Left Field Labs

What Left Field Labs does

Left Field Labs (LFL) is a Culver City, California-based creative technology consultancy founded in 2008 and operating as a wholly-owned subsidiary of Stagwell Inc. (NASDAQ: STGW). The firm positions itself as a creative technology partner for ambitious brands and delivers across four integrated service lines: Digital (websites, apps, platforms), Experiential & Immersive (event activations and physical-digital experiences), Products & Platforms (full-stack product development from MVPs to enterprise systems), and Applied AI (conversational interfaces, computer vision, generative content, automation). Its work centers on making emerging technology — particularly AI — tangible through live, high-stakes public demonstration rather than controlled announcements, a methodology the company brands as "Proof Over Promise."

LFL's client roster is dominated by Fortune 100 technology companies, headlined by an 18-year strategic partnership with Google spanning I/O activations (Prism Shift with Gemini), Android @ CES AR experiences, and Pixel product work. Other enterprise clients include Salesforce (Agentforce City at Dreamforce 2025, now anchoring Salesforce's 2026-2027 global events strategy), Qualcomm (multi-year Snapdragon Summit program), Amazon (The Boys franchise experiences), and Hasbro (Twister AIR, named 2023 Toy Industry Awards Game of the Year). Beyond services, LFL co-developed illumend — an AI-native insurance compliance platform launched May 2025 in partnership with myCOI — featuring a conversational AI assistant (Lumie) that compresses certificate-of-insurance review from 3 days to 5-6 minutes.

The firm's revenue model is project-based professional services with custom-quote, multi-year contract engagements; no public pricing is disclosed. All client acquisition flows through direct relationship sales and a website contact form — there is no self-serve channel, app store listing, or product storefront for the services business. The company has delivered 3,000+ projects since 2008, won 19 industry awards across 2025-2026, and reported double-digit revenue growth in 2024 as a Stagwell portfolio firm. Headcount sits at 101-250 employees, with technology stacks spanning Unreal Engine, Cinema 4D, ARCore, Adobe Aero, generative AI (Gemini, Imagen, Cloud TTS), and custom ML for computer vision.

Name

Left Field Labs

Legal name

Left Field Labs LLC

Website

https://leftfieldlabs.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Left Field Labs is a Culver City-based creative technology consultancy and Stagwell subsidiary, founded 2008, that designs experiential AI, AR, and digital product activations for Fortune 100 clients — most notably an 18-year Google partnership, Salesforce's Agentforce City, and the AI-native illumend insurance compliance platform.

Ownership category

akta.pro rank

Product category

Creative Technology Services

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

Keywords

• Creative technology services
• Experiential marketing
• Immersive brand experiences
• Applied AI solutions
• Digital product design

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Professional Services: Left Field Labs generates revenue through custom creative technology engagements — designing and building digital products, immersive experiences, AI-powered platforms, and products for enterprise clients on a project-contract basis. Engagements range from multi-week sprints to large-scale event activations (e.g., Dreamforce installations). Revenue grew double-digits in 2024 as a Stagwell (STGW) firm.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Left Field Labs is a creative technology consultancy that designs and builds digital products, immersive brand experiences, platforms, and applied AI solutions for enterprise clients such as Google, Salesforce, Qualcomm, Amazon, and Hasbro. The firm delivers end-to-end engagements spanning strategy, design, and engineering, with flagship work including Agentforce City at Dreamforce 2025, Qualcomm Snapdragon Summit activations, and co-developed products such as illumend (AI insurance compliance) and Twister AIR (AR game).

Product overview

Left Field Labs (LFL) operates as a creative technology partner offering four integrated service offerings: Digital (websites, apps, platforms), Experiential & Immersive (event activations, physical-digital experiences), Products & Platforms (full-stack product development from MVPs to enterprise systems), and Applied AI (human-centered AI solutions for business outcomes). Beyond services, LFL co-developed two distinct product lines: illumend — an AI-powered insurance compliance platform built for myCOI featuring the Lumie conversational AI assistant — and Twister AIR — an AR-based mobile game co-developed with Hasbro that was named Game of the Year 2023. LFL's work spans experiential activations for major clients including Google (18-year partnership), Salesforce, Qualcomm, Amazon, and Meta, with a focus on making AI tangible through live demonstration rather than abstract claims.

Differentiator

Problem solved

Functional benefit

Products and services

• illumend An AI-powered insurance compliance management platform co-developed with myCOI that automates certificate of insurance tracking and verification across more than one million contracts and 200,000 third parties. Includes Lumie, a conversational AI assistant that reads documents, detects coverage gaps, and guides users through compliance workflows in plain language. Targeted at enterprise risk, compliance, and procurement teams.
• Twister AIR An AR-based mobile game co-developed with Hasbro that brings the classic Twister brand to mobile devices, using AI skeletal and color band tracking to enable up to four players to play in open space without a physical mat. Includes 16 music tracks and a level editor, and was named Game of the Year at the 2023 Toy Industry Awards.
• Digital Services Design-forward digital product and platform service offering from Left Field Labs that designs, builds, and deploys strategic websites, mobile apps, and interactive platforms for enterprise clients. Spans UX design, full-stack development, and platform engineering, delivered as bespoke engagements.
• Experiential & Immersive Services Tech-driven experiential and immersive service offering from Left Field Labs that creates activations blending digital, physical, and AI into story-driven experiences at global events, permanent installations, and fan activations for enterprise brands.
• Products & Platforms Services Full-stack product and platform development service offering from Left Field Labs spanning startup MVPs to enterprise systems. Combines precision engineering with creative direction to build robust, scalable products and platforms from concept to launch for enterprise clients.
• Applied AI Services Human-centered applied AI service offering from Left Field Labs that develops conversational interfaces, computer vision systems, generative content, and automation solutions for enterprise brands, focused on delivering measurable business outcomes in weeks rather than months.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• SalesforceflagshipStrategic or Co-development Partner · 1 January 2025Left Field Labs has partnered with Salesforce for three consecutive years on Dreamforce experiential activations. The 2025 Agentforce City project — a 1.5 football field Main Street inside the Moscone Center — became Salesforce's most visited and photographed destination, anchoring their full-year 2026-2027 global events strategy. The partnership has expanded to encompass Salesforce's year-round event program.
• QualcommcoreStrategic or Co-development Partner · 1 January 2025Multi-year partnership with Qualcomm for immersive edge AI and XR experiences at Snapdragon Summit (2024-2025), Computex Taipei, and SXSW. Left Field Labs engineered an agentic Q&A tool enabling unscripted, real-time CEO interactions and built Snapdragon City — a 3D-printed miniature city on an LED floor demonstrating on-device AI processing. Partnership is described as 'built on years of trust' with multiple award-winning activations.
• illumend (formerly myCOI)coreStrategic or Co-development Partner · 1 January 2025Co-developed illumend (formerly myCOI) — an agentic AI platform for insurance compliance — with myCOI's 16 years of compliance expertise, 1M+ contracts, and 200K+ third parties. Left Field Labs designed and built the platform's AI capabilities including Lumie, a conversational AI assistant. illumend collapses compliance reviews from days to minutes at 90% AI accuracy. Won Globee Awards for AI transformation.
• AmazoncoreStrategic or Co-development Partner · 1 January 2024Partnership with Amazon to extend the The Boys (Prime Video) franchise experience beyond the screen. Built an interactive Vought International 'corporate website' with WebGL 3D graphics, fan activations at South American festivals featuring 'magic mirror' Homelander AR technology using skeletal tracking, and 3D photogrammetry of the Seven's supersuits and on-set locations.
• AdobecoreTechnology or Integration · 1 January 2024Collaboration with Adobe at CES 2024 for Android AR experience, using Adobe Aero integrated with Google's Geospatial Creator API (ARCore). Adobe Aero facilitated AR assembly, interactive behaviors, and app-less access via Google Play Instant Apps and App Clips. Adobe's technology enabled seamless, frictionless AR onboarding without app downloads.
• HasbrocoreStrategic or Co-development Partner · 1 January 2023Partnership with Hasbro to bring the classic Twister brand into the digital age with Twister AIR — an AR-based game powered by AI, built for iOS and Android. The game features AI skeletal and color band tracking, 16 music tracks, and a level editor. Won Game of the Year at the 2023 Toy Industry Awards and received hundreds of 5-star Amazon reviews.
• GoogleflagshipStrategic or Co-development Partner · 1 January 2007Left Field Labs has partnered with Google for 18 years (since approximately 2007), making it Google's first call for complex product work, deep tech integrations, and experience design. Projects include Google I/O puzzle activations (Prism Shift), Android @ CES AR experiences, Google Home platform reimagining, Best Phones Forever AI campaign, and Pixel product initiatives. This is the agency's longest and most prominent strategic partnership, spanning nearly two decades of collaborative work.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ustwo: London-headquartered creative product studio that blends design, technology, and product development for Fortune-class clients, with comparable size and a similar services-plus-product orientation (e.g., app and immersive work). Highly comparable to LFL in business model and craft focus.
• UNIT9: Global creative technology agency with deep AR/AI/immersive production capabilities for enterprise brands. Closely overlaps LFL's experiential and AR work (e.g., interactive installations, branded games, AR campaigns) and competes for similar Fortune 100 budgets.
• Deeplocal: Pittsburgh-based creative technology studio that builds physical-digital experiences, branded installations, and AR/AI-driven campaigns for enterprise clients. Directly comparable to LFL's experiential offering and event-activation work.
• Work & Co: Digital product studio serving global brands with design-forward websites, apps, and platforms. Overlaps with LFL's Digital and Products & Platforms service lines and competes for similar enterprise digital product engagements.
• B-Reel: Stockholm-headquartered creative technology company that produces interactive digital experiences, branded content, and AR/AI-driven campaigns for global brands. Comparable in capability mix to LFL's experiential and applied AI work.
• Fantasy: Interactive experience studio that designs and engineers digital products, immersive web experiences, and brand installations. Comparable to LFL on the digital products and experiential activation side of the business.
• Hush: Creative technology studio combining strategy, design, and engineering to build digital products and brand experiences for enterprise clients. Direct overlap with LFL's products & platforms and applied AI service lines.
• Instrument: Portland-based digital product and brand experience studio serving global brands with design, engineering, and platform work. Comparable in size and scope to LFL's digital products and platforms practice.

Broad incumbents

• R/GA: IPG-owned global creative technology network that delivers brand experiences, products, and AI-enabled campaigns for enterprise clients. A scaled incumbent operating in the same space with broader geographic and category reach than LFL.
• Huge: IPG-owned digital agency that designs and builds products, platforms, and brand experiences for large enterprises. Larger and more diversified than LFL but competes directly for enterprise digital product and experience work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/left-field-labs
• Instagraminstagram.com/leftfieldlabs/?hl=en
• Xx.com/leftfieldlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Left Field Labs