SlickText
SlickText is a cloud-based SMS marketing platform founded in 2012 that enables 15,000+ brands across retail, food & beverage, education, nonprofit, and other verticals to build subscriber lists, send mass and conversational texts, automate customer journeys, and integrate with 16+ platforms including Shopify, Salesforce, and HubSpot.
- Company typePrivate
- Founded2012
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SlickText does
SlickText, operating as Slick Innovations, LLC, is a cloud-based SMS marketing platform founded in 2012 and headquartered in Jamestown, USA. The company provides businesses with tools to build subscriber lists, send mass and conversational text messages, automate multi-step customer journeys via a drag-and-drop workflow builder, segment audiences dynamically based on real-time contact behavior, capture leads through web forms, popups, and QR codes, and measure performance through customizable analytics dashboards. Underlying technology includes native support for Rich Communication Services (RCS) messaging — enabling verified sender profiles with brand name and logo — alongside MMS, SMS short codes, text-to-landline, autoresponders, and mobile applications for iOS and Android. The platform is offered under HIPAA-compliant and SOC2 Type 2 certified configurations and integrates natively with 16+ third-party platforms including Shopify, Salesforce, HubSpot, Mailchimp, Zapier, and Slack.
SlickText operates a dual go-to-market motion: a product-led growth (PLG) self-serve funnel with free trial signup and freemium onboarding for SMBs and individual marketers, supplemented by an enterprise sales motion with dedicated Customer Success Managers and personalized onboarding for larger organizations. Revenue is generated primarily through recurring subscriptions on tiered plans, with the largest customer logos spanning retail (Walmart, Lazboy, Winco Foods), food & beverage (Kings Hawaiian, DoorDash), technology (Canon), financial services (Nerd Wallet), education (Arizona State University, Zeemee), wellness (Alani Nu), and nonprofit (Ronald McDonald House, YMCA). The company serves 15,000+ brands globally and recently earned 22 G2 Winter 2026 awards across SMS Marketing, Popup Builder, and QR Code Generator categories.
The company is privately held and independently owned, having raised $7.6 million from Main Street Capital in April 2024. Leadership includes founder and CEO Matt Baglia, co-founder and principal engineer Ryan Kinal, CRO Brian Wilson, and COO Rob Trumble. Recent product initiatives include the December 2025 'Texts from Santa' seasonal campaign and the June 2026 RCS Messaging Support launch.
SlickText firmographics
Firmographics- Name
- SlickText
- Legal name
- Slick Innovations, LLC
- Website
- https://SlickText.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SlickText is a cloud-based SMS marketing platform founded in 2012 that enables 15,000+ brands across retail, food & beverage, education, nonprofit, and other verticals to build subscriber lists, send mass and conversational texts, automate customer journeys, and integrate with 16+ platforms including Shopify, Salesforce, and HubSpot.
- Ownership category
- akta.pro rank
SlickText industry classification
Industry- Product category
- SMS Marketing Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- SMS & Mobile Direct Marketing Services (BPAFAKAI)
- akta.pro secondary industry
- SMS/RCS Messaging Platforms (BPAMACAF)
Keywords
Where SlickText is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Markets served
SlickText business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SMS Marketing Platform Subscription: Subscription-based SMS marketing platform providing access to campaigns, automation, inbox, analytics, and growth tools. Tiered plans likely exist for different business sizes.
- Enterprise SMS Services: Dedicated enterprise tier with advanced features, Customer Success Managers, and personalized onboarding for larger organizations
- Campaign Services: Seasonal/holiday campaign offerings like 'Texts from Santa' providing additional engagement value
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
SlickText product offering
Product offeringCore offering
SlickText provides a cloud-based SMS marketing platform that enables businesses to send targeted mass text campaigns, automate multi-step customer journeys, conduct one-to-one conversational messaging, and capture subscribers via web forms, popups, QR codes, and tap-to-join links. The platform includes dynamic segmentation, real-time analytics, short codes, MMS, autoresponders, and RCS messaging, and is sold on a subscription basis to SMB and enterprise customers across retail, e-commerce, nonprofits, education, healthcare, and other verticals.
Product overview
SlickText is a unified SMS marketing platform offering a comprehensive suite of tools organized around a core platform with integrated modules. The core SMS Marketing Platform serves as the foundation, supported by product modules including Campaigns/Mass Texting Service for broadcast messaging, Inbox/Conversational Messaging for one-on-one conversations, Workflows/Automated Texting Service for journey automation, Web Forms for lead capture, Segments for audience targeting, Website Popups/Popup Builder for list growth, QR Code Generator for subscriber acquisition, and Analytics for performance tracking. Add-on services include Enterprise SMS Marketing, Business SMS Service, Text Alert Service, SMS Short Codes, MMS Marketing, Text-To-Landline, Text Message Autoresponder, and mobile applications for iOS and Android. The platform integrates natively with major CRMs (HubSpot, Salesforce, Pipedrive), e-commerce platforms (Shopify), marketing automation tools (Mailchimp, ActiveCampaign, Keap), and workflow connectors (Zapier, Make, Slack).
Differentiator
Problem solved
Functional benefit
Products and services
- SlickText SMS Marketing Platform Core cloud-based SMS marketing platform for businesses, providing mass texting, conversational inbox, automation workflows, segmentation, web forms, popups, QR codes, and analytics. Serves 15,000+ brands across SMB and enterprise tiers.
- Enterprise SMS Marketing Enterprise-grade SMS marketing tier with advanced features, dedicated Customer Success Managers, personalized onboarding, and scalability for large organizations with complex multi-location programs.
- Business SMS Service Business text messaging service for professional two-way communications between businesses and their customers or internal teams.
- Mass Texting Service Mass texting broadcast service enabling businesses to reach audiences from ten to ten million subscribers with personalized, targeted messages.
- Automated Texting Service Automated texting service offering drip sequences and multi-branched customer journey workflows via drag-and-drop builder.
- SMS Short Codes Dedicated short code service providing branded phone numbers for SMS marketing campaigns and subscriber opt-ins.
- Text Alert Service Text alert notification service for sending urgent updates, emergency notifications, and time-sensitive communications to subscriber lists.
- MMS Marketing Multimedia messaging service enabling businesses to send images, videos, and rich media content via SMS for marketing campaigns.
- SlickText Mobile App (iOS) Native iOS application enabling businesses to manage their SMS marketing campaigns, inbox, and analytics from iPhone and iPad.
- SlickText Mobile App (Android) Native Android application enabling businesses to manage their SMS marketing campaigns, inbox, and analytics from Android devices.
- Texts from Santa Campaign Holiday campaign offering that delivers personalized Santa Claus messages to families via SMS, including wishlist submissions and photo sharing, provided as a standalone seasonal product on the SlickText platform.
Quantifiable outcome
- 12% higher click-through rates with RCS messaging vs traditional SMS
- +3 more outcomes
Companies that use SlickText
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles4 records
SlickText technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature11 records
SlickText partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- ShopifycoreNative integration with Shopify for e-commerce SMS marketing workflows, enabling automated cart recovery, order notifications, and customer engagement directly within the Shopify ecosystem
- ZapiercoreNative integration with Zapier enabling cross-platform SMS marketing workflow automation across thousands of applications
- HubSpotcoreNative integration with HubSpot CRM for synchronized customer data and coordinated marketing automation
- ActiveCampaignsupportingNative integration with ActiveCampaign email marketing platform for coordinated multi-channel campaigns
- AWebersupportingNative integration with AWeber email marketing service
- Campaign MonitorsupportingNative integration with Campaign Monitor email marketing platform
- Constant ContactsupportingNative integration with Constant Contact email marketing platform
- GetResponsesupportingNative integration with GetResponse email marketing service
- KeapsupportingNative integration with Keap CRM and marketing automation platform
- MailchimpsupportingNative integration with Mailchimp email marketing platform for coordinated campaigns
- Make (Integromat)supportingNative integration with Make (formerly Integromat) for advanced workflow automation
- MetasupportingNative integration with Meta platforms for social media connected SMS marketing
- KitsupportingNative integration with Kit (formerly ConvertKit) for creator-focused email and SMS marketing
- PipedrivesupportingNative integration with Pipedrive CRM for sales-focused SMS communications
- SalesforcecoreNative integration with Salesforce CRM for enterprise customer data synchronization and coordinated marketing
- SlacksupportingNative integration with Slack for team notifications and internal communication workflows
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
SlickText competitors and assessment
Company assessmentDirect peers
- Klaviyo: Public email + SMS marketing platform focused on e-commerce and DTC brands. Directly comparable to SlickText's email-and-SMS, Shopify-integrated, segment-driven marketing stack and competes head-to-head for the same mid-market and enterprise e-commerce customers.
- Attentive: SMS-first marketing platform serving enterprise retail and e-commerce brands. Closest direct competitor to SlickText's SMS marketing core, with overlapping compliance, segmentation, and enterprise CSM capabilities and a similar blue-chip retail customer base.
- Postscript: SMS marketing platform built natively on Shopify for e-commerce merchants. Directly comparable to SlickText's Shopify-integrated e-commerce SMS workflows and shares the same mid-market e-commerce buyer persona.
- ActiveCampaign: Email marketing automation platform with SMS add-on and CRM functionality. Overlaps SlickText's automation, segmentation, and multi-channel messaging value proposition for SMB and mid-market customers, and is already an integration partner.
- Iterable: Cross-channel marketing platform supporting email, SMS, push, and in-app messaging. Comparable to SlickText in workflow automation, segmentation, and enterprise customer base, and competes for larger e-commerce and consumer brands.
- Brevo (Sendinblue): Email, SMS, and marketing automation platform targeting SMBs and mid-market companies globally. Directly comparable to SlickText on subscription-based SMS + email marketing and self-serve GTM model.
- Drip: E-commerce-focused email + SMS marketing platform. Comparable to SlickText on Shopify-centric e-commerce workflows, segmentation, and automation for SMB and mid-market DTC brands.
Broad incumbents
- Twilio: Cloud communications platform providing SMS APIs and the higher-end Twilio Engage marketing product. Competes with SlickText at the infrastructure layer (carriers, messaging APIs) and increasingly in the SMS marketing application layer for enterprise accounts.
- HubSpot: Full CRM and marketing platform that includes SMS in its Marketing Hub. Competes with SlickText for the same SMB and mid-market marketing buyer and is also a native integration partner, creating both competition and partnership dynamics.
- Mailchimp: Mass-market email and marketing platform with SMS add-on. Competes with SlickText for the SMB self-serve buyer via a broader marketing suite and is also integrated into SlickText's ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
SlickText social profiles
Digital presenceSlickText compliance and trust
Trust signalCompliance2 records
SlickText financial estimates
Financial estimateRevenue estimate
Valuation estimate
SlickText leadership team
Management profileNumber of profiles
Profiles4 records
SlickText funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SlickText M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SlickText
What does SlickText do?
SlickText provides a cloud-based SMS marketing platform that enables businesses to send targeted mass text campaigns, automate multi-step customer journeys, conduct one-to-one conversational messaging, and capture subscribers via web forms, popups, QR codes, and tap-to-join links. The platform includes dynamic segmentation, real-time analytics, short codes, MMS, autoresponders, and RCS messaging, and is sold on a subscription basis to SMB and enterprise customers across retail, e-commerce, nonprofits, education, healthcare, and other verticals.
Is SlickText a public or private company?
SlickText is a private company. It is classified as venture growth investor backed and is currently operating.
When was SlickText founded?
SlickText was founded in 2012. It employs 11 to 50 people.
Where is SlickText based?
SlickText is headquartered in Nashville, United States, in the North America region.
How does SlickText make money?
Three revenue lines are on record. SMS Marketing Platform Subscription is the primary driver. The others are enterprise SMS Services and campaign Services.
Who are SlickText's main competitors?
Direct peers on record are Klaviyo, Attentive, Postscript, ActiveCampaign, Iterable, Brevo (Sendinblue) and Drip. Broad incumbents are Twilio, HubSpot and Mailchimp.
Does SlickText have an API?
Yes. SlickText exposes a public API. Developer documentation is at api.slicktext.com.
What industry is SlickText in?
SlickText's product category is SMS Marketing Software. Its primary akta.pro industry code is BPAFAKAI, SMS & Mobile Direct Marketing Services, with a secondary code of BPAMACAF, SMS/RCS Messaging Platforms. Its NAICS code is 5132 and its SIC code is 7372.