Fantasy Sports

What Fantasy Sports does

LineStar, operated by BetFully Inc., is a subscription-based daily fantasy sports (DFS) analytics platform headquartered in San Diego, California and founded in 2015. The company serves competitive DFS players and sports bettors, providing tools for lineup construction, AI-driven player projections, and betting analysis across 13+ sports including NFL, NBA, MLB, NHL, WNBA, PGA, UFC, NASCAR, CFL, CFB, CBB, CS:GO, and League of Legends. The platform integrates directly with the three largest U.S. DFS operators (DraftKings, FanDuel, Yahoo) through CSV import/export of optimized lineups, and is distributed via web, iOS, and Android.

The technical centerpiece is a 3rd generation patented DFS lineup optimizer protected by four granted US patents (9,751,010; 9,744,450; 10,478,721; 11,660,533) with additional applications pending. The optimizer can generate 150+ custom lineups simultaneously with advanced controls for stacking, exposure, and budget management. AI/ML capabilities underpin multiple product modules: player performance projections, ownership projections (pOwn%), the Dinger Report for MLB home run prediction, the Props AI tool for player prop betting analysis, salary comparison across DFS platforms, and integrated Vegas odds. Two wholly-owned subsidiaries—TrackWiz (sports tracking and analytics) and Props Optimizer (standalone mobile app for player props)—extend the product portfolio.

LineStar operates a single-tier subscription at approximately $39.99 per month with no tiered pricing, billing via Stripe and PayPal. Go-to-market is product-led through app stores and web, supplemented by an affiliate partnership network spanning eight sports-betting operators (Underdog, PrizePicks, Betr, Chalkboard, ParlayPlay, Sleeper, Dabble, Kalshi) for user acquisition. Marketing channels include YouTube content featuring analyst Tyler Wiemann, weekly newsletters, in-app community chat, and app store optimization. The company is privately held, has remained lean at 1–10 employees, and has disclosed only one funding round—$500,000 from TCA Venture Group in April 2018—indicating a largely bootstrapped operating model.

Name

Fantasy Sports

Legal name

BetFully Inc.

Website

https://linestarapp.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

LineStar (operated by BetFully Inc.) is a subscription-based daily fantasy sports analytics platform offering a patented AI-powered lineup optimizer, player projections across 13+ sports, and props betting tools for competitive DFS players and sports bettors in the US and Canada.

Ownership category

akta.pro rank

Product category

Daily Fantasy Sports Analytics Software

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)

akta.pro secondary industry

Fantasy Sports Communities & Social Platforms (MPAEAHAH)

Keywords

• Daily fantasy sports
• Lineup optimization software
• DFS analytics platform
• Sports betting tools
• Player projections

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Premium Subscription: Monthly subscription providing unlimited access to all sports, platforms, features, and projections. Single-tier pricing with no tiered plans. Approximately $39.99/month for premium access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LineStar is a Daily Fantasy Sports (DFS) analytics SaaS platform that provides a patented 3rd generation lineup optimizer, AI/ML-powered player projections, ownership forecasts, and player-prop betting analysis for users competing on DraftKings, FanDuel, and Yahoo. The platform covers 13+ sports (NFL, NBA, MLB, NHL, WNBA, PGA, UFC, esports, etc.) and is delivered via web and native iOS/Android apps under a single all-inclusive premium subscription priced at approximately $39.99 per month.

Product overview

LineStar is a comprehensive Daily Fantasy Sports (DFS) analytics platform that combines a patented 3rd generation lineup optimizer with AI-powered projections and betting tools. The platform integrates with major DFS platforms (DraftKings, FanDuel, Yahoo) and offers specialized modules including Props AI for player prop predictions, the Dinger Report for MLB home run predictions, ownership projections, salary comparisons, live scoring, and a community chat feature. The core offering consists of the LineStar optimizer (which can generate 150+ lineups simultaneously), DFS projections across 15+ sports, and various analytical tools for building winning lineups. The platform is available via web, iOS and Android apps, and operates under parent company BetFully Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• LineStar Premium Subscription All-inclusive monthly subscription to the LineStar DFS analytics platform, including the patented 3rd generation lineup optimizer, AI/ML projections across 13+ sports, ownership forecasts, live scoring, and cross-platform support for DraftKings, FanDuel, and Yahoo. Targeted at individual daily fantasy sports players seeking a competitive edge.
• LineStar Mobile Apps (iOS and Android) Native iOS and Android applications delivering the full LineStar DFS analytics suite, including the patented optimizer, projections, ownership analysis, live scoring, and news, available on the Apple App Store and Google Play Store for individual fantasy sports players.
• Props Optimizer Mobile App Standalone AI-powered player prop betting analysis application for iOS and Android that identifies value plays and generates player-prop recommendations for PrizePicks, Underdog, and other pick'em platforms. Operated as a wholly-owned subsidiary of BetFully Inc.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• DraftKingscoreTechnology or IntegrationPrimary DFS platform integration for LineStar projections, lineup optimization, and CSV export/import functionality. Users can export optimized lineups directly to DraftKings contests.
• FanDuelcoreTechnology or IntegrationPrimary DFS platform integration for LineStar projections and lineup management. Full integration with lineup export capabilities to FanDuel.
• Yahoo Fantasy SportscoreTechnology or IntegrationDFS platform integration supporting Yahoo fantasy sports projections and lineup tools. Users can export lineups to Yahoo DFS contests.
• Underdog FantasymajorGTM or Marketing PartnerPromotional partnership offering LineStar users a special deposit bonus when using promo code LINESTAR. Joint marketing with Best Ball and Pick'Em products.
• PrizePicksminorGTM or Marketing PartnerPick'em fantasy sports platform featured in LineStar's Props AI content and promotional offers.
• KalshiminorGTM or Marketing PartnerEvent-based trading platform partnership offering $10 bonus for new users with promo code LINESTAR.
• BetrminorGTM or Marketing PartnerSports betting platform with promotional deposit match offer up to $77 for LineStar users.
• ChalkboardminorGTM or Marketing PartnerSports betting platform offering 100% deposit match up to $100 plus a free square for LineStar users using promo code LINESTAR.
• ParlayPlayminorGTM or Marketing PartnerDaily fantasy/pick'em platform offering $5 free entry for LineStar users with promo code LINESTAR.
• SleeperminorGTM or Marketing PartnerFantasy sports platform with promotional offers for LineStar users, including deposit match bonuses.
• DabbleminorGTM or Marketing PartnerSports betting platform with affiliate partnership offering free $25 signup bonus plus 1 month free LineStar subscription.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FantasyPros: Fantasy sports projections, expert consensus rankings, and pick'em tools across season-long and daily formats. Overlaps with LineStar on projections and player recommendations.
• Rotowire: Established fantasy sports news, projections, and lineup tools provider across DFS and season-long contests. Long-standing competitor in the projections and advice space.
• FantasyLabs: Direct competitor offering DFS projections, lineup optimizers, and ownership data across NFL, NBA, MLB. Closest one-to-one competitor to LineStar in the tools and optimization niche.
• RotoGrinders: Premier DFS content, projections, and lineup-building site covering DraftKings, FanDuel and Yahoo. Competes head-to-head with LineStar for serious daily fantasy players.
• Stokastic: DFS and sports betting analytics platform with projections, optimizer, and player prop tools. Overlaps with LineStar's Props AI and lineup optimizer offerings.
• numberFire: DFS analytics platform owned by FanDuel that delivers projections and lineup tools. Direct competitor in the optimization category and now vertically integrated with a major DFS operator.
• Awesemo (Pickswise/Awesemo): DFS projections, ownership data, and picks content platform with strong NFL/NBA focus. Comparable analytics-driven approach to LineStar's products.
• Sabersim: DFS optimizer and projections platform focusing on Monte Carlo simulations and multi-entry lineup generation. Directly comparable to LineStar's patented lineup optimizer.

Broad incumbents

• DraftKings: Largest US DFS and sports betting operator offering its own in-house projections and optimizer features. Sets the platform standard LineStar integrates with and could bundle competing tools.
• FanDuel: Major US DFS and sportsbook operator and owner of numberFire. Operates the platform that LineStar optimizes for and offers first-party tools that compete with LineStar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LineStarApp
• Facebookfacebook.com/LineStarApp
• YouTubeyoutube.com/c/LineStarApp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fantasy Sports