What eBev.com does

eBev.com Pty Ltd is an Australian privately held B2B marketplace and trade credit platform that connects wholesale beverage suppliers with licensed hospitality venues across Australia and New Zealand. Founded in 2015 and headquartered in Sydney (Surry Hills, NSW), the company operates the eBev Platform — a mobile-responsive web application that aggregates more than 70,000 products from 1,000+ suppliers and gives 3,500+ venues a single login for multi-supplier ordering, consolidated invoicing, accounting/POS integrations (XERO, MYOB, Vinsight, Unleashed, Cin7, NetSuite) and reporting. Suppliers use the same platform to list products, manage orders and access eBev's buyer community; deep integrations with major Australian distributors (Australian Liquor Marketers, Oatley Fine Wine Merchants) push real-time catalogue, pricing and stock data into the platform, alongside read-only supplier account connectivity for pricing synchronisation. The company is supported by an experienced leadership team including CEO Ian Harris (appointed 2018), CFO Zoran Grujic, General Manager Cassandra MacDonald and a head of product and technology, and is backed by Artesian VC (Series A lead in 2021) and earlier angel investors.

The company monetises primarily through eBev Trade, a trade credit and AR service launched in November 2020 under which eBev and an unnamed finance solutions partner guarantee payment to suppliers within three days while offering venues either upfront payment or 30-day terms without direct debit. Revenue is generated on the financing margin embedded in that trade credit book, supplemented by supplier-side fees for onboarding, lead generation, Portfolio/Quick Order List tooling and outsourced invoicing/AR services. Additional revenue-adjacent modules include the exclusive Australian Small Batch Spirits Program (launched June 2023) and a forthcoming Procurement AI Agent being co-developed with ASX-listed Decidr AI Industries (announced May 2025). Distribution is hybrid: self-serve through ebev.com and app.ebev.com, plus field-based Business Development Managers in Sydney and Melbourne and supplier-partner co-marketing.

With cited annual order value of $250M on the homepage and over $400M in the most recent (May 2025) partnership disclosure, eBev is positioned as Australia's largest independent online ordering and financing platform for the beverage trade. The addressable market is the AUD $90 billion Australian hospitality industry and roughly 38,000 licensed venues, of which 3,500+ are already onboarded. Capital raised to date totals approximately A$3.5M across a 2016 seed and a 2021 Series A, and headcount sits in the 11–50 band — a notably lean cost base relative to the volume processed, which supports capital-efficient unit economics on the trade credit float but also signals a small absolute revenue base.

Name

eBev.com

Legal name

eBev.com Pty Limited (ABN 51 169 880 960)

Website

https://ebev.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

eBev.com is an Australian B2B marketplace and trade credit platform that connects 1,000+ wholesale beverage suppliers with 3,500+ licensed hospitality venues across Australia and New Zealand, offering multi-supplier ordering, consolidated invoicing and 3-day supplier payment via eBev Trade.

Ownership category

akta.pro rank

Product category

B2B Beverage Marketplace

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Sales Financing (52222)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

Cross-border Payments, FX & Multi-currency Checkout (CRAFAJAF), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC), Alcohol & Beverage E-Commerce Delivery (AFAIAMAI)

Keywords

• B2B beverage marketplace
• Wholesale beverage ordering
• Hospitality procurement platform
• Trade credit services
• Supplier-venue connectivity

Headquarters

HQ city

New Farm

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. eBev Trade trade-credit financing service: eBev and its finance solutions partner take over invoicing and collections from suppliers, guaranteeing payment to suppliers within 3 days while venues receive 30-day terms (or upfront payment). Revenue is generated via finance/margin on the trade credit facility.
2. Marketplace platform access for venues: eBev states it is a 'facilitator, not a distributor' connecting 1,000+ beverage suppliers with licensed venues. Platform is positioned as free/easy to use for venues with ordering, invoicing and accounting integration; venue-side monetisation is tied to adoption of the trade credit service and value-added integrations.
3. Supplier onboarding and tooling (Portfolio / Quick Order Lists): Suppliers join Australia's largest beverage database, list products, set cut-off times and delivery rules, use supplier tools, and access the eBev Trade venue community; eBev charges suppliers for access, lead generation, extended reach, and outsourced invoicing/AR services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

eBev operates Australia's largest independent online B2B marketplace for the wholesale beverage trade, connecting 1,000+ beverage suppliers (wine, beer, spirits, non-alcoholic) and 70,000+ products with licensed hospitality venues across Australia and New Zealand. The platform enables multi-supplier ordering, consolidated invoicing and payments, accounting/POS integrations, and an embedded trade credit service (eBev Trade) that guarantees suppliers payment within 3 days while offering venues a single creditor with upfront or 30-day terms.

Product overview

eBev.com Pty Ltd operates a single unified B2B marketplace platform — the eBev Platform — built as a 360-degree solution for the Australian wholesale beverage trade, with two distinct user sides (Suppliers and Venues) sharing the same catalogue of 70,000+ products from 1,000+ suppliers. Sitting on top of the core platform are named value-add modules and feature sets: eBev Trade (a trade credit and invoicing layer guaranteeing suppliers payment within three days), the Australian Small Batch Spirits Program (an exclusive curated spirits channel), Supplier Tools (Configure Supplier Account, Supplier Checklist, Portfolio Refreshment), the Supplier Account Connectivity / Pricing Synchronisation feature, and the eBev Help Centre support product. Portfolio pages (eBev Portfolio) act as each supplier or venue's storefront on the platform. The Decidr-powered Procurement AI Agent, announced May 2025, is an upcoming AI layer that will plug into the platform to deliver supplier/product recommendations and demand forecasting across eBev's 3,500+ venues.

Differentiator

Problem solved

Functional benefit

Brands

• eBev Trade: Trade credit service launched in late 2020 that guarantees payment to suppliers within three days and provides a single creditor option for venues, streamlining invoicing, collections and 30-day payment terms.

Products and services

• eBev Platform Australia's largest independent online B2B ordering platform for the wholesale beverage trade, connecting 1,000+ beverage suppliers and 70,000+ products with 3,500+ licensed hospitality venues for multi-supplier ordering, consolidated invoicing, accounting/POS integration and reporting. Mobile-responsive web application with reorder functions, product search, multi-supplier single-order checkout, favourites/lists, insights/reporting and integrations with XERO, MYOB, Vinsight, Unleashed, Cin7 and NetSuite.
• eBev Trade Trade credit and invoicing service layered on the eBev Platform that centralises invoicing and accounts-receivable management, guarantees payment to suppliers within three days and provides venues with a single creditor and flexible payment options (upfront or 30-day terms, no direct debit required), removing the need for separate supplier credit applications.
• Australian Small Batch Spirits Program Exclusive eBev-only spirits program giving hospitality venues access to premium Australian craft distillers (vodka, gin, cane spirits) with standardised back-bar quality spirits priced for the speed rail, backed by 80,000L+ flowing through the Australian Small Batch network, with rotating distillers and standardised product descriptions/barcodes for easy reordering.

Quantifiable outcome

• 70,000+ products from 1,000+ suppliers in one catalogue
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered flagship strategic partnership — co-development of ai procurement agent, major premium wine distributor integration, flagship supplier integration — australia's largest supplier to independent liquor retailers, example third-party supplier account used for pricing synchronisation, core accounting software integration, beverage-specific inventory integration, inventory integration and enterprise erp integration.

• Decidr AI Industries (ASX:DAI)flagship strategic partnership — co-development of ai procurement agentStrategic or Co-development Partner · 26 May 2025Strategic partnership announced 26 May 2025 to co-develop a purpose-built Procurement AI Agent for the hospitality and beverage industry. Features include intelligent supplier/product recommendations and demand forecasting. Development to commence Q3 2025 with broader rollout targeting eBev's 3,500+ venues and 1,000+ suppliers later in the year.
• Oatley Fine Wine Merchants (Oatley Wines)major premium wine distributor integrationTechnology or Integration · 10 May 2024Partnership and integration announced 10 May 2024; venues gain real-time product data, pricing and stock availability for Oatley's full portfolio within eBev; Oatley Wines Sales Managers can pre-set product lists (Quick Order Lists) for their venue customers.
• Australian Liquor Marketers (ALM)flagship supplier integration — australia's largest supplier to independent liquor retailersTechnology or Integration · 10 December 2020Partnership and integration announced 10 December 2020; real-time stock availability and pricing from ALM delivered directly into the eBev dashboard, with the full ALM wholesale catalogue now purchasable through eBev. ALM's specialist on-premise division aligns with eBev's hospitality venue focus.
• Independent Liquor Groupexample third-party supplier account used for pricing synchronisationTechnology or IntegrationNamed in eBev Terms as an example of a third-party supplier account that can be securely connected to eBev to retrieve and display venue-specific pricing within the platform. Credentials are encrypted and used only for pricing sync; eBev does not place orders or modify supplier accounts.
• XEROcore accounting software integrationTechnology or IntegrationIntegration that sends order data into the XERO accounting system to eliminate manual invoice/payment entry for venues and suppliers.
• MYOBcore accounting software integrationTechnology or IntegrationIntegration with the MYOB accounting platform for automated invoice and payment data flow.
• Vinsightbeverage-specific inventory integrationTechnology or IntegrationIntegration option for beverage inventory management, removing the need for manual invoice or payment entry.
• Unleashedinventory integrationTechnology or IntegrationInventory software integration option for automation of order/invoice data.
• Cin7inventory integrationTechnology or IntegrationInventory software integration option for automation of order/invoice data.
• NetSuiteenterprise erp integrationTechnology or IntegrationIntegration option with Oracle NetSuite ERP for automation of order/invoice data.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Cut+Dry: B2B food and beverage ordering/wholesale marketplace serving restaurants and hospitality operators. Most directly comparable to eBev as a two-sided wholesale procurement platform for venues with an embedded payment/trade-credit layer.
• BlueCart: B2B ordering platform connecting restaurants and hospitality venues with food and beverage suppliers. Directly comparable in product (online wholesale marketplace), customer base (restaurants) and workflow (ordering + invoicing).
• Choco: Global B2B ordering platform for food and beverage wholesalers and their restaurant customers. Comparable two-sided marketplace with integrations into POS/accounting systems and an embedded payments layer, similar to eBev's supplier/venue model.
• MarketMan: Restaurant inventory and supplier ordering platform. Comparable as a procurement workflow tool for hospitality venues, including supplier catalogue management, ordering and accounting integrations.
• Ordermark: B2B ordering and consolidation platform for restaurants working with multiple food and beverage distributors. Comparable two-sided supplier/venue model targeting the same fragmented procurement pain point that eBev solves.

Broad incumbents

• Toast: Large restaurant POS and operations platform serving the same hospitality venue customers as eBev. A broader incumbent with the capital and POS adjacency to add beverage procurement features that would directly compete with eBev.
• Lightspeed Restaurant: Restaurant POS and commerce platform serving hospitality venues globally. Comparable customer base and could extend into wholesale beverage procurement over time, posing a long-term competitive threat to eBev.

Emerging players

• BevSpot: Bar and beverage inventory management platform for hospitality operators. Comparable in the beverage/hospitality vertical, focused on inventory and ordering workflows for licensed venues.

Regional players

• Langton's (Endeavour Group): Australia's leading fine wine auction and marketplace brand, part of Endeavour Group. Comparable as an Australian wholesale wine platform with venue customers, and a potential competing supplier-side channel for venues that eBev currently serves.

Others

• Behalf: B2B trade credit and financing provider for SMBs and their suppliers. Comparable as an embedded trade credit layer similar to eBev Trade; relevant as a potential partner/competitor for the financing arm of eBev's marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ebev_australia
• Facebookfacebook.com/ebevaustralia
• LinkedInlinkedin.com/company/ebev

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eBev.com