, improve campaign performance, and activate audiences across all channels from a single platform. Built on data cleanroom technology and privacy-enhancing technologies (PETs).
• Rayn.io AI-native audience intelligence platform providing real-time audience intelligence and web-level signal analysis designed to operate within strict European privacy regulations. Full technology stack, intellectual property, and brand integrated into digitalAudience's data collaboration and identity platform.

Quantifiable outcome

• 68% increase in match rates on Meta for telecom client
• +6 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration42 records

AI capability4 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core.

• SpotzicoreStrategic or Co-development Partner · 27 January 2026Strategic partnership for global OOH-to-digital retargeting. Spotzi's AI-driven OOH technology covers full lifecycle from planning to exposure measurement to digital retargeting. Integration with digitalAudience's identity graph enables privacy-safe activation across display, mobile, social, and retail media. Live in all markets except US and Canada.
• Rayn.iocoreStrategic or Co-development Partner · 13 January 2026Acquisition of Rayn.io, an AI-native audience intelligence platform recognized on the AI LUMAscape by LUMA Partners. Includes full technology stack, intellectual property, and codebase to be integrated into digitalAudience's data collaboration and identity platform. Founders Tim Geenen and Niels Baarsma will remain during transition period.
• Amazon AdscoreTechnology or Integration · 1 January 2025Verified partner in Amazon Ads Partner Network with access to Amazon Marketing Cloud (AMC). Enables deeper data insights, advanced targeting, and customized campaign solutions. Direct access to Amazon's expert team and latest features.
• TikTokcoreTechnology or IntegrationIntegration partner for audience activation and campaign management on TikTok platform
• Google Marketing PlatformcoreTechnology or IntegrationIntegration with Google Ads, DV360, and Google Customer Match for enhanced match rates and campaign activation
• MetacoreTechnology or IntegrationIntegration for social advertising and audience activation across Meta platforms
• The Trade DeskcoreTechnology or IntegrationProgrammatic advertising integration through The Trade Desk platform
• LiveRampcoreTechnology or IntegrationData connectivity and identity resolution integration
• SnapchatcoreTechnology or IntegrationIntegration for audience targeting and campaign activation on Snapchat
• ID5coreTechnology or IntegrationPrivacy-first identity solution integration
• AdformcoreTechnology or IntegrationProgrammatic advertising and data solutions integration
• ExchangeWirecoreGTM or Marketing PartnerJoint thought leadership through reports, Q&A content, and TraderTalkTV appearances. Collaborations on overcoming European market fragmentation and data distribution insights.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• LiveRamp: LiveRamp is the leading identity resolution and data collaboration platform via its RampID graph and Data Collaboration Network. It is the closest direct functional competitor to digitalAudience's deterministic ID and cleanroom offerings, serving the same agency-brand-publisher ecosystem.
• InfoSum: InfoSum operates a federated, privacy-first data cleanroom for audience collaboration without moving raw data. Its technology directly mirrors digitalAudience's cleanroom and deterministic ID graph capabilities, especially in the European privacy-regulated context.
• Habu: Habu provides a data cleanroom and audience collaboration software used by brands, agencies, and publishers for privacy-safe data partnerships. It competes head-to-head with digitalAudience's cleanroom module and enterprise tier for first-party data onboarding.
• LiveIntent: LiveIntent provides identity resolution and audience targeting across email, display, and social, with a strong publisher-side data collaboration angle. It is a direct competitor for the agency/brand CRM-onboarding use cases that digitalAudience monetizes.
• Decentriq: Decentriq is a confidential-computing-based cleanroom platform enabling privacy-safe data collaboration between brands, agencies, and publishers — closely analogous to digitalAudience's cleanroom layer and European focus.

Emerging players

• Optable: Optable is a privacy-safe data cleanroom and audience activation platform built for the cookieless era. It targets similar agency, brand, and publisher buyers and overlaps strongly on the cleanroom and identity functionality central to digitalAudience.
• Zeotap: Zeotap operates an identity and data platform with a focus on European brands and publishers, offering deterministic ID, segments, and cleanroom-style collaboration. It overlaps with digitalAudience on European regulatory alignment and CRM onboarding use cases.
• Audigent: Audigent is a data collaboration and audience curation platform that connects publishers' first-party data with advertisers — overlapping on digitalAudience's publisher monetization and brand-side activation value proposition.

Broad incumbents

• The Trade Desk: The Trade Desk is a global DSP with its own identity solutions (UID2) and increasingly integrated data collaboration features. While broader in scope, it overlaps with digitalAudience on deterministic identity, audience activation, and DSP-side onboarding pathways.
• Snowflake (Data Clean Rooms): Snowflake's data clean room offering enables brands, agencies, and publishers to collaborate on shared datasets at cloud scale. As a much larger incumbent infrastructure provider, it represents a competing path for the same enterprise data collaboration budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digitalaudience
• Xx.com/social_audience
• Facebookfacebook.com/socialaudience-404226336429523

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DigitalAudience