Preserve Gold

What Preserve Gold does

Preserve Gold, operating as Preserve Gold Group, Inc., is a family-owned, U.S.-domiciled precious metals dealer headquartered in Woodland Hills, California, that sells physical gold, silver, platinum, and palladium coins, bars, and rounds through two channels: tax-advantaged Precious Metals IRAs (including dedicated Gold IRA, Silver IRA, and 401(k)/403(b)/457(b)/TSP rollover products) and direct home delivery. The firm does not build proprietary technology; it runs on standard e-commerce and CRM infrastructure integrated with third-party payment processors (Stripe, PayPal/Braintree, Authorize.net, 2Checkout, Elavon) and routes fulfillment through IRS-approved depositories (Delaware Depository, IDS, Brink's, Loomis) for IRA-held metals. Its go-to-market is consultative and sales-led, with phone-based specialist advisors guiding customers through a 3-step process and a 7am-6pm PST coverage window. Revenue is generated almost entirely through one-time spot-price markups on bullion sales, supplemented by promotional incentives (free metals up to $20,000 on qualifying purchases, free insured shipping, complimentary home safes) and zero-fee buyback commitments tied to original purchases. The primary customer segment is near-retiree individual investors seeking to diversify 401(k) or traditional IRA balances into IRS-compliant physical metals, with a secondary segment purchasing metals for home storage as an inflation hedge. Notable operating differentiators include celebrity endorsements (Dr. Phil, Kirk Cameron, Chuck Holton, Pastor Allen Jackson), earned media placements across CBS, Forbes, Fortune, Fox Business, and NEWSMAX, recurring top-5 positioning in IRAEmpire rankings, and a claimed zero-complaint Better Business Bureau record — credibility used to convert leads from a multi-channel marketing stack spanning SEO, content marketing, paid digital, email capture, and an Everflow-backed affiliate program.

Name

Preserve Gold

Legal name

Preserve Gold Group, Inc.

Website

https://preservegold.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Preserve Gold is a family-owned U.S. precious metals dealer selling physical gold, silver, platinum, and palladium coins and bars for home delivery and self-directed Precious Metals IRAs, serving individual retirement investors seeking 401(k) and IRA diversification away from Wall Street.

Ownership category

akta.pro rank

Product category

Precious Metals Dealer

NAICS

Funds, Trusts, and Other Financial Vehicles (525), Other Investment Pools and Funds (5259)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Tax-Advantaged Investing & Wrappers (ISA, 529, Insurance Bonds, etc.) (FSAAAAAL)

Keywords

• Precious metals dealer
• Gold IRA services
• Silver bullion sales
• 401k rollover services
• Home delivery metals

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Precious Metals Sales: Preserve Gold generates revenue through the sale of physical precious metals (gold, silver, platinum, and palladium) including coins, bars, and rounds. The company sells directly to customers for both home delivery and IRS-compliant self-directed IRA investment. Revenue is derived from the markup over spot market prices on physical bullion products, with no ongoing subscription or recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Preserve Gold sells IRS-approved physical gold, silver, platinum, and palladium coins, bars, and rounds to individual U.S. investors through two channels: direct home delivery and self-directed Precious Metals IRAs. The company facilitates rollovers of existing 401(k), 403(b), 457(b), TSP, and traditional IRA balances into Precious Metals IRAs held at approved depositories, and provides specialist-advisor-guided product selection, IRA setup, and storage arrangements with custodian and storage fees waived for up to five years.

Product overview

Preserve Gold is a family-owned precious metals dealer offering physical gold, silver, platinum, and palladium through two primary channels: Precious Metals IRAs (including Gold IRA, Silver IRA, and 401(k) rollover options) for retirement account holders seeking tax-advantaged diversification, and Home Delivery for direct purchase of IRA-eligible coins, bars, and bullion. The company provides educational tools including a Precious Metals Quiz, Learning Center with price charts, RMD Estimator, and Portfolio Diversification Calculator. Products span across four metal categories with specific IRA-approved coin offerings including American Eagle, Australian Lunar, Chinese Panda, U.S. Buffalo, Palladium Maple Leaf, Platinum Koala, and Platinum Britannia. The firm waives IRA storage and custodian fees for up to 5 years, offers a zero-fee buyback commitment, and price matching on competitor pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Precious Metals IRA Self-directed IRA account enabling U.S. individual investors to hold IRS-approved physical gold, silver, platinum, and palladium coins and bullion for tax-advantaged retirement diversification, with storage arranged through IRS-approved depositories.
• Gold IRA Specialized IRA account for holding physical gold coins, bars, and bullion that meet IRS purity standards (99.5% minimum) within a tax-advantaged retirement account for U.S. individual investors.
• Silver IRA IRA account for holding physical silver coins, bars, and bullion meeting IRS purity requirements (99.9% minimum) within a tax-advantaged retirement portfolio for U.S. individual investors.
• 401(k) Gold IRA Rollover Service enabling U.S. individual investors to transfer or roll over existing 401(k), 403(b), 457(b), TSP, or traditional IRA balances into a Precious Metals IRA without tax penalties, supported by Preserve Gold's specialist advisors.
• Home Delivery of Precious Metals Direct purchase and home delivery of physical precious metals including gold, silver, platinum, and palladium coins, bars, and rounds to U.S. individual buyers, with free insured shipping on initial orders.
• Gold Bullion Products IRA-eligible gold coins, bars, and rounds including American Eagle, Australian Lunar Series, Chinese Panda, U.S. Buffalo, and other 99.5%+ purity gold bullion products for U.S. individual investors.
• Silver Bullion Products IRA-eligible silver coins, bars, and rounds including American Silver Eagle, America the Beautiful Series, British Britannia, Mexican Libertad, and other 99.9%+ purity silver bullion products for U.S. individual investors.
• Platinum Bullion Products IRA-eligible platinum coins and bullion including Australian Koala, Platinum Kangaroo, Platinum War of 1812, Platinum Britannia, and Platinum American Eagle meeting 99.95% minimum IRS purity standards for U.S. individual investors.
• Palladium Bullion Products IRA-eligible palladium coins and bullion including Palladium Maple Leaf coins meeting 99.95% minimum IRS purity requirements for U.S. individual investors.

Quantifiable outcome

• IRA fees waived for up to 5 years depending on investment size
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• IRS-Approved CustodianscoreOthersPreserve Gold works with self-directed IRA custodians who can waive or discount account setup and storage fees for several years on larger balances. The company partners with reputable depositories for secure storage of IRA-held precious metals.
• IRS-Approved Storage DepositoriescoreOthersPreserve Gold partners with reputable depositories to ensure secure storage solutions for customer precious metals. These include IRS-approved facilities such as Delaware Depository Services Company, International Depository Services (IDS), Brink's Global Services, and Loomis International for IRA-compliant storage.
• Everflow Partner PlatformsupportingGTM or Marketing PartnerPreserve Gold's affiliate program integrates with Everflow Partner Platform for custom reporting and analytics, affiliate tracking, and payout management.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Augusta Precious Metals: Augusta Precious Metals is the #1-ranked Gold IRA company in IRAEmpire's 2026 list, directly competing with Preserve Gold in self-directed precious metals IRAs, gold/silver coin and bar sales, and 401(k) rollover services for retirement-age investors.
• Lear Capital: Lear Capital is ranked #2 in IRAEmpire's 2026 Gold IRA rankings, offering gold, silver, platinum and palladium coins/bars plus self-directed IRA rollovers — virtually identical product surface and target customer as Preserve Gold.
• Goldencrest Metals: Goldencrest Metals holds the #3 slot in IRAEmpire's 2026 Gold IRA rankings, operating a consultative phone-sales model to sell IRA-eligible precious metals and home-delivery bullion to the same retirement-investor segment as Preserve Gold.
• Goldco: Goldco is a long-established precious-metals IRA specialist marketing Gold and Silver IRAs, 401(k) rollovers and direct bullion purchases to retirement-age investors — directly competitive with Preserve Gold's core offering.
• American Hartford Gold: American Hartford Gold is a precious-metals dealer specializing in Gold/Silver IRAs, rollovers, and home delivery of coins and bars, targeting the same near-retiree and retirement-saver segment as Preserve Gold.
• Birch Gold Group: Birch Gold Group is a prominent precious-metals IRA specialist offering gold/silver/platinum/palladium coins and bars, IRA rollovers and educational content to retirement investors — a direct functional peer to Preserve Gold.
• Noble Gold Investments: Noble Gold Investments sells physical precious metals for home delivery and self-directed IRAs, serving retail investors seeking diversification of retirement savings — overlap with Preserve Gold is near-total across product, customer and channel.
• Rosland Capital: Rosland Capital offers gold, silver, platinum and palladium coins/bars plus Gold/Silver IRA rollovers through a consultative sales model — comparable product breadth, sales motion and customer base to Preserve Gold.

Broad incumbents

• APMEX: APMEX is the largest U.S. online precious-metals retailer, selling gold, silver, platinum and palladium coins, bars and rounds for home delivery and storage. While Preserve Gold is more IRA-focused, APMEX overlaps on the home-delivery bullion side and serves the same retail precious-metals buyer.
• JM Bullion: JM Bullion is a major online precious-metals dealer selling gold, silver, platinum and palladium products with transparent posted pricing — overlapping with Preserve Gold's home-delivery channel and serving the same retail precious-metals buyer, though less focused on IRA rollovers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/preservegold
• Facebookfacebook.com/preservegoldgroup
• LinkedInlinkedin.com/company/preserve-gold

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preserve Gold