What My Home Park does

My Home Park is a direct-to-consumer e-commerce company headquartered in Chagrin Falls, Ohio that sells curated native plant garden kits to U.S. homeowners across 17 or more states and regions. The company operates a Shopify storefront in which customers enter a zip code to receive regionally curated plant mixes, and orders are drop-shipped live from a network of seven certified regional native-plant growers (Agrecol, Minnesota Native Landscapes, ArcheWild, Central Coast Wilds, Native West Nursery, Native Roots, and Plant It Native). The product portfolio spans 18+ themed collections — Keystone Gardens, Sun/Shade Gardens, Butterfly Host, Hummingbird, Songbird, Clay Loving, Rain, Tall, Streetside Survivor, Pollinator Partnership Habitat Hero, and Native Container Gardens — priced from roughly $59 to $279, supplemented by seed mixes, individual plants, gift cards, custom design services, and a Build Your Own Kit configurator.

The technology layer is intentionally lightweight: Shopify for commerce, HubSpot for CRM, and Google Analytics plus Shopify analytics for marketing measurement. The company's defensible intellectual property is concentrated in (a) its founder-led biology expertise — co-founder Wyatt Shell holds a PhD in Integrative and Organismal Biology with 20+ years of wild bee ecology research, including an NSF Research Fellowship — and (b) a 25+ page searchable Plant Glossary and per-order custom planting maps that operationalize regional ecotype curation. The company guarantees perennials for one year and offers an annual subscription extending that guarantee to unlimited replacement claims.

Revenue is generated primarily through one-time kit sales with a subscription upsell, supported by custom design services (tiered at 250/500/1000 sq ft) and ancillary seed/individual plant SKUs. The business is founder-owned (David Levine, CEO; Wyatt Shell, CSO), appears bootstrapped prior to a small 2022 round, and has raised approximately $775K in disclosed funding from FounderPartners across two rounds in 2022 and 2023. The operating team is under 10 people, and shipping is seasonal (May through October).

Name

My Home Park

Legal name

My Home Park

Website

https://myhomepark.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

My Home Park is a direct-to-consumer e-commerce company selling curated, region-specific native plant garden kits to U.S. homeowners across 17+ states, drop-shipped live from a network of seven certified regional native-plant growers and priced from $59 to $279.

Ownership category

akta.pro rank

Product category

Native Plant Gardens

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Landscaping Services (561730)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Native & Pollinator Garden Design/Install (HSAIABAG), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

Keywords

• Native plant gardens
• Pollinator garden kits
• Curated garden design
• Native landscaping supplies
• Wildlife habitat gardens

Headquarters

HQ city

Chagrin Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Native Plant Garden Sales: Pre-designed curated native plant garden kits sold as one-time purchases. Gardens range from 32-96 plants with pricing from $119-$279. Also offers container gardens from $59-$69 and individual plants from $29.99+.
2. Seed Mixes: Sale of native plant seed mixes including Dry Soil Wildflower Seed Mix ($22.99), Economy Native Seed Mix ($15.99), High Diversity Habitat Seed Mix ($39.99), and Earth Anchor Erosion Control Seed Mix.
3. Custom Garden Design Services: Professional design services for custom garden layouts in 250 sf ($99), 500 sf ($199), and 1000 sf ($299) options, with seasonal discounted specials available.
4. Subscription Program: Annual subscription program that extends the replacement guarantee to unlimited claims and provides ongoing support for plant care.
5. Gift Cards: Customizable garden gift cards available for purchase as gifting products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

My Home Park curates and sells pre-designed native plant garden kits directly to consumers through an e-commerce website. Gardens are filtered by customer zip code to ensure regional ecotype appropriateness, and ship as live plants from partnered regional growers. The company also offers custom garden design services, seed mixes, individual plants, and an annual subscription that extends a one-year plant replacement guarantee.

Product overview

My Home Park is a curated native plant garden e-commerce platform offering pre-designed garden kits and individual native plants delivered to customers' doors. The core product portfolio consists of 10+ themed garden collections (Keystone Gardens, Sun Loving Gardens, Shade Loving Gardens, Native Container Gardens, Butterfly Host Gardens, Hummingbird Gardens, Songbird Gardens, Clay Loving Gardens, Rain Gardens, Pollinator Partnership Gardens, Streetside Survivor Gardens, and Tall Gardens) that are region-specific and organized by sun exposure, soil conditions, and ecological purpose. These collections are complemented by customizable options including Build Your Own Kit, Custom Design Services, Seed Mixes, and individual plant sales. The company also offers a Plant Glossary educational resource and Garden Gift Cards. All products are sourced from partnered native plant growers and ship as live plugs during the viable planting season.

Differentiator

Problem solved

Functional benefit

Products and services

• Keystone Gardens Pre-designed native plant garden collections featuring species that support the greatest number of pollinators and birds, organized by regional suitability and light conditions for residential homeowners.
• Sun Loving Gardens Native plant garden kits designed for full sun (6+ hours/day) locations, for homeowners with sunny yard conditions.
• Shade Loving Gardens Native plant garden kits designed for partial shade to full shade conditions for homeowners with shaded yards.
• Native Container Gardens Pre-designed native plant collections optimized for container or pot growing, for homeowners with patios, balconies, or limited in-ground space.
• Butterfly Host Gardens Garden collections designed to support butterfly populations with host plants for caterpillars and nectar plants for adults, for butterfly conservation-minded homeowners.
• Hummingbird Gardens Native plant garden kits featuring species that attract and support hummingbirds.
• Songbird Gardens Native plant gardens designed to support songbird populations through food sources and habitat.
• Clay Loving Gardens Native plant collections specifically selected for clay soil conditions.
• Rain Gardens Native plant gardens designed for wet areas and water management on residential properties.
• Pollinator Partnership Habitat Hero Gardens Regional habitat gardens developed in partnership with Pollinator Partnership for habitat restoration at the home.
• Streetside Survivor Gardens Native plant gardens designed for challenging urban streetside conditions.
• Tall Gardens Garden collections featuring taller native plant species for visual impact and structure.
• Build Your Own Kit / Create Your Own Garden Customization tool allowing customers to build their own native plant garden kit by selecting individual plants, with region- and partnership-specific variants.
• Custom Design Service Professional custom garden design service offered at three tiers — 250 sq. ft. ($99), 500 sq. ft. ($199), and 1000 sq. ft. ($299) — for homeowners seeking a tailored planting plan.
• Seed Mixes Pre-mixed native plant seed collections including Dry Soil Wildflower Seed Mix, Earth Anchor Erosion Control Seed Mix, Economy Native Seed Mix, and High Diversity Habitat Seed Mix.
• Individual Plants Single native plant species available for individual purchase, including trees, shrubs, perennials, and grasses (e.g., Buttonbush, Calico Aster, Creek Sedge, Cream Wild Indigo) starting from $29.99.
• Customizable Garden Gift Cards Gift cards allowing customers to purchase native garden kits as gifts for friends and family members.
• Annual Plant Replacement Subscription Annual subscription that extends the one-year plant replacement guarantee to unlimited claims and provides ongoing plant care support.

Quantifiable outcome

• Save up to $200 per year in yard maintenance costs with just 100 sq ft of native garden
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered supporting and core.

• Plant It NativesupportingOthers · 1 January 2014Founded in 2014 by Josh Myers in Willoughby Hills, Ohio with a degree in Environmental Science, cultivating Ohio native plants sourced from local seed.
• Native Roots, Inc.supportingOthers · 1 January 2011Founded in 2011 by sisters Sonia Bingham and Jen Johnson to improve biodiversity in Ohio and West Virginia through growing native plants from local seed with education and consulting services.
• Native West NurserycoreOthers · 1 January 2003Established in 2003 providing restoration-grade native plants and seed native to Southern California and Northern California with attention to ecotype and organic growing practices.
• Central Coast WildscoreOthers · 1 January 1992Established in 1992 in Santa Cruz, California. Focused on reversing biodiversity loss and native species extinction through ecological principles applied to land-use planning.
• Agrecol Native Plant NurserycoreOthers · 1 January 1991Primary grower for Great Lakes and Midwest regions. Founded in 1991, producing high quality native plants and seed with over 200 native local ecotype species. SANC Certified for highest nursery practices standards.
• Minnesota Native LandscapescoreOthersFull-service ecological restoration company with over 200 species native to Upper Midwest and Plains regions. Provides decades of experience in ecological restoration and nursery cultivation from locally sourced seeds.
• ArcheWild Native NurseriescoreOthersPrimary grower for Mid Atlantic, Southern New England, and Southeast US. One of the largest exclusively native plant growers in Eastern US. Established the Open-Pollinated, Local Ecotype (OPLE) standard for native nurseries.
• Wild OnessupportingGTM or Marketing PartnerNonprofit conservation organization partnered for Donate a Plant program. My Home Park offers plant credit donations supporting Wild Ones' mission to promote native landscaping.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• White Flower Farm: Connecticut-based established DTC perennial and garden plant retailer with broader catalog including non-natives. Comparable curated collection model and direct-ship e-commerce motion.
• Native Plant Trust: New England-based nonprofit operating Garden in the Woods and native plant retail/educational programs. Comparable native plant focus with conservation mission; competes indirectly through nursery sales and education.
• Proven Winners: National branded plant cooperative distributed through garden centers and online. Adjacent competitor with strong consumer brand presence; pushes pollinator-friendly lines that increasingly overlap with My Home Park's thesis.

Direct peers

• Prairie Moon Nursery: Winona, MN-based DTC native plant and seed specialist. Closest direct competitor with deep native plant catalog, ecotype focus, and pollinator expertise that overlaps almost entirely with My Home Park's value proposition.
• Wildflower Farm: Ontario-based native wildflower and seed specialist selling DTC to homeowners. Mirrors My Home Park's native plant curation and pollinator-focused value proposition with comparable ecotype positioning.
• American Meadows: Vermont-based DTC retailer of native wildflower seeds, plants, and perennial garden kits. Overlaps strongly on native plant kits, regional seed mixes, and pollinator-focused collections sold direct to homeowners.
• Izel Native Plants: Native plant marketplace aggregator serving multiple US regions via partner growers. Closely mirrors My Home Park's asset-light grower-partnership distribution model with DTC checkout.
• High Country Gardens: Santa Fe, NM-based DTC retailer specializing in drought-tolerant and waterwise perennials and native plants. Comparable curated garden-kit model with regional/ecotype specialization and direct-ship consumer focus.
• Bluestone Perennials: Ohio-based DTC perennial plant retailer offering curated garden collections by sun/shade and growing condition. Overlaps on curated garden kits, region-appropriate plant selection, and direct-ship fulfillment.

Others

• Pollinator Partnership: National nonprofit focused on pollinator health that already partners with My Home Park on Habitat Hero Gardens. Comparable mission and audience; serves as both ecosystem partner and adjacent education/distribution channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@myhomepark
• Facebookfacebook.com/MyHomeParkNativePlants
• Instagraminstagram.com/myhomepark

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Home Park