ThankView
ThankView is a video fundraising platform within the EverTrue suite that enables university advancement offices and nonprofits to create, personalize, and deliver donor video messages at scale via email and SMS with trackable engagement analytics.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ThankView does
ThankView is a video fundraising and personalized donor messaging platform that operates as a core product line within the EverTrue donor engagement suite, serving university advancement offices and nonprofit fundraising teams. The platform enables fundraisers to record or upload video content, personalize it at scale (names, captions, landing pages, segmented audiences), and deliver it via email or SMS through trackable, mobile-friendly browser-based links that require no donor-side app downloads. Its feature surface spans personalized video creation, multi-channel delivery, automated cadence campaigns, collaborative video collection from staff/students/volunteers, and engagement analytics covering opens, watch time, and clicks. Documented customer outcomes include 60-86% open rates, ROI improvements from $0.75 to $10.40 per dollar spent, and seven-figure major gifts (Illinois State, Texas State, MassArt, ETSU, California Academy of Sciences).
The company's underlying technology is a browser-native video personalization and delivery engine with CRM/giving platform integrations, paired with engagement telemetry that feeds EverTrue's adjacent AI modules (Signal for donor intelligence, DonorSearch for AI-powered prospect research). The broader EverTrue suite adds Pledgemine for direct mail automation and Balance, Impact, and ODDER for endowment accounting and stewardship reporting. ThankView operates as "ThankView by EverTrue" under EverTrue LLC following an October 2021 merger backed by Rubicon Technology Partners.
Revenue is generated via SaaS subscriptions sold through a sales-led, demo-driven motion targeting enterprise fundraising leadership and advancement offices, supplemented by self-serve platform access. Pricing is quote-based and not publicly disclosed. The customer base spans educational institutions (universities and colleges) as the primary vertical and nonprofit organizations as a secondary vertical, with the parent platform's footprint covering 15,000+ organizations. The addressable Global University Alumni Advancement System market is reported at approximately $2 billion in 2025, growing at roughly 12% CAGR to ~$6 billion by 2033.
ThankView firmographics
Firmographics- Name
- ThankView
- Legal name
- Evertrue LLC
- Website
- https://thankview.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ThankView is a video fundraising platform within the EverTrue suite that enables university advancement offices and nonprofits to create, personalize, and deliver donor video messages at scale via email and SMS with trackable engagement analytics.
- Ownership category
- akta.pro rank
ThankView industry classification
Industry- Product category
- Donor Engagement Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Interactive Video & Video-Based Learning Authoring (EDAFAHAC)
- akta.pro secondary industries
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH), Creator Analytics, Measurement & Attribution Platforms (MPACABAJ)
Keywords
Where ThankView is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
ThankView business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: ThankView operates as part of the EverTrue donor engagement platform, offering video fundraising software on a subscription basis to nonprofits and educational institutions.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
ThankView product offering
Product offeringCore offering
ThankView by EverTrue is a video fundraising software platform that enables fundraising teams at educational institutions and nonprofit organizations to create, personalize, and distribute video messages to donors at scale via email and SMS. The browser-based platform supports no-edit video creation, automated campaign workflows, multi-channel delivery (email, SMS), and engagement analytics tracking opens, views, watch time, and clicks, all without requiring donor app downloads or logins.
Product overview
ThankView is a video fundraising platform under EverTrue's donor engagement suite. The architecture consists of ThankView as the core video messaging product, supported by Signal (AI-enhanced donor intelligence) and DonorSearch (AI-powered prospect research) for outreach and discovery, Pledgemine for direct mail automation, and Balance/Impact/ODDER for financial stewardship and reporting. These products work together to support fundraising workflows from prospect identification through donor retention.
Differentiator
Problem solved
Functional benefit
Products and services
- ThankView ThankView is the core video fundraising platform that enables fundraising teams at educational institutions and nonprofit organizations to record, personalize, and send video messages to donors at scale via email and SMS, with engagement analytics tracking opens, views, watch time, and clicks.
- Signal Signal is an AI-enhanced donor intelligence and outreach platform providing social and digital engagement tracking for fundraising teams within the EverTrue suite.
- DonorSearch DonorSearch is an AI-powered prospect research tool that identifies prospects in a fundraising database with the capacity and intent to give.
- Pledgemine Pledgemine is a direct mail fundraising automation tool for multi-channel donor engagement within the EverTrue suite.
- Balance Balance is endowment accounting software that eliminates spreadsheets for advancement services teams within the EverTrue suite.
- Impact Impact is an annual fund reporting tool for stewardship and donor relationship management within the EverTrue suite.
- ODDER ODDER is a digital endowment reporting solution for transparent donor communication within the EverTrue suite.
Quantifiable outcome
- 2x higher open rates and 12x more clicks compared to standard email fundraising
- +5 more outcomes
Companies that use ThankView
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
ThankView technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
ThankView partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EverTruecoreEverTrue and ThankView announced a merger in October 2021 to become a leader in donor engagement software. The combined company introduced new initiatives including a platform that pairs alumni updates with personalized videos to improve donor outreach and increase donations.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
ThankView competitors and assessment
Company assessmentDirect peers
- Funraise: Funraise is a nonprofit fundraising platform with donor CRM, video, and engagement features serving similar educational and nonprofit customers to ThankView. It is an emerging direct competitor in digital fundraising.
- Bonterra (formerly Network for Good/Social Solutions): Bonterra is a leading nonprofit fundraising and engagement software suite serving similar educational and nonprofit customers. It competes head-on with the EverTrue/ThankView platform in CRM, donor engagement, and stewardship.
- BombBomb: BombBomb is a video messaging platform focused on sales and customer relationship use cases with direct overlap to ThankView's personalized video email/SMS delivery mechanics. It is a comparable video-for-outreach solution though more sales-oriented.
- Givebutter: Givebutter is a fast-growing fundraising platform for nonprofits with built-in video, email, and text outreach capabilities. It targets a similar SMB and mid-market nonprofit segment with modern, self-serve positioning.
- Classy (by GoFundMe Pro): Classy is a fundraising platform serving nonprofits and educational institutions, now part of GoFundMe Pro. It overlaps with ThankView in donor engagement workflows and shares the higher education customer base.
- Bloomerang: Bloomerang provides donor management and fundraising software for small to mid-sized nonprofits. It overlaps with ThankView's customer segment and competes for advancement/donor engagement wallet share.
- DonorSearch: DonorSearch is now an add-on module within the EverTrue platform itself but also operates independently as a prospect research tool. It is a sibling product inside the same parent and a peer in nonprofit fundraising intelligence.
Broad incumbents
- Blackbaud: Blackbaud is the dominant incumbent in nonprofit and higher education advancement software (Raiser's Edge NXT). It is the primary CRM competitor in the advancement space where ThankView's parent operates and increasingly bundles video/communications features.
- Salesforce Nonprofit Cloud: Salesforce's Nonprofit Cloud offers CRM, engagement, and increasingly video communications for nonprofits and educational institutions. It represents a broad incumbent that could absorb or compete with ThankView's point solutions.
Emerging players
- Vidyard: Vidyard is a business video platform with personalization, analytics, and email/SMS delivery features. While not nonprofit-specific, it provides comparable video messaging infrastructure that could be deployed by advancement teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ThankView social profiles
Digital presenceThankView financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThankView leadership team
Management profileNumber of profiles
Profiles1 record
ThankView funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThankView M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThankView
What does ThankView do?
ThankView by EverTrue is a video fundraising software platform that enables fundraising teams at educational institutions and nonprofit organizations to create, personalize, and distribute video messages to donors at scale via email and SMS. The browser-based platform supports no-edit video creation, automated campaign workflows, multi-channel delivery (email, SMS), and engagement analytics tracking opens, views, watch time, and clicks, all without requiring donor app downloads or logins.
Is ThankView a public or private company?
ThankView is a private company. It is classified as private equity controlled and is currently operating.
When was ThankView founded?
ThankView was founded in 2015. It employs 51 to 100 people.
Where is ThankView based?
ThankView is headquartered in New York, United States, in the North America region.
How does ThankView make money?
One revenue line is on record: saaS Subscription.
Who are ThankView's main competitors?
Direct peers on record are Funraise, Bonterra (formerly Network for Good/Social Solutions), BombBomb, Givebutter, Classy (by GoFundMe Pro), Bloomerang and DonorSearch. Broad incumbents are Blackbaud and Salesforce Nonprofit Cloud. Vidyard is listed as an emerging player.
Does ThankView have an API?
No public API is recorded for ThankView.
What industry is ThankView in?
ThankView's product category is Donor Engagement Software. Its primary akta.pro industry code is EDAFAHAC, Interactive Video & Video-Based Learning Authoring, with a secondary code of BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch). Its NAICS code is 51621 and its SIC code is 7372.