What YouthsToday does

YouthsToday, operated by YToday Sdn Bhd and founded in Kuala Lumpur in April 2013 by Jazz Tan Yee Mei, is a dual-platform global community company serving youth and brand audiences across eight markets (Malaysia, Singapore, Thailand, Vietnam, Philippines, Indonesia, Myanmar, and the USA). Its two core products are (1) YouthsToday Influencer, a campaign-matching platform that connects brands and agencies with nano, micro, and macro content creators across Instagram, TikTok, Facebook, X (Twitter), XiaoHongShu (XHS), and YouTube via self-serve dashboards at influencer.youthstoday.com and admin.youthstoday.com, with a 7-14 working-day post-campaign payment cycle; and (2) YouthsToday Sponsorship, which links university student organizers with corporate brand sponsors for on-ground events, supported by a network of 300+ universities and 100,000+ student leaders and 3,000+ funded student projects to date. Underlying technology includes an AI-driven Smart Matchmaking Algorithm, a multi-platform seeding system, an influencer campaign dashboard with approval/verification workflows, and a white-label agency platform that lets marketing, advertising, and digital agencies resell the service under their own brand with a dedicated account servicing team. As of February 2026, Xamble Group Limited (ASX: XBG) holds a 55.6% majority stake, consolidating YouthsTodays revenues into Xamble and combining its grassroots/nano creator base with Xambles macro and micro influencer ecosystem of 20,000+ creators, while founder Jazz Tan Yee Mei continues to lead the business.

YouthsToday operates a transaction-fee and take-rate revenue model with no public pricing. Brands and agencies pay commissions on influencer/seeder campaigns, payment to creators is processed 7-14 working days after campaign completion, and customized sponsorship packages for university events are quoted based on scope. The company also runs a white-label agency reseller program (30+ active partners) where agencies white-label the platform and bill their own clients, with YouthsToday billing the agency upon client satisfaction. Customer segments span corporate brands and SMEs seeking youth-audience reach, marketing/advertising/digital agencies seeking plug-and-play influencer capabilities, nano/micro/macro creators seeking paid campaigns, and university student organizers seeking funding. Selective enterprise sponsors disclosed include Joox, Yoodo, and OYO. The operating team is lean (1 full-time Operations Executive, 2 part-timers, plus interns across IT, Marketing, HR, Business Administration, and Accounting/Finance), reflecting a creator-and-platform-orchestrator model rather than a labor-intensive services business. As a majority-owned subsidiary of Xamble Group, YouthsToday now operates under a board that includes Xamble representatives Ganesh Kumar Bangah (Non-Executive Chairman), Cheong San Wai (CFO), and Aaliyah Soraya (Commercial Director of Xamble).

Name

YouthsToday

Legal name

YToday Sdn Bhd

Website

https://youthstoday.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

YouthsToday (YToday Sdn Bhd) is a Malaysia-based dual-platform community company connecting brands and agencies with nano-to-macro influencers for paid campaigns and linking corporate sponsors with 100,000+ university student organizers across 300+ institutions in eight markets.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Media Buying Agencies (541830), Media Representatives (54184)

SIC

Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

akta.pro secondary industries

Social Commerce & Affiliate Influencer Programs (MPAAAHAE), Student Organizations & Club Administration (EDALAHAB)

Keywords

• Influencer marketing platform
• Youth sponsorship platform
• Campus marketing services
• Brand influencer matching
• Student event sponsorship

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Influencer/Seeder Campaign Commission: YouthsToday earns commissions by connecting brands and agencies with influencers and seeders for marketing campaigns. Brands or agencies pay for campaign execution; YouthsToday takes a transaction fee/commission from the campaign spend. Payments to influencers are processed after campaign completion with a 7-14 working day processing window. Agencies using the platform generate revenue by marking up campaign costs, with YouthsToday billing the agency upon client satisfaction.
2. Brand Sponsorship for University Events: Corporate brands and SME companies pay sponsorship fees to YouthsToday to connect with university student organizers for on-ground event sponsorship. Sponsors gain access to a network of 300+ universities and 100,000+ student leaders, receiving student-driven promotion including roadshows with booths, manpower for promotion, and event participation. Fees are structured through customized sponsorship packages tailored to the brand's marketing budget and goals.
3. Xamble Group Acquisition Revenue Integration: Following Xamble Group Limited's 55.6% majority stake acquisition in February 2026, YouthsToday's revenues are consolidated into Xamble's accounts. The acquisition accelerates adoption of the Xamble Creator App and positions YouthsToday as a subsidiary powering Xamble's grassroots and nano-creator ecosystem alongside Xamble's existing macro and micro influencer base of 20,000+ creators.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

YouthsToday operates a dual-platform community model connecting brands with youth audiences. Its Influencer Community Marketing service matches brands with nano, micro, and macro content creators across Instagram, TikTok, Facebook, X, XiaoHongShu, and YouTube for paid campaigns. Its University Student Sponsorship service connects corporate brands with 100,000+ student leaders across 300+ universities to fund on-ground events and projects. The company also offers a white-label agency program enabling marketing agencies to resell influencer services.

Product overview

YouthsToday is a dual-service global community platform operated by YToday Sdn Bhd, founded in April 2013. Its two core offerings are YouthsToday Sponsorship (connecting university students with brand sponsors for events, with over 100,000 members across 300+ universities and 3,000+ funded projects) and YouthsToday Influencer (connecting brands with nano, micro, and macro content creators across multiple social media platforms, with an agency reseller module offering white-label campaign management and dashboards). Following Xamble Group's 55.6% majority stake acquisition in February 2026, the platform is being integrated into Xamble's broader influencer marketing ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• YouthsToday Sponsorship A platform connecting corporate brands and SME sponsors with 100,000+ student leaders across 300+ universities globally, enabling brands to fund student events and on-ground activations while students gain financial support, mentorship, and event experience.
• YouthsToday Influencer

Quantifiable outcome

• 3,000+ student projects funded since founding in 2013
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ganesh Kumar Bangah (Xamble Group Representative)coreStrategic or Co-development PartnerNon-Executive Chairman of Xamble Group Limited; Founder & Executive Chairman of Commerce.Asia; former Chairman of PIKOM (National Tech Association of Malaysia); Ernst & Young Technology Entrepreneur of the Year Malaysia 2012; Founder & CEO of MOL Global Inc (first internet company in SEA listed on NASDAQ). Serves on the Board of Directors of YToday Sdn Bhd post-acquisition, providing strategic oversight.
• Cheong San Wai (Xamble Group Representative)coreStrategic or Co-development PartnerDirector of YToday Sdn Bhd and Chief Financial Officer of Xamble Group Limited. Over 30 years of senior finance experience across listed companies in Malaysia, Singapore, and Australia. Brings turnaround, restructuring, and governance expertise to YouthsToday's financial operations post-acquisition.
• Aaliyah Soraya (Xamble Group Representative)coreStrategic or Co-development PartnerDirector of YToday Sdn Bhd and Commercial Director of Xamble Group Limited. 11 years of eCommerce experience; has led Xamble Live since 2021; was General Manager at Commerce.Asia Enterprise (2018-2020); was part of the Lazada Malaysia startup team (2012-2017); led an MDEC partnership project supporting 500+ non-urban micro sellers in 2016. Brings commercial and GTM expertise to YouthsToday's expansion.
• 300+ Public & Private Universities (Southeast Asia and Beyond)coreStrategic or Co-development PartnerYouthsToday has established formal and informal partnerships with over 300 public and private universities across Malaysia, Singapore, Thailand, Vietnam, Philippines, Indonesia, Myanmar, and USA. These university partnerships form the backbone of the student sponsorship platform, enabling student organizers to access brand sponsorships for their events and projects. The network includes student leaders, educational institutions, and government-linked university programs.
• Corporate Brands and SME Companies (Sponsorship Partners)coreGTM or Marketing PartnerCorporate brands and SME companies partner with YouthsToday as sponsors of university student events. The platform enables brands to reach engaged youth audiences through student-driven promotion including roadshows, booths, manpower, and event activations. Brand sponsors include Yoodo, Joox, and OYO, among others. The platform facilitates matching between brand sponsors and student event organizers, creating a mutually beneficial sponsorship ecosystem.
• 30+ Marketing, Advertising, and Digital AgenciescoreChannel Partner/ Reseller/ DistributorMarketing, advertising, and digital agencies partner with YouthsToday through a white-label reseller program. Agencies gain plug-and-play access to the influencer and seeder community, a dedicated account servicing team, and an admin dashboard to manage campaigns for their own clients. The platform handles all influencer coordination, content creation, and payment processing while agencies white-label the service and bill their clients directly.
• Malaysia Digital Economy Corporation (MDEC)minorStrategic or Co-development PartnerAaliyah Soraya (now Director of YToday Sdn Bhd) led a project in partnership with MDEC in 2016 supporting over 500 non-urban micro sellers to adopt eCommerce. This historical connection to MDEC may facilitate YouthsToday's access to Malaysian government digital economy initiatives and programs.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Partipost: Singapore-headquartered influencer marketing platform operating across Southeast Asia, connecting brands with micro- and nano-influencers for paid campaigns. Closely comparable to YouthsToday in geography, target creator tier and marketplace/transaction-fee business model.
• Gushcloud International: Singapore-based influencer marketing agency and talent management firm focused on Asia-Pacific creators, including Gen Z and student segments. Comparable to YouthsToday in regional SEA focus, creator-economy position and brand-to-influencer matchmaking offering.
• Collabstr: Creator marketplace where influencers and UGC creators can be booked for paid collaborations by brands and agencies. Compares directly to YouthsToday's influencer marketplace/transaction-fee model, though with a predominantly Western creator base.

Emerging players

• MODASH: Creator discovery and analytics SaaS platform used by brands and agencies to find influencers and monitor campaigns. Comparable to YouthsToday as an influencer discovery and campaign analytics layer but positioned as tooling rather than full marketplace/transaction fees.
• Insense: Influencer marketing platform with focus on UGC, whitelisted ads and creator marketplace functionality. Comparable to YouthsToday's brand-to-creator campaign workflows and creator monetization emphasis, though more focused on paid amplification than grassroots community.

Broad incumbents

• Aspire (formerly AspireIQ): US-based creator marketing platform serving brands and agencies with influencer discovery, campaign management and marketplace tooling. Comparable to YouthsToday's marketplace model and white-label agency program, albeit with a broader enterprise customer base.
• Tagger Media (Sprout Social): Influencer marketing and social intelligence platform acquired by Sprout Social, serving brands with creator discovery and campaign analytics. Comparable to YouthsToday's campaign-matching and analytics capabilities as part of a broader social media management suite.
• CreatorIQ: Enterprise influencer marketing platform serving global brands with creator discovery, relationship management and analytics. Compares to YouthsToday as an influencer marketing technology layer but at significantly larger enterprise scale and without the youth/student sponsorship vertical.
• Klear (now part of Pinterest): Influencer marketing platform with global coverage, offering creator discovery, campaign management and analytics for enterprise brands. Comparable to YouthsToday as a creator marketplace and campaign execution platform, though at materially larger scale and breadth.

Regional players

• Vamp (Collingwood Media): Australia-headquartered influencer marketing platform that expanded into Southeast Asia, connecting brands and creators through self-serve campaign tools. Comparable to YouthsToday via its self-serve influencer model, although its creator base skews toward Australia rather than ASEAN youth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/youthstoday
• YouTubeyoutube.com/channel/UCYnRi0grhSyb7Qe-cJO025Q
• Facebookfacebook.com/youthstoday
• Instagraminstagram.com/youthstoday
• LinkedInlinkedin.com/company/youthstoday-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YouthsToday