Bridgit Care
Bridgit Care is a UK social enterprise that sells an AI-powered coaching platform to councils, NHS trusts, charities and employers, deploying 30+ specialized AI coaches that support unpaid carers, young carers, care leavers, older adults and job seekers across the UK.
- Company typePrivate
- Founded2019
- HeadquartersHessle, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Bridgit Care does
Bridgit Care is a UK social enterprise (operated by Upstream Outcomes Ltd, founded 2019 and headquartered in Hessle) that sells an AI-powered coaching platform to local authorities, NHS trusts, charities and employers for the purpose of extending support to unpaid carers, young carers, care leavers, older adults, job seekers and local residents. Its product surface is organized as eight coaching product lines (Carers, Young, Employers, Local, Next, AgeWell, My UK Life, Works, plus the Ally Voice coach) backed by 30+ specialized AI coach personas, with each persona tuned to a specific user segment and configurable to local data sources. Underlying technology is built on Microsoft Azure with OpenAI's ChatGPT services, supports 50+ languages, and is accessible via web portals, WhatsApp, SMS, website widgets and voice transcription.
The platform is delivered as a B2B2C SaaS offering in which the end-user service is free and partner organizations pay tiered subscriptions: a £750/month Carers Trust Essentials tier, a £1,250/month Essentials tier and a £3,000/month Integrated tier that adds custom AI coaches, automated workflows, Charity Log CRM integration and advanced analytics. A free 5-coach version is distributed through Age UK branches, and the Ask Bridgit WhatsApp chatbot provides a direct-to-consumer self-serve channel. Distribution is anchored by a flagship strategic AI partnership with the Carers Trust network (covering 80% of the UK), a co-development with Age UK and The Open University for the AgeWell platform, and deployments across 20+ local authorities including Birmingham, Lincolnshire, Dorset, Staffordshire and Coventry. Bridgit reports 170,000+ users reached and 140,000+ people supported across the UK, with founder Darren Crombie leading enterprise sales.
Bridgit Care firmographics
Firmographics- Name
- Bridgit Care
- Legal name
- Upstream Outcomes Ltd
- Website
- https://bridgit.care
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bridgit Care is a UK social enterprise that sells an AI-powered coaching platform to councils, NHS trusts, charities and employers, deploying 30+ specialized AI coaches that support unpaid carers, young carers, care leavers, older adults and job seekers across the UK.
- Ownership category
- akta.pro rank
Bridgit Care industry classification
Industry- Product category
- Social Care AI Coaching Platform
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)
- SIC
- Services-Prepackaged Software (7372), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Caregiver Support, Coaching & Training (HLADALAG)
- akta.pro secondary industries
- Family Caregiver Coaching, Education & Support (HSABAIAI), Childcare & Eldercare Caregiving Platforms (BPAMAHAJ), Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)
Keywords
Where Bridgit Care is headquartered
LocationHeadquarters
- HQ city
- Hessle
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bridgit Care business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscriptions for Partner Organizations: Partner organizations (local authorities, NHS trusts, charities) pay for Software as a Service access to the Bridgit platform. The service is free for end-users (individuals seeking support). Pricing tiers include Essentials and Integrated versions with varying features.
- Free Digital Support for Individuals: Individual users access AI coaching, self-help tools, and personalized support plans at no cost, funded by government organizations and grants as a social enterprise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Access - Essential coaching tools for Age UK branches |
| Subscription | Monthly | Essentials - Scale services without scaling workload (£1,250/month) |
| Subscription | Monthly | Integrated - Transform support with automation and bespoke AI tools (£3,000/month) |
| Subscription | Monthly | Carers Trust Essentials - Affordable support for carer charities (£750/month) |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Bridgit Care product offering
Product offeringCore offering
Bridgit Care provides an AI-powered coaching platform with 30+ specialized AI coach personas delivering personalized 24/7 guidance, support plans, wellness monitoring, and service referrals to unpaid carers, young carers, care leavers, older adults, employers, local residents, job seekers, and UK immigrants. Partner organizations (councils, charities, NHS trusts, employers) deploy the platform via SaaS subscriptions; end-users access services free of charge across web, WhatsApp, and SMS channels.
Product overview
Bridgit Care is a UK social enterprise offering an AI-powered coaching platform consisting of multiple specialized products. The core platform provides 30+ AI coaches organized across eight distinct product lines: Bridgit Carers Coach for adult carers, Willow for young carers, Isla for employers, Gurdeep for local residents, Pi for care leavers, Harry for AgeWell, Carmen for My UK Life, Sam for Works, and Ally for Voice. Supporting infrastructure includes the Partner Portal for organizational management and Ask Bridgit (WhatsApp chatbot) for accessible support. Regional variants like Devon Carer Support App and AgeWell for Age UK provide localized implementations. The platform operates on a SaaS model with tiered options including free access for individuals and paid Essentials/Integrated tiers for partner organizations. The five-step model (Reach, Advice, Coach, Connect, Scale) guides user engagement from initial contact through long-term support.
Differentiator
Problem solved
Functional benefit
Brands
- Bridgit (AI Coaches): AI-powered coaching platform supporting carers, young people, employers, and local communities
- Young Bridgit
- AgeWell
- Next
- Ask Bridgit
- My UK Life
- Works
Products and services
- Bridgit Care Platform UK social enterprise AI-powered coaching platform with 30+ specialized AI coaches providing personalized guidance, wellness monitoring, and referral services for councils, charities, employers, the NHS, and individual users across the UK.
- Bridgit Carers Coach AI coach for adult unpaid carers providing instant personalized support for care professionals dealing with challenging situations, emotional stress, and complex care decisions, with signposting to local and national resources.
- Willow - Young Carers Coach AI coach for young carers aged 13+ supporting them through challenging situations, emotional stress, and balancing school work with their caring role.
- Isla - Employers Coach AI coach for HR and wellbeing teams providing instant advice and tools to help employers understand and support employees with caring responsibilities in the workplace.
- Gurdeep - Local AI Coach AI coach providing local community support for residents dealing with wellbeing, physical activity, finances, and education challenges, signposting to local services.
- AgeWell Platform Platform for healthy ageing supporting older adults with tools, expert tips, and AI coaches including Emma (Eat Well), Evelyn (Engaging), Theodore (Thinking), Mary (Movement), and Harry (Hydration).
- Next Platform (Care Leavers) Platform for care leavers providing personalized support for housing, finances, health, employment, and life skills with AI coaches including Fumiko (Finance), Helen (Health), and Logan (Life Skills).
- Carmen - My UK Life Coach AI coach for professionals moving to the UK on work VISAs, providing career enhancement, integration support, and UK life guidance.
- Sam - Works AI Coach AI coach for people looking for jobs, education, and skill support, including participants in Connect to Work or Working Well programmes.
- Ally - Voice AI Coach AI coach supporting voices in the community for people wanting to share feedback or experiences, and advocacy groups gathering lived-experience insight.
- Ask Bridgit (WhatsApp Chatbot) WhatsApp-based interactive chat support where users can Ask Bridgit anything about caring. Generates personalized support plans with practical ideas, local services, and online resources; accessible via +44 7893 952800.
- Devon Carer Support App Localised version of Bridgit for Devon region, providing practical support for carers with coaches including Colin (Practical Care), Wendy (Wellbeing), Farida (Finance), and Sadie (Calm Support).
- AgeWell for Age UK Free version of the AgeWell platform created jointly with Age UK and The Open University, providing older people with 5 AI coaches covering eat well, stay active, connect socially, stay hydrated, and think clearly.
Quantifiable outcome
- Already helping over 170,000 people across the UK
- +3 more outcomes
Companies that use Bridgit Care
Customer profileNamed customers9 records
Segments10 records
Ideal customer profiles6 records
Bridgit Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature6 records
Bridgit Care partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered flagship, core, regional and minor.
- Carers TrustflagshipStrategic AI partnership making Bridgit the strategic AI partner for Carers Trust. Extends Bridgit's reach to Carers Trust's network of local carer charities covering 80% of the UK. Joint go-to-market with subsidized Essentials tier and pathway to Integrated deployment. Focus on scaling support, improving data collection, and advocating for policy changes.
- Age UKcoreCo-developed AgeWell digital support platform with Age UK. Free version with 5 AI coaches available to all Age UK members. Partnership includes co-creation with The Open University for healthy ageing support tools.
- The Open UniversitycoreCollaborated with Age UK and Bridgit Care on the AgeWell platform development for healthy ageing support.
- MicrosoftcoreTechnology infrastructure partner. Bridgit's platform is hosted on Microsoft Azure with OpenAI ChatGPT services integrated. Shown in partner logos section.
- NHS Humber Teaching Foundation TrustregionalNHS trust deploying Bridgit's AI coaching platform to support patients and communities in the Humber region.
- Social Care Information Excellence (SCIE)minorPartnership shown in logos section for social care information and excellence initiatives.
- Unity EnterpriseregionalLocal partner in Ayrshire (North) delivering Young Carers support via Bridgit platform.
- West Midlands ADASSregionalAssociation of Directors of Adult Social Services in West Midlands region, partnership for AI-powered social care support.
- Staffordshire County CouncilregionalLocal authority partner deploying Bridgit platform for carers and residents in Staffordshire.
- Dudley Metropolitan Borough CouncilregionalLocal authority partner in Dudley deploying Bridgit for community support.
- Cambridgeshire County CouncilregionalLocal authority partner in Cambridgeshire working with Bridgit and Peterborough City Council.
- Peterborough City CouncilregionalLocal authority partner case study showing success in supporting more carers through AI-powered digital tools.
- Birmingham City CouncilregionalMajor city council partner in West Midlands deploying Bridgit for community support.
- Lincolnshire County CouncilregionalLocal authority partner in Lincolnshire (North and North East divisions) deploying Bridgit.
- Dorset CouncilregionalLocal authority partner in Dorset, also including BCP (Bournemouth, Christchurch, Poole) area.
- Sandwell Metropolitan Borough CouncilregionalLocal authority partner in Sandwell supporting Carers Week events and deploying Bridgit.
- Solihull Metropolitan Borough CouncilregionalLocal authority partner in Solihull deploying Bridgit via Carers Trust Solihull.
- Worcestershire County CouncilregionalLocal authority partner in Worcestershire.
- Herefordshire CouncilregionalLocal authority partner in Herefordshire.
- Telford & Wrekin CouncilregionalLocal authority partner in Telford & Wrekin.
- Milton Keynes CouncilregionalLocal authority partner in Milton Keynes via Carers Bucks.
- East Riding of Yorkshire CouncilregionalLocal authority partner in East Riding area.
- North Yorkshire Council (Scarborough)regionalLocal authority partner covering Scarborough area.
- Hull City CouncilregionalLocal authority partner in Hull.
- Coventry City CouncilregionalLocal authority partner in Coventry with dedicated support pages.
- Carers BucksregionalLocal carer charity in Buckinghamshire deploying Bridgit.
- Carers MKregionalLocal carer charity in Milton Keynes deploying Bridgit.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Bridgit Care competitors and assessment
Company assessmentDirect peers
- Elder: UK live-in care marketplace connecting families with vetted carers for older adults. Comparable in serving UK families navigating care for elderly relatives and operating a digital intermediary model.
- Wysa: AI-driven conversational mental health coaching platform used by healthcare providers and employers. Comparable AI-coaching technology, NHS/payer channels, and focus on accessibility and safety for vulnerable populations.
- Peppy Health: UK B2B digital health platform providing specialist support (including carer, fertility, menopause, mental health) via workplace benefits. Directly comparable to Bridgit's Isla employer coach and B2B2C employer/carer distribution model.
- Cera Care: Large UK home care provider using technology to match, manage, and monitor carers and care recipients. Comparable UK digital-first care platform serving councils, NHS, and families with technology-enabled caregiver support.
- Limbic: UK AI therapy support platform deployed in NHS IAPT services for self-referral and triage. Comparable AI-first approach for sensitive mental health populations, NHS commercial pathway, and outcome-tracking emphasis.
- Lottie: UK care marketplace and SaaS platform helping families find care homes and home care providers. Comparable in UK care-seeking digital audience, partnership channel to care providers, and family-facing product surface.
Emerging players
- Alcove: UK care technology business supplying local authorities with digital telecare, sensors, and resident engagement tooling. Comparable UK council channel and overlapping theme of digitally extending carer/caregiver reach.
- Karantis360: UK domiciliary and elder care technology platform using sensors and digital tools to monitor wellbeing. Adjacent technology and overlapping UK elder care channels with local authority and NHS buyers.
- Whzan Digital Health: UK remote patient monitoring and wellness-check technology used by councils and NHS for elderly and vulnerable populations. Comparable technology base (digital check-ins, wellbeing monitoring) and overlapping buyer base.
Broad incumbents
- Person Centred Software: Established UK care management software provider for residential and home care operators. Comparable SaaS footprint into UK social care organizations, albeit focused on care operator back-office rather than AI coaching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bridgit Care social profiles
Digital presenceBridgit Care compliance and trust
Trust signalCompliance3 records
Bridgit Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bridgit Care leadership team
Management profileNumber of profiles
Profiles1 record
Bridgit Care funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bridgit Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bridgit Care
What does Bridgit Care do?
Bridgit Care provides an AI-powered coaching platform with 30+ specialized AI coach personas delivering personalized 24/7 guidance, support plans, wellness monitoring, and service referrals to unpaid carers, young carers, care leavers, older adults, employers, local residents, job seekers, and UK immigrants. Partner organizations (councils, charities, NHS trusts, employers) deploy the platform via SaaS subscriptions; end-users access services free of charge across web, WhatsApp, and SMS channels.
Is Bridgit Care a public or private company?
Bridgit Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bridgit Care founded?
Bridgit Care was founded in 2019. It employs 11 to 50 people.
Where is Bridgit Care based?
Bridgit Care is headquartered in Hessle, United Kingdom, in the Europe region.
How does Bridgit Care make money?
Two revenue lines are on record. SaaS Subscriptions for Partner Organizations are the primary driver. The others are free Digital Support for Individuals.
Who are Bridgit Care's main competitors?
Direct peers on record are Elder, Wysa, Peppy Health, Cera Care, Limbic and Lottie. Emerging players are Alcove, Karantis360 and Whzan Digital Health. Person Centred Software is listed as a broad incumbent.
Does Bridgit Care have an API?
No public API is recorded for Bridgit Care.
What industry is Bridgit Care in?
Bridgit Care's product category is Social Care AI Coaching Platform. Its primary akta.pro industry code is HLADALAG, Caregiver Support, Coaching & Training, with a secondary code of HSABAIAI, Family Caregiver Coaching, Education & Support. Its NAICS code is 624120 and its SIC code is 7372.