Simplicate

What Simplicate does

Simplicate Software B.V. is a Netherlands-based SaaS company, headquartered in Groningen and founded in 2010, that provides an integrated CRM and project management platform for Dutch business service providers. Its target customers are professional services firms operating across accountancy, architecture, consultancy, engineering, creative/digital agencies, and online marketing agencies, primarily in the 5-125 employee range. The company's product surface comprises eight integrated modules — CRM, Sales, Projecten (Project Management), Capaciteitsplanning (Capacity Planning), Urenregistratie (Time Tracking), Facturatie (Invoicing), HRM, and Inzichten (Business Intelligence/Reporting) — built on a unified cloud architecture with real-time data synchronization and exposed via a public API at developer.simplicate.com. Native iOS and Android applications extend time tracking, sales updates, and CRM access to mobile users.

The platform differentiates through vertical-specific depth for the Dutch market, including integrations with Nmbrs and Loket for payroll/HR, Moneybird and Exact for accounting, KVK for business registration, Hyarchis for compliance content (NOAB, SRA, Fiscount, Auxilium) and document management, Blinqx for accountancy workflows, and Peppol for standardized e-invoicing. Simplicate is ISO 27001 certified and GDPR compliant. The commercial model is subscription-based, with pricing starting at €140 per month on annual billing, structured per user and module. Distribution combines a 14-day self-serve free trial (product-led growth) with a verticalized direct sales team dedicated to each target segment (accountancy, architecture, consultancy, creative agencies), supplemented by an implementation partner channel. Simplicate reports over 1,700 customers and approximately 4.5/5 average rating across 161 reviews on its own site, with 95% user recommendation rates.

Name

Simplicate

Legal name

Simplicate Software B.V.

Website

https://simplicate.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Simplicate is a Netherlands-based SaaS company offering an integrated CRM, project management, time tracking, invoicing, and HRM platform for Dutch professional services firms in accountancy, architecture, consultancy, engineering, and digital/creative agencies.

Ownership category

akta.pro rank

Product category

Professional Services Automation Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

• CRM software
• Project management software
• Professional services automation
• Time tracking software
• Invoicing software

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription: Monthly or annual subscription-based access to the all-in-one CRM and project management platform. Pricing is based on number of users and selected modules.
2. Professional Services: Additional revenue from onboarding, consultancy, and training services through the Academy program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Simplicate provides an all-in-one cloud-based SaaS platform that combines CRM, Sales, Project Management, Capacity Planning, Time Tracking, Invoicing, HRM, and Business Intelligence in a unified workflow for business service providers. The platform connects the entire customer lifecycle from first contact through project execution to invoicing with real-time data synchronization, and is specifically tailored to Dutch SMBs in accountancy, architecture, consultancy, engineering, and creative/digital agencies.

Product overview

Simplicate is an all-in-one CRM and project software platform designed specifically for business service providers. The platform consists of integrated modules including CRM for customer data management, Sales for pipeline and quote management, Projecten (Projects) for project execution and budget monitoring, Capaciteitsplanning (Capacity Planning) for resource allocation, Urenregistratie (Time Tracking) for time registration, Facturatie (Invoicing) for billing, HRM for employee management, and Inzichten (Insights) for business intelligence and reporting. The modules work together seamlessly from first customer contact through invoicing, creating an efficient workflow. Additional offerings include a mobile app for on-the-go access and API-based integrations with third-party business tools. Simplicate targets professional service firms including accountants, architects, consultants, engineers, and agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Simplicate CRM Customer relationship management module that centralizes all customer data, contact information, and communication history for business service providers.
• Simplicate Sales Sales module for monitoring pipeline and expected revenue, creating quotes, and converting opportunities into projects with digital signing capabilities.
• Simplicate Projects (Projecten) Project management module for making clear agreements, monitoring budgets, and efficient invoicing with real-time insight into project phases and spending.
• Simplicate Capacity Planning (Capaciteitsplanning) Capacity planning module providing real-time visibility into employee capacity, workload, and availability for optimal resource allocation.
• Simplicate Time Tracking (Urenregistratie) Time registration module enabling employees to track hours, kilometers, and expenses via web, app, or timetracker with calendar synchronization.
• Simplicate Invoicing (Facturatie) Invoicing module that automates billing processes, supporting fixed prices, subscriptions, time-and-materials, and deposits with Peppol e-invoicing.
• Simplicate HRM Human resource management module for managing employees, contracts, leave, absenteeism, schedules, and employee documents in a secure central environment.
• Simplicate Insights (Inzichten) Business intelligence and reporting module providing real-time dashboards, KPI monitoring, revenue forecasting, and performance analytics across all business processes.
• Simplicate Mobile App Native mobile application for iOS and Android enabling time tracking, sales opportunity updates, CRM access, and HRM functions on the go.

Named customers21 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• NmbrscoreTechnology or IntegrationNmbrs integration enables automated synchronization of leave and absence data between Simplicate and Nmbrs HR/payroll system, eliminating double data entry.
• LoketcoreTechnology or IntegrationLoket integration automates synchronization of employee data, leave and absence management to Loket payroll system.
• Hyarchis Compliance ManagercoreTechnology or IntegrationHyarchis Compliance Manager provides up-to-date compliance content for NOAB, Novak, SRA, Fiscount, or Auxilium.
• Hyarchis Document ManagercoreTechnology or IntegrationDocument Manager integration allows creating customer dossiers directly from Simplicate CRM.
• Blinqx (Finteqx + Hyarchis)coreStrategic or Co-development PartnerBlinqx Accountancy & Tax platform combines Simplicate with AI, data unlocking, automation and advisory capabilities as a complete solution for the accountancy sector.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Teamleader: Belgian-origin all-in-one CRM, project management, and invoicing SaaS for SMBs and agencies across Benelux. Highly comparable on product scope, target customer (SMB service firms), and regional focus to Simplicate.
• Exact: Dutch-origin business software suite covering accounting, ERP, CRM, and project management for SMBs. Direct competitor in the same Dutch market with overlapping invoicing, project, and CRM capabilities.
• Moneybird: Dutch online accounting and invoicing platform with light CRM and time-tracking features targeted at SMBs and freelancers. Comparable on Dutch SMB focus and invoicing/time-tracking overlap.
• Monday.com: Work-OS platform with CRM, project, and workflow modules targeting SMBs and agencies. Comparable in serving digital/creative agencies and consultancies on project and CRM workflows.
• Pipedrive: SMB-focused sales CRM with growing project and invoicing capabilities. Comparable on sales-CRM core and SMB customer profile, though weaker on integrated project/invoicing than Simplicate.

Broad incumbents

• AFAS Software: Largest Dutch business-software vendor offering HRM, payroll, finance, ERP, and project software to Dutch SMBs and mid-market. Overlaps with Simplicate's HRM, invoicing, and project modules for the same Dutch customer base.
• Visma: Nordic-headquartered provider of accounting, ERP, HRM, and CRM software for SMBs across Northern Europe. Competes in the Dutch market via acquired brands and overlaps with Simplicate's invoicing, CRM, and project offerings.
• HubSpot: Global CRM, sales, marketing, and customer-service platform increasingly bundling operations tooling. Competes with Simplicate on CRM/Sales core while expanding downstream into service and project workflows.
• Zoho: Broad all-in-one business suite covering CRM, projects, invoicing, HR, and BI at competitive SMB price points. Overlaps with nearly every Simplicate module and competes globally for SMB SaaS budgets.

Regional players

• Blinqx: Dutch accountancy and tax platform combining AI, automation, and advisory tooling with Simplicate as the integrated CRM/project layer. Closely adjacent rather than head-to-head, but a key ecosystem partner/competitor for the Dutch accountancy vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/simplicate
• Xx.com/simplicate_nl
• Facebookfacebook.com/SimplicateSoftware

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplicate