Toonimo
Toonimo is a Digital Adoption Platform serving 100+ enterprises globally with patented audio-visual guidance and AI Shadow Agent workflow automation, deployed via a JavaScript snippet across web, mobile, and enterprise applications.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Toonimo does
Toonimo is a privately held Digital Adoption Platform (DAP) provider founded in 2013 and headquartered in New York, with primary R&D operations in Tel Aviv and a regional commercial office in Tokyo. The company sells patented audio-visual guidance technology — combining real human voice narration, animated visual cues, and text-bubble walkthroughs that wait for user completion before proceeding — deployed onto customer web applications via a single JavaScript snippet without backend changes. Its platform spans Walkthroughs, Analytics & Insights, Chat & Voice Bots (RAG-powered), RPA, a Knowledge Base, an Accessibility Widget, IVR, Surveys, and the Enterprise Hub content governance module, with integrations across the dominant enterprise stacks (Salesforce, Microsoft Dynamics, SAP, Workday, ServiceNow, Oracle).
In 2020 the company transitioned from a walkthrough-only product to a full DAP, and in 2024 layered on an AI tier centered on Shadow Agents (Autonomous Job Learning) that observes user workflows, ghost-fills forms, and promotes recurring patterns to full RPA, alongside AI chatbots with retrieval-augmented generation over enterprise documentation. The product is protected by 5 patents for audio-visual guidance and is certified or compliant with SOC 2 Type II, HIPAA, PCI DSS, ISO 27001, and GDPR, making it eligible for regulated enterprise workloads in financial services, healthcare, insurance, government, and telecommunications.
Toonimo operates an enterprise SaaS revenue model: annual or multi-year subscriptions priced per customer based on usage and feature scope, supplemented by professional services for implementation and a three-tier partner program (referral, reseller, strategic) that distributes the platform via channel partners. Go-to-market is direct enterprise field sales with leadership covering The Americas, US, and EU, supported by inside sales/SDR qualification and a content-marketing engine (blog, SEO, PR in Forbes/TechCrunch/VentureBeat, industry events). The company serves 100+ enterprise customers across 50+ countries and 30+ languages, with named logos including TELUS, Q-Link Wireless, Orange, Groupon, and Northern Trust. Disclosed funding totals approximately $9.97M across rounds from 2014 through 2019, with Lux Capital (via Chairman Tuvia Barak) and Lightspeed Venture Partners among named institutional backers; no further external rounds have been disclosed.
Toonimo firmographics
Firmographics- Name
- Toonimo
- Legal name
- Toonimo Inc.
- Website
- https://toonimo.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Toonimo is a Digital Adoption Platform serving 100+ enterprises globally with patented audio-visual guidance and AI Shadow Agent workflow automation, deployed via a JavaScript snippet across web, mobile, and enterprise applications.
- Ownership category
- akta.pro rank
Toonimo industry classification
Industry- Product category
- Digital Adoption Platform
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
- akta.pro secondary industry
- Messaging, Chat & Live Interaction Safety (Text/Voice/Video) (BPAAALAC)
Keywords
Where Toonimo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Toonimo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Annual or multi-year subscription for access to the Toonimo digital adoption platform including walkthroughs, analytics, chatbots, RPA, and knowledge base modules. Pricing is customized based on customer usage, number of users, and feature requirements. The platform is deployed via JavaScript snippet integration.
- Professional Services: Implementation workshops, onboarding support, and professional services for customer deployment. The company provides dedicated professional services managers for overall delivery of core software solutions to new clients.
- Partner Program Revenue: Revenue sharing arrangements with referral, reseller, and strategic partnership partners who distribute Toonimo's platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customized enterprise plans based on usage and requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Toonimo product offering
Product offeringCore offering
Toonimo is a Digital Adoption Platform (DAP) that delivers patented step-by-step audio-visual guidance, AI-powered chatbots, RPA, and analytics to help enterprises reduce support costs, accelerate user onboarding, and boost software adoption across web applications. The platform is deployed via a single JavaScript snippet with no backend changes and includes Autonomous Job Learning (Shadow Agents) that observe user workflows and promote recurring patterns to full automation.
Product overview
Toonimo is a Digital Adoption Platform (DAP) that provides an integrated suite of guidance, automation, and analytics tools deployed via a single JavaScript snippet onto any web application. The platform consists of a core product cluster — Walkthroughs (patented step-by-step voice + visual guidance), Analytics & Insights, Chat & Voice Bots (AI-powered RAG chatbot), RPA, and Knowledge Base — augmented by the Autonomous Job Learning shadow agent module that automatically learns and promotes workflows to RPA. Additional modules include an Accessibility Widget (WCAG-compliant overlay), IVR for phone-based self-service, and Surveys for in-app feedback. All products are unified under one platform, accessible via the Enterprise Hub for multi-environment content management.
Differentiator
Problem solved
Functional benefit
Products and services
- Walkthroughs Patented step-by-step voice and visual guidance overlay that waits for the user to complete each action before proceeding. Features real-time audio guidance, animated visual cues, and text bubble walkthroughs; deployed onto enterprise web applications for end-user and employee self-service.
- Analytics & Insights Three-tier dashboards and reporting covering engagement (walkthrough views, completion), adoption (feature utilization, user proficiency), and business outcomes (support ticket reduction, productivity). Includes predictive analytics for at-risk user identification.
- Chat & Voice Bots AI-powered conversational assistants that answer user questions using enterprise documentation via Retrieval-Augmented Generation (RAG). Ingests knowledge base articles, SOPs, training manuals, and internal wikis to generate accurate, sourced responses and trigger relevant walkthroughs.
- RPA Robotic Process Automation module that automates repetitive form fills and workflows. Receives promoted patterns from Autonomous Job Learning shadow agents to execute end-to-end automation of recurring tasks.
- Knowledge Base Searchable self-service portal containing walkthroughs, FAQs, and guides. Powers RAG chatbot retrieval for AI-powered conversational support and provides centralized documentation for enterprise users.
- Enterprise Hub Platform module for managing walkthrough content across dev, test, and production environments; supports multi-environment staging and content governance for enterprise deployments.
Quantifiable outcome
- 50% average reduction in support tickets
- +8 more outcomes
Companies that use Toonimo
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles3 records
Toonimo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability9 records
Feature9 records
Toonimo partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- SalesforcecoreNative integration with Salesforce Financial Services Cloud and standard Salesforce CRM. Toonimo provides guided walkthroughs for Salesforce training, customer onboarding, and workflow automation. Enables relationship managers to navigate complex client interaction tracking and pipeline management.
- Microsoft DynamicscoreIntegration with Microsoft Dynamics 365 for guided workflows across CRM and ERP capabilities. Supports financial management, sales automation, and customer service use cases.
- SAPcoreComprehensive SAP integration including SAP S/4HANA, SAP SuccessFactors, SAP Ariba, and SAP Concur. Supports enterprise ERP, HCM, procurement, and expense management workflows with guided walkthroughs.
- WorkdaycoreIntegration with Workday for HR and financial management guided workflows. Supports enterprise adoption of Workday modules including HR, payroll, and finance.
- ServiceNowcoreIntegration with ServiceNow ITSM and ITOM platforms. Provides guided walkthroughs for IT service management, incident management, and workflow automation.
- OraclecoreSupports Oracle Cloud ERP, Oracle Cloud HCM, and Oracle CX Cloud. Enables guided workflows across enterprise resource planning, human capital management, and customer experience applications.
- OpenGovcoreGovernment-specific integration with OpenGov cloud-based budgeting, procurement, financial reporting, and citizen engagement tools. Guides budget analysts, procurement teams, and finance staff through OpenGov workflows.
- EnerGov (Tyler Technologies)coreIntegration with EnerGov community development platform covering permitting, plan review, inspections, business licensing, and code enforcement. Supports government staff and citizen self-service portals.
- CentralSquarecoreIntegration with CentralSquare public safety and government administration technology including CAD, records management, jail management, financial systems, and utility billing. Guides dispatchers, clerks, and citizens through workflows.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Toonimo competitors and assessment
Company assessmentDirect peers
- WalkMe: WalkMe is the market-leading Digital Adoption Platform offering in-app guidance, analytics, and automation for enterprise software — directly competing with Toonimo across the same Fortune 500 buyer base and core use cases.
- Pendo: Pendo provides product analytics and in-app guidance for SaaS companies, overlapping with Toonimo's digital adoption and onboarding capabilities, particularly for software-provider customer segments.
- Whatfix: Whatfix is a leading DAP offering in-app guidance, user onboarding, and self-help support — competing head-to-head with Toonimo across enterprise software adoption and training use cases.
- Apty: Apty is a digital adoption platform focused on enterprise software guidance, process compliance, and user onboarding — closely competing with Toonimo in the same enterprise DAP category.
- Userpilot: Userpilot offers product adoption and user onboarding tooling for SaaS companies, overlapping with Toonimo's walkthrough and in-app guidance capabilities, particularly for mid-market software providers.
- Appcues: Appcues enables product teams to build in-app onboarding, feature adoption, and surveys without engineering — competing with Toonimo's walkthrough and analytics offerings for software-provider customers.
- Userlane: Userlane is a DAP specializing in interactive software guidance for enterprise applications — directly comparable to Toonimo's guided walkthrough and analytics products for enterprise customers.
Emerging players
- Stonly: Stonly provides interactive guides and AI-powered self-service for customer support, partially overlapping with Toonimo's walkthrough and knowledge base capabilities for support-cost reduction.
- Inline Manual: Inline Manual is a digital adoption platform offering in-app tutorials and tooltips, serving similar SMB and mid-market use cases as Toonimo's walkthrough product.
- Chameleon: Chameleon offers in-app product tours, tooltips, and microsurveys for SaaS teams, partially overlapping with Toonimo's walkthrough and survey capabilities, primarily serving software-provider customers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Toonimo social profiles
Digital presenceToonimo compliance and trust
Trust signalCompliance5 records
Toonimo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toonimo leadership team
Management profileNumber of profiles
Profiles4 records
Toonimo funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toonimo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toonimo
What does Toonimo do?
Toonimo is a Digital Adoption Platform (DAP) that delivers patented step-by-step audio-visual guidance, AI-powered chatbots, RPA, and analytics to help enterprises reduce support costs, accelerate user onboarding, and boost software adoption across web applications. The platform is deployed via a single JavaScript snippet with no backend changes and includes Autonomous Job Learning (Shadow Agents) that observe user workflows and promote recurring patterns to full automation.
Is Toonimo a public or private company?
Toonimo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Toonimo founded?
Toonimo was founded in 2013. It employs 11 to 50 people.
Where is Toonimo based?
Toonimo is headquartered in New York, United States, in the North America region.
How does Toonimo make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services and partner Program Revenue.
Who are Toonimo's main competitors?
Direct peers on record are WalkMe, Pendo, Whatfix, Apty, Userpilot, Appcues and Userlane. Emerging players are Stonly, Inline Manual and Chameleon.
Does Toonimo have an API?
No public API is recorded for Toonimo.
What industry is Toonimo in?
Toonimo's product category is Digital Adoption Platform. Its primary akta.pro industry code is BPAEAIAA, Managed Workplace Services (DaaS/Workplace-as-a-Service), with a secondary code of BPAAALAC, Messaging, Chat & Live Interaction Safety (Text/Voice/Video). Its NAICS code is 54151 and its SIC code is 7372.