edrone
edrone is an AI-powered CRM and marketing automation platform built specifically for e-commerce, serving 1,700+ online stores across 25+ countries with contact-based subscriptions, AI-driven product recommendations, WhatsApp/SMS automation, and native integrations to 25+ e-commerce platforms.
- Company typePrivate
- Founded2016
- HeadquartersKrakow, Poland
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What edrone does
edrone is an AI-powered CRM and marketing automation platform built specifically for e-commerce businesses, founded in 2016 by Michał Blak in Kraków, Poland. The platform combines three integrated modules — Automate (marketing automation with 20+ ready-made scenarios including abandoned cart recovery and product recommendations), Nurture (360-degree customer view and unified support inbox), and Grow (newsletter campaigns, push notifications, and multichannel engagement) — with premium AI add-ons including Chat AI (autonomous sales agents), Edrone Reviews (verified-purchase reviews with Omnibus Directive compliance), AI Recommendation Frames, and AI Newsletter Assistant. Native integrations span 25+ e-commerce platforms (Shopify, WooCommerce, Magento, PrestaShop, VTEX, among others), and the company maintains an official WhatsApp Business API partnership via Meta.
The business operates a hybrid GTM model combining a product-led Freemium tier (200 contacts, 500 messages, 100 SMS per month free) with enterprise field sales for larger accounts and a points-based referral program active in Brazil. Revenue derives primarily from contact-based subscription licensing with usage-based WhatsApp/SMS consumption and premium add-on monetization; the company disclosed nearly US$7 million in ARR in 2023. edrone serves 1,700+ clients across 25+ countries on five continents, with notable enterprise logos including Decathlon, Xiaomi, Tous, Leifheit, Mosquito, and Nemira, alongside a Brazilian customer base of 200+ accounts anchored by Rosa Azul Kids, Mini Forrest, and Embelleze.
The company has raised capital across three rounds: US$2.5M from PortfoLion (OTP Group) in 2020, an undisclosed 2022 round from Atmos Ventures and Müller Medien that reportedly doubled valuation within twelve months, and R$25 million in 2023 led by INventures with participation from Mueller Medien, Atmos Ventures, and PortfoLion. The 2023 round included over R$12 million in new capital plus debt-to-equity conversion and was earmarked for Brazilian subsidiary expansion (doubling local headcount), AI product development, and Poland business process improvements. Headcount stands at 170+ worldwide with a wholly-owned Brazilian subsidiary (EDRONE BRASIL TECNOLOGIA LTDA) established in São José dos Campos in 2022.
edrone firmographics
Firmographics- Name
- edrone
- Legal name
- edrone sp. z o.o.
- Website
- https://edrone.me
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- edrone is an AI-powered CRM and marketing automation platform built specifically for e-commerce, serving 1,700+ online stores across 25+ countries with contact-based subscriptions, AI-driven product recommendations, WhatsApp/SMS automation, and native integrations to 25+ e-commerce platforms.
- Ownership category
- akta.pro rank
Where edrone is headquartered
LocationHeadquarters
- HQ city
- Krakow
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
edrone business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Contact-based Licensing: Monthly subscription fee based on number of contacts in the database. The amount is determined by the highest number of contacts during the cooperation period. Freemium plan available with up to 200 contacts, 500 messages, and 100 SMS per month free. Upon exceeding limits, users pay based on contact tier.
- Usage-based - SMS and WhatsApp: Per-message pricing for WhatsApp Message Templates and SMS. Utility Templates within 24-hour Conversation Window are free. Message Templates outside CSW are charged per send. SMS sends reduce total message quota under Freemium.
- Premium Solutions Add-ons: Additional paid features including Chat AI, Edrone Reviews, AI Recommendation Frames, and AI Newsletter Assistant available as premium add-ons
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Freemium Plan - Free tier with limited usage |
| Usage-based | Monthly | Usage-based commercial version |
| Usage-based | Pay-as-you-go | WhatsApp Message Templates |
| Subscription | Monthly | Premium Solutions |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
edrone product offering
Product offeringCore offering
edrone is an AI-powered eCRM and marketing automation platform specifically built for e-commerce businesses, enabling automated multichannel marketing (email, SMS, WhatsApp, push), customer relationship management, and behavioral personalization from a single unified system. It combines customer data collection, real-time behavioral tracking, automated messaging workflows, AI-driven product recommendations, and native integrations with 25+ e-commerce platforms to help online stores recover abandoned carts, drive retention, and grow revenue.
Product overview
edrone is an AI-powered eCRM and marketing automation platform built specifically for e-commerce, consisting of three core integrated modules: Automate (marketing automation with 20+ ready scenarios, AI-powered product recommendations, and Chat AI chatbot), Nurture (customer relationship management with 360-degree customer views and unified support inbox), and Grow (newsletter campaigns, push notifications, and multichannel engagement). Premium add-ons include Chat AI for autonomous sales conversations and Edrone Reviews for verified customer feedback. The platform integrates natively with 25+ e-commerce platforms and WhatsApp Business API, offering Freemium (200 contacts, 500 messages, 100 SMS free) and Usage-Based pricing tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- edrone Platform AI-powered eCRM and marketing automation platform designed specifically for e-commerce businesses, offering automated marketing, customer relationship management, and multichannel communication (email, SMS, WhatsApp, push) from a single unified system, with native integration to 25+ e-commerce platforms.
- Chat AI (AI Sales Chat) Premium add-on AI-powered autonomous sales chatbot that engages website visitors in real-time conversations, answers product questions, provides personalized recommendations, and integrates with email campaigns.
- Edrone Reviews Premium add-on closed-loop review system with Verified Purchase badges and Omnibus Directive compliance; sends review requests only to verified purchasers via email, SMS, and WhatsApp.
- AI Newsletter Assistant Premium add-on AI-powered tool that suggests newsletter campaign topics based on holidays and business segments, generates email subject lines, creates custom images, and provides AI-based email review and correction.
- AI Recommendation Frames Premium add-on AI-based product recommendation frames displayed on-site and in emails, using machine learning to suggest relevant products based on customer behavior and purchase history.
Quantifiable outcome
- 7 days ROI and 7x return by month three
- +6 more outcomes
Companies that use edrone
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
edrone technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability7 records
Feature10 records
edrone partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Amazon Web Services Inc.coreCloud infrastructure provider hosting edrone's platform. AWS provides the computing, storage, and scalability infrastructure for the SaaS platform.
- Message Systems Inc. (SparkPost)coreEmail delivery service provider enabling edrone to send transactional and marketing emails. SparkPost handles high-volume email infrastructure.
- Meta (WhatsApp)coreOfficial WhatsApp Business API provider enabling edrone to offer WhatsApp marketing automation to customers with up to 98% open rates.
- Brand Up AgencyminorBrazilian e-commerce agency that implements edrone for clients like Rosa Azul Kids, providing integration and marketing strategy services.
Scale indicators25 records
Recent moves7 records
Expansion highlights6 records
edrone competitors and assessment
Company assessmentDirect peers
- Dotdigital: Marketing automation and customer engagement platform with strong e-commerce integrations (Shopify, Magento, BigCommerce). Comparable on cross-channel automation and European SMB/mid-market positioning.
- Brevo: Email, SMS, WhatsApp, and CRM suite for SMBs with multi-channel marketing automation. Comparable as a multi-channel SaaS marketing platform with freemium and usage-based pricing tiers.
- Ortto: Marketing automation and CRM platform with journey builder, segmentation, and multichannel messaging aimed at SMB and mid-market. Comparable on combined CRM + multi-channel automation offering.
- Omnisend: E-commerce email/SMS marketing automation platform with deep Shopify, WooCommerce, and BigCommerce integrations. Comparable on product-led SMB positioning and e-commerce-native automation scenarios.
- Klaviyo: Public e-commerce-focused CRM and marketing automation platform with email, SMS, and increasingly WhatsApp/AI features. Closest direct competitor given overlapping ICP (DTC and SMB e-commerce) and feature set.
- ActiveCampaign: Email marketing automation + CRM platform with behavior-based automations and SMB/mid-market focus. Comparable on CRM-plus-automation bundling and segmentation depth.
- Drip: E-commerce CRM and email marketing automation focused on DTC and Shopify merchants. Comparable on vertical specialization in e-commerce workflows and lifecycle messaging.
Broad incumbents
- HubSpot: Full-suite CRM with marketing, sales, and service hubs including marketing automation. Comparable on the CRM+automation bundle but addresses a much broader buyer beyond e-commerce.
- Mailchimp: General-purpose email marketing and automation platform (owned by Intuit) with broad SMB adoption. Overlaps on email automation and freemium but does not specialize in e-commerce the way edrone does.
- Salesforce Marketing Cloud: Enterprise marketing automation suite (Email Studio, Journey Builder, etc.) within the Salesforce ecosystem. Comparable technology category but serves larger customers and is not SMB/e-commerce-native.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
edrone social profiles
Digital presenceedrone compliance and trust
Trust signalCompliance1 record
edrone financial estimates
Financial estimateRevenue estimate
Valuation estimate
edrone leadership team
Management profileNumber of profiles
Profiles1 record
edrone subsidiaries and ownership
Company hierarchySubsidiaries1 record
edrone funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
edrone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about edrone
What does edrone do?
edrone is an AI-powered eCRM and marketing automation platform specifically built for e-commerce businesses, enabling automated multichannel marketing (email, SMS, WhatsApp, push), customer relationship management, and behavioral personalization from a single unified system. It combines customer data collection, real-time behavioral tracking, automated messaging workflows, AI-driven product recommendations, and native integrations with 25+ e-commerce platforms to help online stores recover abandoned carts, drive retention, and grow revenue.
Is edrone a public or private company?
edrone is a private company. It is classified as venture growth investor backed and is currently operating.
When was edrone founded?
edrone was founded in 2016. It employs 101 to 250 people.
Where is edrone based?
edrone is headquartered in Krakow, Poland, in the Europe region.
How does edrone make money?
Three revenue lines are on record. Subscription - Contact-based Licensing is the primary driver. The others are usage-based - SMS and WhatsApp and premium Solutions Add-ons.
Who are edrone's main competitors?
Direct peers on record are Dotdigital, Brevo, Ortto, Omnisend, Klaviyo, ActiveCampaign and Drip. Broad incumbents are HubSpot, Mailchimp and Salesforce Marketing Cloud.
Does edrone have an API?
Yes. edrone provides an API for developers to integrate their platform. The system exposes endpoints for subscription status synchronization (edrone to platform and platform to edrone), allowing two-way sync of subscriber statuses. Developers can send trace data via the API endpoint https://api.edrone.me/trace with parameters including app_id, email, subscriber_status, action_type, and sender_type. Backend integration documentation is available at https://docs.edrone.me/ with specific guides for subscription synchronization.