BranchTrack
BranchTrack is a Latvia-based SaaS platform providing a no-code simulation authoring tool and Classes delivery platform for corporate L&D teams, enabling branching-scenario experiential learning content integrated with LMS, authoring tools, and webinar platforms.
- Company typePrivate
- Founded2013
- HeadquartersRiga, Latvia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BranchTrack does
BranchTrack is a privately held, Riga, Latvia-based SaaS company (legal entity BranchTrack SIA, registration No. 50103777981) that has operated in the experiential learning space since 2013. The company's core offering is a browser-based, no-code simulation authoring tool that enables L&D professionals — instructional designers, L&D managers, trainers, and SMEs — to build branching-scenario simulations without coding or design skills, supported by an AI Co-Pilot that generates scenarios, characters, dialogue, on-demand visuals, automatic narration, and AI translation. Simulations are deployed through multiple distribution channels: the proprietary Classes platform (an LMS alternative with live leaderboards, gamification, and pay-per-learner pricing), direct SCORM 1.2/2004 and xAPI export into enterprise LMS systems, native embedding into major authoring tools (Articulate Storyline, Articulate Rise, Adobe Captivate, ELB Lectora, Elucidat, Gomo, Easygenerator, Evolve), and live sessions inside Zoom, Microsoft Teams, and Webex with real-time scoreboards.
BranchTrack monetizes via tiered subscriptions: a freemium entry (1 simulation), Professional at $83/month annual (10 simulations), Team at $299/month annual (50 simulations with team collaboration and Insights analytics), and Enterprise custom pricing with SLA. The Classes platform adds a usage-based pay-per-learner stream for organizations without an LMS. The customer base spans Fortune 500 enterprises — with PwC as a named reference — and SMBs across retail, financial services, healthcare, consulting, and software verticals, addressing use cases in compliance, sales, negotiations, customer support, and leadership development. BranchTrack has raised approximately $346K cumulatively across 2014 and 2016 rounds (Imprimatur Capital Fund Management and Seedcamp) and has operated without subsequent disclosed funding, consistent with a bootstrapped structure of 1-10 employees led by co-founder and CEO Sergey Snegirev.
BranchTrack firmographics
Firmographics- Name
- BranchTrack
- Legal name
- BranchTrack SIA
- Website
- https://branchtrack.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BranchTrack is a Latvia-based SaaS platform providing a no-code simulation authoring tool and Classes delivery platform for corporate L&D teams, enabling branching-scenario experiential learning content integrated with LMS, authoring tools, and webinar platforms.
- Ownership category
- akta.pro rank
BranchTrack industry classification
Industry- Product category
- Corporate Learning & Simulation Software
- NAICS
- Computer Training (611420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB)
- akta.pro secondary industry
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
Keywords
Where BranchTrack is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
BranchTrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Subscription Plans (SaaS): Tiered subscription model with four levels: Free (1 simulation, limited features), Professional (10 simulations, $83/month annual), Team (50 simulations, $299/month), and Enterprise (custom pricing). Annual billing required for Professional and Team tiers. Includes core authoring features, Classes platform access, and varying levels of analytics, team collaboration, and support.
- Classes Pay-Per-Learner: BranchTrack Classes platform offers pay-per-learner pricing for organizations that want to deliver simulations at scale without an LMS. Learners can sign up, complete challenges, and have progress tracked within the BranchTrack platform.
- Enterprise Licensing: Enterprise tier provides scalable, secure technology and know-how for bringing simulation-based training to global organizations. Custom contracts with SLA, priority response, and team collaboration features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with 1 simulation, core authoring features, limited advanced features |
| Subscription | Annual | Professional tier for building more projects with 10 simulations |
| Subscription | Annual | Team tier for SMEs to IDs to PMs with 50 simulations |
| Subscription | Multi-year contract | Enterprise tier for large-scale integration, security, and management |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
BranchTrack product offering
Product offeringCore offering
BranchTrack is a cloud-based experiential learning platform that lets corporate L&D teams build interactive branching-scenario simulations in a no-code browser editor and deliver/track them via LMS, webinar tools, classrooms, or its own Classes delivery platform. Revenue comes from tiered SaaS subscriptions plus pay-per-learner and enterprise licensing.
Product overview
BranchTrack is an experiential learning platform composed of a no-code simulation authoring tool as its core product, paired with the Classes delivery platform. Simulations built in the authoring tool can be deployed standalone via the Classes platform (which replaces an LMS for hosting and tracking), embedded into third-party e-learning authoring tools (Articulate Storyline, Rise, Adobe Captivate, ELB Lectora, Elucidat, Gomo, Easygenerator, Evolve), delivered via webinar tools (Zoom, Webex, Teams) with live scoreboards, or uploaded to a corporate LMS using SCORM or xAPI standards. The AI Co-pilot accelerates simulation creation by generating scenarios, visuals, narration, and translations. Insights adds data-driven learner analytics beyond standard LMS tracking. The platform is accessible (WCAG 2.0), mobile-responsive, and scales from individual authors to Fortune 500 enterprise deployments.
Differentiator
Problem solved
Functional benefit
Brands
- Classes: An experiential learning platform that bundles simulations, courses, and documents for distribution to learners with live leaderboards, real-time analytics, and gamification features.
Products and services
- No-Code Simulation Authoring Tool Browser-based visual editor for creating interactive branching-scenario simulations without design or coding skills. Users type content and connect decision points to build realistic simulations with media, characters, and locations. Built for instructional designers, SMEs, and L&D teams.
- BranchTrack Classes Cloud-based experiential learning delivery platform that bundles simulations, courses, and documents for distribution to learners. Provides live leaderboards, real-time analytics, gamification (points, badges), and serves as an LMS alternative for assigning, managing, and tracking simulations. Sold pay-per-learner for organizations without an LMS.
- AI Co-pilot AI-powered authoring assistant integrated into the simulation editor. Generates challenges, scenarios, characters, and dialogue; creates visuals on demand; and provides automatic narration and AI-driven translation for rapid simulation production.
- Insights Data-driven learner analytics module providing detailed behavioral data on learner actions, decision paths, scores, and outcomes. Available on Professional and higher plans to supplement LMS tracking with granular decision-point data.
Quantifiable outcome
- People retain only ~20% of formal learning within days; simulations act as force multiplier anchoring knowledge and skills
- +4 more outcomes
Companies that use BranchTrack
Customer profileNamed customers4 records
Segments11 records
Ideal customer profiles2 records
BranchTrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability6 records
Feature13 records
BranchTrack partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, secondary and operational.
- Articulate StorylinecoreBranchTrack simulations embed directly into Articulate Storyline courses. Simulations share progress and score data with Storyline, enabling use as knowledge checks, quizzes, or practical exercises replacing traditional assessments. Works on desktop and mobile. Sample courses available demonstrating integration.
- Articulate RisecoreBranchTrack simulations embed into Articulate Rise courses to add hands-on, practical elements to Rise's text-heavy content. Simulations work in desktop view and on mobile, enhancing engagement and retention.
- ELB LectoracoreBranchTrack sims embed into Lectora pages as practical alternatives to quizzes. Simulations send progress and score data to Lectora, enabling conditional content based on learner performance. Works on every device.
- Adobe CaptivatecoreBranchTrack simulations integrate with Adobe Captivate for embedding in courses built with this authoring tool. Provides practical simulation experiences as alternatives to standard e-learning courses.
- ElucidatsecondaryBranchTrack works with Elucidat authoring platform for embedding simulations in courses. Supports the growing ecosystem of authoring tools compatible with simulation content.
- GomosecondaryBranchTrack simulations work with Gomo authoring platform for embedding in responsive, multi-device courses.
- EasygeneratorsecondaryIntegration with Easygenerator for adding simulation-based experiences to course content created on this platform.
- EvolvesecondaryBranchTrack integrates with Evolve authoring platform for simulation embedding capabilities.
- ZoomcoreBranchTrack simulations launch via trackable Session links in Zoom. Real-time leaderboards show learner progress during live sessions. Facilitators see participant progress, scores, and can provide instant feedback. Gamifies webinar training.
- Microsoft TeamscoreBranchTrack simulations integrate with Microsoft Teams for launching trackable sessions and live scoreboard features during Teams-based training and webinars.
- WebexcoreBranchTrack simulations support Webex platform integration for trackable session links and live scoreboard functionality during Webex training sessions.
- Google AnalyticsoperationalBranchTrack uses Google Analytics services to collect and process data about website usage. Google Analytics receives no personally identifying data (name, email, address) from BranchTrack. Analytics provide statistical analysis of site usage patterns.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
BranchTrack competitors and assessment
Company assessmentDirect peers
- Attensi: Game- and simulation-based corporate training vendor serving global enterprises. Comparable focus on experiential learning and decision-based simulations for soft and hard skills.
- Mindtickle: Sales readiness platform that uses role-play simulations and scenario-based practice for sales training, overlapping directly with BranchTrack's sales and soft-skills simulation use cases.
- Elucidat: Cloud-based e-learning authoring platform with which BranchTrack both integrates and competes. Serves the same L&D author persona for building interactive corporate training content.
- Easygenerator: No-code e-learning authoring platform positioned for SMEs to enterprise L&D teams. BranchTrack integrates with it and competes in the same no-code authoring category.
- Gomo Learning: Responsive, multi-device e-learning authoring tool that BranchTrack integrates with and competes against for the same mid-market L&D customer segment.
- iSpring: Suite of authoring and LMS tools targeting corporate L&D, named by BranchTrack as a comparison point. Comparable freemium-to-enterprise SaaS model and overlap on simulation/courseware creation.
- Articulate: Maker of Storyline and Rise, the dominant e-learning authoring tools. BranchTrack explicitly compares against Storyline/Rise and embeds inside them, putting the two companies in direct competition for the same L&D author buyer.
- ELB Lectora: Long-established e-learning authoring tool (Lectora) named in BranchTrack's integrations and competitor comparisons. Comparable use case of practical scenario embedding in courses.
Broad incumbents
- Docebo: AI-powered learning platform with LMS, content authoring, and learning experience capabilities. Targets the same enterprise L&D buyer as BranchTrack with a much broader product portfolio.
- Adobe Captivate: Adobe's e-learning authoring tool and a long-standing incumbent in corporate courseware. BranchTrack names Captivate as a competitor and integrates with it, putting them in overlapping competition for L&D budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BranchTrack social profiles
Digital presenceBranchTrack compliance and trust
Trust signalCompliance1 record
BranchTrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
BranchTrack leadership team
Management profileNumber of profiles
Profiles1 record
BranchTrack funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BranchTrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BranchTrack
What does BranchTrack do?
BranchTrack is a cloud-based experiential learning platform that lets corporate L&D teams build interactive branching-scenario simulations in a no-code browser editor and deliver/track them via LMS, webinar tools, classrooms, or its own Classes delivery platform. Revenue comes from tiered SaaS subscriptions plus pay-per-learner and enterprise licensing.
Is BranchTrack a public or private company?
BranchTrack is a private company. It is classified as venture growth investor backed and is currently operating.
When was BranchTrack founded?
BranchTrack was founded in 2013. It employs 1 to 10 people.
Where is BranchTrack based?
BranchTrack is headquartered in Riga, Latvia, in the Europe region.
How does BranchTrack make money?
Three revenue lines are on record. Subscription Plans (SaaS) is the primary driver. The others are classes Pay-Per-Learner and enterprise Licensing.
Who are BranchTrack's main competitors?
Direct peers on record are Attensi, Mindtickle, Elucidat, Easygenerator, Gomo Learning, iSpring, Articulate and ELB Lectora. Broad incumbents are Docebo and Adobe Captivate.
Does BranchTrack have an API?
No public API is recorded for BranchTrack.
What industry is BranchTrack in?
BranchTrack's product category is Corporate Learning & Simulation Software. Its primary akta.pro industry code is EDAFAAAB, Learning Experience Platforms (LXP) & Learning Portals, with a secondary code of EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors). Its NAICS code is 611420 and its SIC code is 7372.