Ackroo

What Ackroo does

Ackroo Inc. is a Canadian public SaaS company (TSX-V: AKR) founded in 2012 and headquartered in Hamilton, Ontario, with a secondary office in London, Ontario. The company operates a cloud-based customer engagement platform that combines three core products — a Gift Card Program, a Loyalty Program, and AckrooPAY payment processing — under a single integrated stack, with vertical-specific modules for automotive dealers and petroleum/c-stores. The platform connects at the point of sale through 30+ integrations with payment processors (Fiserv, Global Payments, Stripe, Chase, PayPal), POS systems (Clover, Gilbarco Passport, Verifone Commander), and automotive DMS platforms (CDK, Authenticom, PBS, Quorum, Serti).

Ackroo serves primarily small and medium-sized merchants across retail, hospitality, automotive, petroleum, and convenience-store verticals, supplemented by mid-market and enterprise customers such as Weins Canada and Bean Around the World. Revenue is generated through a mix of recurring SaaS subscriptions ($50–$500/month per location depending on tier), payment processing fees averaging 2.1%, hardware terminal rentals, physical card unit sales, and professional services billed at $150/hour. The company grew through an aggressive roll-up strategy, completing 12+ acquisitions between 2015 and 2023 (including InterActive DMS in 2021, SimpliConnect in 2022, and GiftFly in 2023), and became EBITDA positive in 2018. In Spring 2025, Ackroo was sold to a strategic buyer, and former CEO Steve Levely departed in January 2026 to lead Shopley Inc., while founder Omar Sahyoun transitioned to Chairman of the Board.

Name

Ackroo

Legal name

Ackroo Inc.

Website

https://ackroo.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ackroo is a Canadian public SaaS company providing an integrated cloud-based platform for gift card programs, loyalty rewards, and payment processing, primarily serving small and medium-sized merchants in retail, hospitality, automotive, and petroleum/c-store verticals across North America.

Ownership category

akta.pro rank

Product category

Customer Loyalty & Payment Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Finance Services (6199)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industries

Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL), Corporate & Incentive / Reward Prepaid Programs (FSAMANAD), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Customer loyalty software
• Gift card platform
• Payment processing services
• Merchant engagement solutions
• POS integration software

Headquarters

HQ city

Hamilton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription / Platform Fees: Monthly recurring fees for gift card, loyalty, and payment processing platforms. Pricing tiers range from $50/month for basic gift card programs to $150/month for combined loyalty programs. Automotive vertical pricing starts at $500/month per location. Petro/C-store pricing at $300/month for loyalty rewards.
2. Payment Processing Fees: Transaction-based fees averaging 2.1% plus setup fees ($50-$199), terminal rental, and per-transaction fees. Revenue generated through payment processing for merchants.
3. Physical Card Sales: One-time fees for physical gift and loyalty cards. Pricing: 250 cards at $325 ($1.30/ea), scaling down to $0.40/ea for 100,000 card orders. Additional fees for design work at $150/hour.
4. Professional Services: Custom development and implementation services billed at $150/hour. Additional services include card migration ($300), card provisioning ($0.12/card), and POS integration.
5. Partner Commissions: Revenue share arrangements with technology marketing partners who receive residuals on accounts they onboard and service.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ackroo operates a cloud-based SaaS platform that enables merchants to launch and manage gift card programs, customer loyalty rewards, and integrated payment processing from a single vendor. The platform supports digital and physical gift cards, customizable points/cash-back/punch-card loyalty structures, automated email/SMS/push marketing campaigns, and real-time analytics, with industry-specific extensions for automotive dealerships (InterActive DMS integration) and petroleum/convenience stores (fuel rollbacks, tobacco scan data programs).

Product overview

Ackroo is an all-in-one customer engagement and payment platform serving merchants of all sizes, combining three core products — Gift Card Program, Loyalty Program, and AckrooPAY (Payment Processing) — into a unified cloud-based SaaS platform. Industry-specific add-on modules extend the core stack: Petro & C-Stores Advanced Customer Engagement and Automotive Advanced Customer Engagement each target specific verticals with tailored features such as fuel rollbacks, tobacco scan data, DMS integrations, and automotive virtual terminals. Acquired brands — GiftFly (gift card technology, 2023), InterActive DMS (dealership management software, 2021), and SimpliConnect (petro/c-store features, 2022) — have been integrated into the platform. Additional services include physical card ordering, virtual terminal, and branded payment hardware (Clover Flex, MOVE/5000, DESK/5000). The platform processed over 500,000 transactions per month across 3,400+ customer locations as of 2024.

Differentiator

Problem solved

Functional benefit

Brands

• AckrooPAY: Payment processing solution integrated with gift and loyalty programs, leveraging partnerships with Fiserv and Global Payments.
• GiftFly
• InterActive DMS

Products and services

• Gift Card Program A cloud-based solution that enables merchants to sell, redeem, and reload digital (e-gift) and physical gift and promo cards, with real-time balance management and POS integration. Designed for small to medium-sized merchants across retail, hospitality, automotive, and petro/c-store verticals.
• Loyalty Program A customizable loyalty rewards platform supporting points-based, punch card, currency-based (cash-back), and club reward structures, with automated email/SMS/push marketing campaigns, birthday rewards, win-back campaigns, and a dedicated member portal. Targeted at SMB merchants seeking to increase customer retention and visit frequency.
• AckrooPAY Payment Processing Payment processing solution offering credit/debit card acceptance, mobile payments, virtual terminal, and advanced Fraud Guard tools, powered by Fiserv and Global Payments with an average rate of 2.1%. Designed for SMB merchants seeking integrated gift, loyalty, and payment capabilities.
• Petro & C-Stores Advanced Customer Engagement An industry-specific loyalty and engagement solution for gas stations and convenience stores, featuring fuel rollbacks, points-per-gallon programs, tobacco scan data programs (Altria, RJR, ITG), ID.me age verification, and Verifone Commander/Gilbarco Passport POS integrations. Targeted at petroleum and c-store operators.
• Automotive Advanced Customer Engagement An industry-specific loyalty and promotional solution for automotive, marine, RV, and powersports dealers, featuring DMS integration (CDK, Serti, Authenticom, Quorum, PBS, Reynold & Reynolds), an automotive-focused virtual terminal with RO/DMS details, and a custom-branded mobile app. Targeted at independent and franchise auto dealers.
• GiftFly Innovative digital gift card technology platform acquired in 2023, operating as a sub-brand with its own website to enhance Ackroo's digital gifting capabilities. Targeted at merchants seeking modern digital gift card solutions.
• InterActive DMS Dealership management software for independent automotive dealers, providing affordable and easy-to-use tools to manage general dealership operations including inventory tracking, customer relationship management, and point-of-sale. Targeted at independent automotive dealerships.
• Gift & Loyalty Card Ordering Physical gift and loyalty card ordering service offering custom-branded cards with options for encoding (2-Track HiCo Magstripe, C-128 barcode), packaging, and design support, with minimum order quantities starting at 250 cards. Targeted at merchants implementing branded gift and loyalty card programs.

Quantifiable outcome

• Customers experience an average of 15% revenue increase through tailored rewards
• +9 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration53 records

AI capability5 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core, secondary and minor.

• FiservcoreTechnology or IntegrationPrimary payment processing partner enabling integrated payment processing within Ackroo's platform. Clover integration operates via Fiserv connection.
• Global PaymentscoreTechnology or IntegrationPrimary payment processing partner providing competitive processing rates (averaging 2.1%) and integrated payment solutions.
• ClovercoreTechnology or IntegrationDirect integration partner for gift card and loyalty programs. First self-serve signup product launched with Clover in 2019.
• StripesecondaryTechnology or IntegrationPayment processing integration partner enabling online payment capabilities.
• PayPalsecondaryTechnology or IntegrationPayment processing integration partner for online transactions.
• Chase PaymentechsecondaryTechnology or IntegrationPayment processing partner for merchants requiring Chase payment solutions.
• CDK GlobalcoreTechnology or IntegrationAutomotive DMS integration partner for dealer management system connectivity.
• AuthenticomcoreTechnology or IntegrationAutomotive DMS integration partner providing connectivity to Reynold & Reynolds, Quorum, and other systems.
• Gilbarco PassportcoreTechnology or IntegrationPetro/C-store POS integration for gas stations using Gilbarco systems.
• Verifone CommandercoreTechnology or IntegrationPetro/C-store POS integration for gas stations using Verifone Commander systems.
• AltriasecondaryTechnology or IntegrationTobacco scan data program partner meeting Tier 2 & 3 requirements for Altria.
• RJR (RJ Reynolds)secondaryTechnology or IntegrationTobacco scan data program partner meeting Level 1 & 2 requirements for RJR.
• ITG (Imperial Tobacco Group)secondaryTechnology or IntegrationTobacco scan data program partner for ITG products.
• KIAminorChannel Partner/ Reseller/ DistributorAutomotive OEM using Ackroo loyalty programs at dealerships.
• ID.mesecondaryTechnology or IntegrationAge verification service for tobacco programs in the US market.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Square (Block): Square offers integrated payments, POS, gift cards, and a built-in Square Loyalty product to millions of SMB merchants. As a much larger incumbent with embedded loyalty and gift card functionality, Square competes head-on with Ackroo's all-in-one value proposition.
• Lightspeed Commerce: Lightspeed provides cloud-based POS, payments, and built-in loyalty/gift card functionality to retail and restaurant SMBs in North America. It overlaps with Ackroo on loyalty, gift cards, and integrated payments for multi-location merchants.
• Clover (Fiserv): Clover is a major SMB POS and payments platform owned by Fiserv, and a core integration partner for Ackroo. Clover also ships native gift and loyalty capabilities that compete with Ackroo's offerings, making it both a channel and a competitor.
• Toast: Toast is a restaurant-focused POS and payments platform with built-in loyalty, gift card, and marketing modules. It competes with Ackroo's hospitality vertical offering through an end-to-end, deeply integrated commerce stack.

Direct peers

• Fivestars: Fivestars is a leading SMB loyalty and marketing automation platform serving small and mid-sized merchants across retail, restaurant, and service verticals. It is the closest direct competitor to Ackroo on SMB loyalty, marketing automation, and customer engagement functionality.
• Yotpo: Yotpo provides SMB and mid-market loyalty, referral, and customer data platform services to retail and direct-to-consumer brands. It overlaps with Ackroo on loyalty, rewards, retention, and customer engagement for merchants.
• Como: Como is an SMB customer engagement, loyalty, and marketing platform for small and mid-sized businesses across retail, hospitality, and service verticals. It is comparable to Ackroo on subscription-based loyalty, gift cards, and customer data tools for SMBs.
• Punchh: Punchh offers digital loyalty, gift card, and customer engagement solutions for restaurant and retail chains. It competes directly with Ackroo on multi-location loyalty programs, branded mobile apps, and gift card infrastructure.
• TapMango: TapMango is an SMB customer loyalty and marketing automation platform serving retailers, restaurants, and merchants of all sizes. It directly competes with Ackroo on subscription-based loyalty programs, gift cards, and integrated marketing tools.
• Paytronix: Paytronix is a loyalty and guest engagement platform purpose-built for restaurants and convenience stores. Its focus on petro/c-store and hospitality parallels Ackroo's petro/c-store and hospitality verticals, with overlapping gift card and loyalty functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ackroo
• YouTubeyoutube.com/channel/UCeO0yBu5MktcB8Rc_Kc0P0w
• Facebookfacebook.com/doyouAckroo
• LinkedInlinkedin.com/company/ackroo
• Instagraminstagram.com/ackroo_inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries9 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ackroo