What yourself.online does

yourself.online is an online reputation management service for organizations and individuals, founded in 2018 and headquartered in Austin, Texas. According to firmographic data, the company operates with a very small team of 1-10 employees, classifying it as a micro-organization within the broader digital reputation and privacy services market. The company's stated target customers span both organizational clients (B2B) and individual consumers (B2C), suggesting an attempted dual-segment go-to-market approach, though execution details are not documented in the available data.

The company has raised approximately $387,500 across three disclosed funding rounds between January 2020 and January 2021, with investors undisclosed in all cases. The funding cadence suggests early-stage capital formation followed by a multi-year gap with no disclosed activity, creating uncertainty about current operating status. No revenue figures, customer counts, product roadmap, technical architecture, or pricing model details are available in the input data for yourself.online specifically.

It should be noted that the aggregated input data contains extensive material about IDShield, a separate identity theft protection service operated by Pre-Paid Legal Services, Inc. (PPLSI), which appears to be a distinct, much larger entity. The relationship between yourself.online and IDShield, if any, is not clarified in the available source material. This data aggregation pattern limits the depth of analysis possible for yourself.online.

Name

yourself.online

Legal name

Pre-Paid Legal Services, Inc.

Website

https://yourself.online

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

yourself.online is a small Austin-based online reputation management service founded in 2018, serving both organizations and individuals with a lean 1-10 person team.

Ownership category

akta.pro rank

Product category

Online Reputation Management

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Online reputation management
• Personal data removal
• Digital privacy services
• Reputation monitoring
• Online presence protection

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Subscription Plans: Monthly subscription-based revenue from Individual and Family identity protection plans. Individual plans start at $14.95/month, Family plans start at $29.95/month. Revenue is recurring and predictable, generated through direct consumer subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

yourself.online is an online reputation management service that helps organizations and individuals monitor, manage, and improve their digital presence and personal information across the internet. The service is delivered online via the website at https://www.yourself.online/ and is positioned as a private, for-profit company headquartered in Austin, United States.

Product overview

IDShield is an identity theft protection platform offered by PPLSI (Pre-Paid Legal Services, Inc.) that provides both Individual and Family plans. The platform offers a comprehensive suite of protection services including Identity Protection, SSN Protection, Credit Protection, PrivacyCheck, Full Service Identity Restoration, and Cybersecurity and Device Protection. Individual and Family plans serve as the core products, with Family plans extending coverage to spouse/domestic partner and dependents under 18. Additional features include dark web monitoring, continuous credit monitoring from 1 or 3 bureaus (Experian, Equifax, TransUnion), licensed private investigator access for identity restoration, VPN and malware protection, and up to $3 million in identity fraud insurance. The service is accessible via web portal and mobile applications for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Reputation Management Service Online reputation management service for organizations and individuals, focused on managing and improving digital presence and personal information across the internet.

Quantifiable outcome

• Over 1 million identity theft reports monitored/tracked in 2024
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• American Bankers Insurance Company of Florida (Assurant)coreOthersIdentity Fraud Protection Plan is underwritten and administered through American Bankers Insurance Company of Florida, an Assurant company. Covers certain identity fraud expenses, underlying losses, and legal costs as a result of a covered identity fraud event up to $3 million. PPLSI is not an insurance carrier.
• Pre-Paid Legal Services, Inc. (PPLSI)coreOthersParent company providing access to a network of provider law firms for LegalShield and IDShield products. PPLSI is the operating entity behind the IDShield brand and provides corporate governance and product infrastructure.
• PPL Legal Care of Canada CorporationminorOthersCanadian subsidiary handling LegalShield and IDShield product offerings in Canada, operating in both English and French markets.

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• ReviewTrackers: Review monitoring and customer feedback analytics platform for multi-location businesses. Operates in the same ORM ecosystem, particularly for review-driven reputation management.
• BrandYourself: Online reputation management service focused on individuals and small businesses, offering search result suppression, privacy tools, and review monitoring. Closely matches yourself.online's individual- and organization-focused offering.
• Podium: Customer interaction platform with strong reputation management features including review requests, messaging, and listings. Targets the same local business and SMB segment as ORM specialists.
• NetReputation: Full-service online reputation management agency offering content suppression, review management, and brand monitoring for individuals and businesses. Directly comparable service mix to yourself.online.
• Birdeye: Leading customer experience and reputation management platform for multi-location and SMB businesses. Directly competes in review generation, monitoring, and listings — the same core ORM category as yourself.online.
• DeleteMe: Subscription-based personal data removal service that locates and removes user information from data broker sites — functionally adjacent to online reputation management and your own private information footprint.
• Reputation Defender: Online reputation management firm offering personal data removal, search result suppression, and privacy services for individuals and executives. Highly comparable to yourself.online's individual-focused offering.
• Reputation.com: Direct competitor offering online reputation management for businesses across multiple locations, including review monitoring, listings management, and social engagement. Highly comparable to yourself.online's B2B reputation management positioning.
• OneRep: Personal data removal and online privacy service for individuals, scanning data broker sites and removing exposed information. Directly comparable to yourself.online's individual privacy/reputation focus.

Broad incumbents

• Yext: Enterprise digital presence platform offering listings management, reviews, and reputation features as part of a broader marketing stack. Larger incumbent with overlapping capabilities to yourself.online's service offering.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/getidshield
• LinkedInlinkedin.com/company/yourselfonline
• Instagraminstagram.com/idshield

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about yourself.online