Leap Event Technology

What Leap Event Technology does

Leap Event Technology is a privately held, Dallas-headquartered event technology company that operates a unified platform consolidating ticketing, mobile apps, fan engagement, marketing and analytics, merchant services, convention management, and celebrity photo-op / autograph management into a single data architecture. The platform is the product of an extended roll-up: Leap acquired ShowClix and TicketLeap in 2017, SeatAdvisor in 2017, FISH Technologies and Marcato in 2018, Ticketbooth and Audiencetools in 2019, GrowTix in 2020, and Fan Interactive and Epic Photo Ops in 2023; in April 2026 the company unified ShowClix and Ticketbooth under the Leap brand and divested PatronManager to sharpen focus on the integrated data-first platform. Technology is built around fan-profile unification across ticket purchase, mobile app usage, photo-op bookings, and campaign engagement, with merchant services powered by Stripe and integrations into Google Analytics, Meta Ads, Google Ads, Choozle, KOMO, and Protecht.

Revenue is generated primarily through per-ticket transaction fees in enterprise contracts, per-ticket fees on the self-service TicketLeap platform ($1 + 2% capped at $20/ticket), fixed-price mobile app development, and bundled marketing services; pricing is generally not publicly disclosed. Go-to-market is bifurcated between enterprise field sales with dedicated account managers for large event organizers (major sports leagues, entertainment brands, fandom conventions, music festivals) and a self-service motion for smaller organizers via TicketLeap. Customer base spans attractions, festivals, music venues, fandom conventions, comedy venues, and professional sports teams across more than 60 countries, including New York Comic Con (ReedPop), Kansas City Chiefs, the NFL OnePass program, State Farm Arena, Oakland Roots, OCESA/Vive Latino, Ice Castles, Awesome Con, and Rocket Mortgage's Super Bowl Fan Experience activation.

Name

Leap Event Technology

Legal name

Leap Event Technology

Website

https://leapevent.tech

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Leap Event Technology is a privately held, Dallas-headquartered event technology company that operates a unified platform spanning ticketing, mobile apps, marketing analytics, merchant services, convention management, and photo-op experiences for enterprise event organizers and SMB self-service customers worldwide.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Other Amusement and Recreation Industries (7139), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG), Event Marketing & Audience Development Services (MPAGAJAD), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)

Keywords

• Event ticketing software
• Event management platform
• Mobile event apps
• Convention management
• Event payment processing

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Ticketing: Per-ticket fees negotiated in contracts for large-scale events (10,000+ tickets annually), with optional license fee model available
2. Self-Service Ticketing (TicketLeap): Free account creation with ticket fees of $1 + 2% of ticket price (plus online transaction fees), capped at $20 per ticket
3. Mobile Apps & Activations: Fixed-price mobile app development and experiential marketing activations, priced per event or as part of comprehensive solution packages
4. Marketing & Analytics Services: Expert marketing services including CRM optimization, digital advertising execution, and campaign management, typically bundled with ticketing platform
5. Merchant Services: Payment processing fees from integrated Stripe solution, including competitive payment processing rates and terminal acquisition costs

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Leap Event Technology operates a unified event technology platform serving in-person event organizers with ticketing, mobile apps, marketing and analytics, and merchant services. The platform bundles several distinct solutions, including ShowClix for enterprise/venue ticketing, TicketLeap for self-service creators, GrowTix for conventions and fan expos, and Epic Experiences for photo ops, autographs, and merchandise. Together these offerings cover the full event lifecycle from ticket purchase through on-site activations to post-event engagement.

Product overview

Leap Event Technology is a unified all-in-one event technology platform that consolidates multiple acquired brands into a single integrated suite. The platform architecture centers on a core ticketing engine (Event Ticketing, formerly ShowClix; TicketLeap for smaller self-service events) that connects to additional modules: Marketing & Analytics (formerly Fan Interactive), Merchant Services (powered by Stripe), Convention Management (formerly GrowTix), Photo Ops & Autographs (formerly Epic Photo Ops/Epic Experiences), and Mobile Apps & Activations. The platform is designed to capture data across all touchpoints—from ticket purchase through event attendance—and provides a unified CRM and analytics layer. Patron Manager was also part of the portfolio but was sold in April 2026. The unified platform serves industries including attractions, festivals, music, comedy, fandom conventions, and sports & fan events.

Differentiator

Problem solved

Functional benefit

Brands

• ShowClix: Professional event ticketing platform for large-scale events (now unified under Leap Event Technology)
• Ticketbooth
• Fan Interactive Marketing & Analytics
• GrowTix Convention Management
• Epic Experiences
• TicketLeap

Products and services

• ShowClix

Quantifiable outcome

• 70.6% of ~160,000 attendees downloaded the official festival mobile app at Vive Latino 2025
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• SEE Global EntertainmentflagshipGTM or Marketing Partner · 25 March 2026SEE Global Entertainment produces Michelangelo's Sistine Chapel: The Exhibition. Leap powers ticketing for this globally acclaimed touring experience premiering at Westfield Garden State Plaza.
• Mike Barbeau, Joe Hix, Erik HostetlercoreOthers · 19 November 2025New marketing leadership team brought on to expand marketing and analytics solution, driving fan growth and sales for clients.
• Supanova Comic Con & GamingflagshipStrategic or Co-development Partner · 23 July 2025APAC expansion partnership bringing Leap's solutions to Supanova Comic Con & Gaming in Australia.
• PAX AusflagshipStrategic or Co-development Partner · 23 July 2025APAC expansion partnership bringing Leap's solutions to PAX Aus gaming convention.
• Star Wars Celebration JapanflagshipStrategic or Co-development Partner · 23 July 2025APAC expansion partnership bringing Leap's solutions to Star Wars Celebration Japan.
• Andrew ZinbergcoreOthers · 22 April 2025Appointed as new Chief Commercial Officer to lead commercial strategy and growth initiatives.
• SBX GroupflagshipStrategic or Co-development Partner · 21 November 2024Partnership for The Smurf Experience North American debut. Leap serves as official ticketing provider for this 13,000-square-foot immersive attraction, initially successful in Europe with 2M+ visitors.
• Epic Photo OpscoreOEM/ Whitelabel/ Licensing Partner · 13 July 2023Acquired in July 2023 to enhance fan engagement and reservation software for scheduling celebrity photo ops and autograph experiences. Rebranded as Epic Experiences under Leap.
• Fan InteractivecoreOEM/ Whitelabel/ Licensing Partner · 1 January 2023Acquired in January 2023 to serve as the ultimate marketing and analytics team. Rebranded as Leap's marketing and analytics team in June 2023, now integrated into broader event technology suite.
• GrowTixcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2020Acquired in 2020 as convention management solution for fandom and comic conventions. Rebranded under Leap name in 2023 as part of unified platform.
• ShowClixcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2017Acquired in 2017 as ultimate ticketing platform for large-scale events. Rebranded under Leap name in April 2026 as part of unified platform consolidation.
• ReedPopcoreStrategic or Co-development PartnerLong-term partnership spanning over a decade, powering New York Comic Con and other ReedPop fandom conventions with full suite of solutions including ticketing, mobile apps, photo ops, and convention management.
• StripecoreTechnology or IntegrationStripe powers Leap's integrated merchant services and payment processing, providing seamless checkout experience, chargeback management, and flexible payment options including Google Pay, Apple Pay, and Afterpay.
• NFL (OnePass)flagshipStrategic or Co-development PartnerLeap powers the NFL OnePass mobile app, providing fans with event information hub and personalized experiences. Integration enables brands like Rocket Mortgage to capture authenticated first-party data through QR code scanning at activations.
• ICCSydneyminorStrategic or Co-development PartnerMajor Australian venue mentioned as industry leader transforming events with LED displays and technology. Leap listed as one of the tech providers reshaping event planning.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Eventbrite: Publicly traded self-service and enterprise ticketing platform serving the same festivals, attractions, and live-event organizers that Leap targets, with overlapping product scope including registration, marketing tools, and payment processing.
• Bizzabo: Enterprise event experience platform combining registration, mobile apps, and attendee engagement; competes with Leap for the same large-enterprise event organizers across corporate and consumer segments.
• RainFocus: Event marketing and analytics platform focused on trade shows and large corporate events; competes with Leap's Marketing & Analytics and Convention Management modules for the same enterprise event budgets.

Broad incumbents

• Ticketmaster (Live Nation Entertainment): Dominant global ticketing incumbent owned by Live Nation, with deep enterprise relationships across sports, concerts, and venues; overlaps Leap directly on professional ticketing for large-scale events but does not offer Leap's integrated martech/photo-ops stack as a cohesive suite.
• Cvent: Enterprise event management platform for corporate meetings and conferences; comparable to Leap's convention management solution and increasingly broadening into attendee engagement and event marketing, listed as a peer technology provider in Leap's own APAC commentary.
• Active Network (Active Network, LLC / Global Payments): Established registration and activity-management platform serving endurance sports, races, recreation, and community events; overlaps Leap's ticketing/registration capabilities at scale in markets adjacent to Leap's sports and attractions segments.

Emerging players

• Aventri: Event management software for corporate and association events covering registration, mobile apps, and attendee engagement; positioned similarly to Leap's mid-market Bizzabo/Cvent-tier offering with overlapping workflow features.
• PheedLoop: All-in-one event management platform with strong adoption among academic and association conferences; overlaps Leap's convention and mobile app offerings with a comparable self-serve + enterprise hybrid model.
• Attendify: Event apps and attendee engagement platform offering branded mobile experiences, networking, and sponsor activations; competes directly with Leap's Mobile Apps & Activations product for marketing-led event organizers.
• Hubilo: Virtual and hybrid event platform with marketing automation and audience engagement features; intersects Leap's mobile-app and marketing-analytics stack in the increasingly blurred virtual/in-person event technology market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/leapeventtech
• Facebookfacebook.com/leapeventtech
• LinkedInlinkedin.com/company/leapeventtech
• Instagraminstagram.com/leapeventtech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A13 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leap Event Technology