DeleteMe

What DeleteMe does

DeleteMe is a subscription-based personal data removal service operated by Abine, Inc., founded in 2010 by Rob Shavell, Eugene Kuznetsov, and Andrew Sudbury and headquartered in the Boston/Somerville, Massachusetts area. The company targets U.S. consumers, families, and enterprise and government organizations seeking to remove personal information from data broker websites and people-search sites. Its core product combines automated scanning across 976+ data broker sites with human-led Privacy Advisors who execute opt-out requests, generate quarterly progress reports, and handle custom removals. The platform is supplemented by an AI-Powered Cyber Portal (launched February 2025), AI Privacy Settings educational guides covering opt-out from AI training across Google, ChatGPT, Claude, Perplexity, and others, and the Block Party social media privacy tool acquired in March 2026.

The business operates a dual-channel go-to-market: self-serve online subscription for individuals and families ($129/year for one person up to $499 for a two-year family plan) paired with enterprise field sales and an extensive channel partner ecosystem that includes Carahsoft for government, TD SYNNEX and SHI for enterprise, and Guidepoint, VLCM, EVOTEK, Red River, WEI, Opkalla, and AWS. Revenue is supplemented by a 30-40% affiliate program. Customer segments span consumers, families, enterprises (executives, critical employees, full organizations), and public sector (federal, state, local) buyers across verticals including government, healthcare, financial services, higher education, judicial, law enforcement, and media. DeleteMe holds SOC 2 Type 2 (since 2021), ISO 27001:2022 (announced March 2026), TX-RAMP, GDPR, and CCPA compliance certifications and reports over 100 million successful opt-out removals since 2010.

Name

DeleteMe

Legal name

Abine, Inc.

Website

https://joindeleteme.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

DeleteMe is a subscription-based personal data removal service operated by Abine, Inc., serving U.S. consumers, families, and enterprise and government clients by scanning and removing personal information from 976+ data broker sites via automated tools and human-led Privacy Advisors.

Ownership category

akta.pro rank

Headquarters

HQ city

Somerville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual/Family Subscription: Annual and biennial subscription plans for individuals and families to remove personal data from data brokers. Billed annually or biennially with automatic renewal.
2. Business/Enterprise Plans: Custom-priced enterprise plans for organizations to protect executives, employees, or entire organizations. Contact sales for pricing.
3. Affiliate Program: Commission-based affiliate program paying 30-40% of average order value on each sale

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

DeleteMe is a subscription-based personal data removal service that continuously scans and removes users' personal information from over 976 data broker websites using a human-led managed service with expert Privacy Advisors. The service operates on annual and biennial subscription plans for individuals, families, and enterprise customers, providing quarterly removal reports and ongoing continuous monitoring throughout the year.

Product overview

DeleteMe operates as a unified privacy protection platform consisting of a core personal data removal subscription service (DeleteMe) for consumers and businesses, supplemented by the acquired Block Party social media privacy tool. The offering portfolio includes free DIY opt-out guides and account deletion resources, a free personal data scan tool, AI privacy settings educational content, and doxxing protection resources. The core DeleteMe service uses automated scanning and removal across 976+ data brokers with human-powered advisor support for premium tiers, while Block Party provides social media security features for harassment and privacy protection on social platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• DeleteMe (Consumer Subscription) Subscription-based personal data removal service for individual consumers and families that continuously scans and removes users' personal information from over 976 data broker websites. Provides quarterly reports, assigns dedicated privacy advisors, and operates on an automated recurring removal model with annual ($129-$329) and biennial ($209-$499) billing tiers.
• DeleteMe Business Solutions Enterprise and organizational privacy protection service that protects executives, critical employees, or entire organizations from cybersecurity risks, doxxing, social engineering, spear phishing, and personal data exposure. Includes vertical-specific solutions for government, healthcare, financial services, higher education, judicial, law enforcement, and media sectors, sold through enterprise field sales with custom pricing.
• Block Party Social media privacy and safety tool that helps users protect themselves from targeted harassment, social engineering, and data exposure across multiple social media platforms. Originally designed to combat harassment on Twitter, it provides account security and privacy controls.

Quantifiable outcome

• 100M+ personal listings removed since 2010
• +3 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• HANDD Business SolutionscoreStrategic or Co-development Partner · 19 February 2025DeleteMe partnered with HANDD Business Solutions to strengthen data privacy services across EMEA, UK, and APAC regions. The partnership expands DeleteMe's international reach and provides HANDD customers with access to DeleteMe's personal data removal and privacy protection services.
• CarahsoftcoreChannel Partner/ Reseller/ DistributorCarahsoft serves as a government technology partner and distributor for DeleteMe, showcasing security solutions at ISC WEST and other events. Carahsoft enables DeleteMe to reach government and public sector customers.
• GuidepointminorChannel Partner/ Reseller/ DistributorGuidepoint is a channel partner offering DeleteMe's privacy solutions to their network of enterprise customers.
• VLCMminorChannel Partner/ Reseller/ DistributorVLCM is a technology solutions provider and channel partner for DeleteMe's privacy protection services.
• TD SYNNEXcoreChannel Partner/ Reseller/ DistributorTD SYNNEX is a major technology distributor and channel partner for DeleteMe, providing access to their extensive reseller network.
• EVOTEKminorChannel Partner/ Reseller/ DistributorEVOTEK is a channel partner offering DeleteMe's privacy solutions to enterprise customers.
• Red RiverminorChannel Partner/ Reseller/ DistributorRed River is a technology solutions provider and channel partner for DeleteMe.
• WEIminorChannel Partner/ Reseller/ DistributorWEI is a technology solutions provider and channel partner for DeleteMe.
• OpkallaminorChannel Partner/ Reseller/ DistributorOpkalla is a channel partner offering DeleteMe's privacy solutions.
• SHIcoreChannel Partner/ Reseller/ DistributorSHI is a large technology solutions provider and channel partner for DeleteMe, offering their privacy protection services to enterprise customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Optery: Optery is a direct competitor offering consumer and enterprise personal data removal from data brokers and people-search sites. Closely comparable to DeleteMe in core product (data broker opt-outs), customer base, and self-serve plus enterprise go-to-market.
• Incogni: Incogni (by Surfshark/Nord Security) is a subscription-based personal data removal service targeting consumers, covering data brokers and people-search sites. Comparable in product, target customer, and subscription pricing model to DeleteMe's consumer plans.
• Onerep: Onerep provides automated personal data removal from data broker sites for individuals and businesses. Comparable to DeleteMe in service offering, removal coverage approach, and dual B2C/B2B monetization.
• Privacy Duck: Privacy Duck offers personal information removal from data broker websites on a subscription basis for consumers. Comparable to DeleteMe in core service, subscription model, and target customer (privacy-conscious U.S. consumers).
• ReputationDefender: ReputationDefender provides personal data removal and online reputation management services to consumers and enterprises. Comparable to DeleteMe's enterprise executive protection and consumer data removal offerings.

Emerging players

• Removaly: Removaly is an emerging personal data removal service focused on simplifying opt-outs from people-search sites. Comparable to DeleteMe in product category but with narrower feature scope and earlier-stage scale.
• Kanary: Kanary is an emerging privacy service offering personal data removal plus monitoring for exposed information. Comparable to DeleteMe's data removal core, with an adjacent monitoring layer.

Broad incumbents

• Aura: Aura is a broader digital safety platform combining identity theft protection, VPN, antivirus, and personal data removal. Comparable to DeleteMe on the data removal dimension but bundles many additional services targeting the same consumer.
• Gen Digital (Norton LifeLock): Gen Digital (parent of Norton, LifeLock, and Avast) offers identity and device protection that includes personal data removal features. Comparable to DeleteMe on data removal but as part of a much broader security portfolio with large incumbent distribution.
• ZeroFox: ZeroFox provides external cybersecurity and digital risk protection including executive protection and data exposure remediation for enterprises. Comparable to DeleteMe's enterprise business motion around executive and employee privacy protection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/deleteme
• LinkedInlinkedin.com/company/deleteme
• YouTubeyoutube.com/joindeleteme

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeleteMe