Boomerang Partners

What Boomerang Partners does

Boomerang Partners is a Limassol, Cyprus-headquartered affiliate marketing agency founded in 2021 that operates a portfolio of 15+ iGaming and sports betting brands (including Boomerang Casino, Boomerang Bet, BillyBets, Winrolla, Blitz, Mr. Pacho, Lama Bet, Zotabet, and BetiBet) and licenses them under Malta and Curaçao frameworks across 30+ GEOs in Europe and Latin America. Its core platform is an affiliate tracking stack with real-time analytics, an affiliate wallet system supporting both traditional and cryptocurrency withdrawals, and multi-brand portfolio management tools tailored to the online casino and sportsbook category.

The company's revenue mechanics rest on commission-based affiliate economics: a six-tier Revenue Share model scaling from 25% to 50% of Net Gaming Revenue (NGR) based on first-time-depositor (FTD) volume, CPA fixed-fee payments, Hybrid arrangements, plus Spend and Prepay structures for qualified media-buying partners. Boomerang serves three core customer cohorts — affiliates and webmasters driving SEO/PPC/social traffic, professional media buyers running paid campaigns across multiple GEOs, and operator/brand partners seeking traffic acquisition and co-marketing — with payments processed monthly and €10,000 negative-balance carryover protection.

The go-to-market is event-driven and content-augmented: 16+ major iGaming conference presences over three years (iGB L!VE, SiGMA, SBC Summit, Affiliate World), a self-styled annual tournament ecosystem (Golden Boomerang Awards across Cyprus 2024, San Siro 2025, Lisbon 2026; Golden Boomerang League; TIME TO WIN), and a proprietary 80+ page Sports Marketing & Betting Calendar 2026 analytical guide. The flagship AC Milan Regional Betting Partnership (in year two) and an Alisha Lehmann ambassadorship anchor the sportsbook positioning. As of 2023 the company paid €50M+ to a network that grew from 2,200 to 5,200+ affiliates, with 15,000+ monthly FTDs at 35% click-to-deposit and 70% registration-to-deposit conversion rates in Tier-1 GEOs; sports traffic reportedly grew 194% between 2024 and 2025.

Name

Boomerang Partners

Legal name

Boomerang Partners

Website

https://boomerang-partners.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Boomerang Partners is a Cyprus-based affiliate marketing agency operating 15+ iGaming and sports betting brands, paying commissions to 5,200+ affiliates across 30+ GEOs and delivering tiered Revenue Share, CPA, and Hybrid deal structures to sportsbook and casino partners.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing

NAICS

Other Gambling Industries (713290), Other Gambling Industries (71329), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industries

Affiliate & Partner Lead Generation Networks (BPAFAKAL), Affiliate Marketing & Partner Networks (BPAMALAI), Paid Media/Media Buying Networks for Betting Leads (MPAEAMAF)

Keywords

• Affiliate marketing services
• IGaming affiliate program
• Sports betting affiliate
• Casino affiliate network
• Performance marketing agency

Headquarters

HQ city

Not specified

HQ country

Malta

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Revenue Share (RevShare): Affiliates earn a percentage of Net Gaming Revenue (NGR) generated by players they refer. Commission rates scale from 25% to 50% based on FTD volume. NGR calculated as: GGR x 80% – bonuses awarded – manual casino bonus – 5% x (deposits + withdrawals). Negative balance carryover limited to €10,000 per affiliate per period.
2. CPA (Cost Per Acquisition): Fixed payment per qualifying first-time depositor. CPA is paid when player bet amount equals or exceeds established CPA threshold without additional conditions like baseline requirements.
3. Hybrid Model: Combination of Revenue Share and CPA structures tailored to individual affiliate agreements. Also includes Spend and Prepay models for qualified partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Boomerang Partners is an affiliate marketing agency that connects affiliate partners (webmasters, media buyers, content publishers) with its portfolio of 15+ owned iGaming and sports betting brands across 30+ geographies. Partners drive player traffic to Boomerang's casino and sportsbook brands in exchange for commissions paid through Revenue Share (25%-50% of NGR), CPA, or Hybrid models. The company provides tracking software, real-time analytics, an affiliate wallet with crypto payouts, and proprietary campaign-planning tools to support partner performance.

Product overview

Boomerang Partners is an affiliate marketing agency and iGaming & Betting marketing platform operating a portfolio of 15+ casino and sports betting brands. The core platform consists of flagship brands Boomerang Casino (est. 2020) and Boomerang Bet (est. 2023), supplemented by sub-brands including BillyBets, Winrolla, Blitz, Mr. Pacho, Lama Bet, Zotabet, and BetiBet. The company also offers proprietary tools for affiliate partners: the Sports Marketing & Betting Calendar 2026 (analytics guide), and competitive platforms including the Golden Boomerang Awards (annual traffic tournament) and Golden Boomerang League (sports traffic tournament). All products offer AI-driven betting advice, personalized bonuses, quick fund withdrawals, and 24/7 multilingual support. Boomerang Partners operates as an affiliate program enabling partners to drive traffic in exchange for commission through Revenue Share, CPA, Hybrid, Spend, and Prepay models.

Differentiator

Problem solved

Functional benefit

Brands

• Sports Marketing & Betting Calendar 2026: An exclusive analytical guide and working toolkit for sports-focused affiliate teams containing sports expertise, tournament insights, and campaign planning recommendations.
• Golden Boomerang Awards
• Golden Boomerang League
• Time to Win

Products and services

• Boomerang Casino Flagship casino brand offering slots, live casino, and sports betting with personalized bonuses and multilingual support to players across multiple European and Latin American markets.
• Boomerang Bet Sports betting platform featuring live casino, sports betting, and slots from 60 top providers with competitive odds; flagship product for the AC Milan partnership and sports vertical expansion.
• BillyBets Online casino and sports betting brand serving multiple European markets within the Boomerang Partners affiliate ecosystem.
• Winrolla Wolf-themed casino brand featuring slots, live casino, and sports betting from 135 top providers with wolf-pack energy branding and Welcome Pack bonus of 300% up to €8,000 + 300 FS.
• Blitz Pure sports betting brand featuring live casino, sports betting, and slots from 55 top providers with adrenaline-focused branding and a 300% up to €10,000 + 400 FS welcome bonus.
• Mr. Pacho Music-themed online casino with Anjouan license, offering live casino, sports betting, and slots from 71 top providers with 24/7 multilingual support.
• Lama Bet Curacao-licensed sports betting and casino brand featuring sports betting, live casino, and slots from 150 top providers.
• Zotabet Classic casino brand with over 4,000 games, featuring sports betting, live casino, and slots from 170 top providers with 24/7 support.
• BetiBet Online sports betting platform featuring lottery, live casino, and slots from 170 top providers with a sports betting welcome bonus up to €1,600.
• Golden Boomerang Awards Annual global affiliate traffic tournament with real gold statuettes as awards, recognizing top-performing affiliates across 11 categories with ceremonies at prestigious venues including Cyprus, San Siro, and Lisbon.
• Golden Boomerang League Sports traffic tournament where affiliate teams compete by driving traffic that generates FTDs, with prizes including AC Milan experiences and branded merchandise.
• Sports Marketing & Betting Calendar 2026 Exclusive analytical guide and working toolkit for sports-focused affiliate teams providing detailed roadmap of tournaments, traffic peak forecasts, and monetization recommendations across major global sports events.

Quantifiable outcome

• 35% click-to-deposit conversion rate on Tier-1 GEOs
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, supporting and core.

• AC MilanflagshipStrategic or Co-development Partner · 9 December 2025Boomerang Partners serves as Official Regional Betting Partner of AC Milan in Europe (excluding Italy). Partnership includes exclusive media content, promotional activities, player-specific betting markets, San Siro match experiences for partners, and joint brand activations. The partnership has led to numerous marketing campaigns, increased traffic and engagement, and several awards during the first year. Extended into second year as of 2025.
• SiGMA Europe 2025supportingGTM or Marketing Partner · 4 November 2025Participated in SiGMA Europe 2025 in Rome (November 4-6, 2025). Booth featured sports-themed activities and announcement of Golden Boomerang League winners. Engaged attendees with gift auction and networking.
• Alisha LehmanncoreGTM or Marketing Partner · 1 August 2024Women's football star and Juventus/Swiss national team forward Alisha Lehmann became brand ambassador for Boomerang Sportsbook (Boomerang Bet) as of August 1, 2024. Known for electrifying performances and strong fan connection with substantial social media following. Partnership aims to deepen engagement with audiences and elevate presence in sports and entertainment sectors.
• iGB L!VE 2024supportingGTM or Marketing Partner · 16 July 2024Debut as official regional betting partner of AC Milan at iGB L!VE 2024 in Amsterdam (July 16-19). Booth featured live drumming performances, AC Milan jersey promotions, prize draws with ~1,500 participants, and partnership commemoration activities. iGB L!VE brought together 10,000+ professionals.
• RevenueLabcoreChannel Partner/ Reseller/ Distributor · 4 December 2023Partnership with RevenueLab (established 2011, 80+ professionals, access to 1,200+ casino and betting brands) for XMAS Tournament 2023-2024. RevenueLab hosted €28,500 traffic competition with Boomerang products as prizes. Tournament targeted 9 European markets including Italy, Switzerland, Slovenia, Ireland, Austria, Greece, Germany, Netherlands, and Norway.
• Casino GurusupportingChannel Partner/ Reseller/ DistributorAffiliate partner logo displayed on Boomerang Partners website as recognized partner.
• AffPapasupportingChannel Partner/ Reseller/ DistributoriGaming affiliate network partner. Boomerang won Commission Offer of The Year (2022) and Marketing of the Year (2024) at AffPapa iGaming Awards.
• TrafficMafiasupportingChannel Partner/ Reseller/ DistributorAffiliate network partner logo displayed on Boomerang Partners website.
• G.partnerssupportingChannel Partner/ Reseller/ DistributorTop-performing affiliate partner. G.Partners team secured top 3 position in Golden Boomerang Awards 2024 and won Best Ambassador category.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• GiG Media (Gaming Innovation Group): iGaming affiliate marketing arm of Gaming Innovation Group, operating sports betting and casino affiliate sites. Comparable affiliate-driven business model and operator relationships to Boomerang Partners, with a similar European focus.
• Casino Guru: Major iGaming affiliate and review platform with global coverage. Comparable affiliate-driven player acquisition model to Boomerang Partners and listed as a Boomerang affiliate partner logo, indicating direct commercial overlap.
• RevenueLab: iGaming affiliate network with access to 1,200+ casino and betting brands. Direct comparable in affiliate aggregation model and has run joint tournaments with Boomerang Partners, evidencing direct competitive overlap.
• AffPapa: iGaming affiliate network and awards organizer that connects affiliates with operators, including Boomerang Partners itself. Closely comparable in operating model (affiliate/operator matching, commission structure) and runs an annual iGaming awards program.
• Acroud: Public iGaming affiliate marketing company (Nasdaq First North) operating sports betting, casino, and poker comparison/affiliate sites. Comparable in business model and customer base, though with a Nordic concentration.
• Raketech: Public iGaming affiliate and comparison site operator (Nasdaq First North) covering sports, casino, and betting tips. Directly comparable in offering mix and target customers (operators and affiliate traffic sources) to Boomerang, though with a stronger SEO/comparison angle.

Broad incumbents

• Catena Media: Public iGaming affiliate marketing company (Nasdaq First North) with deep sportsbook and casino affiliate sites. Operates a comparable revenue-share/CPA economic model serving affiliates and operators globally. Direct functional peer to Boomerang, but at much larger public scale.
• Oddschecker: Leading sports betting odds comparison and affiliate platform in the UK and globally. Operates a comparable affiliate model to Boomerang Partners with a stronger focus on odds comparison/SEO traffic.
• Better Collective: Public, large-cap iGaming affiliate marketing group (NASDAQ: BETCO). Operates a broad portfolio of sports and casino affiliate sites across multiple GEOs. Closest large-scale comparable in business model to Boomerang Partners, with a much larger public-market valuation and broader sportsbook/casino coverage.
• Gambling.com Group: Public affiliate marketing company (NYSE: GAMB) operating sports betting and casino comparison/affiliate sites. Same core business model (CPA + RevShare with operators) and overlapping target operator and affiliate customer base as Boomerang Partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Boomerang_Partners/videos
• LinkedInlinkedin.com/company/boomerangpartners
• Instagraminstagram.com/boomerang.partners
• Facebookfacebook.com/boomerang.affiliate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boomerang Partners