Arrowhead

What Arrowhead does

Arrowhead AI (legal entity AH Live Private Limited) is a Bengaluru-headquartered, India-incorporated voice AI company founded in 2022 by Devyani Gupta (CEO, ex-BCG, Wharton) and Vengadanathan Srinivasan (CTO, ex-Uber/Amazon/Airbnb). The company builds conversational AI voice agents that conduct human-like inbound and outbound phone calls for enterprise sales, customer support, and collections workflows. Its primary vertical is BFSI in India — banks, NBFCs, fintech lenders, insurers, credit card issuers, and financial marketplaces — with adjacent deployments in healthcare/e-commerce (Tata 1mg) and ed-tech, and a stated customer base of over 50 enterprises across India and Southeast Asia including Paytm, Tata 1mg, Bank of Baroda, Aditya Birla, RBL Bank, InsuranceDekho and L&T Finance.

The underlying platform combines automatic speech recognition, natural language understanding, an LLM-backed dialogue layer, neural text-to-speech, and real-time integrations with enterprise CRMs, dialers, and backends, running at sub-800ms latency with auto-scaling call volume. Differentiating technical features include 15–20+ minute long-form conversations without hallucination, mid-call language switching across 10+ Indian languages with Hindi-English code-switching, live in-call API orchestration (28+ APIs demonstrated in the Tata 1mg deployment), interruption handling, and a refusal-to-hallucinate policy that routes uncertainty to a human agent or callback. Core model capability is delivered via third-party sub-processors (OpenAI, Deepgram, Eleven Labs, Groq, AWS), with Arrowhead's defensible layer concentrated in orchestration, domain-specific conversation modelling for BFSI, and India-language engineering.

Commercially, Arrowhead sells tailored enterprise voice AI deployments rather than off-the-shelf SaaS, with quote-based pricing scaled to call volume and compliance requirements, multi-year contracts, and a reported 100% POC-to-multi-year-go-live conversion. Deployment timelines run at roughly two weeks from kickoff to production. The company has built a BFSI-grade compliance stack (SOC 2 compliant, NIST aligned, ISO 27001 aligned, DPDP Act 2023, RBI data localization support, AES-256/TLS 1.2+ encryption, SSO/MFA, and dedicated single-tenant AWS with India/Singapore/Malaysia data residency). In January 2026 it closed a USD 3 million seed round led by Stellaris Venture Partners, with stated intent to deepen AI models, broaden BFSI deployments, and expand into the Middle East and broader Asia.

Name

Arrowhead

Legal name

AH Live Private Limited

Website

https://arrowhead.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Arrowhead AI builds conversational voice AI agents for enterprise sales, support, and collections, primarily serving BFSI customers in India and Southeast Asia with multilingual (10+ Indian languages), sub-800ms-latency voice automation and BFSI-grade compliance.

Ownership category

akta.pro rank

Product category

Conversational Voice AI Platform

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYHDAAAFAC

Conversational AI Platforms (chat/voice bots, orchestration)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Speech, Audio & Conversational AI

SECONDARYHDAAAFAL

Contact Center Speech AI (agent assist, IVR automation)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Speech, Audio & Conversational AI

SECONDARYHDAAACAF

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Foundation Models & Generative AI (LLMs, multimodal)

SECONDARYHDAEANAJ

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

Keywords

• Conversational voice AI
• AI voice agents
• Contact center automation
• Multilingual speech AI
• Enterprise sales automation

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Custom enterprise voice AI deployments: Tailored, quote-based pricing for high-volume, mission-critical enterprise use cases. Pricing scales with calling volume, business needs, and compliance requirements. Multi-year contracts typical (100% POC-to-go-live conversion reported).
2. Subscription / managed voice agent platform with usage-based components: Recurring platform fee with usage-based scaling — auto-scaling of unlimited calling volume, paid per minute/per call economics typical of voice AI deployments. Recurring revenue driven by long-running enterprise contracts.
3. Enterprise SaaS subscriptions for BFSI voice AI: Annualized recurring revenue (ARR) growing 5x between August and October; deployed to over 50 customers across India and Southeast Asia, with multi-year go-live contracts.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Arrowhead AI builds and deploys AI-powered voice agents that automate inbound and outbound sales, customer support, collections, and renewals for enterprise customers. The flagship Arrowhead AI Voice Agent Platform is configured into vertical use-case modules (loan sales, abandoned cart recovery, insurance sales/renewals, EMI collections, inbound support, ed-tech sales) and integrates with client CRMs, dialers and backends via custom APIs. The platform is engineered for Indian languages (10+ including Hindi, English, Tamil, Malayalam, Kannada, Telugu, Bengali, Marathi) with sub-800ms latency, mid-call code-switching and BFSI-grade compliance.

Product overview

Arrowhead AI operates as a single unified voice-AI platform — the Arrowhead AI Voice Agent Platform — under which a set of vertical use-case modules are deployed (Loan Sales, Abandoned Cart Recovery, Inbound Support, Collections, Insurance Sales & Renewals, Ed-Tech Sales). The platform itself provides the cross-cutting capabilities (sub-800ms latency, multilingual speech, mid-call code-switching, 15+ minute conversations, interruption handling, live-action API orchestration, and CRM/dialer integrations), while each vertical module tailors the conversation flows, integrations, and KPIs to a specific industry workflow. All modules share the same underlying engine (ASR, NLU, neural TTS, autonomous-agent reasoning, RAG-grounded knowledge retrieval) and the same BFSI-grade security and compliance posture (SOC 2, NIST-aligned, ISO 27001-aligned, DPDP Act 2023 compliance). The product is sold as tailored enterprise deployments rather than one-size-fits-all SaaS; pricing is custom to scale, compliance, and integration requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Arrowhead AI Voice Agent Platform Flagship SaaS platform that delivers human-like AI voice agents for inbound and outbound sales, support, collections and renewals on phone calls. Supports 10+ Indian languages with mid-call code-switching, sub-800ms latency, 15+ minute conversation capability, interruption handling, unlimited auto-scaling and integration with enterprise CRMs, dialers and backends via custom APIs. Sold as tailored enterprise deployments to BFSI and other large enterprises in India.
• Arrowhead AI Abandoned Cart Recovery Agent End-to-end voice AI agent that recovers e-commerce and healthcare/pharmacy abandoned carts via outbound phone calls. Orchestrates 28+ live APIs per call to handle price objections, confirm patients, check stock, book slots and place orders. Achieved 15% higher conversion than the human-agent benchmark and 30% higher connection rate at Tata 1mg.
• Arrowhead AI Lending Sales Agent Voice AI agent for NBFCs and lenders that re-engages loan-application drop-offs within seconds, conducts eligibility and rate conversations, submits applications and sends payment links live on the call. Achieved 35% higher conversion and 40% higher connection rate than human teams on the same leads with 100x lead coverage.
• Arrowhead AI Insurance Sales & Renewals Agent Voice AI agent that runs the full insurance policy lifecycle — closing new policies and calling each policy back at expiry to renew on its own. Conducts 20+ minute end-to-end sales conversations and delivers 45% higher conversion than human agents.
• Arrowhead AI Collections Agent Autonomous voice AI agent for bank EMI collections and promise-to-pay workflows. Confirms identity, states outstanding amounts, secures commitment, sets callback and sends payment link on the call. Achieved 20% higher collection rate, 50% higher connection rate and 4x ROI on write-off accounts versus human agents.
• Arrowhead AI Inbound Support Agent Inbound voice AI agent for 24/7 customer support across BFSI, healthcare, e-commerce, telecom and insurance. Delivers scalable 24/7 coverage, faster resolution time and improved NPS, with live transfer to human agents when needed.
• Arrowhead AI Ed-Tech Sales Agent Voice AI agent purpose-built for ed-tech sales conversations, deployed at upGrad and listed alongside other vertical use cases (loan sales, abandoned cart, inbound support, collections, insurance) on the Arrowhead AI homepage.

Quantifiable outcome

• Up to 45%+ higher conversion vs human agents in BFSI sales (insurance, lending, health)
• +9 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability12 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core infrastructure partner, sub-processor / voice synthesis provider, sub-processor / speech recognition provider, sub-processor / llm provider, sub-processor / inference provider and integration ecosystem (broad).

• Amazon Web Services (AWS)core infrastructure partnerTechnology or IntegrationCloud hosting services across AWS regions: default us-east-1 (Virginia), India data residency via ap-south-1 (Mumbai), Singapore ap-southeast-1, Malaysia ap-southeast-5. Authorised sub-processor under DPA. Enables dedicated single-tenant deployments.
• Eleven Labssub-processor / voice synthesis providerTechnology or IntegrationAuthorised sub-processor for cloud-based processing services (TTS / voice synthesis). Listed in DPA Annex III.
• Deepgramsub-processor / speech recognition providerTechnology or IntegrationAuthorised sub-processor for cloud-based processing services (ASR). Listed in DPA Annex III.
• OpenAIsub-processor / llm providerTechnology or IntegrationAuthorised sub-processor for cloud-based processing services (LLM backbone). Listed in DPA Annex III.
• Groqsub-processor / inference providerTechnology or IntegrationAuthorised sub-processor for cloud-based processing services (infrastructure). Listed in DPA Annex III.
• Enterprise CRM / dialer ecosystemintegration ecosystem (broad)Technology or IntegrationArrowhead integrates seamlessly with customers' existing CRMs, dialers and internal tools via custom APIs; niche system integrations can be built on request. 'Works with your existing stack — zero disruption.'

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Exotel: Bengaluru-based cloud telephony and contact-center platform serving Indian enterprises including BFSI and e-commerce. Comparable on India BFSI telephony and contact-center infrastructure that Arrowhead integrates with and increasingly displaces for AI-led use cases.
• Ozonetel: Hyderabad-based cloud contact-center and AI agent platform serving Indian BFSI, e-commerce, and enterprise customers. Comparable on India-centric contact-center AI for BFSI sales, support, and collections.

Direct peers

• Verloop.io: Bengaluru-based conversational AI platform for customer support automation across voice, chat, and WhatsApp, with strong Indian BFSI and e-commerce customer base. Comparable on India-first enterprise conversational AI for support and sales.
• Yellow.ai: India- and US-based enterprise conversational AI platform offering voice and chat bots for sales, support, and CX automation. Direct comparable on enterprise conversational AI, GTM motion, and target verticals including BFSI.
• Haptik: Mumbai-based conversational AI company (acquired by Reliance Jio) building enterprise virtual assistants for sales, support, and lead engagement. Comparable on India BFSI focus, WhatsApp/voice bots, and enterprise SaaS motion.
• PolyAI: UK/US-based enterprise voice AI platform for customer service and call-center automation, with deployments in banking and insurance. Comparable on long-form enterprise voice agents, telephony integration, and BFSI use cases.
• Kore.ai: US- and India-based enterprise conversational AI and agent platform (Experience Optimization) used by BFSI and healthcare. Direct comparable on enterprise voice/chat AI orchestration, agent frameworks, and BFSI compliance.
• Observe.AI: US- and India-based conversation intelligence and agent-assist platform for contact centers, with BFSI as a key vertical. Comparable on AI applied to enterprise voice workflows in BFSI, with an overlapping buyer profile.

Emerging players

• Vapi: US-based developer-facing voice AI platform enabling custom voice agents via APIs. Comparable on the underlying voice agent stack; differs as a more horizontal/developer-focused player than Arrowhead's BFSI-vertical enterprise motion.

Broad incumbents

• SoundHound: US-based voice AI technology company providing speech recognition, natural language understanding, and conversational AI across automotive, IoT, and enterprise. Comparable as a broader voice AI player that could extend into enterprise BFSI voice agents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ArrowheadApp
• LinkedInlinkedin.com/company/arrowheadapp

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrowhead