InUnison
InUnison Integrated Systems is a women-owned, open-source-focused IT services firm in Westlake, Ohio, delivering custom web development, CRM integration, business process automation, and technical SEO to SMB and mid-market B2B clients across Greater Cleveland and nationwide via remote delivery.
- Company typePrivate
- Founded1999
- HeadquartersWestlake, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What InUnison does
InUnison Integrated Systems is a privately held, women-owned IT and business process automation services firm headquartered in Westlake, Ohio, founded in 1999. The company delivers custom web development, CRM and CMS integration, business process automation, and technical SEO services primarily to SMB and mid-market B2B clients in Greater Cleveland, Cuyahoga County, and Northeast Ohio, with remote delivery also offered nationwide. Its core technology stack is built on open-source platforms, including WordPress, Drupal, WooCommerce, Shopify, and custom PHP/JavaScript applications, deployed on cloud, VPS, and managed Linux hosting infrastructure.
The company positions itself as a single accountable digital partner that integrates websites, CRM systems, ecommerce platforms, and workflow automation into one cohesive ecosystem, explicitly avoiding vendor lock-in through open-source choices. Revenue is generated through project-based custom development, professional services for CRM integration and business process automation, and recurring revenue from technical SEO retainers and managed hosting. A freemium Free Website & SEO Scorecard serves as a no-commitment lead generation tool. GTM motion is sales-led and enterprise field-sales oriented, with on-site discovery workshops at the Westlake HQ and direct access to senior technical staff.
With 1-10 employees and 250+ completed projects over 25+ years, InUnison operates as a micro-services firm. The company raised $385,578 in a 2018 funding round from undisclosed investors and has not announced any acquisitions, major leadership changes, or significant capital events since. There is no evidence of institutional backing, private equity sponsorship, or plans for a public offering.
InUnison firmographics
Firmographics- Name
- InUnison
- Legal name
- InUnison Integrated Systems
- Website
- https://inunisonltd.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- InUnison Integrated Systems is a women-owned, open-source-focused IT services firm in Westlake, Ohio, delivering custom web development, CRM integration, business process automation, and technical SEO to SMB and mid-market B2B clients across Greater Cleveland and nationwide via remote delivery.
- Ownership category
- akta.pro rank
InUnison industry classification
Industry- Product category
- Custom Web Development & IT Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- CRM Implementation & Customization Services (BPAEAGAC)
- akta.pro secondary industries
- Digital Workplace & Collaboration Integration (BPAEAAAM), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), CRM Implementation & Systems Integration (BPAFAFAB)
Keywords
Where InUnison is headquartered
LocationHeadquarters
- HQ city
- Westlake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InUnison business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Custom Web Development: Project-based custom website development including responsive sites, WordPress/Drupal builds, PWAs, and enterprise platforms. Pricing varies by scope (page count, integrations, ecommerce, content migration). Marketing sites typically 8-14 weeks after discovery; enterprise portals and PWAs run in phased releases.
- CRM Integration Services: Connecting websites, CRM systems, ecommerce platforms, and marketing automation. Can ship focused form-to-CRM integrations in weeks; multi-system programs run in phased releases with testing at each milestone.
- Business Process Automation: Workflow automation, operational optimization, and system integration engagements. Focused automations ship in weeks; multi-system programs run in phased releases with visible milestones.
- Technical SEO & Digital Marketing: SEO audits, local search optimization, schema markup, content strategy, and conversion-focused landing pages. May include ongoing retainer arrangements for sustained content and authority building over 3-6+ months.
- Managed Hosting & Support: Cloud, VPS, and managed Linux hosting with SSL, backups, and performance monitoring for client websites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | Free Website & SEO Scorecard - No-cost initial assessment |
| Other | Pay-as-you-go | Custom Project Pricing - Quote-based after discovery |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
InUnison product offering
Product offeringCore offering
InUnison Integrated Systems delivers custom website development, CRM/CMS/ecommerce integration, business process automation, and technical SEO services for B2B organizations in Greater Cleveland and Northeast Ohio. Engagements combine on-site discovery workshops with hybrid and remote delivery, using open-source platforms (WordPress, Drupal, WooCommerce, Shopify) integrated with CRMs (HubSpot, Salesforce, Zoho, Pipedrive) and managed hosting. The portfolio is delivered as a single accountable partner across web, automation, integration, and search optimization rather than discrete vendor silos.
Product overview
InUnison Integrated Systems is a single-partner digital ecosystem provider offering an integrated portfolio of services that work together to deliver comprehensive business solutions. The core offering consists of Web Development (custom websites, WordPress/Drupal builds, PWAs, and ecommerce platforms), Business Process Management and Workflow Automation, CRM/CMS/Ecommerce Integration services, and Digital Marketing including SEO and content strategy. These services are designed to interconnect—websites feed into CRM systems, automations connect workflows across platforms, and SEO drives qualified traffic into integrated funnels—all built on open-source technology to avoid vendor lock-in.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Development Services Custom website development for B2B organizations including responsive/mobile-first sites, WordPress and Drupal builds, Progressive Web Applications, and ecommerce platforms. Pricing varies by page count, integrations, ecommerce scope, and content migration; marketing sites typically ship in 8-14 weeks after discovery.
- Business Process Management & Workflow Automation Workflow automation, operational optimization, and system integration engagements including API integrations between CRM/ERP/ecommerce/internal databases, automated lead routing, notifications, and approvals with documentation and training.
- CRM Integration Services Connects CRM, CMS, ecommerce, marketing automation, and custom APIs (HubSpot, Salesforce, Zoho, Pipedrive) with websites and internal systems so sales, marketing, and operations share one accurate customer record with proper lead attribution.
- Digital Marketing & SEO Technical SEO audits, local search optimization, schema markup, content strategy, and conversion-focused landing pages aligned with how Northeast Ohio buyers search and purchase, with optional retainer arrangements for sustained content and authority building.
- Free Website & SEO Scorecard Complimentary review providing website grade, mobile experience score, speed analysis, SSL check, SEO basics evaluation, Google visibility assessment, and three actionable improvement recommendations.
- Managed Hosting & Support Cloud, VPS, and managed Linux hosting with SSL, backups, and performance monitoring for client websites on a subscription/recurring basis.
Quantifiable outcome
- Fewer duplicate data entries between sales, marketing, and fulfillment
- +5 more outcomes
Companies that use InUnison
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
InUnison technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
InUnison partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered common and core.
- HubSpotcommonCRM platform commonly integrated with client websites and marketing stacks for lead attribution, pipeline management, and marketing automation triggers based on CRM stage, behavior, and lifecycle rules.
- SalesforcecommonCRM platform commonly integrated with client websites and business applications for sales, marketing, and service alignment with accurate customer records.
- ZohocommonCRM and business suite platform commonly integrated with websites and marketing systems for small to mid-market clients seeking unified customer data.
- PipedrivecommonSales-focused CRM commonly integrated with websites and marketing tools for lead tracking and pipeline visibility for sales teams.
- WordPresscorePrimary CMS platform for website development including custom themes and headless configurations. Open-source platform enabling editorial workflow, integrations, and flexible hosting without proprietary lock-in.
- DrupalcoreEnterprise CMS platform for complex website builds requiring advanced functionality, security, and scalability for larger organizations.
- WooCommercecommonWordPress-native ecommerce platform for online stores integrated with CRM, inventory, and customer profiles for retail and wholesale operations.
- ShopifycommonEcommerce platform for online stores with integrated shopping cart, inventory, and customer management connected to CRM and support systems.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
InUnison competitors and assessment
Company assessmentDirect peers
- SmartSites: Full-service digital agency offering web design, SEO, CRM/HubSpot integration, and workflow automation for SMB and mid-market clients—directly comparable service portfolio and customer base to InUnison.
- WebFX: Mid-sized digital marketing and web development agency delivering integrated web, SEO, CRM, and automation services to SMB clients across the U.S., overlapping InUnison's bundled service model.
- Thrive Internet Marketing Agency: Full-service digital agency providing web design, SEO, social media, and CRM-driven marketing for SMBs, with comparable positioning around integrated, results-driven delivery.
- Cardinal Digital Marketing: Performance digital agency serving multi-location and SMB clients with web, SEO, and marketing automation—overlaps InUnison's vertical-SMB and franchise/regional delivery approach.
- Square 2 Marketing: Inbound marketing and web development agency for SMB and mid-market B2B clients, with strong overlap in CRM integration (HubSpot), automation, and SEO-led growth services.
- Lynchpin: Digital marketing and HubSpot-focused agency with services spanning web design, CRM, marketing automation, and content—similar mid-market, results-oriented positioning to InUnison.
Regional players
- Schaefer Advertising: Cleveland-headquartered digital agency with comparable regional positioning in Northeast Ohio; offers web, marketing, and integrated digital services to similar SMB verticals.
Broad incumbents
- HubSpot: Dominant CRM/marketing automation platform whose partner ecosystem (including InUnison) implements HubSpot for SMBs; comparable at the integration layer but operates as platform rather than agency.
- Razorfish: Large global digital agency offering web, CRM, marketing, and technology integration services across enterprise clients—overlaps InUnison's capabilities but at much larger scale and enterprise focus.
- WP Engine: Managed WordPress hosting and digital experience platform that competes with InUnison's hosting and WordPress build offering, particularly for SMB clients evaluating build-and-host bundles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
InUnison social profiles
Digital presenceInUnison financial estimates
Financial estimateRevenue estimate
Valuation estimate
InUnison leadership team
Management profileNumber of profiles
InUnison funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InUnison M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InUnison
What does InUnison do?
InUnison Integrated Systems delivers custom website development, CRM/CMS/ecommerce integration, business process automation, and technical SEO services for B2B organizations in Greater Cleveland and Northeast Ohio. Engagements combine on-site discovery workshops with hybrid and remote delivery, using open-source platforms (WordPress, Drupal, WooCommerce, Shopify) integrated with CRMs (HubSpot, Salesforce, Zoho, Pipedrive) and managed hosting. The portfolio is delivered as a single accountable partner across web, automation, integration, and search optimization rather than discrete vendor silos.
Is InUnison a public or private company?
InUnison is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InUnison founded?
InUnison was founded in 1999. It employs 1 to 10 people.
Where is InUnison based?
InUnison is headquartered in Westlake, United States, in the North America region.
How does InUnison make money?
Five revenue lines are on record. Custom Web Development is the primary driver. The others are CRM Integration Services, business Process Automation, technical SEO & Digital Marketing and managed Hosting & Support.
Who are InUnison's main competitors?
Direct peers on record are SmartSites, WebFX, Thrive Internet Marketing Agency, Cardinal Digital Marketing, Square 2 Marketing and Lynchpin. Schaefer Advertising is listed as a regional player. Broad incumbents are HubSpot, Razorfish and WP Engine.
Does InUnison have an API?
No public API is recorded for InUnison.
What industry is InUnison in?
InUnison's product category is Custom Web Development & IT Services. Its primary akta.pro industry code is BPAEAGAC, CRM Implementation & Customization Services, with a secondary code of BPAEAAAM, Digital Workplace & Collaboration Integration. Its NAICS code is 541511 and its SIC code is 7371.