OpenFortune
OpenFortune is a New York–based B2B advertising platform that places branded messages inside fortune cookies distributed through 47,000+ US partner restaurants and food-delivery platforms, serving Fortune 100 advertisers across finance, entertainment, gaming, travel, retail, and CPG.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What OpenFortune does
OpenFortune (legal entity Fortune Media Inc.) is a New York–headquartered B2B advertising platform founded in 2016 that places branded messages inside fortune cookies distributed through partner restaurants. The company operates a physical advertising network across 47,000+ US restaurants, producing more than 50 million fortune cookies monthly and claiming to manufacture nearly all fortune cookies consumed in the United States. Distribution channels extend to food-delivery platforms (Uber Eats, DoorDash, Menulog, Fantuan), airports, sports and entertainment venues, and 21+ age-gated locations, with recent expansion into Australia and Europe (United Kingdom, France, Germany, Italy, Spain).
The platform centers on a fortune-cookie production and distribution stack that embeds brand messaging, logos, QR codes, and promotional offers into custom-printed slips, then places them at check-in or with meals across partner locations. Tracking relies on QR scan rates (8.1% in airport campaigns per company claims) and post-campaign unaided brand recall surveys (62–80% across cited case studies). Features include age-gated distribution for regulated-product verticals and social-engagement activations designed to drive organic sharing.
OpenFortune sells custom quote-based campaigns to enterprise clients under multi-year Sponsorship Agreements with defined SOWs. Its customer base is concentrated in Fortune 100 / major-brand advertisers across financial services (Zelle, Chime, Capital One, Public.com), entertainment and streaming (Warner Bros, Hulu, Disney, MrBeast/Beast Industries), gaming and sportsbook (Caesars, BetMGM, Hard Rock Digital, Jackpocket, NY Lottery), travel (Breeze Airways, Super.com), retail and CPG (Staples, Cars.com, Dude Wipes, Aerie, Manscaped, Jockey), and technology/education (Duolingo, ZipRecruiter, Algorand, TaxAct). Notable investors include Gary Vaynerchuk (May 2023, lead) and Sylvester Stallone. The company was recognized on the Inc. 5000 list in 2023.
OpenFortune firmographics
Firmographics- Name
- OpenFortune
- Legal name
- Fortune Media Inc.
- Website
- https://openfortune.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OpenFortune is a New York–based B2B advertising platform that places branded messages inside fortune cookies distributed through 47,000+ US partner restaurants and food-delivery platforms, serving Fortune 100 advertisers across finance, entertainment, gaming, travel, retail, and CPG.
- Ownership category
- akta.pro rank
Where OpenFortune is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OpenFortune business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Branded Fortune Cookie Advertising: OpenFortune generates revenue by placing branded messages inside fortune cookies at partner restaurants. Brands pay for distribution of custom fortune cookie slips featuring their messaging, logos, and QR codes. The company offers both brand equity campaigns (awareness-focused) and conversion campaigns (direct response with CTAs and promotional offers). Pricing appears quote-based with custom SOWs per campaign.
- Sponsorship Agreements: Formal sponsorship agreements with enterprise clients governed by terms and conditions that include intellectual property licensing for client trademarks, service mark usage on cookies and packaging, and compliance requirements. These are multi-year contractual relationships with defined SOWs and fee structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom branded fortune cookie campaigns sized to client requirements |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
OpenFortune product offering
Product offeringCore offering
OpenFortune sells branded advertising placements inside fortune cookies that it produces and distributes at scale through more than 47,000 US partner restaurants, food delivery platforms, airports, sports venues, and 21+ venues. Brands pay for custom fortune slips featuring their messaging, logos, QR codes, and promotional offers, with campaigns measured via QR scan tracking and brand recall analytics. The platform serves Fortune 100 enterprise clients across entertainment, gaming, financial services, CPG, retail, and travel, with multi-year sponsorship agreements as the primary commercial vehicle.
Product overview
OpenFortune is a media platform that places advertising inside fortune cookies distributed at restaurants worldwide. The company's core product is its Fortune Cookie Advertising Platform, which produces and distributes branded fortune cookies through a network of 47,000+ partner restaurants across the United States (with expansion to Australia). The platform enables brands to deliver messages via custom fortune slips, QR codes, and promotional offers during the dining experience. Additional features include QR code performance tracking, social engagement campaigns, and brand recall measurement services. The company produces over 50 million branded fortune cookies monthly.
Differentiator
Problem solved
Functional benefit
Products and services
- Fortune Cookie Advertising Platform Branded advertising service that places custom fortune cookie slips containing brand messaging, logos, QR codes, and promotional offers inside fortune cookies distributed at partner restaurants and delivery platforms. Sold to enterprise brand marketers under custom sponsorship agreements with measured campaign outcomes.
- Restaurant Distribution Network Physical distribution network placing branded fortune cookies at 47,000+ US restaurants plus Australian Chinese restaurants, with cookies served during dine-in or delivered via platforms like Uber Eats, DoorDash, Menulog, and Fantuan. Provides the physical reach that underpins OpenFortune's advertising campaigns.
- Age-Gated Compliance Distribution Targeted distribution service for age-restricted advertisers such as iGaming, sportsbook, and cannabis brands, placing branded fortune cookies exclusively in 21+ venues including bars, lounges, poker tournaments, and ticketed events with ID verification and compliant messaging controls.
Quantifiable outcome
- Up to 80% unaided brand recall vs 41% for billboards
- +7 more outcomes
Companies that use OpenFortune
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles3 records
OpenFortune technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OpenFortune partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor, flagship and key.
- BeforepayminorAustralian ethical lender Beforepay launched a marketing campaign placing approximately 500,000 fortune cookies featuring supportive messages and product information in restaurants across Melbourne in partnership with OpenFortune. The multi-month trial was timed with Lunar New Year celebrations.
- Beast Industries (MrBeast)flagshipMrBeast's company Beast Industries partnered with OpenFortune to place Beast Games Season 2 messages inside millions of fortune cookies distributed at restaurants and via delivery across the United States and Europe starting January 13, 2026. The partnership extends the show's gamification concept into a real-world dining ritual with rare fortunes written by MrBeast himself.
- VeeFriendsminorOpenFortune partnered with VeeFriends for marketing campaigns, with Vaynerchuk's investment partly driven by this partnership's success in engaging consumers and expanding brand awareness through physical and digital campaigns.
- Super.comkeySuper.com partnered with OpenFortune for airport and restaurant distribution, deploying 2 million branded fortune cookies across 20 major US airports and NYC restaurants. The partnership achieved 70% unaided brand recall and 8.1% QR scan rates.
- BetMGMkeyBetMGM partnered with OpenFortune to promote their new brand ambassador Jamie Foxx through fortune cookie advertising, leading to 32,000+ searches for BetMGM and a 5.9% social sharing rate.
- JackpocketkeyJackpocket partnered with OpenFortune to position itself as the go-to lottery app, distributing nearly one million fortune cookies in key markets with 78% of consumers saying they were more likely to use Jackpocket and 69% unaided brand recall.
- New York LotteryminorNew York Lottery was listed as one of the major gaming brands working with OpenFortune at ICE Gaming Barcelona conference.
- Caesars Sportsbook & CasinokeyCaesars Sportsbook & Casino partnered with OpenFortune as one of the major gaming brands utilizing fortune cookie advertising, with campaigns achieving 71% unaided recall and strong QR scan rates.
- TipicominorTipico was listed as one of the gaming companies working with OpenFortune at ICE Gaming Barcelona conference.
- Jackpot.comminorJackpot.com was listed as one of the gaming brands working with OpenFortune at ICE Gaming Barcelona.
- Breeze AirwayskeyBreeze Airways partnered with OpenFortune and Rhode Island T.F. Green International Airport for fortune cookie sweepstakes campaigns. Eight-week sweepstakes distributed cookies through Providence restaurants with prizes including round-trip flights and vacation packages, achieving 72% unaided recall.
- Rhode Island Airport CorporationminorPartnered with OpenFortune and Breeze Airways for Providence airport sweepstakes campaign, with CEO Iftikhar Ahmad providing testimonial quote about the partnership.
- Santa Monica PierminorOpenFortune is the only pier-wide sponsor allowed at Santa Monica Pier, serving 12 million visitors annually with fortune cookie distribution.
- Uber EatskeyFood delivery platform for distributing branded fortune cookies to consumers ordering takeout, extending OpenFortune's reach beyond dine-in restaurants into the home delivery market.
- DoorDashkeyFood delivery platform partner for distributing branded fortune cookies through the delivery channel, reaching consumers at home.
- MenulogminorAustralian food delivery platform partner for OpenFortune's expansion into the Australian market.
- FantuanminorAustralian food delivery platform partner for OpenFortune's expansion into the Australian market.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
OpenFortune competitors and assessment
Company assessmentDirect peers
- Wrapify: Wrapify turns consumer vehicles into paid advertising media by wrapping cars in branded campaigns, monetizing physical consumer behaviors much the same way OpenFortune monetizes the fortune cookie ritual. Both companies are unconventional OOH/advertising platforms that convert everyday consumer "moments" into paid media inventory for Fortune 500 brands.
- Firefly (Sidewalk Media): Firefly operates digital ad screens on rideshare vehicles (Uber, Lyft) and pizza delivery boxes, monetizing physical media at the point of consumer consumption. Like OpenFortune, Firefly turns a daily consumer ritual into ad inventory and offers performance tracking (viewability, engagement). The closest analog to a "physical media at-the-table" model.
Broad incumbents
- National CineMedia: National CineMedia runs advertising inside movie theaters (pre-show content, lobby ads), capturing captive audiences in a fixed venue. NCM shares OpenFortune's model of monetizing an unavoidable in-venue consumer moment and is a comparison point for the broader cinema-OOH and screen-based captive audience advertising market.
- ReachTV: ReachTV operates live streaming TV networks in airports, airlines, and travel hubs, monetizing captive travelers via video ad inventory. ReachTV competes with OpenFortune's airport distribution (Breeze Airways, Super.com campaigns) for the same traveler's attention and wallet, and is a partial overlap in venue inventory.
- Loop Media / Atmosphere: Atmosphere (formerly Loop Media) operates streaming TV in places like restaurants, bars, gyms, and waiting rooms, monetizing consumer dwell time via advertising. Atmosphere directly overlaps with OpenFortune's restaurant/bars inventory and competes for the same captive-dining-attention ad dollar.
- Outfront Media: Outfront Media is a major traditional out-of-home advertising company operating billboards, transit ads, and place-based media. Outfront is the broad incumbent that OpenFortune competes with for a share of Fortune 100 OOH budgets, and provides a public-market benchmark for evaluating OOH advertising economics.
Emerging players
- Volta Charging (Volta Media): Volta placed digital screens at EV charging stations, monetizing dwell time via advertising and produced free charging as a by-product of ad revenue. Volta's "media-funded free service" loop is structurally analogous to OpenFortune's "free cookie used as advertising vehicle"—both are infrastructure-driven advertising platforms that monetize consumer attention during a captive, non-discretionary moment.
- Branded Entertainment Network (BEN): BEN is a product placement and brand integration agency that places brands inside entertainment content (films, shows, streaming). BEN is comparable to OpenFortune in that both monetize physical/content adjacencies around consumer entertainment moments, with measurable performance for Fortune 100 advertisers.
- Pier 1 Imports-style gift and novelty retail (gift-with-purchase marketing) — replaced with experiential sampling firm RMS Media: RMS results specializes in sampling and experiential marketing services distributing physical brand collateral into customer environments. Both OpenFortune and RMS create "surprise and delight" physical brand moments at the consumer's location, with measurement and recall metrics used for enterprise client case studies.
- TastemakerX (Restaurant Marketing): TastemakerX-style restaurant marketing platforms help brands reach diners through curated restaurant promotions and on-premise activations. Similar to OpenFortune, these platforms leverage the restaurant as an advertising medium for brand campaigns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
OpenFortune social profiles
Digital presenceOpenFortune financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpenFortune leadership team
Management profileNumber of profiles
Profiles3 records
OpenFortune funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpenFortune M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpenFortune
What does OpenFortune do?
OpenFortune sells branded advertising placements inside fortune cookies that it produces and distributes at scale through more than 47,000 US partner restaurants, food delivery platforms, airports, sports venues, and 21+ venues. Brands pay for custom fortune slips featuring their messaging, logos, QR codes, and promotional offers, with campaigns measured via QR scan tracking and brand recall analytics. The platform serves Fortune 100 enterprise clients across entertainment, gaming, financial services, CPG, retail, and travel, with multi-year sponsorship agreements as the primary commercial vehicle.
Is OpenFortune a public or private company?
OpenFortune is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OpenFortune founded?
OpenFortune was founded in 2016. It employs 11 to 50 people.
Where is OpenFortune based?
OpenFortune is headquartered in New York, United States, in the North America region.
How does OpenFortune make money?
Two revenue lines are on record. Branded Fortune Cookie Advertising is the primary driver. The others are sponsorship Agreements.
Who are OpenFortune's main competitors?
Direct peers on record are Wrapify and Firefly (Sidewalk Media). Broad incumbents are National CineMedia, ReachTV, Loop Media / Atmosphere and Outfront Media. Emerging players are Volta Charging (Volta Media), Branded Entertainment Network (BEN), Pier 1 Imports-style gift and novelty retail (gift-with-purchase marketing) — replaced with experiential sampling firm RMS Media and TastemakerX (Restaurant Marketing).
Does OpenFortune have an API?
No public API is recorded for OpenFortune.