Reward Gateway

Name

Reward Gateway

Legal name

Reward Gateway (UK) Ltd

Website

https://rewardgateway.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Employee Engagement Platform

NAICS

Insurance and Employee Benefit Funds (5251)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

akta.pro secondary industries

Compensation, Benefits & Total Rewards Advisory (BPACAJAG), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

Keywords

• Employee engagement platform
• Employee recognition software
• Corporate rewards program
• Employee wellbeing solutions
• Internal communications app

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Reward Gateway operates as a B2B SaaS platform, charging enterprise organizations a subscription fee for access to its employee experience platform encompassing recognition, rewards, wellbeing, communications, and discounts modules. Pricing is quote-based and tailored to company size and modules selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Reward Gateway provides a unified, cloud-based employee experience platform (SmartHub) that combines employee recognition and rewards, peer-to-peer recognition, manager awards, a global reward marketplace, employee discounts, wellbeing programs, internal communications (via the Connect+ mobile app), employee surveys, and engagement analytics. The platform is sold on an annual subscription basis to enterprise and mid-market organizations across 65+ countries, helping them engage, motivate, and retain employees through a single mobile-first hub.

Product overview

Reward Gateway operates as a unified employee experience platform with SmartHub as its core product, combining multiple engagement modules including Recognition & Rewards (with Peer-to-Peer Recognition, Employee Rewards, Manager Awards, Reward Marketplace, and Custom Rewards), Wellbeing solutions (Wellbeing, Wellbeing+, Wellbeing Center, and the acquired MoveSpring activity platform), Employee Discounts (via SmartSpending), Employee Communications (Connect+ mobile app and communications tools), Employee Surveys, Engagement Analytics, and Total Reward Statements. The platform is available in 65+ countries and serves 6,000+ companies reaching 8 million+ employees globally.

Differentiator

Problem solved

Functional benefit

Brands

• MoveSpring: Activity-based employee wellbeing solutions platform; an acquired brand retained under Reward Gateway | Edenred.
• Fond

Products and services

• SmartHub Employee Engagement Platform Centralized cloud-based employee experience platform that unifies recognition, rewards, wellbeing, discounts, communications, and surveys into a single hub. Sold on a subscription basis to enterprise and mid-market organizations.
• Connect+ Mobile Engagement App Mobile-first employee engagement app providing real-time news feeds, cross-departmental communication, and social interactions for remote, hybrid, and frontline workers.
• Recognition & Rewards Module that creates a culture of continuous recognition and appreciation, supporting employee engagement and morale through recognition programs.
• Peer-to-Peer Recognition Enables employees to recognize and appreciate colleagues with tailored eCards, fostering social recognition as a daily habit within the organization.
• Manager Awards Manager-led rewards module that incentivizes desired goals and behaviors through manager-awarded employee recognition.
• Reward Marketplace Global marketplace featuring thousands of redemption options including gift cards, travel experiences, Amazon integration, and custom gifts for reward redemption across 65+ countries.
• Custom Rewards Custom award creation module allowing organizations to create bespoke rewards that reflect their brand, culture, and values.
• Wellbeing Comprehensive wellbeing module supporting mental, physical, and financial wellbeing of employees through tools, content, and the MoveSpring activity-based platform integration.
• Wellbeing Center Centralized wellbeing hub providing access to wellbeing resources and support tools for employees.
• Employee Discounts (SmartSpending) Employee discount program extending employees' pay through savings on everyday expenses via the SmartSpending platform with cashback and salary deduction options.
• Employee Communications

Quantifiable outcome

• NPS score of 72, indicating high customer satisfaction and continuous innovation.
• +2 more outcomes

Named customers41 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core, major and internal.

• WorkdaycoreTechnology or IntegrationWorkday serves as both a customer and integration partner. Reward Gateway integrates with Workday's HRIS system to enable data synchronization for recognition programs, shared client relationships, and co-marketing. Integration is listed on the platform integrations page and in privacy policy disclosures.
• Microsoft (MS Teams)coreTechnology or IntegrationMicrosoft Teams integration allows employees to send and receive recognition, access rewards, and engage with the platform directly within the Teams collaboration environment, embedded at /integrations/microsoft-teams-recognition.
• SlackcoreTechnology or IntegrationSlack integration enables recognition and reward workflows within Slack channels, listed at /slack-integration-instructions. Part of the broader ecosystem of communication tool integrations targeting deskless and remote workers.
• AmazoncoreTechnology or IntegrationAmazon integration provides employees direct access to millions of products through the Reward Marketplace, offering flexible and personalized reward redemption. Listed at /integrations/amazon-employee-reward-and-recognition.
• FondmajorStrategic or Co-development PartnerAcquired by Reward Gateway in March 2023, Fond is a U.S. employee recognition platform that enhanced Reward Gateway's offerings in employee engagement and rewards on a global scale, specifically strengthening the US market presence.
• MoveSpringmajorStrategic or Co-development PartnerAcquired by Reward Gateway in March 2022, MoveSpring is a U.S. provider of activity-based employee wellbeing solutions that reinforced Reward Gateway's commitment to making employee wellbeing a core part of its mission and expanded its capabilities to serve companies worldwide.
• Edenred (UK Group) LimitedinternalOthersFollowing Edenred's acquisition of Reward Gateway, assets of Edenred (UK Group) Limited were transferred to Reward Gateway (UK) Ltd in January 2024, consolidating the UK entities under unified data governance with a single DPO.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Workhuman: Workhuman is the category leader in employee recognition, operating the Social Recognition platform and a network (formerly including Kudos, Achievers, Bonusly, Kazoo) that competes head-on with Reward Gateway's recognition, rewards, and celebration offerings for global enterprises.
• Awardco: Awardco is a US-headquartered employee recognition and rewards platform with a similar enterprise SaaS model, listed alongside Reward Gateway in FeaturedCustomers' Winter 2026 Market Leader tier with overlapping customers in manufacturing, healthcare, and financial services.
• Motivosity: Motivosity delivers a peer-to-peer recognition, rewards, and leadership platform targeting mid-market and enterprise buyers, with comparable modules (recognition, rewards, surveys, analytics) and overlapping customer segments in healthcare, financial services, and tech.
• Terryberry: Terryberry provides employee recognition, service awards, and wellbeing programs with a long-standing global footprint and custom reward programs, directly overlapping with Reward Gateway's recognition, service awards, and milestone modules.
• Guusto: Guusto is an employee recognition and gifting platform focused on peer-to-peer recognition with a global gift and charitable donation redemption network, listed in the same FeaturedCustomers Market Leader tier as Reward Gateway for direct competition in gifting and recognition.
• Perkbox: Perkbox is a UK-headquartered employee engagement and benefits platform offering recognition, wellbeing, discounts, and communications — an overlapping product set with Reward Gateway, targeting the same UK and European enterprise segment.
• O.C. Tanner: O.C. Tanner is a long-established employee recognition and culture platform providing service awards, peer recognition, and a global reward catalog, directly comparable to Reward Gateway's service anniversary, recognition, and global redemption marketplace offerings for large enterprise customers.
• Blueboard: Blueboard curates experiential rewards and recognition programs for employees, overlapping with the Reward Marketplace and custom/experiential reward modules of Reward Gateway, with a shared enterprise and mid-market go-to-market motion.

Broad incumbents

• Limeade: Limeade is an established employee wellbeing and engagement platform with overlapping wellbeing, surveys, and analytics modules, serving as a broader incumbent whose offerings extend across wellbeing categories where Reward Gateway also competes via MoveSpring and Wellbeing Center.
• Virgin Pulse: Virgin Pulse is a global corporate wellbeing, engagement, and health benefits platform providing overlapping wellbeing, rewards, and incentive programs that compete with Reward Gateway's wellbeing stack, including the acquired MoveSpring activity and wellbeing modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rewardgateway
• Facebookfacebook.com/RewardGateway
• LinkedInlinkedin.com/company/reward-gateway

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reward Gateway