What Mooncamp does

Mooncamp GmbH is a Cologne-based SaaS company founded in 2018 by Daniel Breucker (CEO), Joel Schneider (CRO/CMO), Joschka Tillmanns (CTO), and Sebastian Walter (CPO). It operates an all-in-one strategy execution platform that centralizes the OKR lifecycle, replacing siloed strategy documents and disconnected spreadsheets with a unified system for goal-setting, progress tracking, and strategy alignment. The company's legal entity is Mooncamp GmbH, registered at Amtsgericht Köln (HRB 100526), with Daniel Breucker listed as Managing Director (Geschäftsführer). Ownership remains entirely with the four co-founders — no external funding rounds or institutional investors are disclosed.

The product portfolio centers on three core modules — Goals & OKRs, Check-ins, and Dashboards — supplemented by Strategy Maps for alignment visualization, a KPI Tree for hierarchical metrics, and a dedicated Microsoft Teams integration that brings OKR workflows into the Microsoft 365 environment. Wrapped around these modules are four named solutions (Strategy Execution, Scale OKRs, Strategic Alignment, Business Reviews), an Enterprise tier with ISO 27001 certified servers and GDPR compliance, free OKR templates for Excel, Google Sheets, and Miro, and an Expert Directory of certified OKR coaches. The platform integrates with Slack, Google Sign-in, Microsoft Azure SSO, HubSpot CRM, Zapier, and Stripe for payments. Enterprise-grade data security (GDPR, ISO 27001) is explicitly positioned as a purchase criterion for regulated buyers.

Mooncamp runs a hybrid go-to-market motion: a product-led 14-day free trial accessed via app.mooncamp.com/#/signup feeds a sales-assisted enterprise tier with custom quotes, dedicated customer success, personal onboarding, and individual implementation plans. Distribution is amplified by a referral channel of 30+ OKR consultants, agile coaches, and strategy consultancies across 30+ countries, including named consulting partners such as McKinsey, BearingPoint, Kienbaum, and Scaleon. Customer logos span financial services (Deutsche Bank, Postbank, SwissLife), manufacturing (Covestro), technology (Tinder, Capgemini Invent), education (Stanford, Cambridge), hospitality (Radisson), healthcare (Varian), nonprofit (Bertelsmann Stiftung), sports (VfB Stuttgart), and music education (Yamaha Music). Revenue comes from SaaS subscription tiers billed monthly or annually, with enterprise pricing negotiated. The company has earned consecutive top rankings on G2's OKR software category.

Name

Mooncamp

Legal name

Mooncamp GmbH

Website

https://mooncamp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Mooncamp GmbH is a Cologne-based SaaS company offering an all-in-one OKR and strategy execution platform for enterprise and mid-market organizations, combining goal management, check-ins, dashboards, KPI tracking, and Microsoft Teams integration.

Ownership category

akta.pro rank

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: SaaS subscription model with monthly and annual billing options. Enterprise tier available with custom pricing. Users can select between different subscription tiers with varying functionality.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mooncamp is an all-in-one cloud-based SaaS platform for strategy execution and OKR management, enabling organizations to centralize, plan, execute, and review their strategy. The core offering combines Goals & OKRs, regular Check-ins, real-time Dashboards, Strategy Maps, and KPI Trees into a single integrated platform, with a native Microsoft Teams integration. The platform serves both mid-market and enterprise customers with subscription-based SaaS pricing, including an Enterprise tier with dedicated customer success, personal onboardings, and ISO 27001/GDPR-compliant security.

Product overview

Mooncamp is an all-in-one strategy execution platform that centralizes the complete OKR management lifecycle. The core product portfolio consists of Goals & OKRs (primary module for setting objectives and key results), Check-ins (for regular progress updates), and Dashboards (for real-time strategy performance visualization). Additional modules include Strategy Maps for alignment visualization, MS Teams Integration for in-context OKR management, and KPI Tree for centralized metrics. The platform offers four named solutions: Strategy Execution, Scale OKRs, Strategic Alignment, and Business Reviews—each targeting specific use cases within the strategy execution workflow. The Enterprise tier provides dedicated support and advanced security features. The platform also includes complementary resources like OKR Templates for Excel, Google Sheets, and Miro, plus access to an Expert Directory of certified OKR consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Goals and OKRs Core platform module for setting, managing, and tracking Objectives and Key Results (OKRs). Enables organizations to develop strategic themes, align goals, and define executable initiatives with measurable outcomes.
• Check-ins Feature module for regular team check-ins to update progress on goals, keeping teams aligned and maintaining accountability through scheduled status updates.
• Dashboards Real-time visualization and reporting dashboards that display key business metrics and strategy data. Shareable with stakeholders to create transparency and monitor strategic alignment.
• MS Teams Integration Native integration with Microsoft Teams that enables OKR management and check-ins directly within the Teams environment, including automated progress updates.
• Strategy Execution Solution Comprehensive solution bundle for executing strategy with confidence, including features for planning, check-ins, and review cycles to drive strategic alignment across the organization.
• Scale OKRs Solution Solution bundle designed to help organizations scale OKRs across large teams and enterprise environments with customizable workflows and enterprise-grade features.
• Strategic Alignment Solution Solution bundle focused on ensuring organizational alignment between top-level strategy and team-level goals, including cascade planning and cross-department coordination.
• Business Reviews Solution Solution bundle for conducting structured business reviews with customizable dashboards and reporting features, including OKR reporting up to board level.
• Enterprise Tier Enterprise subscription tier offering dedicated support from Strategy Experts, personal onboardings, individual implementation plans, and enterprise-grade data security with GDPR compliance and ISO 27001 certified server locations.
• OKR Templates Free, ready-to-use templates for Excel, Google Sheets, and Miro to help teams get started with OKRs before scaling to the full platform.
• Expert Directory Directory of certified OKR coaches and strategy consultants from Mooncamp's partner network that organizations can engage for implementation support.

Quantifiable outcome

• According to PMI research, organizations aligning projects to strategy waste 28 times less money than those that do not.
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• McKinseyminorStrategic or Co-development PartnerMcKinsey logo displayed on partner page suggesting consulting partnership or preferred tooling recommendation relationship.
• BearingPointcoreImplementation/ SI/ Consulting PartnerBearingPoint is a management and technology consulting firm that implements Mooncamp for enterprise clients. Featured on partner page with joint marketing initiatives.
• KienbaumcoreImplementation/ SI/ Consulting PartnerKienbaum is a German management consulting firm partnering with Mooncamp for OKR implementations. Displayed on partner page.
• ScaleoncoreImplementation/ SI/ Consulting PartnerScaleon has implemented Mooncamp at several large enterprises. Customers highly appreciate the software's flexibility to adapt to individual OKR approaches. Founding Partner Stefan Benndorf provides testimonial.
• Die AgilenminorImplementation/ SI/ Consulting PartnerAgile consulting firm partner with logo displayed on partner page.
• Digital WinnersminorImplementation/ SI/ Consulting PartnerDigital consulting partner with logo displayed on partner page.
• HR CampusminorImplementation/ SI/ Consulting PartnerHR consulting firm partner with logo displayed on partner page.
• OKR Consultants & Agile Coaches NetworkcoreChannel Partner/ Reseller/ DistributorMooncamp partners with OKR consultants and agile coaches in 30+ countries. Partners earn revenue share for referrals, receive free licenses with all features, and benefit from promotion in partner directory, joint case studies, and co-marketing initiatives.
• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams integration allows users to access Mooncamp OKR functionality within Teams environment. Dedicated integration page (okrs-for-microsoft-teams) indicates strategic focus.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Workboard: Workboard is one of the longest-standing dedicated OKR and strategy execution platforms for enterprises. It competes head-to-head with Mooncamp on goals, check-ins, dashboards, and enterprise OKR rollouts, targeting similar Fortune 500 buyers.
• Profit.co: Profit.co offers OKR, strategy execution, and performance management software for enterprises. It competes with Mooncamp on OKR alignment, check-ins, and dashboards across similar buyer personas.
• Lattice: Lattice is a people-management platform that includes OKR/goal-tracking alongside performance reviews and engagement. It overlaps Mooncamp on the goals/OKR use case while extending into adjacent HR workflows.
• Quantive (formerly Gtmhub): Quantive is a venture-backed OKR and strategy execution platform serving global enterprises. It overlaps directly with Mooncamp on OKR management, business reviews, and strategy alignment features for mid-market and enterprise customers.
• Perdoo: Perdoo is a Europe-based OKR and strategy execution SaaS serving mid-market and enterprise customers. Like Mooncamp, it originated in the DACH region and competes directly on goals/OKRs, check-ins, and KPI tracking.

Broad incumbents

• Asana: Asana is a leading work management platform that has added native Goals/OKR functionality. It overlaps Mooncamp at the strategic alignment and goal-tracking layer, especially for teams already using Asana for project delivery.
• Microsoft Viva Goals: Viva Goals is Microsoft's OKR module embedded in the M365/Viva suite and surfaced inside Teams. It is the most consequential incumbent competing with Mooncamp, especially given Mooncamp's heavy Teams integration story.
• Monday.com: Monday.com is a broad work operating system that includes goals and OKR-style tracking. It competes with Mooncamp for cross-functional visibility and strategy execution use cases, particularly in mid-market accounts.
• Atlassian (Ally.io): Atlassian acquired Ally.io and integrates OKR functionality into its Jira/Confluence ecosystem. It competes with Mooncamp for enterprise strategy execution buyers already standardized on Atlassian tooling.

Emerging players

• 15Five: 15Five combines performance management with OKR tracking and engagement tools for growing organizations. It competes with Mooncamp on goals/check-ins for mid-market buyers while bundling broader HR functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mooncamp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mooncamp