Subscribe Pro

What Subscribe Pro does

Subscribe Pro, operating as SUBSCRIBE PRO INC., is a privately held SaaS company founded in 2014 and headquartered in Baltimore, Maryland, that provides subscription management and recurring billing software to e-commerce merchants. The company targets direct-to-consumer (DTC) brands and consumer packaged goods (CPG) merchants operating on Magento (including Magento 1, Magento 2, and Adobe Commerce) and Salesforce Commerce Cloud B2C storefronts. Its platform supports replenishment, curated-box, and access subscription models, with the value proposition centered on native integration — recurring orders are created directly inside the merchant's e-commerce platform rather than in a separate system — and a customizability-first design philosophy in which the company collaborates with merchants to tailor the subscription experience.

The core technology is a SaaS subscription commerce engine exposed through a REST-style JSON API, with all stored data and operations available programmatically. The product portfolio includes the core subscription platform, Subscribe Pro Payments (a payment orchestration layer with 3D Secure 2, Account Updater, gateway tokenization, payment routing, and stored credentials), the Subscribe Pro Vault (tokenized card storage), a hosted customizable My Subscriptions customer self-service page, a Merchant App for support teams, and configurable transactional email/SMS notifications integrated directly with Klaviyo or via Webhooks to other ESPs. The Magento 2 extension is publicly distributed on GitHub, and integrations span payment gateways (Authorize.Net, Braintree, CyberSource, First Data), Apple Pay, ShipperHQ shipping, and email providers (Klaviyo, Salesforce Marketing Cloud, Dotdigital, SendGrid). The service is hosted on AWS with encryption at rest and in transit.

The business model is recurring SaaS subscription fees billed monthly in USD via credit card, with a 30-day full refund window, supplemented by transactional fees from Subscribe Pro Payments and bundled professional/implementation services. Pricing is quote-based (not publicly disclosed) and delivered through a sales-led motion anchored on a 'Book a demo' CTA and direct sales line (1-888-918-3569), with a layered partner/reseller program ('Become a Partner') and event-driven demand generation (Mage Titans USA). Compliance posture is PCI DSS Level 1, GDPR, and CCPA. The company has disclosed approximately $280K in cumulative non-dilutive funding from Lighter Capital and TEDCO between 2016 and 2017; no further funding rounds, acquisitions, or leadership changes have been publicly disclosed. Named customers include US Water Systems, BrainMD Health, Duke Cannon Supply Co., Perky Jerky, Wine Awesomeness, The Synergy Company, and Every Man Jack — predominantly mid-market DTC and CPG brands.

Name

Subscribe Pro

Legal name

SUBSCRIBE PRO INC.

Website

https://subscribepro.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Subscribe Pro is a Baltimore-based SaaS provider of subscription management and recurring billing software for direct-to-consumer and consumer packaged goods merchants on Magento, Adobe Commerce, and Salesforce Commerce Cloud storefronts, monetized via monthly SaaS fees and transactional payments revenue.

Ownership category

akta.pro rank

Product category

Subscription Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), General Line Grocery Merchant Wholesalers (42441)

SIC

Retail-Catalog & Mail-Order Houses (5961), Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industries

Subscription Box & Membership-first DTC (CRAFACAN), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)

Keywords

• Subscription management software
• Recurring billing platform
• Subscription commerce solutions
• E-commerce subscription tools
• Payment orchestration services

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Management SaaS Fees: Recurring SaaS subscription fees billed monthly for access to the Subscribe Pro subscription commerce platform, integrations (Magento 1, Magento 2, Salesforce Commerce Cloud), customer portal, and merchant app. Payment is via credit card in U.S. dollars and users are rebilled monthly until cancellation. A 30-day full refund window applies from commencement of service.
2. Subscribe Pro Payments Processing: Optional payments platform revenue generated through payment processing / orchestration for clients that opt into Subscribe Pro Payments (included in standard Magento solutions). Monetized as transactional fees layered on top of the SaaS subscription.
3. Professional / Implementation Services: Customization and integration work performed for merchants (e.g., Hyvä theme on Magento 2 transitions, ShipperHQ shipping rule setup, bespoke customer portals) is bundled into the broader service relationship; supports the recurring SaaS base.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Subscribe Pro provides a SaaS subscription management and recurring billing platform that lets e-commerce merchants launch and run replenishment, curated, and access subscription programs directly inside their existing Magento (Magento 1, Magento 2, Adobe Commerce) or Salesforce Commerce Cloud B2C storefronts. The service handles recurring order creation, customer self-service, transactional notifications, and advanced payments processing, and is sold on a quote-based monthly subscription with optional add-ons such as Subscribe Pro Payments and the Subscribe Pro Vault.

Product overview

Subscribe Pro is a single unified SaaS subscription commerce platform (core) augmented by several modular add-ons: Subscribe Pro Payments (with the Subscribe Pro Vault) for tokenized card storage and advanced payment features, the Subscribe Pro Merchant App for customer service teams, the hosted My Subscriptions Page for customer self-service, and an Email and SMS Notifications module that hooks into Klaviyo directly or other email providers via Webhooks. The platform is delivered to merchants through native integration modules — primarily the Subscribe Pro Magento 2 Extension and the Subscribe Pro Magento 1 Extension, plus the Subscribe Pro for Salesforce Commerce Cloud integration (SFRA cartridge and SiteGenesis cartridge). A REST-style Subscribe Pro API exposes all platform features and data for fully bespoke experiences. Together these pieces let merchants run auto-ship, replenishment, curated, and access subscription programs natively inside their existing e-commerce stack.

Differentiator

Problem solved

Functional benefit

Products and services

• Subscribe Pro Subscription Commerce Platform SaaS subscription management and recurring billing platform that integrates with merchants' existing Magento (Magento 1, Magento 2, Adobe Commerce) and Salesforce Commerce Cloud B2C storefronts to power replenishment, curated, and access subscription programs. Sold to mid-market DTC and CPG e-commerce merchants on a quote-based monthly subscription.
• Subscribe Pro Payments Advanced payments platform supporting credit card and other payment methods with hundreds of payment provider integrations. Includes 3D Secure 2 (3DS2), Account Updater, gateway tokenization, payment orchestration/routing, and stored credentials support to reduce failed payments and PCI compliance burden.
• Subscribe Pro Merchant App Customer service tooling that equips merchant support teams with a single flexible app to manage subscription queries, update customer information, and solve problems for loyal subscribers.
• My Subscriptions Page Hosted, branded, fully customizable self-service portal where subscribers can manage subscriptions, check status, and order additional items. Works on all devices and can be embedded into an existing website or used as a standalone page.
• Subscribe Pro APIs REST-style API accepting and returning JSON that exposes all platform features, with all data and operations available via API for building bespoke customer portals and integrations.
• Subscribe Pro Magento 2 Extension Native Magento 2 extension tightly integrating Subscribe Pro with Adobe Commerce/Magento 2, including subscription widget on PDP/cart, subscription discount, shopping cart price rules, Apple Pay, 3DS2, vault payment method, and ShipperHQ shipping integration. Available via GitHub.
• Subscribe Pro Magento 1 Extension Native integration extension for Magento 1 (Magento Enterprise and Magento Community), supporting subscription commerce functionality and direct recurring order creation within Magento.
• Subscribe Pro Vault Tokenized card storage and payment vault designed to minimize PCI compliance burden for clients while providing payment flexibility. Included in the standard Magento 1 and Magento 2 solutions and optionally available to other clients.
• Subscribe Pro for Salesforce Commerce Cloud Native Salesforce Commerce Cloud B2C integration, including SFRA (Storefront Reference Architecture) cartridge and SiteGenesis cartridge, enabling subscription management and recurring order creation directly in Commerce Cloud.
• Email and SMS Notifications Configurable transactional email and SMS notification rules triggered by customer behaviors, with the ability to send notifications via Klaviyo directly or via Webhooks to providers like Salesforce Marketing Cloud, Dotdigital, or SendGrid.

Quantifiable outcome

• Transparency-driven self-management features can raise customer satisfaction by up to 17% (Harvard Business School study cited by Subscribe Pro).
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature6 records

Partnerships

13 partnerships are on record, tiered flagship and core.

• Magento / Adobe CommerceflagshipTechnology or IntegrationNative integration with Magento (including Magento 1, Magento 2, and Adobe Commerce) is one of Subscribe Pro's two primary platform integrations. Recurring orders are created directly in the merchant's Magento e-commerce platform, and the Magento 2 extension is publicly distributed on GitHub (github.com/subscribepro/subscribepro-magento2-ext). The 'Adobe Commerce' navigation entry on subscribepro.com signals dedicated GTM to Adobe Commerce merchants.
• Salesforce Commerce Cloud (B2C)flagshipTechnology or IntegrationNative integration with Salesforce Commerce Cloud B2C is the second primary platform integration. Subscribe Pro is certified for both SFRA (Storefront Reference Architecture) and SiteGenesis, with Apple Pay supported on Salesforce Commerce Cloud. Subscribe Pro publicly announced a new integration with Salesforce Commerce Cloud in December 2017.
• Apple (Apple Pay)coreTechnology or IntegrationSubscribe Pro supports Apple Pay as a payment method across Magento 1, Magento 2, and Salesforce Commerce Cloud. The Magento 2 integration includes a dedicated Apple Pay configuration flow that walks merchants through Apple Developer Merchant ID creation, domain verification, merchant identity certificate, payment processing certificate, Subscribe Pro environment configuration, and Magento 2 payment method configuration.
• KlaviyocoreTechnology or IntegrationDirect integration with Klaviyo for transactional and marketing email notifications. Documented as part of Subscribe Pro's notification ecosystem: 'We offer a direct integration with Klaviyo and integrations via our Webhooks system with other email providers like Salesforce Marketing Cloud, Dotdigital or SendGrid.'
• ShipperHQcoreTechnology or IntegrationSubscribe Pro's Magento 2 extension provides an integration point with ShipperHQ to allow the creation of complex shipping rules applied to subscription orders. Setup involves configuration inside ShipperHQ Dashboard, Magento 2, and Subscribe Pro, including a designated 'SUBSCRIBEPRO_RECURRING' shipping group and carrier rule pointing at a chosen shipping method.
• SpreedlycoreTechnology or IntegrationSpreedly is listed as a Subscribe Pro payments sub-processor providing 'Payment Data Tokenization Platform' services for Subscribe Pro's payments platform. Spreedly tokens are referenced in Magento 2 vault_payment_token 'details' JSON.
• TokenExcoreTechnology or IntegrationTokenEx is listed as a Subscribe Pro payments sub-processor providing 'Credit Card Account Updater / 3D Secure Services' to Subscribe Pro's payments platform.
• Authorize.NetcoreTechnology or IntegrationTerms of Service list Authorize.Net as one of the tokenized payment gateways Subscribe Pro integrates with, alongside Braintree, CyberSource, and First Data.
• BraintreecoreTechnology or IntegrationTerms of Service list Braintree as one of the tokenized payment gateways Subscribe Pro integrates with for recurring billing.
• CyberSourcecoreTechnology or IntegrationTerms of Service list CyberSource as one of the tokenized payment gateways Subscribe Pro integrates with for recurring billing.
• First DatacoreTechnology or IntegrationTerms of Service list First Data as one of the tokenized payment gateways Subscribe Pro integrates with for recurring billing.
• Amazon Web Services (AWS)flagshipTechnology or IntegrationSubscribe Pro's service is hosted in AWS data centers managed by Amazon. AWS is listed as a data sub-processor providing 'Cloud Service Provider' services. Security & Trust page cites AWS's data center experience as underpinning Subscribe Pro's encryption-at-rest, encryption-in-transit, and secure key management architecture.
• MongoDB Inc.coreTechnology or IntegrationListed as a Subscribe Pro payments sub-processor providing 'Database Provider' services for Subscribe Pro's payments platform (included in standard Magento 1 / Magento 2 solutions and optionally available to all clients).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Recurly: Recurly provides subscription billing management for online businesses, including dunning, revenue recognition, and churn analytics. It is comparable to Subscribe Pro on the subscription/billing engine layer, but Recurly is platform-agnostic and serves both B2B and B2C subscription businesses.
• Recharge: Recharge is a leading subscription management platform primarily for Shopify merchants, offering recurring billing, customer portals, and churn tools. It is directly comparable to Subscribe Pro's core subscription commerce engine, though focused on the Shopify ecosystem rather than Magento/Adobe Commerce and Salesforce Commerce Cloud.
• Ordergroove: Ordergroove is an enterprise subscription commerce platform used by large CPG and retail brands for replenishment, curation, and membership programs. It overlaps directly with Subscribe Pro's replenishment and CPG subscription use cases, but is positioned upmarket with enterprise customers.
• Chargebee: Chargebee is a recurring billing and subscription management platform serving SaaS and subscription commerce businesses. It competes with Subscribe Pro on recurring billing, dunning, and churn reduction, though it is more billing-infrastructure-focused and platform-agnostic rather than native to Magento/SFCC.
• Bold Commerce: Bold Commerce provides subscription and checkout apps for Shopify-based merchants, competing head-to-head with Subscribe Pro in DTC subscription commerce. Like Subscribe Pro, Bold emphasizes customizability and native platform integration, though with a different commerce platform focus.

Emerging players

• Smartrr: Smartrr is a Shopify-focused subscription app offering branded subscriber portals and customizable billing. It is comparable to Subscribe Pro's My Subscriptions Page and merchant portal capabilities, though scoped to a single commerce platform.
• Stay AI: Stay AI (formerly Stay AI) is an emerging subscription management platform for Shopify merchants focused on AI-driven churn reduction and personalization. It intersects with Subscribe Pro's churn-reduction and customer engagement features, but is targeted at the Shopify ecosystem rather than Magento/SFCC.

Others

• Klaviyo: Klaviyo is a leading email/SMS marketing automation platform that integrates directly with Subscribe Pro for transactional and marketing notifications. It is an ecosystem partner and adjacent capability rather than a direct competitor, but it overlaps with Subscribe Pro's email notification module.

Broad incumbents

• Stripe Billing: Stripe Billing is a broad, well-capitalized incumbent offering recurring billing infrastructure as part of the Stripe payments platform. It is comparable to Subscribe Pro Payments for the billing/recurring engine, but operates as part of a much larger payments ecosystem rather than as a focused subscription commerce product.
• Zuora: Zuora is an enterprise subscription billing and monetization platform used by large subscription businesses across industries. It overlaps with Subscribe Pro's recurring billing and revenue management capabilities at a much larger enterprise scale, but does not focus on DTC/CPG merchants on Magento or SFCC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/subscribepro
• Xx.com/subscribeprosw
• Facebookfacebook.com/SubscribeProSoftware
• LinkedInlinkedin.com/company/subscribe-pro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subscribe Pro