OKR Asia

What OKR Asia does

OKR Asia is a Singapore-based management consulting firm that specializes in the implementation of the Objectives and Key Results (OKR) methodology for organizations across Asia, Europe, and North America. Operating as a brand under parent company Asia PMO and founded in 2018 by Carsten Ley, the firm delivers a portfolio of consulting services that includes OKR Training, OKR Workshop facilitation, OKR Tracking/Check-in, OKR Review, OKR Champion Training, and Strategy Workshops, structured around a 5-step implementation method (Strategy Workshop, OKR Training, OKR Set-up Workshop, Weekly/Bi-weekly Tracking, and OKR Review). Its proprietary OKRA© framework extends the standard OKR model with an explicit "Actions" component, designed to translate objectives into executed tasks rather than purely measured outcomes. The firm does not sell standalone software; instead, it recommends and deploys third-party OKR tools from a partner network of more than 20 vendors, including Oboard, mooncamp, ZOKRI, Tability, Perdoo, Quantive, and axy7.

The business is run as a boutique professional services practice with 11–50 employees and offices in Singapore (33A Pagoda Road) and Ho Chi Minh City, Vietnam (Thao Dien). The team is composed of Strategy and OKR consultants with 10+ years of management experience across regions, supported by a small Client Engagement function. Customer segments span corporations, SMEs, startups, and government agencies, with named enterprise clients including Unilever, Panasonic, eBay, GovTech Singapore, EDBI, Häfele, Suntory, Ajinomoto, Amanotes, HappyFresh, Ninja Van, Sendo, Datadog, and Judge.me, across industries such as FMCG, e-commerce, logistics, gaming, manufacturing, and technology.

The revenue model is project-based professional services, with engagements scoped around OKR goal-setting cycles of 3 or 6 months, plus adjacent offerings such as OKR Champion certification (via OKRChamp.com), OKR coaching for leaders, and OKR & KPI reviews. Pricing is quote-based and not publicly disclosed. Distribution is primarily direct enterprise sales, supplemented by content marketing (blog, LinkedIn, Facebook, Instagram), SEO, and co-organized industry events such as Collaboration Camp. The company has no external funding, no subsidiaries, and operates as a privately held consultancy under its founder.

Name

OKR Asia

Legal name

Asia PMO

Website

https://okrasia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

OKR Asia is a Singapore-based boutique consulting firm that helps corporations, SMEs, startups, and government agencies implement the OKR methodology through workshops, training, coaching, and its proprietary OKRA© framework, serving clients across Asia, Europe, and North America.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Performance Management & OKRs (BPACAPAF)

Keywords

• OKR consulting services
• Strategy execution consulting
• Goal setting workshops
• Organizational alignment training
• OKR implementation

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. OKR Consulting Services: Revenue generated through professional consulting services including OKR Training, OKR Workshop facilitation, OKR Tracking/Check-in sessions, OKR Review workshops, OKR Champion Training, and Strategy Workshop services. The company supports organizations in implementing 3 or 6 months OKR goal setting cycles.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

OKR Asia is a management consulting firm that designs and facilitates OKR (Objectives and Key Results) implementation programs for organizations. Services include OKR Training, OKR Workshops, OKR Tracking/Check-in facilitation, OKR Review workshops, OKR Champion Training, and Strategy Workshops delivered through a structured 5-step implementation method. Offerings are anchored on the proprietary OKRA© methodology that combines Objectives, Key Results, and explicit Actions to drive execution on 3 or 6 months goal-setting cycles.

Product overview

OKR Asia is a consulting services company that provides a structured portfolio of advisory and facilitation services centered on Objectives and Key Results (OKRs) implementation. Their core offering is the OKRA© proprietary methodology combining Objectives, Key Results, and Actions. The service portfolio includes OKR Training, OKR Workshop, OKR Tracking/Check-in, OKR Review, OKR Champion Training, and Strategy Workshop as core consulting modules. Additional services include OKR Set-up Workshop, OKR Tool Implementation (with over 20 tool partners), OKR Coaching, OKR Champion Training & Certification (via OKRChamp.com), and OKR & KPI Review. These services are delivered through a structured 5-step implementation method: Strategy Workshop, OKR Training, OKR Set-up Workshop, Weekly/Bi-weekly Tracking, and OKR Review Workshop. OKR Asia does not offer a standalone software product; rather, they implement OKR methodologies using third-party OKR tools which they recommend and deploy for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• OKR Training Training services for management and teams on how to set up, implement, and track OKRs. Delivered to enterprise clients as part of OKR Asia's OKR implementation methodology.
• OKR Workshop Workshop service to set up OKRs focused on top priorities and define clear result measurement, delivered through facilitated sessions to client teams.
• OKR Tracking / Check-in Tracking OKR data to achieve results and adapt to new situations and challenges through regular facilitated check-ins with client teams.
• OKR Review Review service for OKR achievement at the end of quarters with retrospective feedback collection and next-term OKR setup.
• OKR Champion Training Training and coaching for internal OKR Champions within client teams to facilitate the OKR process internally and reduce dependency on external consultants.
• Strategy Workshop Workshop to develop or adapt client strategy and break it down into one-year targets to inform quarterly OKR planning.
• OKR Set-up Workshop Workshop to develop OKRs from strategy, yearly targets, and team feedback through inclusive workshop facilitation.
• OKR Tool Implementation Advisory and implementation services to select and deploy the right OKR software tool based on client's IT landscape and needs, leveraging OKR Asia's over 20 tool partners.
• OKR Coaching Personalized OKR coaching for leaders and startup founders to get familiarized with the methodology and practice it for one quarter.
• OKR Champion Training & Certification Advanced OKR training to educate internal OKR Champions to guide and facilitate OKR rollouts and replace external consultants, delivered in partnership with OKRChamp.com.
• OKR & KPI Review Comprehensive review service for clients already using SMART Goal Setting, advising on current setup and improvement with OKRs.
• OKRA© Method Proprietary OKR methodology (Objectives, Key Results + Actions) developed by Asia PMO/OKR Asia, emphasizing action-driven implementation and execution over quarterly achievement timelines.

Quantifiable outcome

• Over 120 successful OKR Rollouts across Asia, Europe, USA
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core.

• OKRBoard (Oboard.io)coreTechnology or IntegrationOKRBoard (Oboard.io) is an OKR tool partner that provides software integration for OKR tracking and management, enabling clients to align, inspire and empower teams on OKRs with the right communication and tracking tools.
• mooncampcoreTechnology or Integrationmooncamp is an OKR tool partner providing goal-setting and tracking software that complements OKR Asia's consulting services.
• ZOKRIcoreTechnology or IntegrationZOKRI is an OKR & Employee Experience platform partner offering integrated OKR software solutions.
• TabilitycoreTechnology or IntegrationTability is an OKR tool partner providing OKR tracking dashboards and alignment features.
• QuantivecoreTechnology or IntegrationQuantive is an OKR Asia partner providing OKR and strategy execution software.
• PerdoocoreTechnology or IntegrationPerdoo is an OKR partner platform for goal management and alignment.
• OKR Champion (okrchamp.com)coreImplementation/ SI/ Consulting PartnerOKR Champion is a certification and training partner for educating internal OKR Champions to guide and facilitate OKR roll-outs, allowing organizations to replace external consultants with trained internal facilitators.
• Asia PMOcoreStrategic or Co-development PartnerAsia PMO is the parent company of OKR Asia, specializing in Strategy set-ups, OKR workshops, consulting and 1:1 coaching to enable organizations work towards aligned and measurable achievements and results.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Deloitte: Deloitte is a global strategy and operations consultancy whose Human Capital practice includes OKR-related transformation work; the founder of OKR Asia's parent firm previously worked at Deloitte, and Deloitte competes for the same enterprise transformation mandates.
• McKinsey & Company: McKinsey's Organization Practice and Wave (transformation) offerings touch on OKR and strategy execution work for large enterprises; a broad incumbent that competes for strategic execution consulting engagements.
• Lattice: Lattice is a broader people management platform (goals/OKRs, performance, engagement) that competes for the same HR/strategy buyer as OKR Asia, though it leads with software rather than consulting.

Direct peers

• Moonshot Innovations: Moonshot is a Vietnam/SEA-based OKR and strategy execution consulting firm, highly comparable to OKR Asia in geography, methodology focus and target client profile.
• Workboard: Workboard is an OKR/results-management platform with implementation and change-management services for enterprise clients; comparable to OKR Asia in bundling methodology and tool deployment.
• Perdoo: Perdoo is an OKR/strategy execution SaaS platform with bundled implementation and coaching services, one of OKR Asia's listed tool partners and a direct competitor in the OKR rollout market.
• The Ready: The Ready is a transformation consulting firm that helps organizations implement OKRs, operating system changes and strategy execution; it is the closest global peer to OKR Asia in terms of pure OKR/strategy execution advisory work for mid-market and enterprise clients.
• Quantive: Quantive (formerly Gtmhub) is a strategy execution platform that also offers professional services, implementation and coaching; it directly competes with OKR Asia on the software-enabled OKR rollout layer and is a partner/threat.

Emerging players

• Tability: Tability is a lightweight OKR and goals platform targeting smaller and mid-market teams, listed as an OKR Asia partner; overlapping value proposition on the OKR software side.
• Cascade Strategy: Cascade is a strategy execution platform with OKR capabilities and a partner ecosystem of implementation consultants; an adjacent player to OKR Asia in the same buyer journey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCw-ye2HrB-VesaXepcOEnvQ
• Facebookfacebook.com/okrasiabyasiapmo
• LinkedInlinkedin.com/company/okr-asia
• Instagraminstagram.com/asia_pmo

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OKR Asia