LeadBoxer

What LeadBoxer does

LeadBoxer B.V., a privately held Dutch company founded in 2008 in Amsterdam and operationally launched as a platform in 2014, sells a B2B Buyer Intent Signals Platform that identifies which companies visit a customer's website and how those accounts behave across web and email touchpoints. The product combines a JavaScript tracking pixel, IP-to-company and domain-to-firmographics enrichment, behavioral engagement tracking, ICP scoring, and CRM/workflow activation, with named case-study users including International Data Group, Booking.com, and a Shell-related enterprise oil company. Technical architecture is organized around three API groups — Track API for event ingestion (email opens, server-side events, form submits, custom behavior), Lookup APIs for IP and domain enrichment, and an App API for programmatic data management — supported by an MCP server for AI-agent interaction, an SDK with advanced JavaScript features, and a credit-based rate-limiting layer.

The platform is offered as both a ready-to-use application (the Leadboard) and a developer-accessible API/SDK, and is sold on a tiered SaaS subscription that begins at €80–€95/month for the Signal Start tier, with annual billing available and pricing that can scale with page-view volume. Distribution follows a hybrid GTM model: a 14-day free trial and self-serve sign-up at app.leadboxer.com, an enterprise demo sales lane, an API-first developer track at developers.leadboxer.com, and a 25% lifetime recurring partner program targeting agencies and tech resellers. Cumulative disclosed equity funding is approximately $626K across two early seed rounds (Rockstart in 2014 and The Hatch Firm in 2015), and the company has shipped a steady stream of 2024 platform additions — Partial Form Tracking, an MCP server, a new Developer Hub, and Cloudflare Workers–based white-labeling — that suggest continuing organic product investment rather than capital-led expansion.

Name

LeadBoxer

Legal name

LeadBoxer B.V.

Website

https://leadboxer.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

LeadBoxer is an Amsterdam-based B2B buyer-intent signals platform that identifies anonymous website visitors, enriches behavioral data across web and email, scores accounts against ICP criteria, and activates workflows in CRMs and marketing systems for marketing and sales teams.

Ownership category

akta.pro rank

Product category

B2B Lead Generation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Affiliate & Partner Lead Generation Networks (BPAFAKAL)

Keywords

• B2B lead generation
• Buyer intent signals
• Website visitor identification
• Lead enrichment platform
• Account-based marketing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Monthly or annual subscription plans for access to the LeadBoxer platform. Pricing is tiered based on features and usage. The Signal Start plan is shown at €95/month with core signals, standard lead scoring, and basic integrations. Annual billing available with potential discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

LeadBoxer is a B2B Buyer Intent Signals Platform that captures, enriches, and activates behavioral data from website visitors and email interactions. The platform identifies anonymous companies visiting a website using IP intelligence and firmographic enrichment, tracks page views, return visits, and email engagement across people and sessions, and detects multiple stakeholders from the same account researching in parallel. It is delivered as a ready-to-use SaaS application and as a developer platform exposed through Track, Lookup, and App APIs.

Product overview

LeadBoxer is a B2B Buyer Intent Signals Platform offered as both a ready-to-use application and a developer platform. The core product consists of the LeadBoxer Platform for capturing, enriching, and activating intent signals, combined with a Lead Tracking Pixel for website visitor identification. The offering includes three API products: Track API for event ingestion, Lookup APIs for IP and domain enrichment, and App API for data management. Additional modules include the ICP & Persona Generator for target definition, LeadBoard for visual lead management, and MCP Server for AI agent integration. The Signal Start pricing tier provides entry-level access to core signals and lead scoring.

Differentiator

Problem solved

Functional benefit

Products and services

• LeadBoxer Platform B2B Buyer Intent Signals Platform that captures and enriches behavioral signals from website and email, identifies companies via IP intelligence, scores accounts against ICP criteria, and activates workflows in CRM, alerts, and APIs. Delivered as both a SaaS application and a developer platform.
• Track API Event ingestion API for tracking email open events, sending server-side events, capturing manual form submits, and instrumenting custom behavior. Inserts event data or updates user properties via API key authentication.
• Lookup APIs Enrichment APIs that resolve IP addresses to company domains and enrich domains with firmographics (organization details, size, technologies, scoring data) without requiring browser tracking.
• App API API for reading and managing LeadBoxer data, including fetching leads or companies, managing accounts and segments programmatically, exporting data, and building dashboards on top of LeadBoxer. Used for internal tools, BI, and automations.
• ICP & Persona Generator

Quantifiable outcome

• LeadBoxer enabled measurement of complete web & email journey and sent only qualified leads to Sales including automatic follow-up activities inside their CRM
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

AI capability4 records

Feature10 records

Partnerships

One partnership is on record.

• Partner Program (Agencies and Tech Providers)coreChannel Partner/ Reseller/ DistributorPartner program offering agencies and tech providers free unlimited access to LeadBoxer features, 25% lifetime recurring kickback on referred client subscriptions, dedicated Partner Manager support, and access to Lead Generation specialists. Becoming a partner is free.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ZoomInfo: Largest B2B contact and intent data platform with comprehensive visitor identification, lead enrichment, and sales engagement. Highly comparable to LeadBoxer's B2B intent signals offering but with far broader scope, scale, and data assets.
• Clearbit (HubSpot): B2B data enrichment and visitor identification platform (now part of HubSpot) that turns anonymous traffic into company and contact intelligence. Overlaps with LeadBoxer's IP-to-company and firmographic enrichment capabilities.
• Apollo.io: B2B sales intelligence and engagement platform combining a large contact database with intent and outreach tooling. Comparable in serving sales and marketing teams with enriched lead data and activation workflows.

Direct peers

• 6sense: Account-based orchestration and buyer-intent platform that combines anonymous activity identification, intent data, and predictive scoring. Directly competes with LeadBoxer in identifying in-market accounts and surfacing intent signals to sales and marketing teams.
• Demandbase: Leading ABM and account-intent platform that identifies anonymous website visitors, scores intent, and orchestrates targeted campaigns. Closely comparable to LeadBoxer's visitor identification, ICP matching, and CRM activation capabilities.
• Leadfeeder (now Dealfront): Website visitor identification tool that reveals which companies visit a site and routes leads to sales. Operates in the same core niche as LeadBoxer with reverse-IP company identification and CRM integrations.
• Bombora: B2B intent data provider offering Company Surge intent scores based on content consumption across a cooperative data network. Comparable as a foundational intent-data layer that LeadBoxer-style platforms build activation workflows on top of.
• Lead Forensics: Website visitor identification software that reveals anonymous B2B traffic and routes leads to sales. Competes head-to-head with LeadBoxer on IP-based company identification and CRM integration-led GTM.

Emerging players

• Snitcher: European website visitor identification and lead generation tool focused on SMB and mid-market customers. Direct competitor in the visitor ID niche with a similar ICP and CRM integration playbook.
• Visitor Queue: Website visitor identification and lead capture platform targeting SMBs. Comparable to LeadBoxer on core functionality (IP-to-company, lead routing) and on price-point-driven SMB GTM motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lead_boxer
• Facebookfacebook.com/getleadboxer
• LinkedInlinkedin.com/company/leadboxer

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadBoxer