Coursio

Online Education Platformcoursio.com

Stockholm-based Coursio AB provides an integrated education business platform that enables companies, consultants, publishers, and individual creators to build, distribute, and scale online academies, with a built-in marketplace network, e-commerce store, CRM, and analytics spanning 50+ markets.

Company typePrivate
Founded2011
HeadquartersStockholm, Sweden
Headcount11–50
GTM typeB2B
OfferingSoftware

What Coursio does

Coursio AB is a Stockholm-based education business platform that enables companies, individual creators, consultants, and publishers to launch and scale online academies. Founded in 2011, the company provides an integrated system spanning strategy guidance, drag-and-drop course production (supporting video, audio, text, quizzes, assignments, and interactive elements), e-commerce distribution via the built-in Coursio Store, a CRM and invitation platform for B2B/B2C course distribution, an analytics dashboard, and automated certification. The platform is underpinned by the proprietary "Coursio Method," a codified playbook developed over 20+ years and validated through 60,000+ launched courses and €100M+ in cumulative client revenue across 50+ markets.

The business operates a hybrid revenue model combining platform subscriptions, marketplace commissions through the Coursio Network, transaction fees on course sales, and bundled professional services for course design and go-to-market strategy. Coursio's primary customer segments are education companies and institutions, consultants and individual experts, course creators and entrepreneurs, and Nordic publishers (SVD, DN, Nordiske Medier, Breakit, Bonnier förlagen), with secondary exposure to enterprise training. Distribution is sales-led, anchored by personalized demos with "Educational Business Experts," and reinforced by the Coursio Network's reseller partnerships that grant creators access to publisher audiences. A public REST API with 40+ endpoints supports enterprise integrations and OEM use cases.

The company remains private and founder-led (CEO Christoffer Elings-Pers), with only a single disclosed $1.2M funding round from 2016, indicating a largely bootstrapped operating model. Key technology integrations include Stripe, Klarna, Fortnox, Mailchimp, and Mandrill. Coursio is GDPR-compliant and headquartered at Tegnérgatan 1 in Stockholm, Sweden.

Coursio firmographics

Firmographics

Name: Coursio
Legal name: Coursio AB
Website: https://coursio.com
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 11–50 employees
Short description: Stockholm-based Coursio AB provides an integrated education business platform that enables companies, consultants, publishers, and individual creators to build, distribute, and scale online academies, with a built-in marketplace network, e-commerce store, CRM, and analytics spanning 50+ markets.
Ownership category
akta.pro rank

Coursio industry classification

Industry

Product category: Online Education Platform
NAICS: Educational Support Services (61171), Business Schools and Computer and Management Training (6114)
SIC: Services-Educational Services (8200), Services-Prepackaged Software (7372)
akta.pro primary industry: Cohort-Based Course Platforms (EDAFAIAB)
akta.pro secondary industries: MOOC & Open Course Platforms (EDAFAIAA), Content Management for Learning (LCMS) & Course Catalog Management (EDAFAAAF)

Keywords

Online course platform
Education business platform
Course marketplace
Learning management system
Digital course creation

Where Coursio is headquartered

Location

Headquarters

HQ city: Stockholm
HQ country: Sweden
HQ region: Europe

Offices1 record

Markets served

Coursio business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

Platform Subscription: Education business platform subscription providing access to course creation tools, e-commerce store, CRM, analytics, and distribution capabilities. Priced based on scale and feature requirements.
Coursio Network Marketplace Commission: Revenue from cross-platform course sales through the Coursio Network marketplace. Publishers and creators sell courses across partner stores, with Coursio taking a commission on transactions.
Professional Services: Consulting and strategic guidance for online education business setup, course design, go-to-market planning, and scaling support included as part of the platform partnership.
Transaction Fees: Fees from course sales through the built-in Coursio Store e-commerce platform. Course creators set prices and earn revenue from direct sales to learners.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Bite-Sized On-Demand Course
Unit Pricing	Pay-as-you-go	Guided Certification Program
Unit Pricing	Pay-as-you-go	Tailored Leadership Program
Subscription	Annual	Enterprise/Corporate Training

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Coursio product offering

Product offering

Core offering

Coursio is a cloud-based education business platform that enables companies, creators, consultants, and publishers to build, launch, and scale online academies. It combines drag-and-drop course creation, an e-commerce store, CRM, automated certification, analytics, and a public API in a single integrated system, complemented by the Coursio Network marketplace for cross-platform course distribution.

Product overview

Coursio is an education business platform offering a unified system for creating, distributing, and scaling online academies. The platform consists of four core dimensions: Strategy (goal-setting and planning), Production (drag-and-drop course creation), Distribution (Store e-commerce and CRM), and Analytics (learning engagement and sales insights). The product portfolio includes the core Coursio Platform, the public Coursio API for custom integrations, Coursio Network marketplace (60,000+ courses connecting creators with publishers), and the specialized Coursio for Consultants offering. Key built-in modules include the Coursio Store for e-commerce and Coursio CRM for student management. The platform powers 60,000+ courses across 50+ markets with over €100 million in client revenue generated.

Differentiator

Problem solved

Functional benefit

Brands

Coursio Network: A growing ecosystem that connects course creators, publishers, and businesses across markets, enabling cross-platform selling and access to 60,000+ courses.

Products and services

Coursio Platform The core education business platform providing tools to create, distribute, and scale online academies. Built on the Coursio Method, it guides users from strategy and course design through publishing, distribution, and growth analytics.
Coursio API Public API enabling seamless data synchronization, intelligent process automation, and custom solution development on top of the Coursio platform, with endpoints for access management, content, courses, store operations, analytics, and third-party vendor integrations.
Coursio Network A course marketplace and distribution network connecting course creators with publishers, enabling cross-platform selling across 60,000+ courses in Hobby & Lifestyle, Professional Development, and Academia categories, with access to partner catalogs from SVD, DN, Nordiske Medier, Breakit, and Bonnier.
Coursio for Consultants Specialized solution for consultants and experts to scale their business without increasing workload, turning proven methods into scalable digital programs that generate revenue without additional personal delivery time. Includes strategy guidance, platform access, distribution capabilities, and growth analytics.

Quantifiable outcome

Clients generate €100 million+ in revenue through the platform
+2 more outcomes

Companies that use Coursio

Customer profile

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Coursio technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Coursio partnerships and signals

Strategic signal

Partnerships

Twelve partnerships are on record, tiered flagship, core and supporting.

SVD (Svenska Dagbladet)flagshipChannel Partner/ Reseller/ DistributorLeading Swedish daily newspaper and media company. Part of the Coursio Network publisher ecosystem, providing course distribution through SVD's established audience and brand credibility.
DN (Dagens Nyheter)flagshipChannel Partner/ Reseller/ DistributorSweden's largest morning newspaper and influential media brand. Partners with Coursio Network to offer professional development courses to their readership.
Nordiske Medier (NTM)flagshipChannel Partner/ Reseller/ DistributorLargest B2B publisher in the Nordics with 50+ industry titles. Expanded into professional training through Coursio, streamlining course launches and marketing.
BreakitcoreChannel Partner/ Reseller/ DistributorSwedish tech and startup news site. Reseller partner in Coursio Network, offering courses to entrepreneurs and tech professionals in their ecosystem.
Bonnier förlagencoreChannel Partner/ Reseller/ DistributorMajor Swedish publishing group and one of the Nordic region's largest book publishers. Partners with Coursio for digital course distribution.
Academy OnlinecoreChannel Partner/ Reseller/ DistributorLeading online professional education provider in Europe with 1,500+ courses across 10 markets. Now expanding into B2B education space through Coursio partnership.
Påhlmans HandelsinstitutcoreChannel Partner/ Reseller/ DistributorEstablished Swedish vocational education provider. Transitioned from classroom-only to digital-first education with Coursio, reaching new B2B and B2C audiences.
FortnoxcoreTechnology or IntegrationAPI vendor integration for accounting and financial management. Enables seamless data synchronization between Coursio and Fortnox accounting systems.
StripecoreTechnology or IntegrationPayment processing provider. Handles payment transactions for course purchases on the Coursio platform.
KlarnacoreTechnology or IntegrationPayment solutions provider for European markets. Processes payments including invoicing options for course purchases.
GooglecoreTechnology or IntegrationCloud service provider for internal work systems. Personal data processed by Google in cloud services within the EU per GDPR requirements.
MailchimpsupportingTechnology or IntegrationEmail marketing platform used to send marketing and information about services to customers and prospects.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Coursio competitors and assessment

Company assessment

Direct peers

LearnWorlds: Direct competitor providing a course platform with interactive learning tools, white-labeling, and built-in e-commerce. Overlaps with Coursio's academy-building use case for education companies and training providers.
Thinkific: Direct competitor providing an all-in-one course creation platform with e-commerce, marketing, and analytics tools. Overlaps with Coursio in serving consultants, experts, and education businesses building online academies, though Thinkific is more North America-focused while Coursio has a Nordic stronghold.
Kajabi: Direct competitor and arguably the most comparable all-in-one platform, combining course hosting, e-commerce, CRM, email marketing, and website building. Competes head-on with Coursio's integrated platform strategy, but with a more creator-economy and marketing-automation emphasis.
Podia: Direct competitor offering a creator platform for selling courses, memberships, and digital downloads. Targets similar individual creators and small businesses as Coursio, with comparable all-in-one pricing and a focus on simplicity.
Teachable: Direct competitor offering a course creation and selling platform for individual creators and small businesses. Like Coursio, Teachable provides course hosting, payments, and basic marketing tools, but is more focused on individual creators rather than the publisher-distributed academy model Coursio emphasizes.
Skilljar: Direct competitor focused on customer and partner training for B2B SaaS companies. Comparable to Coursio's enterprise and publisher training use cases, with similar emphasis on analytics, certification, and branded learning environments.
Academy Of Mine: Direct competitor offering a customizable training platform for B2B and enterprise customers. Comparable to Coursio's enterprise and publisher-distributed academy use cases, with strong LMS functionality and CRM integration.

Broad incumbents

Udemy: Large global course marketplace serving individual learners and instructors at scale. Overlaps with Coursio's marketplace distribution model (Coursio Network) but operates as a much broader consumer-facing platform rather than a white-label academy builder.

Regional players

Mindvalley: Personal development education platform with cohort-based programs and a strong social learning community. Comparable to Coursio's premium consultant and creator use cases, with similar audience of course entrepreneurs and educators.

Emerging players

LearnDash: WordPress-based LMS plugin used by training providers to build courses. Comparable to Coursio in serving education businesses, but differs by being a self-hosted plugin rather than a full SaaS platform, positioning it as more of a partial overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Coursio compliance and trust

Trust signal

Compliance1 record

Coursio financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Coursio leadership team

Management profile

Number of profiles

Profiles1 record

Coursio funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Coursio M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coursio

What does Coursio do?

Is Coursio a public or private company?

Coursio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Coursio founded?

Coursio was founded in 2011. It employs 11 to 50 people.

Where is Coursio based?

Coursio is headquartered in Stockholm, Sweden, in the Europe region.

How does Coursio make money?

Four revenue lines are on record. Platform Subscription is the primary driver. The others are coursio Network Marketplace Commission, professional Services and transaction Fees.

Who are Coursio's main competitors?

Direct peers on record are LearnWorlds, Thinkific, Kajabi, Podia, Teachable, Skilljar and Academy Of Mine. Udemy is listed as a broad incumbent. Mindvalley is listed as a regional player. LearnDash is listed as an emerging player.

Does Coursio have an API?

Yes. The Coursio API enables seamless data synchronization, intelligent process automation, and flexibility to build tailored solutions on top of the platform. It supports automating entire workflows including instant user access provisioning, course publishing, and CRM sync. Core API endpoints include: /api/access, /api/auth, /api/business-invite, /api/category, /api/circle, /api/content, /api/course, /api/course-package, /api/coursio-ui, /api/dashboard, /api/diploma, /api/discount, /api/file, /api/guest, /api/invitation, /api/invite, /api/invoice, /api/note, /api/notifications, /api/page, /api/page-module, /api/page-row, /api/payment, /api/post, /api/quiz, /api/search, /api/section, /api/self-service, /api/settings, /api/statistics, /api/store, /api/tag, /api/task, /api/task-result, /api/trigger, /api/user, /api/webhook, /api/vendor/fortnox, /api/vendor/mandrill, /api/vendor/xroom. Full documentation and authentication details available upon request.

What industry is Coursio in?

Coursio's product category is Online Education Platform. Its primary akta.pro industry code is EDAFAIAB, Cohort-Based Course Platforms, with a secondary code of EDAFAIAA, MOOC & Open Course Platforms. Its NAICS code is 61171 and its SIC code is 8200.