Oboard.io

What Oboard.io does

Oboard, legally Objectives Board Ltd. and headquartered in Berlin with operational roots in Malta, is an OKR (Objectives and Key Results) management software company founded in 2018 by CEO Viktor Grekov. The company builds a multi-platform OKR suite consisting of a standalone Oboard OKR App and three native marketplace apps — OKR Board for Jira and Confluence, OKR Board for Salesforce, and OKR Board for monday.com — that share workspaces and OKR data across environments. Its core technology is cloud-native (hosted on AWS data centers in Europe), uses TLS 1.2/1.3 and AES-256 encryption, is SOC 2 Type II certified and GDPR compliant, and exposes a public REST API plus an MCP (Model Context Protocol) server that connects OKR data to AI assistants such as Claude, ChatGPT, Gemini, or custom enterprise LLMs.

The platform automates OKR progress tracking by linking Jira issue statuses (and equivalent work items in Salesforce and monday.com) directly to Key Results, eliminating manual reporting. Supporting features include OKR cascading, customizable check-in schedules with Slack and email reminders, strategy maps, OKR roadmaps, custom Key Result weighting, and configurable executive dashboards. Oboard also runs paid professional services (OKR consulting), a free OKR Accelerator video course, and on-demand plus live OKR certification programs targeting practitioners. The company serves enterprise customers including trivago, Vista/Cimpress, Republic Bank, Benefit Systems, Fannie Mae, Booking.com, Best Buy, Santander, Ericsson, Autodesk, Paramount, Discover, GDM, Isabel Group, and Panasonic Industrial Devices Europe.

Oboard operates a hybrid product-led and channel-led go-to-market model: self-serve freemium signup (free plan for up to 10 users), 14-day free trials, direct enterprise demo booking, and listings on Atlassian Marketplace, Salesforce AppExchange, and monday.com Marketplace — Oboard holds the #1 ranking in the OKR and KPI app category on Atlassian Marketplace with 3,200+ installations. A global network of 15+ certified Atlassian Solution Partners (Valiantys, catworkx, Deiser, ACA Group, and others) resells, implements, and co-markets the product with 10–20% channel discounts. Revenue is generated through per-instance subscription licensing for the Jira app and per-active-user subscription licensing for the Salesforce, monday.com, and standalone Oboard OKR App, supplemented by professional services; pricing ranges from approximately $1,080–$1,295 per year for 50 users to $10,785–$12,865 per year for 1,000 users, positioning Oboard at roughly 1/60th the cost of Jira Align ($77,400 per year for 50 users).

Name

Oboard.io

Legal name

Objectives Board Ltd.

Website

https://oboard.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Oboard is an OKR management software platform with native integrations to Jira, Confluence, Salesforce, and monday.com, serving 3,000+ organizations across 100+ countries ranging from SMBs to Fortune 500 enterprises.

Ownership category

akta.pro rank

Product category

OKR Management Software

NAICS

Other Computer Related Services (541519)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)

akta.pro secondary industry

Integration Monitoring, Observability & AIOps for Integration (HDAEAIAH)

Keywords

• OKR management software
• KPI tracking platform
• Strategy execution software
• Goal alignment tool
• Jira OKR integration

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licensing (Per-User and Per-Instance): Oboard generates revenue through subscription-based licensing for its multiple products. OKR Board for Jira is billed per Atlassian Jira instance (as part of the Atlassian ecosystem), while Oboard OKR App, OKR Board for Salesforce, and OKR Board for monday.com are priced per active user of the respective app. For Jira, pricing covers the entire Jira instance regardless of how many users actually use Oboard. For Salesforce and monday.com apps, pricing covers only the users who will actually use the Oboard app (e.g., if a Salesforce org has 2,000 users but only 20 use Oboard, only 20 are billed). Annual billing is available. The company also offers a free plan for teams of up to 10 users.
2. Professional Services and OKR Consulting: Oboard offers paid OKR consulting services including expert guidance to connect strategy to execution, OKR Accelerator programs, and live OKR certification workshops. These professional services represent an additional revenue stream alongside software licensing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Oboard.io is an OKR (Objectives and Key Results) management software platform that helps organizations align teams around strategic goals and connect daily work to company objectives. It offers a standalone Oboard OKR App plus native integrations distributed as built-in apps on the Atlassian Marketplace (OKR Board for Jira and Confluence), Salesforce AppExchange (OKR Board for Salesforce), and monday.com Marketplace (OKR Board for monday.com). The platform automates OKR progress tracking via bi-directional sync with Jira work items, supports custom check-in schedules and KPI tracking, and exposes a public REST API and an MCP server for AI assistants. It also sells OKR consulting, certification, and an OKR Accelerator training program as adjacent professional services.

Product overview

Oboard is an OKR (Objectives and Key Results) software platform that operates as a multi-product suite across multiple work environments. The core offering consists of four main products: the standalone Oboard OKR App (a platform with multiple integrations), and three platform-specific integrations - OKR Board for Jira and Confluence (deeply integrated with Atlassian), OKR Board for monday.com (built into monday.com workspace), and OKR Board for Salesforce (built into Salesforce workspace). All products share workspaces, OKRs, and data, allowing cross-platform teams to collaborate seamlessly. The platform includes add-on modules for OKR Tracking, OKR Check-ins, and KPI Tracking. Oboard also offers professional services including OKR Consulting, OKR Accelerator (free video course), and OKR Certification programs (both live workshops and on-demand). The platform connects daily work to strategic goals through native integrations with Jira, Confluence, monday.com, and Salesforce, while providing AI capabilities via MCP server integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Oboard OKR App Standalone, platform-agnostic OKR and outcome management application that serves as the central hub for organizations, with native integrations to Jira, Salesforce, and monday.com, public REST API access, MCP server AI connectivity, OKR tracking, KPI monitoring, check-ins, and customizable dashboards. Designed for teams and mid-market companies that want self-serve OKR management independent of any single platform.
• OKR Board for Jira and Confluence Native Atlassian Marketplace app deeply integrated with Jira work items and Confluence, enabling teams to link Jira issues directly to OKRs and Key Results for automatic progress tracking based on issue status. Sold per Jira instance and listed as the #1 OKR & KPI app on the Atlassian Marketplace with 3,200+ installations including Fortune 500 customers.
• OKR Board for monday.com Built-in app that lives inside the monday.com workspace and is listed on the monday.com Marketplace, enabling monday.com users to manage OKRs without leaving their existing tool. Priced per active monday.com user of the Oboard app.
• OKR Board for Salesforce Built-in app that lives inside the Salesforce workspace and is listed on the Salesforce AppExchange as a registered ISV Partner, enabling sales and CRM teams to align OKRs with customer relationships and sales performance metrics. Priced per active Salesforce user of the Oboard app.
• OKR Consulting Paid professional services that provide expert guidance to connect strategy to execution, from a free OKR review to full OKR implementation delivered by certified OKR experts. Targeted at organizations adopting OKRs for the first time or seeking deeper methodology support.
• OKR Accelerator Free video course designed to help companies navigate the first 90 days of OKR implementation, with guidance from certified OKR coaches. Targets organizations getting started with OKRs and seeking quick, structured onboarding.
• On-demand OKR Certification Self-paced OKR certification for professionals wanting to deepen their OKR methodology expertise. Targets OKR practitioners, consultants, and internal champions seeking a recognized credential.
• Live OKR Certification Interactive, small-group OKR certification workshop delivered by expert trainers, designed for professionals seeking to deepen their OKR expertise and drive meaningful results. Targeted at OKR practitioners and internal change agents.

Quantifiable outcome

• Reduces manual OKR reporting by hundreds of hours annually per team
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature14 records

Partnerships

22 partnerships are on record, tiered core, major, moderate and minor.

• AtlassiancoreTechnology or Integration · 1 October 2023Oboard is a registered Atlassian Marketplace Partner with its OKR Board for Jira and Confluence app listed on the Atlassian Marketplace. The company participates in Atlassian's Cloud App Security Requirements and Marketplace Bug Bounty Program. Oboard is billed for the OKR Board for Jira through Atlassian's license management and payment service. Atlassian has a best-in-class marketplace bug bounty program to increase security and trust for all Marketplace apps, and Oboard participates in this program as a Cloud Fortified / Cloud Security Participant candidate. Oboard also holds Atlassian Platinum Solution Partner relationships through partners like Deiser.
• monday.comcoreTechnology or IntegrationOboard's OKR Board for monday.com is listed on the monday.com Marketplace as a built-in app that lives inside the monday.com workspace. Oboard's payment service for the monday.com app is processed through monday.com, with a Data Processing Addendum governing the relationship.
• SalesforcecoreTechnology or IntegrationOboard's OKR Board for Salesforce is listed on the Salesforce AppExchange as a registered ISV Partner. The app lives inside the Salesforce workspace and is priced per active Salesforce user. Oboard receives license management and payment processing through Salesforce's ecosystem.
• ValiantysmajorImplementation/ SI/ Consulting PartnerValiantys is a global Atlassian consulting company founded in 2006 with 400+ experts worldwide, multiple times named Atlassian Partner of the Year. They specialize in Agile, DevOps, and Jira-based solutions and resell, implement, and consult on Oboard products as part of their Atlassian service offerings.
• DeisermajorImplementation/ SI/ Consulting PartnerDeiser is an Atlassian Platinum Solution Partner known for developing Atlassian apps and solutions for the digital workplace. They supported trivago's migration to Atlassian Cloud and recommend Oboard for OKR management. They specialize in helping organizations improve collaboration through tailored Atlassian ecosystem implementations.
• catworkxmajorImplementation/ SI/ Consulting Partnercatworkx is a leading Atlassian Solution Partner in Europe offering consulting, licensing, and Atlassian implementations for enterprises, with a focus on Agile at Scale, DevOps, and digital collaboration.
• ACA GroupmoderateImplementation/ SI/ Consulting PartnerACA Group is a Belgium-based IT consulting company providing digital transformation, Agile coaching, and Atlassian ecosystem solutions, supporting organizations in strategy, delivery, and operational excellence.
• EnevaSysmoderateImplementation/ SI/ Consulting PartnerEnevaSys provides Atlassian-based solutions, system integration, and process automation. They work with organizations to optimize workflows and improve operational transparency.
• Life in CodesmoderateImplementation/ SI/ Consulting PartnerLife in Codes is a software development and consulting company focused on digital product development and Agile Delivery, supporting teams with implementation, customization, and process optimization.
• ContegixmoderateImplementation/ SI/ Consulting PartnerContegix is a US-based Atlassian Solution Partner offering managed services, cloud hosting, and Atlassian administration for enterprises, specializing in secure, scalable environments for business-critical teams.
• SPK and AssociatesmoderateImplementation/ SI/ Consulting PartnerSPK and Associates is a consulting company specializing in Enterprise Agile, DevOps transformation, and Atlassian tools. They work with regulated and complex organizations to modernize deployment processes.
• Nimble EvolutionmoderateImplementation/ SI/ Consulting PartnerNimble Evolution is a consulting company focused on digital transformation, Agile delivery, and modern ways of working. They support companies in aligning strategy, teams, and execution.
• Work WranglersmoderateImplementation/ SI/ Consulting PartnerWork Wranglers is a consulting firm helping teams optimize their work management through Atlassian tools and agile practices, with a focus on transparency, alignment, and continuous improvement.
• PeakforceminorImplementation/ SI/ Consulting PartnerPeakforce is a software consulting company offering Atlassian implementations, customer-oriented development, and process optimization, helping teams improve execution through tailored digital solutions.
• OKR AsiamoderateImplementation/ SI/ Consulting PartnerOKR Asia is a consulting company specializing in strategy execution, organizational alignment, and OKR-based performance management. They support teams in implementing structured goal-setting systems supported by modern digital tools.
• XLR8moderateImplementation/ SI/ Consulting PartnerXLR8 is a consulting company focused on Atlassian implementation, process optimization, and enterprise workflow management. They help organizations design and scale strategy, portfolio management, and development processes using Jira and Confluence.
• Amazon Web Services (AWS)coreTechnology or IntegrationOboard is hosted and managed in Amazon Web Services secure data centers in Europe. AWS EMEA SARL (based in Luxembourg) provides cloud hosting services for Oboard's infrastructure, processing OKR titles, descriptions, owners, business groups, comments, linked Jira issue titles, and other data. The relationship is governed by the AWS GDPR Data Processing Addendum and Supplementary Addendum.
• AmplitudemoderateTechnology or IntegrationAmplitude, Inc. (San Francisco, CA) provides analytics services (clickstream) for Oboard, processing usage data including user actions, user preferences, and performance metrics. The relationship is governed by a Data Processing Addendum.
• Google Ireland LimitedmoderateTechnology or IntegrationGoogle Ireland Limited (Dublin, Ireland) provides web analytics services for Oboard through Google Analytics. The relationship is governed by Google Ads Data Processing Terms. Oboard's privacy policy references Google as a sub-processor for analytics.
• StripemoderateTechnology or IntegrationStripe provides payment processing services for Oboard. The relationship is governed by a Data Processing Agreement. Stripe processes billing details when customers subscribe to Oboard services.
• FronteggmoderateTechnology or IntegrationFrontegg provides identity services for Oboard, managing user authentication and access. The relationship is governed by a Data Processing Addendum.
• Segment (Twilio)moderateTechnology or IntegrationSegment (a Twilio company) provides web analytics services for Oboard, processing user behavior data. The relationship is governed by a Data Processing Addendum under Twilio's legal framework.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Quantive (formerly Workboard): Direct OKR/strategy-execution software competitor with enterprise focus, cited as a peer player in the OKR software market alongside Oboard. Comparable enterprise sales motion and OKR/KPI tracking scope.
• Perdoo: OKR and KPI management SaaS headquartered in Europe that overlaps directly with Oboard's strategic goal-setting and check-in functionality for mid-market and enterprise teams.
• Microsoft Viva Goals (formerly Ally.io): Microsoft-owned OKR platform integrated with Viva, Teams, and Azure DevOps. Targets the same enterprise OKR buyer Oboard serves, with deeper Microsoft ecosystem integration.
• Gtmhub: OKR platform with similar OKR/KPI/cascading-tracking scope, integrations with Jira, and enterprise GTM — a direct substitute product for Oboard.
• Lattice: Performance management platform with OKR/goal-setting, check-ins, and reviews. Overlaps with Oboard on OKR tracking and people-data-driven goal management.
• Asana Goals: Work-management platform with built-in OKR/goal-tracking modules. Competes for Oboard's customers who already live inside Asana or monday.com.
• Betterworks: Continuous performance and OKR platform serving mid-market and enterprise — closest analogue to Oboard's enterprise OKR management positioning.
• Mooncamp: European OKR software vendor with comparable features (check-ins, cascading, dashboards) and a similar self-serve/PLG plus partner-led motion as Oboard.

Broad incumbents

• Atlassian Goals: Native OKR feature bundled inside the Atlassian Cloud ecosystem by the same marketplace operator Oboard distributes through — a same-platform incumbent that competes head-on with OKR Board for Jira.

Emerging players

• Koan: Lightweight OKR tool with engineering-team DNA and check-in workflow, targeting a similar customer profile to Oboard's engineering/mid-market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/watch?v=3w342PkTaDA&list=PLkfdrMXQ8IxWeqQO4vDz2AtgY4HwvZsvO
• Xx.com/Oboard_
• Facebookfacebook.com/oboard.okr.board
• LinkedInlinkedin.com/company/oboard-plugin-for-jira

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oboard.io