Hubtype
Hubtype (METIS SOLUTIONS, S.L.) is a Barcelona-based enterprise SaaS company that builds AI agents and conversational automation on WhatsApp and other messaging channels for airlines, insurance, banking, eCommerce, retail, automotive, and public sector customers, sold via custom annual subscriptions.
- Company typePrivate
- Founded2016
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hubtype does
Hubtype (legally METIS SOLUTIONS, S.L.) is a Barcelona-headquartered private company founded in 2016 that builds an enterprise conversational messaging platform centered on WhatsApp and other messaging channels. The platform combines AI agents, chatbots, and human agent workflows with a visual flow builder, an integrated helpdesk, an analytics suite, and Hubtype's own APIs and SDKs for iOS, Android, and web. Productized AI capabilities are split between front-facing agents for Sales, Customer Service, and Marketing and team-side agents for Copilot, Data Capture, QA, and Analytics, all accessible through a low-code visual editor. Pre-built industry-specific interactive element portfolios for airlines, insurance, and banking reportedly deliver 80% bot compliance, and the platform is integrated with Salesforce, Zendesk, Oracle, Google Analytics, Power BI, OpenAI, and Contentful.
Hubtype serves enterprise customers across airlines, insurance, banking, eCommerce, retail, automotive, mobility, and public transportation, with a named customer base that includes EasyJet, Wizz Air, JetSmart, Air Europa, Allianz, Zurich, Bankia, Segurcaixa Adeslas, Multiasistencia, Securitas Direct, Volkswagen, Mango, Decathlon, and TMB. The company is ISO/IEC 27001:2022 certified, holds the Esquema Nacional de Seguridad (ENS) Categoría MEDIA certificate under Real Decreto 311/2022, and operates a GDPR-compliant data stack with EU Standard Contractual Clauses.
Hubtype monetizes primarily through custom-priced annual subscriptions invoiced yearly in arrears under Order Forms, supplemented by professional services (custom development, consulting, training), a free demo/trial land motion, managed and channel-partner resale (via Alten, Concentrix, Premier CX, and tech integrators), and ancillary aggregated-data usage rights. Distribution is enterprise sales-led, supported by a structured channel partner program targeting Contact Centres & BPOs, CX Agencies & Consultancies, and Tech Integrators, and by self-service trial onboarding. Total disclosed funding to date is approximately $1.86M, headcount is 11–50, and the company has not publicly disclosed revenue.
Hubtype firmographics
Firmographics- Name
- Hubtype
- Legal name
- METIS SOLUTIONS, S.L.
- Website
- https://hubtype.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hubtype (METIS SOLUTIONS, S.L.) is a Barcelona-based enterprise SaaS company that builds AI agents and conversational automation on WhatsApp and other messaging channels for airlines, insurance, banking, eCommerce, retail, automotive, and public sector customers, sold via custom annual subscriptions.
- Ownership category
- akta.pro rank
Hubtype industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Software Publishers (5132), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industries
- LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI), Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)
Keywords
Where Hubtype is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Hubtype business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Service Fees: Recurring subscription fees for access to the Hubtype Platform and Service, invoiced yearly in arrears per Order Form, with automatic one-year renewal terms unless non-renewed 30 days prior.
- Professional Services: Custom development, consulting, training, and other professional services delivered under Statements of Work; HUBTYPE retains IP created during professional services.
- Free Demo / Trial: Trial access granted free of charge until the trial period ends, paid subscription starts, or HUBTYPE terminates the trial at its discretion. Used as a land motion that converts into paid subscriptions.
- Managed / Channel Partner Resale: Partners (Contact Centres & BPOs, CX Agencies, Tech Integrators) embed Hubtype into client solutions or offer managed services, generating recurring revenue share / resale flow.
- Aggregated Data Monetisation (Ancillary): HUBTYPE reserves the right to collect, aggregate, and use de-identified Aggregated Data derived from service usage for analysis, benchmarking, and derivative works.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise subscription (quote-based) |
| Freemium | Pay-as-you-go | Free demo / trial |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Hubtype product offering
Product offeringCore offering
Hubtype builds and sells an enterprise conversational CX platform that enables large organizations to deploy AI agents and automated messaging flows on WhatsApp and other digital channels. The platform bundles a visual flow builder, an AI Copilot for human agents, a Helpdesk, and a suite of vertical AI Agents (sales, customer service, marketing, data capture, QA, analytics) into a single, security-certified solution.
Product overview
Hubtype offers an enterprise-ready Conversational CX Platform as its core offering, composed of three integrated modules: the Automation Platform (visual flow builder), the Helpdesk (agent workspace), and an Analytics suite, all powered by a suite of AI Agents. The platform is extended by front-facing AI Agents for Sales, Customer Service, and Marketing, plus team-side AI Agents including AI Copilot, AI Agent for Data Capture, AI Agent for QA, and AI Agent for Analytics. The Botonic developer framework (botonic.io) underpins SDK and integration capabilities, and channel-specific solutions (e.g., WhatsApp Business) and industry solutions (Airlines, Insurance, Banking, eCommerce) are layered on top of the core platform to address vertical use cases. Together these products enable enterprises to design, launch, and manage AI-driven messaging automation across WhatsApp and other channels with enterprise-grade security and scalability.
Differentiator
Problem solved
Functional benefit
Brands
- Botonic: Separate chatbot framework product promoted from the Hubtype platform footer at botonic.io.
Products and services
- Conversational CX Platform
Companies that use Hubtype
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles1 record
Hubtype technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature11 records
Hubtype partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- AltenflagshipFeatured 'Trusted Partner' on Hubtype's partners page. Alten is a global engineering and technology consultancy that resells and implements Hubtype's enterprise messaging automation platform for its enterprise clients across industries.
- ConcentrixflagshipFeatured 'Trusted Partner' on Hubtype's partners page. Concentrix is a large global CX/BPO that deploys Hubtype's AI-powered messaging automation to scale customer service for its enterprise clients.
- Premier CXcoreFeatured 'Trusted Partner' on Hubtype's partners page. Premier CX is a customer experience consultancy/agency that resells and delivers Hubtype-powered automated CX solutions to its clients.
- SalesforcecoreSalesforce CRM is featured as a native Hubtype integration on both the homepage and partners page, allowing enterprises to connect conversational messaging flows with their Salesforce CRM data.
- ZendeskcoreZendesk is featured as a native Hubtype integration on the homepage and partners page, enabling customers to bridge Hubtype conversational flows with their Zendesk helpdesk.
- OraclecoreOracle is featured as an integration on the partners page tech-stack logos, allowing enterprises to connect Hubtype with Oracle systems.
- OpenAIcoreOpenAI is featured as an integration partner on the partners page, providing the underlying large language model capabilities for Hubtype's AI agents.
- OrbitalX (BigMarker)minorBigMarker/OrbitalX co-hosts Hubtype webinars (e.g., 'The Future of AI Sales Agents in WhatsApp'), serving as a webinar platform and co-marketing partner.
- BotonicminorBotonic is linked from Hubtype's main site footer/platform menu as an open-source chatbot framework related to the Hubtype product family.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Hubtype competitors and assessment
Company assessmentBroad incumbents
- Sinch: Sinch is a leading global CPaaS provider with strong WhatsApp and conversational AI offerings serving enterprise customers across multiple verticals. It is comparable to Hubtype in channel coverage (WhatsApp, webchat, in-app) and enterprise customer base, though Sinch operates at a much broader infrastructure scale.
- Twilio: Twilio is a global CPaaS leader that powers WhatsApp Business messaging infrastructure and offers conversational AI building blocks. It competes indirectly with Hubtype by enabling enterprises to build WhatsApp messaging flows themselves, and overlaps on the WhatsApp Business solution layer and APIs/SDKs that Hubtype wraps with its platform.
- Zendesk: Zendesk is a leading helpdesk and customer service SaaS vendor with AI agent capabilities and native WhatsApp/integrations. Hubtype integrates with Zendesk but also competes with it for enterprise CX automation budgets; comparable on helpdesk, AI agents, and enterprise CX analytics.
- Genesys: Genesys is a global CCaaS and customer experience platform with cloud, AI, and digital messaging capabilities. It competes with Hubtype in the contact-center AI and messaging automation space, serving many of the same enterprise verticals (airlines, banking, insurance) at much larger scale.
Direct peers
- LivePerson: LivePerson offers an enterprise conversational AI platform with messaging channels, AI agents, and analytics serving airlines, insurance, banking, and retail. It directly competes with Hubtype on WhatsApp-first customer service AI, helpdesk capabilities, and vertical use cases.
- Sprinklr: Sprinklr is a unified customer experience management platform with AI agents, WhatsApp Business, and enterprise-grade security certifications. It serves the same enterprise verticals as Hubtype (airlines, insurance, banking, retail) and is a direct competitor for global enterprise CX messaging automation budgets.
- Yellow.ai: Yellow.ai is a conversational AI platform offering AI agents for sales, customer service, and marketing across WhatsApp and other channels, with vertical solutions for banking, insurance, and retail. It is directly comparable to Hubtype in product scope and target verticals, though operating primarily at larger enterprise scale.
- Infobip: Infobip is a global CPaaS and conversational AI platform with native WhatsApp Business, AI agents, flow builder, and integrations into Salesforce, Zendesk, and others. It is one of the closest direct peers to Hubtype: similar WhatsApp-first positioning, similar vertical solutions for banking/insurance/retail, similar EU-rooted enterprise focus but at much larger scale.
- Intercom: Intercom is an AI-first customer service platform with Fin AI agent, visual flow builder, helpdesk, and analytics. It competes with Hubtype for AI-driven messaging customer service deals, particularly in mid-market and enterprise segments, with overlapping WhatsApp/messaging and CRM integration stories.
Regional players
- CM.com: CM.com is a European CPaaS and conversational AI vendor headquartered in the Netherlands with strong WhatsApp Business and messaging automation capabilities. It is comparable to Hubtype as a European-rooted, WhatsApp-first CPaaS/AI platform targeting enterprise customers across similar verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hubtype social profiles
Digital presenceHubtype compliance and trust
Trust signalCompliance4 records
Hubtype financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hubtype leadership team
Management profileNumber of profiles
Profiles2 records
Hubtype subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hubtype funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hubtype M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hubtype
What does Hubtype do?
Hubtype builds and sells an enterprise conversational CX platform that enables large organizations to deploy AI agents and automated messaging flows on WhatsApp and other digital channels. The platform bundles a visual flow builder, an AI Copilot for human agents, a Helpdesk, and a suite of vertical AI Agents (sales, customer service, marketing, data capture, QA, analytics) into a single, security-certified solution.
Is Hubtype a public or private company?
Hubtype is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hubtype founded?
Hubtype was founded in 2016. It employs 11 to 50 people.
Where is Hubtype based?
Hubtype is headquartered in Barcelona, Spain, in the Europe region.
How does Hubtype make money?
Five revenue lines are on record. Subscription Service Fees are the primary driver. The others are professional Services, free Demo / Trial, managed / Channel Partner Resale and aggregated Data Monetisation (Ancillary).
Who are Hubtype's main competitors?
Broad incumbents on record are Sinch, Twilio, Zendesk and Genesys. Direct peers are LivePerson, Sprinklr, Yellow.ai, Infobip and Intercom. CM.com is listed as a regional player.
Does Hubtype have an API?
Yes. HUBTYPE offers public APIs and SDKs to enable interoperability between customer applications and the HUBTYPE Platform. The HUBTYPE API consists of application programming interfaces, sample source code, tools, instructions, documentation, and other materials to allow interoperability between an Integrated Product and the HUBTYPE Platform. HUBTYPE SDKs are software development kits made available for the development of software applications for each of iOS, Android, or the web, that interoperates with the HUBTYPE Platform. Customers can download, install and use the HUBTYPE APIs or HUBTYPE SDKs in connection with their authorized use of the Service. Developer documentation is at www.hubtype.com/platform.
What industry is Hubtype in?
Hubtype's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG). Its NAICS code is 5132 and its SIC code is 7372.