What Meisterwerk does

Meisterwerk App GmbH is a Berlin-based B2B SaaS company founded in late 2018 that builds a modular operating system for small and medium-sized trade and craft businesses (Handwerksbetriebe) in German-speaking markets, primarily serving companies with 1–50 employees in verticals such as SHK (heating, plumbing, air conditioning), electrical and solar, painting, facility management, and construction trades. The product is a cloud-native, mobile-first platform with native iOS and Android apps built on an offline-first architecture, enabling field workers to capture timesheets, forms, photos, and signatures at the job site and auto-synchronize when connectivity returns. The platform is sold as a base package (€49/month, 3 users included) with optional per-user modules covering scheduling, GPS-enabled time tracking, digital forms, vacation/absence management, custom workflows, and accounting integrations; a separate flat-fee invoicing module (€20/month) supports DATANORM/GAEB import. AI features — the KI-Planungsassistent for automated dispatch, the KI-Telefonassistent "Maxi" for inbound call handling, and KI-Spracheingabe voice input — are included at no extra cost.

The business model is predominantly product-led growth via a 14-day free trial on the website, supplemented by a sales-led demo motion for mid-market prospects, with no channel partners or resellers. Meisterwerk reports more than 8,000 active customers and a 4.8/5 Google rating, and is GDPR-compliant with hosting on German servers. The company has raised approximately €8.8M in total across a 2020 seed, a 2022 round led by Speedinvest and Innovation Nest, and a €6M Series A in July 2024 led by Semapa Next, with stated use of funds for AI automation, financial solutions for crafts businesses, and expansion across Europe. The team is remote-first, approaching 50 employees, and operates under a GmbH structure registered in Berlin (HRB 200166 B).

Name

Meisterwerk

Legal name

MEISTERWERK APP GmbH

Website

https://meisterwerk.app

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Meisterwerk is a Berlin-based B2B SaaS company that provides a modular, mobile-first operating system for small and medium-sized German trade and craft businesses (1–50 employees) covering scheduling, GPS time tracking, invoicing, digital forms, and AI-assisted dispatch and call handling, primarily in the DACH region.

Ownership category

akta.pro rank

Product category

Field Service Management Software for Trades

NAICS

Software Publishers (5132), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

Payroll, Contractor Payments & SME HR Finance (FSAGAJAI)

Keywords

• Field service software
• Craft management software
• Workforce scheduling software
• Mobile time tracking
• Trade business SaaS

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Base Package): Monthly/annual subscription for the core platform. Base package (Auftragsverwaltung, Dokumentation, Chat) starts at €49/month. Annual billing provides 25% discount vs monthly. Includes 3 users.
2. Additional User Licenses: Each additional user beyond the included 3 costs €12/month per user. Sold as an add-on to the base package.
3. Modular Add-on Subscriptions: Optional modules: Kalender & Planung (€5/user/month), Zeiterfassung & Abwesenheiten (€5/user/month), Digitale Formulare (€5/user/month), Angebote & Rechnungen (€20/month flat), Buchhaltungs-Integration (€5/month). AI features are included at no extra charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Meisterwerk sells a modular cloud-based SaaS operating system for small and medium-sized craft/trade businesses (Handwerksbetriebe) with 1–50 employees. The platform combines job scheduling, GPS-enabled time tracking, quotes and invoicing, digital forms and signatures, job documentation, and absence management on top of a shared database, accessible via web and offline-capable iOS/Android mobile apps. It is sold via monthly per-user subscriptions starting at €49/month for a base package plus €5/user/month per add-on module, with a 14-day free trial and no payment details required.

Product overview

Meisterwerk is a modular all-in-one software-as-a-service platform designed for craft/trade businesses (Handwerksbetriebe) with 1–50 employees, offering integrated tools for quotes, invoicing, job scheduling, GPS-enabled time tracking, digital forms, documentation, absence management, and custom process management. The system consists of a Base Package (Basispaket) as the foundational tier priced at €49/month for 3 users, with optional add-on modules billed per user/month (€5 each for scheduling, time tracking, forms, vacation; €20 flat for invoicing; €5/user for accounting integrations). The product integrates natively with three accounting platforms — Lexoffice, sevDesk, and Bexio — and is expanding with a public API. Two AI-powered modules distinguish the platform: the KI-Planungsassistent (AI Planning Assistant, in Beta) for automated job routing and scheduling optimization, and the KI-Telefonassistent (Maxi) for AI-powered 24/7 inbound call handling and calendar appointment creation. A native mobile app for iOS and Android provides offline-capable field access. The platform is priced modularly, targeting small-to-medium craft businesses across trades including HVAC (SHK), electrical, plumbing, painting, and cleaning, with primary operations in Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Meisterwerk Basispaket (Base Package) Foundational software package of Meisterwerk's modular system providing order/job management, customer records, internal documentation, and team chat. Sold at €49/month including 3 users, with additional users at €12/month each. Serves as the entry-level tier from which all other modules are added, targeting SMB craft/trade businesses with 1-50 employees.
• Einsatzplanung (Job Scheduling / Dispatch) Module for scheduling appointments, job assignments, and technicians using a drag-and-drop calendar interface with recurring appointments and team management. Provides real-time coordination between office and field staff for craft/trade businesses. Priced at €5/user/month.
• Zeiterfassung mit GPS (Time Tracking with GPS) Module for tracking employee work hours using GPS with automatic overtime calculation and EuGH-compliant (EuGH-konform) payroll-ready data. Includes AI voice input for hands-free time entry and is synced for payroll accounting and job costing. Priced at €5/user/month. Designed for SMB craft businesses needing compliant, mobile field time capture.
• Angebot & Rechnung (Quotes & Invoicing) Module for creating quotes and invoices directly from job orders with a single click. Includes product catalogs and supports DATANORM and GAEB import for structured data exchange, plus dunning (collection) for outstanding invoices. Costs €20/month flat rate. Targets SMB craft businesses needing quick quote-to-invoice cycles.
• Digitale Formulare (Digital Forms) Module for creating, filling out, and collecting digital signatures on forms in the field. Employees complete forms on-site, collect customer signatures digitally, and forms are automatically saved as PDFs within the job record. Priced at €5/user/month.
• Dokumentation (Documentation) Module for capturing and organizing photos, plans, and notes chronologically within each job with timestamps and author attribution. Supports AI voice input for dictating notes; documents are searchable and filterable, with team chat for real-time collaboration on job records. Targeted at field-service craft businesses.
• Urlaub & Abwesenheiten (Vacation & Absence Management) Module for submitting, approving, and tracking vacation requests and sick leave. Absences are automatically reflected in team calendars and scheduling views, and the module automatically calculates remaining leave entitlements and overtime balances. Priced at €5/user/month.
• Betriebsinterne Prozesse (Custom Business Processes) Module allowing businesses to configure custom workflows, approval chains, and job status stages to mirror their internal processes. Meisterwerk adapts to the business rather than forcing a standard schema, supporting customizable order processes, approvals, and status tracking.
• Schnittstellen (Integrations / Interfaces) Module providing native integrations with third-party accounting platforms: Lexoffice, sevDesk, and Bexio. A public API is announced as forthcoming ("in Kürze"). The Buchhaltungs-Integration costs €5/month for connection to any of the three accounting platforms.
• KI-Planungsassistent (AI Planning Assistant) AI-powered module that automatically plans job assignments and optimizes routes for field technicians, proposing optimal dispatch arrangements. Currently in Beta stage. Helps reduce coordination overhead for businesses with high job volumes and multiple daily assignments. Included at no additional cost.
• KI-Telefonassistent / Maxi (AI Phone Assistant) AI-powered virtual phone assistant named Maxi that answers incoming customer calls, qualifies requests by collecting key information (name, issue, appointment needs), and creates calendar appointments directly in Meisterwerk. Operates 24/7, supports multiple languages, and is GDPR-compliant with German servers. Marketed as a new module ("Neu").
• Mobile App (iOS & Android) Native mobile application for iOS and Android that provides field workers access to Meisterwerk's scheduling, time tracking, documentation, forms, and messaging features. Supports offline mode for use on construction sites with poor connectivity, automatically syncing data when connection is restored. Downloadable from the Apple App Store and Google Play Store.

Quantifiable outcome

• Weekly time savings of several hours per business through efficient personnel planning and centralized document storage (reported by Lauter EHS GmbH and Mirhof).
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• LexofficecoreTechnology or IntegrationPopular German cloud accounting software integrated into Meisterwerk. Allows seamless export of time tracking and billing data to Lexoffice for accounting and payroll processing. Integrated via module subscription (€5/month).
• sevDeskcoreTechnology or IntegrationGerman accounting and invoicing software integrated with Meisterwerk. Enables direct data exchange between Meisterwerk's job management and sevDesk's accounting features.
• BexiocoreTechnology or IntegrationSwiss-based accounting and business management software targeted at SMBs, integrated with Meisterwerk for accounting data synchronization.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tooltime: Berlin-based vertical SaaS for German trades, offering scheduling, time tracking, documentation, and invoicing for SMB Handwerk. Directly competes with Meisterwerk for the same SHK, electrical, and finishing trade customers in DACH.
• Plancraft: German SaaS for construction trades focused on project management, scheduling, and crew coordination. Targets the same Handwerk SMB customer base with similar field-to-office workflows and German-language UX.
• Fieldcode: Field service management platform with strong DACH presence serving HVAC, plumbing, and electrical service businesses. Competes head-to-head on scheduling, dispatch, and mobile technician workflows for trade SMBs.
• 123erfasst: Construction site app for German trades with time tracking, project documentation, and dispatch. Targets the same mobile-first field worker use case in Bau and Ausbau trades.
• Werkstatt-Box / mobileX: Mobile workforce and field service solutions for trades and technical service providers in DACH. Overlaps on scheduling, time tracking, and field documentation for SMB trade firms.

Emerging players

• Streit Datentechnik (Handwerk Edition): Established German Handwerk ERP/business software suite with invoicing, time tracking, and project management. Less mobile/modern than Meisterwerk but competes for the same SMB trade buyer.

Broad incumbents

• ServiceTitan: US-listed vertical SaaS leader for trades (HVAC, plumbing, electrical) with scheduling, dispatch, invoicing, and AI. Comparable product surface and SMB trades focus; less DACH-native but a benchmark for category economics.
• Sage Handwerk / Sage 50 Handwerk: Legacy German Handwerk ERP/business suite from Sage covering invoicing, time tracking, and project management. Established competitor in the SMB trades market with broader finance footprint but weaker mobile/AI experience.

Regional players

• JobRouter: German workflow and BPM platform with deep DACH penetration into mid-market and SMB processes including service operations. Comparable in modular per-process pricing but less trades-specialized.
• WeClapp: DACH cloud ERP/CRM platform serving SMBs across verticals including trades. Modular SaaS pricing model comparable to Meisterwerk, though less deep in field-service-specific workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MeisterwerkApp
• Facebookfacebook.com/MeisterwerkAppGmbH
• LinkedInlinkedin.com/company/meisterwerk-app

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meisterwerk