Blockgraph
Blockgraph is a peer-to-peer data collaboration platform that enables TV ecosystem participants — advertisers, MVPDs, programmers, and measurement partners — to create, activate, and measure household-level audiences while retaining data ownership through a REST-based, SOC 2-certified node architecture.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Blockgraph does
Blockgraph, founded in 2020 and headquartered at 1384 Broadway, New York, is a peer-to-peer data collaboration platform purpose-built for the TV advertising ecosystem. The company enables advertisers, media owners, MVPDs, programmers, measurement partners, and data providers to create, activate, and measure household-level audiences using first-party and real-world data while retaining data ownership and control on their own participant nodes. Its technology stack includes a REST-based Participant Node API, pseudonymized Blockgraph household identifiers, pseudonymization through encryption and database technologies, AWS S3 cleanroom integrations for measurement, and a SOC 2 Type II-certified security posture. Notable capabilities include Household Identity, Audience Targeting, Proximity Intelligence, Campaign Measurement, Collaborative Insights (cross-partner measurement with configurable lookback windows), and the AI-powered Instant Audiences feature (built on Anthropic Claude and Google Maps).
The product is delivered through two tiers: Blockgraph OnDemand, a self-serve offering targeting local and regional businesses across verticals such as Automotive, Home Services, Political, QSR & Restaurants, Regional Healthcare, and Retail & Consumer Goods; and the Enterprise Platform, providing advanced identity resolution, collaboration, activation, and measurement capabilities via APIs to large TV ecosystem participants. The ecosystem spans 25+ named partners, including Comcast Advertising, Charter Communications, Paramount, NBCUniversal, DirecTV, Dish Media, FreeWheel, Comscore, Kantar, TransUnion, Experian, Acxiom, and VideoAmp. The Oct 2025 Go Addressable initiative expands automated audience-counting coverage to nearly 70 million households across major addressable TV providers in the US.
Revenue is generated through B2B SaaS subscription and recurring platform fees under quote-based, non-publicly disclosed pricing, with the company reporting $3.5M in ARR as of 2025 on a self-funded, bootstrapped basis (no external venture capital raised). Pricing is structured as quote-based across enterprise contracts, with no publicly disclosed rate cards. Blockgraph markets primarily through content marketing (documentation hub), industry events including the Go Addressable annual summit, PR/earned media, and partner ecosystem co-marketing with TV industry associations such as IAB, CIMM, and 4As.
Blockgraph firmographics
Firmographics- Name
- Blockgraph
- Legal name
- Blockgraph, LLC
- Website
- https://blockgraph.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blockgraph is a peer-to-peer data collaboration platform that enables TV ecosystem participants — advertisers, MVPDs, programmers, and measurement partners — to create, activate, and measure household-level audiences while retaining data ownership through a REST-based, SOC 2-certified node architecture.
- Ownership category
- akta.pro rank
Blockgraph industry classification
Industry- Product category
- Identity Resolution Platform
- NAICS
- Media Buying Agencies (541830)
- akta.pro primary industry
- Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)
Keywords
Where Blockgraph is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blockgraph business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Identity Resolution SaaS Platform: Blockgraph operates as a B2B SaaS identity resolution platform providing household-level audience creation, activation, and measurement capabilities to TV ecosystem participants. Revenue is generated through platform usage fees, collaboration setup, and integration services.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Blockgraph product offering
Product offeringCore offering
Blockgraph operates a peer-to-peer data collaboration platform that enables companies across the TV advertising ecosystem to create, activate, and measure household-based audiences using real-world data while maintaining data ownership and privacy. The platform provides privacy-safe household identity resolution through pseudonymized Blockgraph IDs, allowing participants to collaborate on audience targeting and outcome measurement without exposing raw consumer data between parties.
Product overview
Blockgraph is a peer-to-peer data collaboration platform for the TV advertising ecosystem that enables companies to create, activate, and measure household-based audiences using real-world data while maintaining data ownership and privacy. The platform operates on two main tiers: Blockgraph OnDemand (self-serve) and the Enterprise Platform (full API access). Key capabilities include Household Identity (privacy-safe household identification), Instant Audiences (AI-powered audience creation from natural language), Audience Targeting (household-level segment building), Proximity Intelligence (location-based audience alignment), and Campaign Measurement (outcome-based performance evaluation). Collaborative Insights enables cross-partner measurement in a cleanroom environment. The platform integrates with TV partners including distributors, programmers, and measurement providers to facilitate audience activation and outcome measurement across traditional TV and CTV.
Differentiator
Problem solved
Functional benefit
Products and services
- Blockgraph OnDemand A self-serve platform enabling local, regional, and national advertisers to build household audiences from customer data and geographic context, activate campaigns across participating TV partners, and measure business outcomes such as sales, visits, and conversions.
- Enterprise Platform A full-featured platform for enterprise partners across the TV ecosystem providing advanced identity resolution, collaboration, audience activation, and measurement capabilities with API access for custom integrations and programmatic workflows.
- Participant Node API A REST-based API enabling enterprise partners to programmatically create, retrieve, and manage integrations, activations, segments, matches, and other platform resources. Each participant operates their own node, enabling secure data sharing with control and ownership remaining with each participant.
Quantifiable outcome
- Nearly 70 million households covered for automated audience counting across major addressable TV providers
Companies that use Blockgraph
Customer profileNamed customers15 records
Segments11 records
Ideal customer profiles4 records
Blockgraph technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature8 records
Blockgraph partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- Go AddressablecoreLaunch of automated audience counting solutions involving nearly 70 million households across major addressable TV providers in the US. Simplifies campaign planning and improves audience targeting accuracy for the addressable TV ecosystem.
- EpsiloncoreData and technology partner in automated audience counting initiative across addressable TV providers, contributing audience targeting capabilities.
- ExperiancoreData partner in automated audience counting initiative across addressable TV providers, providing consumer data insights for audience targeting.
- TransUnioncoreData and identity partner in automated audience counting initiative across addressable TV providers, contributing identity resolution capabilities.
- VideoAmpcoreIntegration partnership connecting Blockgraph's data platform with VideoAmp's TV viewership data to merge first-party data with viewership insights for improved outcome-based advertising. Enables tracking ad effectiveness across traditional TV and connected TV environments.
- SemcastingcoreSemcasting Signal Service provides ID Resolution services via the Blockgraph Platform. Offers IP range definitions, device identifiers, hashed emails, household information, demographic attributes, and socio-economic data for targeting.
- Comcast AdvertisingcoreTV distribution partner enabling audience activation and measurement capabilities on the Comcast Advertising platform.
- Charter CommunicationscoreMVPD partner enabling audience activation and measurement capabilities for Charter Communications TV inventory.
- NBCUniversalcoreProgramming partner enabling audience targeting and activation for NBCUniversal content across traditional and streaming platforms.
- ParamountcoreProgramming partner enabling audience targeting and activation for Paramount content across traditional and streaming platforms.
- Dish MediacoreMVPD partner enabling audience activation and measurement capabilities for Dish Media inventory.
- DirecTVcoreMVPD partner enabling audience activation and measurement capabilities for DirecTV inventory.
- FreeWheelcoreTechnology partner providing programmatic TV advertising infrastructure for audience activation.
- ComscorecoreMeasurement partner providing cross-platform audience measurement and analytics capabilities.
- KantarcoreMeasurement and analytics partner providing audience measurement and campaign effectiveness data.
- ACXIOMcoreData partner providing consumer data and identity resolution capabilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Blockgraph competitors and assessment
Company assessmentBroad incumbents
- Acxiom: Acxiom (now part of IPG) provides large-scale consumer data, identity resolution, and audience services to advertisers and media owners. A Blockgraph data partner, but its broader data infrastructure and identity capabilities overlap with Blockgraph's core household identity offering.
- Experian: Experian is a major consumer credit and identity data provider offering marketing data and audience solutions for advertisers. A Blockgraph partner, but its identity and audience capabilities are broadly comparable to Blockgraph's data-layer offerings.
- The Trade Desk: The Trade Desk is a leading demand-side platform for digital advertising including CTV, with identity and audience activation capabilities. It is broader in scope but overlaps with Blockgraph's audience targeting and cross-platform TV activation offerings.
- Epsilon: Epsilon is a large data-driven advertising and identity provider (Publicis-owned) offering audience targeting and measurement at scale. Already a Blockgraph data partner in the Go Addressable initiative; competes in overlapping identity and audience activation for TV.
Direct peers
- Snowflake Data Clean Rooms: Snowflake's Data Clean Rooms enable secure data sharing across advertising and media partners using its cloud data platform — a direct competitor offering enterprise-grade clean-room infrastructure that overlaps with Blockgraph's measurement and identity collaboration use cases.
- LiveRamp: LiveRamp is the leading independent identity resolution platform for advertising, providing cross-channel data collaboration and RampID — directly comparable to Blockgraph's household identity and peer-to-peer data collaboration for TV.
- InfoSum: InfoSum operates a federated/clean-room identity resolution and data collaboration platform for advertisers, broadcasters, and publishers — a direct functional competitor to Blockgraph's participant-node architecture for privacy-safe TV audience collaboration.
- Decentriq: Decentriq offers confidential computing-based clean rooms for advertising data collaboration, including TV/media measurement — a direct functional peer in privacy-safe cross-partner audience and outcome analysis.
- Habu: Habu provides a data clean-room platform enabling advertisers and media partners to collaborate on audiences and measurement without sharing raw data — directly comparable to Blockgraph's Collaborative Insights clean-room workflow.
- AWS Clean Rooms: AWS Clean Rooms is a cloud-native data collaboration service for advertisers and publishers to analyze collective datasets without sharing raw data — a direct competitor to Blockgraph's privacy-safe peer-to-peer measurement and audience collaboration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blockgraph social profiles
Digital presenceBlockgraph compliance and trust
Trust signalCompliance1 record
Blockgraph financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blockgraph leadership team
Management profileNumber of profiles
Profiles4 records
Blockgraph funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blockgraph M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blockgraph
What does Blockgraph do?
Blockgraph operates a peer-to-peer data collaboration platform that enables companies across the TV advertising ecosystem to create, activate, and measure household-based audiences using real-world data while maintaining data ownership and privacy. The platform provides privacy-safe household identity resolution through pseudonymized Blockgraph IDs, allowing participants to collaborate on audience targeting and outcome measurement without exposing raw consumer data between parties.
Is Blockgraph a public or private company?
Blockgraph is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blockgraph founded?
Blockgraph was founded in 2020. It employs 11 to 50 people.
Where is Blockgraph based?
Blockgraph is headquartered in New York, United States, in the North America region.
How does Blockgraph make money?
One revenue line is on record: identity Resolution SaaS Platform.
Who are Blockgraph's main competitors?
Broad incumbents on record are Acxiom, Experian, The Trade Desk and Epsilon. Direct peers are Snowflake Data Clean Rooms, LiveRamp, InfoSum, Decentriq, Habu and AWS Clean Rooms.
Does Blockgraph have an API?
Yes. Blockgraph provides a REST-based API for programmatic access to its platform. The API features JSON-encoded requests and responses, standard HTTP response codes, authentication methods, and HTTP verbs. Available to enterprise partners with credentials provided by Blockgraph Support. A sandbox environment is available for testing. The API base URL is https://api.{participant id}.blockgraph.app. The API does not allow bulk updates - each request can only modify a single object at a time. Developer documentation is at docs.blockgraph.co/api-documentation.
What industry is Blockgraph in?
Blockgraph's product category is Identity Resolution Platform. Its primary akta.pro industry code is MPABAOAH, Audience Segmentation, Demographic & Identity Graph Services. Its NAICS code is 541830.