NovinHub
NovinHub is an Iranian, Persian-language social media management SaaS platform that lets brands, agencies, and content creators schedule posts, manage DMs and comments, automate Instagram and Telegram replies, and collaborate via a single dashboard across 13+ global and domestic social networks.
- Company typePrivate
- Founded2018
- HeadquartersTehran, Iran
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What NovinHub does
NovinHub (legal entity Noafrinan Media Gostar, a registered Iranian knowledge-based company headquartered at the Azadi Innovation Factory in Tehran) is a unified social media management SaaS platform built for Persian-speaking users and the Iranian digital market. The platform consolidates content scheduling and publishing, a unified inbox for direct messages and comments, AI-assisted caption and response generation, automated scenario-based smart replies for Instagram and Telegram, comment management, and team/role-based workflow into a single dashboard. Technically, it operates as a multi-tenant web application (with an Android app in development and a PWA available) backed by a public REST API v2 with OAuth2 authentication and webhook support, integrating with 13+ networks including global platforms (Instagram, Telegram, Facebook, LinkedIn, X/Twitter, YouTube, TikTok, Pinterest, Tumblr) and Iranian domestic platforms (Bale, Eitaa, Gap, Aparat), plus cloud and productivity tools (Google Drive, Dropbox, OneDrive, ChatGPT, Canva, Bitly, Grammarly, and GIPHY forthcoming).
The product is monetized through three published self-serve monthly/annual subscription tiers (Basic, Professional, Advanced) plus a Custom/Enterprise tier negotiated via ticket — priced in Iranian tomans with ~20% discount for annual billing — and is distributed via a product-led growth motion anchored on the web app (app.novinhub.com), an educational blog, a Telegram support channel, the NovinCast podcast, and webinars. The customer base targets four primary personas (social media managers, business owners, content creators/influencers, and agencies/freelancers) plus enterprise brands in Iran. Logo customers include Digikala, Divar, Snapp, Yektanet, Cafe Bazaar, Mofid Securities, Tejarat Bank, Zarinpal, Mobinnet, Iran Novin, Snowa, and Filimo, signaling meaningful penetration into Iranian e-commerce, fintech, banking, telecom, ride-hailing, and streaming sectors despite a headcount band of 11–50 employees. The company has made strategic investments in adjacent startups (Capsync for video subtitles, Studio Shareq for advertising creative) and received a disclosed ~$71K funding round from Saman Bank in May 2024.
NovinHub firmographics
Firmographics- Name
- NovinHub
- Legal name
- Noafrinan Media Gostar Knowledge-based Company (شرکت دانشبنیان نوآفرینان مدیا گستر)
- Website
- https://novinhub.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NovinHub is an Iranian, Persian-language social media management SaaS platform that lets brands, agencies, and content creators schedule posts, manage DMs and comments, automate Instagram and Telegram replies, and collaborate via a single dashboard across 13+ global and domestic social networks.
- Ownership category
- akta.pro rank
NovinHub industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where NovinHub is headquartered
LocationHeadquarters
- HQ city
- Tehran
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
NovinHub business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- SaaS Subscription — Basic Plan: Monthly or annual subscription tier providing up to 5 connected pages/channels, 1 smart reply active account, 10,000 smart replies/month, content scheduling, and manual message/comment management for a single primary user. Annual billing offers ~20% discount.
- SaaS Subscription — Professional Plan: Monthly or annual subscription tier for businesses with more accounts: up to 10 pages/channels, unlimited smart replies, and 1 teammate invitation. Includes all publishing, messages, and comment features.
- SaaS Subscription — Advanced Plan: Top-tier monthly or annual subscription for brands and agencies: up to 25 pages/channels, smart reply on 3 accounts, 3 teammates with specific access levels, and full team collaboration features.
- Custom / Enterprise Plan: Custom subscription for users requiring more accounts, higher smart reply volume, or greater team collaboration. Requested via ticket submission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic — for starting with multiple social accounts, content publishing, and smart reply on one account. |
| Subscription | Monthly | Professional — for businesses with more accounts and one operator. |
| Subscription | Monthly | Advanced — for brands and agencies with multiple accounts and team roles. |
| Subscription | Multi-year contract | Custom Enterprise — for accounts, smart reply volume, or team collaboration beyond Advanced plan. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
NovinHub product offering
Product offeringCore offering
NovinHub is a Persian-language social media management SaaS platform that enables users to schedule and publish content, manage direct messages and comments, run automated response scenarios, collaborate in teams, and leverage AI-assisted content generation across 13+ social networks and messengers including both global platforms (Instagram, Telegram, Facebook, LinkedIn, X, YouTube, TikTok) and Iranian domestic platforms (Bale, Eitaa, Gap, Aparat).
Product overview
NovinHub is a unified social media management platform targeting Iranian businesses, agencies, content creators, and social media managers. The platform is structured as a single core product with integrated modules: the Publishing & Scheduling module for content planning, the Inbox module for unified messaging across networks, the AI Assistant for AI-powered content generation and responses, Smart Direct for Instagram and Smart Response for Telegram (automated messaging modules), Comment Management, and Team Management. All modules are accessible from a single dashboard. Pricing is organized into three tiers — Basic (پایه), Professional (حرفهای), and Advanced (پیشرفته) — differentiated by connected account limits, smart response volume, teammate seats, and storage capacity. An Android application is in preparation, and a PWA/web version is available for iOS.
Differentiator
Problem solved
Functional benefit
Products and services
- NovinHub Platform
- NovinHub REST API v2
Quantifiable outcome
- Automated response to high-volume, repetitive messages and comments across Instagram, Telegram, and Facebook without manual intervention
- +2 more outcomes
Companies that use NovinHub
Customer profileNamed customers12 records
Segments5 records
NovinHub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature7 records
NovinHub partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Google DrivecoreNative file integration allowing users to access images, videos, and campaign files stored in Google Drive directly within the NovinHub content publishing workflow, eliminating the need to download and re-upload files.
- DropboxcoreNative file integration enabling teams to pull media files from Dropbox directly into NovinHub's content publishing pipeline, streamlining workflows for agencies and content teams that store assets in Dropbox.
- OneDrivecoreIntegration with Microsoft OneDrive for enterprise teams to access work files within the NovinHub content calendar and publishing workflow, particularly useful for organizations with existing Microsoft 365 workflows.
- ChatGPT (OpenAI)coreAI integration enabling NovinHub users to generate content ideas, write captions, suggest hashtags, draft responses, and improve text directly within the publishing and messaging workflow using ChatGPT AI capabilities.
- CanvacoreCanva integration allowing users to prepare social media graphics and visual content within Canva and seamlessly transfer designs into the NovinHub publishing workflow.
- NovinHub Image EditorcoreBuilt-in online image editor within NovinHub enabling quick edits (crop, resize, adjustments) directly in the publishing workflow, reducing context-switching between design tools and the content calendar.
- Capsync (استارتاپ کپسینک)minorNovinHub invested in Capsync, a video subtitle startup. This investment aligns with NovinHub's video content management capabilities and may lead to deeper integration with video subtitle/captioning technology.
- Studio Shareq (استودیو شارک)minorNovinHub invested in Studio Shareq, an advertising studio. This investment supports NovinHub's mission to enhance video content quality and advertising campaign capabilities for its user base.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
NovinHub competitors and assessment
Company assessmentDirect peers
- Buffer: Buffer is a leading global social media management SaaS platform offering scheduling, publishing, and analytics across major social networks. Directly comparable to NovinHub's publishing and scheduling core product, though Buffer lacks the Persian localization, Iranian platform integrations (Bale/Eitaa/Gap), and scenario-based DM automation that differentiates NovinHub.
- Hootsuite: Hootsuite is one of the largest enterprise social media management platforms globally, offering scheduling, monitoring, and team collaboration. Comparable as a broad SMM SaaS targeting multiple customer segments including enterprises and agencies — NovinHub competes for the same workloads but localized for the Iranian market.
- Sprout Social: Sprout Social is an enterprise social media management suite covering publishing, engagement, analytics, and team collaboration. Comparable in target customer (brands and agencies), unified inbox functionality, and tiered subscription model, though focused on English-speaking markets.
- Later: Later is a social media scheduling and visual content planning platform with strong Instagram focus, including link-in-bio and analytics tools. Comparable as a scheduling-first SMM SaaS targeting SMBs, agencies, and creators — overlapping with NovinHub's publishing and Instagram-centric automation capabilities.
- SocialPilot: SocialPilot is a social media management and scheduling tool targeted at SMBs and agencies with multi-tier pricing and team collaboration features. Comparable in business model, tiered pricing structure, and agency-friendly feature set, though without NovinHub's Persian localization or Iranian platform integrations.
- Agorapulse: Agorapulse is a social media management platform combining publishing, inbox, monitoring, and reporting — with particular strength in agency and team workflows. Comparable to NovinHub's unified inbox, comment management, and team collaboration modules targeting agency customers.
- Sendible: Sendible is a social media management platform built specifically for agencies, with white-label options, multi-client dashboards, and team collaboration. Comparable to NovinHub's agency-oriented tier (Advanced plan) with multiple connected pages and teammate roles.
Broad incumbents
- Zoho Social: Zoho Social is part of Zoho's broader business software suite, offering social media scheduling, monitoring, and collaboration. Comparable as an SMM offering within a larger software ecosystem, though lacking the Persian/Iranian localization and DM automation depth that NovinHub provides.
Emerging players
- Publer: Publer is an emerging social media scheduling and management tool with AI-powered content suggestions and multi-platform support. Comparable as a smaller, agile SMM SaaS competitor focused on scheduling and basic automation, serving as an emerging alternative in markets outside the US/Europe.
- Vista Social: Vista Social is a newer social media management platform offering publishing, engagement, analytics, and link-in-bio at competitive SMB-friendly pricing. Comparable in feature breadth (publishing, inbox, automation) and in targeting SMBs and agencies, though without Persian localization or regional platform integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NovinHub social profiles
Digital presenceNovinHub compliance and trust
Trust signalCompliance3 records
NovinHub financial estimates
Financial estimateRevenue estimate
Valuation estimate
NovinHub leadership team
Management profileNumber of profiles
NovinHub funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NovinHub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NovinHub
What does NovinHub do?
NovinHub is a Persian-language social media management SaaS platform that enables users to schedule and publish content, manage direct messages and comments, run automated response scenarios, collaborate in teams, and leverage AI-assisted content generation across 13+ social networks and messengers including both global platforms (Instagram, Telegram, Facebook, LinkedIn, X, YouTube, TikTok) and Iranian domestic platforms (Bale, Eitaa, Gap, Aparat).
Is NovinHub a public or private company?
NovinHub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NovinHub founded?
NovinHub was founded in 2018. It employs 11 to 50 people.
Where is NovinHub based?
NovinHub is headquartered in Tehran, Iran, in the Middle East region.
How does NovinHub make money?
Four revenue lines are on record. SaaS Subscription — Basic Plan is the primary driver. The others are saaS Subscription — Professional Plan, saaS Subscription — Advanced Plan and custom / Enterprise Plan.
Who are NovinHub's main competitors?
Direct peers on record are Buffer, Hootsuite, Sprout Social, Later, SocialPilot, Agorapulse and Sendible. Zoho Social is listed as a broad incumbent. Emerging players are Publer and Vista Social.
Does NovinHub have an API?
Yes. NovinHub offers a public REST API (v2) for developers to connect social media management, content publishing, messaging, comments, files, webhooks, and automation services to their own products. Authentication is available via Bearer token (obtained from the user panel) or OAuth2 (requires application registration and coordination with NovinHub). The API supports file uploads via multipart/form-data, standard pagination and cursor-based pagination, and field expansion. Webhook support is included for real-time event notifications (message_created, comment_created, autoform_completed, leed_created, revalidate). Supported endpoints include accounts, account groups, captions, comments, comment tags, conversations, conversation tags, files, automation messages, automation menus, automation questions, products, message responses, forms, leads, posts, post groups, post group tags, social users, social assets, and search. Rate limit exceeded returns HTTP 429. Documentation is available at https://novinhub.com/developers with API reference at https://api.novinhub.com/v2. Developer documentation is at novinhub.com/developers.
What industry is NovinHub in?
NovinHub's product category is Social Media Management Software. Its primary akta.pro industry code is BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 5182 and its SIC code is 7372.