GameChanger Media

What GameChanger Media does

GameChanger Media, Inc. operates a mobile-first youth sports platform serving amateur athletes, coaches, and families across baseball, softball, basketball, volleyball, soccer, football, lacrosse, and other sports. The platform provides live game streaming (up to 1080p HD), scorekeeping, team management, scheduling, messaging, and stat tracking, with 1M+ teams and 9M+ games covered annually and 5M+ monthly active users. Core proprietary features include the AI-powered Film Room video analysis tool (basketball/volleyball), AI-generated highlight reels, AI-written recap stories, and Postgame Insights for player trend detection; automated multi-angle streaming is delivered through a Pixellot camera partnership for permanent field infrastructure.

The company operates a freemium model with coaches always receiving free access; the February 2026 product overhaul tightened the consumer free tier to 5 baseball/softball full-game views to drive Premium subscription conversion (starting at $3.33/month, with Team Pass at ~$449/yr). Revenue is diversified across subscription recurring fees, advertising/sponsorship against the 5M+ MAU base, hardware sales through the exclusive DICK'S Sporting Goods retail channel (GoPro HERO13 Black streaming bundles at $449.98), and emerging enterprise/league direct sales. DICK'S Sporting Goods is both the parent company and the exclusive retail distribution partner, with GameChanger users reportedly spending 2x more at DICK'S than non-users, reinforcing the strategic rationale for ownership.

GameChanger holds US Patent Nos. 8,731,458 and 9,393,485 covering proprietary platform technology, and maintains official partnerships with MLB, Little League, USA Baseball, USA Softball, and WNBA. The company has recently added senior executives (SVP Sales from Pixellot NA, CCO, GM Emerging Sports, CPO) and doubled headcount while pursuing an explicit $150M revenue target in 2025, up from $100M in 2024 — a 40% CAGR since 2017. Headquartered in New York City, GameChanger operates as an independent subsidiary within the DICK'S Sporting Goods family of businesses.

Name

GameChanger Media

Legal name

GameChanger Media, Inc.

Website

https://gc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

GameChanger Media operates a mobile-first youth sports platform serving coaches, families, and athletes with live streaming, AI-powered video analysis, scorekeeping, and team management across baseball, softball, basketball, volleyball, and other amateur sports, reaching 1M+ teams and 9M+ games annually as a subsidiary of DICK'S Sporting Goods.

Ownership category

akta.pro rank

Product category

Youth Sports Streaming and Team Management Platform

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industry

Sports Streaming Platforms (MPACAAAE)

Keywords

• Youth sports platform
• Live sports streaming
• Team management software
• Sports video analysis
• Scorekeeping application

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium Subscriptions: Subscription tiers (Plus, Premium, Family Plan, Team Pass) providing unlimited live stream viewing, highlight clips, box scores, and advanced features. Free access limited to 5 baseball/softball live streams per user.
2. Streaming Hardware Sales: Sale of streaming kits and cameras through DICK'S Sporting Goods retail stores, including GoPro HERO13 Black bundles ($449.98) and related streaming equipment.
3. Advertising and Sponsorship: Brand partnerships and advertising placements during live streams including pre-roll and mid-roll video ads, in-feed display advertising, targeting the 5M+ monthly active users.
4. Streaming Kit and Merchandise: GameChanger-branded merchandise and streaming equipment sold through shop.gc.com and DICK'S Sporting Goods.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

GameChanger Media provides a freemium mobile and web platform for youth sports offering live streaming, scorekeeping, team management, and stat tracking across baseball, softball, basketball, volleyball, soccer, football, lacrosse, and other sports. The platform is always free for coaches, with paid Premium subscriptions unlocking unlimited streaming and advanced features for families and fans, supplemented by streaming hardware sales through DICK'S Sporting Goods and AI-powered video analysis tools such as Film Room.

Product overview

GameChanger Media operates a unified youth sports platform consisting of a core mobile/web app with integrated features for live streaming, scorekeeping, team management, and stat tracking. The platform is offered as a freemium model with the base app always free for coaches and staff, and Premium subscriptions unlocking unlimited streaming and advanced analytics. Key modules include Film Room (AI video analysis), GameChanger Bat Lab (baseball analytics), and Leagues & Tournaments (administrative tools). Hardware products include GoPro streaming bundles and Pixellot camera systems for automated game capture. The platform covers 1M+ teams and 9M+ games annually across baseball, softball, basketball, volleyball, soccer, football, lacrosse, hockey, and other youth sports, with users spending 2x more at DICK'S Sporting Goods than non-users.

Differentiator

Problem solved

Functional benefit

Products and services

• GameChanger App Freemium mobile and web application providing live streaming, scorekeeping, team management, and stat tracking for youth sports coaches, families, and fans across baseball, softball, basketball, volleyball, soccer, football, lacrosse, hockey, and other sports. Always free for coaches; paid Premium subscriptions unlock unlimited baseball/softball streaming, highlight clips, box scores, postgame recaps, Athlete Profiles, and season stats.
• Streaming Kits and Cameras Physical streaming hardware bundles for families to live stream youth sports games, including the GoPro HERO13 Black streaming bundle ($449.98) with related mounting and accessory kits. Sold exclusively through DICK'S Sporting Goods retail stores and supplemented by Pixellot SinglePlay automated camera systems deployed at recreational youth baseball and softball fields.

Quantifiable outcome

• 40% compound annual growth rate since 2017
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered minor, flagship and core.

• Donna KelceminorGTM or Marketing Partner · 18 May 2026Partnership to launch the 'Gran Cave' campaign celebrating grandparents who follow youth sports remotely via GameChanger. Campaign includes contest with grand prize package valued at over $10,000.
• Unrivaled SportsflagshipGTM or Marketing Partner · 9 April 2026DICK'S Sporting Goods serves as Presenting-Level Sponsor with GameChanger providing livestream coverage of Ripken Nationals qualifiers and championships, flag football, and action sports events. Partnership validates Unrivaled's consolidation strategy.
• GoProcoreTechnology or Integration · 10 March 2026Exclusive partnership enabling families to live stream youth sports using GoPro cameras, with direct integration within the GameChanger app. Includes GoPro HERO13 Black streaming bundle ($449.98) sold exclusively at DICK'S Sporting Goods.
• PixellotcoreTechnology or Integration · 18 December 2025Partnership to deploy permanent, automated live streaming cameras at recreational youth baseball and softball fields using Pixellot's SinglePlay camera system. Pilot program showed viewership and followership more than doubled.
• DICK'S Sporting GoodsflagshipOthersGameChanger is owned and operated by DICK'S Sporting Goods. DICK'S serves as the exclusive retail channel for streaming hardware and provides cross-promotional distribution through its retail footprint.
• MLB (Major League Baseball)flagshipStrategic or Co-development PartnerOfficial partnership providing credibility and brand recognition. GameChanger has access to MLB branding and content for youth baseball initiatives.
• Little LeagueflagshipStrategic or Co-development PartnerOfficial partnership with Little League for youth baseball and softball coverage, providing league-wide platform adoption.
• USA BaseballcoreStrategic or Co-development PartnerOfficial partnership with USA Baseball governing body for youth baseball development and coverage.
• USA SoftballcoreStrategic or Co-development PartnerOfficial partnership with USA Softball for youth softball coverage and development programs.
• WNBAcoreStrategic or Co-development PartnerPartnership with Women's National Basketball Association including Junior WNBA programs for youth basketball coverage.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Others

• Pixellot: Pixellot is an AI-automated sports camera and video infrastructure provider used by leagues, schools, and clubs. It is comparable to GameChanger as both a technology enabler and now a strategic partner (its president of North America joined GameChanger as SVP), supplying the camera backbone for GameChanger's league deployments.
• GoPro: GoPro is a consumer action camera manufacturer with a subscription and cloud-media business. It is an ecosystem partner to GameChanger via the HERO13 Black streaming bundle and shared youth sports content ambitions, but does not directly compete in streaming or team management.

Broad incumbents

• Stack Sports: Stack Sports is a broader sports technology platform offering registration, websites, payment processing, and broadcast tools across multiple youth and amateur sports. It is comparable to GameChanger as a youth sports management platform but spans a wider portfolio of services.

Direct peers

• Veo Technologies: Veo Technologies offers AI-powered automated sports cameras and a streaming platform for amateur clubs and schools. It is directly comparable to GameChanger's Pixellot-powered automated streaming roadmap and targets similar youth and amateur team customers.
• MaxPreps: MaxPreps provides high school sports scores, schedules, stats, and live streaming across U.S. scholastic athletics. It overlaps with GameChanger's scorekeeping, stats, and streaming capabilities, primarily for the high school segment.
• NFHS Network: NFHS Network is the official streaming platform for high school sports, delivering live and on-demand broadcasts of sanctioned events. It is comparable to GameChanger in streaming amateur sports for families and fans, though its focus is high school rather than youth travel/recreational.
• BallerTV: BallerTV is a live streaming platform for youth and travel sports, particularly basketball, volleyball, and select other sports. It targets similar families, coaches, and tournament operators with subscription-based streaming of amateur games.
• Hudl: Hudl provides video analysis, highlight reels, and coaching tools across high school, college, and youth sports. It competes directly with GameChanger's Film Room, highlight generation, and live streaming for coaches and athletes in overlapping sports including basketball, football, baseball, and soccer.
• SportsEngine: SportsEngine (an NBC Sports Next product) provides league management, registration, websites, and streaming tools for youth sports organizations. It targets the same league and tournament operator customer base as GameChanger's enterprise and league offerings.
• TeamSnap: TeamSnap is a youth and recreational sports team management platform offering scheduling, communication, registration, and payments. It is the closest direct competitor to GameChanger's team management and scorekeeping functionality, serving similar coaches, families, and SMB leagues.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GCsports
• YouTubeyoutube.com/@GetGameChanger
• Facebookfacebook.com/@GetGameChanger
• Instagraminstagram.com/GetGameChanger
• TikToktiktok.com/@GetGameChanger

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds7 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GameChanger Media