Fetch
Fetch is a UK-based mobile order-and-pay, pay-at-table, and tipping platform for hospitality venues, using proprietary 10cm indoor geo-location and Apple App Clips technology across pubs, bars, restaurants, hotels, arenas, and festivals in the UK, Ireland, and Germany.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fetch does
Fetch (legal entity: FETCH technology group limited) is a UK-based software provider of mobile order-and-pay, pay-at-table, and contactless tipping solutions for the hospitality industry. The company was founded in 2020 by Jason Jefferys and Julian Dabbs — veterans of iRiS Software Systems, Micros-Fidelio, and Oracle — and is headquartered in Harrow, England, with a regional office in Cork, Ireland. Its platform serves pubs, bars, restaurants, clubs, hotels, arenas, festivals, and cafés, with named customers including the 750-cover OHANA restaurant in Hamburg (Germany) and 150+ Bamboo-acquired venues across Ireland and the UK.
The platform is built around proprietary 10cm-accuracy indoor geo-location technology and a claimed world-first Apple App Clips integration, enabling guests to scan a QR code or tap an NFC tag and order immediately without downloading a full app. Core products include FETCHmyorder (order and pay), FETCHmybill (pay at table), and FETCHmytip (cashless tipping), supplemented by Split the Bill, Open a Tab, and Instant Feedback features, plus the Bamboo click-and-collect product acquired in December 2020. The platform integrates with over 100 EPOS/POS systems (including Stripe, Adyen, Toast, Oracle/Simphony, Lightspeed, Square, and Zonal) and uses Stripe Payments Europe for payment processing. Strategic acquisitions (Bamboo in 2020, Leslie in 2022) and a flagship partnership with TigerTMS (June 2022) for global hotel distribution round out the ecosystem.
Fetch monetises primarily through transaction-based fees on orders and payments, supplemented by subscription/platform fees for venue access, and transaction fees on staff tipping services. Pricing is positioned as zero setup, no ongoing support costs, pay-as-you-go, with no publicly disclosed rate cards. Distribution combines direct enterprise sales for large hospitality groups and hotel chains, self-serve QR-based onboarding for SMB venues, and channel partnerships (TigerTMS for hotels, Bamboo for Ireland/UK). The company has raised £1 million in seed funding (November 2020) led by Andrew Harman of Strive Capital, appointed Hamish Morjaria as Chairman in November 2021, and is positioning for a Series A round.
Fetch firmographics
Firmographics- Name
- Fetch
- Legal name
- FETCH technology group limited
- Website
- https://fetchgroup.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fetch is a UK-based mobile order-and-pay, pay-at-table, and tipping platform for hospitality venues, using proprietary 10cm indoor geo-location and Apple App Clips technology across pubs, bars, restaurants, hotels, arenas, and festivals in the UK, Ireland, and Germany.
- Ownership category
- akta.pro rank
Fetch industry classification
Industry- Product category
- Hospitality Mobile Order & Pay Platform
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Mobile Ordering, POS & Campus Dining Technology (EDALADAN)
- akta.pro secondary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
Keywords
Where Fetch is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Fetch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction/Payment Processing: FETCH charges venues a fee for processing orders and payments through its platform. The company acts as an agent for venues, facilitating the transaction between customer and venue. Payment processing is handled through Stripe Payments Europe.
- Subscription/Platform Fees: Venues pay for access to FETCH's platform and integrated solutions. The company offers a bespoke, plug-and-play approach that can be configured to suit customer needs.
- Staff Tipping Services: FETCHmybill and FETCHmytip enable card-based tipping for staff, addressing the cashless society challenge. The platform facilitates tip payments from customers to venue staff.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No set-up charge and no ongoing support costs model |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Fetch product offering
Product offeringCore offering
Fetch provides a unified mobile order-and-pay SaaS platform for hospitality venues, delivered through three core products — FETCHmyorder (QR/App Clip-driven ordering and payment), FETCHmybill (pay-at-table) and FETCHmytip (contactless tipping) — plus the Bamboo click-and-collect offering. The platform combines proprietary 10cm-accuracy indoor geo-location, Apple App Clips for app-free onboarding, and plug-and-play integration with 100+ EPOS/POS systems to let pubs, bars, restaurants, hotels, arenas, festivals and cafes enable guests to order, split, tip and pay from their own phones.
Product overview
FETCH is a unified guest experience platform for food and beverage operators, provided as a platform-plus-modules architecture. The core products are FETCHmyorder (AI-driven order & pay), FETCHmybill (pay at table via QR scan), and FETCHmytip (staff tipping via QR scan). Additional products include Bamboo (click & collect, acquired through partnership with Norse Starlit Limited) and a set of sub-features including Open a Tab, Split the Bill, Instant Feedback, App Clips, and proprietary geo-location technology accurate to 10cm. The platform is designed as 'plug and play' for venues including pubs, bars, restaurants, clubs, hotels, stadiums, festivals, and cafes, integrating with a wide range of EPOS systems (including Zonal, Lightspeed, Oracle, Toast, Square, Clover, and many others) and payment processors (Stripe, Adyen). The platform enables guests to order and pay without downloading an app via QR codes, NFC tags, or Apple App Clips.
Differentiator
Problem solved
Functional benefit
Products and services
- FETCHmyorder (Order & Pay) AI-driven mobile ordering and payment solution for hospitality venues, enabling guests to order and pay from their mobile devices without needing to download an app. Uses QR codes, NFC tags, and Apple App Clips for access, and proprietary geo-location technology to locate guests to within 10cm accuracy on premises. Targets pubs, bars, restaurants, clubs, arenas, festivals, hotels and cafes.
- FETCHmybill (Pay at Table) Mobile payment solution allowing customers to scan a QR code and pay their bill directly from their device, freeing up staff time so they can focus on service and upselling. Customers never have to wait for the bill; they scan, pay, and go. Targets hospitality venues seeking to reduce billing bottlenecks and improve table turns.
- FETCHmytip (Staff Tipping) Contactless tipping solution that solves the tipping challenge in the new cashless society. Guests can tip staff via a simple QR code scan without needing to download an app, and the platform includes built-in instant feedback to capture guest sentiment in real time. Targets hospitality venues seeking to lift server tip income (claimed up to +40%) and capture live guest sentiment.
- Bamboo (Click & Collect / Community Marketplace) Community marketplace for pre-ordering and click & collect, originally developed by Norse Starlit Limited and acquired through Fetch's partnership with Bamboo. Allows cafes and quick-service venues in the Republic of Ireland and UK to offer pre-ordering and click & collect functionality alongside Fetch's core order & pay suite.
Quantifiable outcome
- Increases personal tips to servers by up to 40% at no cost to the restaurant
- +2 more outcomes
Companies that use Fetch
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Fetch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability3 records
Feature6 records
Fetch partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Norse Starlit Limited (Bamboo)corePOS8 Limited (FETCH) joined forces with Norse Starlit Limited (Bamboo developer) to expand in the fast-growing Order & Pay market. The acquisition brought over 150 venues and customers in the Republic of Ireland and UK, plus the Bamboo team including founders Luke Mackey and Alan Haverty.
- TigerTMSflagshipTigerTMS selected FETCH as its best-of-breed partner to provide a Food and Beverage ordering module within its leading mobile guest services solution iPortal. The partnership brings FETCH's QR Code scan order and pay module to hotels worldwide through TigerTMS's established distribution channel.
- LesliecoreFETCH acquired UK start-up Leslie, a QR code based order, pay and tipping solution for hospitality operators. The acquisition merges Leslie's product suite into FETCH's existing offering, expanding the customer base and product capabilities.
- Stripe Payments EuropecoreFETCH has contracted Stripe Payments Europe, Ltd. as its Payments Partner to utilize their marketplace ecommerce payment platform for credit card transactions and payments. Stripe handles payment processing, tokenization, and card detail storage.
- EPOS Integration PartnerscoreFETCH integrates with over 100 EPOS/POS systems including Stripe, Adyen, Zonal, Dinerware, Toast, EPOS Now, Lightspeed, Oracle, Point One, Squirrel, Clover, Focus, Xpient, Maitred, Tevalis, Positouch, Square, and many more to enable seamless deployment at hospitality venues.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Fetch competitors and assessment
Company assessmentDirect peers
- Mr Yum: Australia-headquartered QR-code mobile ordering, payment and tipping platform for hospitality venues. Closest direct competitor to Fetch with comparable menu/ordering/tipping workflows and a venue SaaS model.
- OrderYoyo: UK-based mobile ordering and customer engagement platform for takeaways and restaurants. Directly competes with Fetch in the UK hospitality vertical with a similar SMB-focused GTM.
- me&u: Australia-born mobile ordering and payment platform for hospitality venues, including table-side QR ordering and integrated payments. Direct functional competitor to Fetchmyorder/FETCHmybill.
- Vita Mojo: UK restaurant technology platform offering digital ordering, menu management, and self-service kiosks. Direct competitor to Fetch in the UK restaurant vertical with overlapping enterprise venue targets.
- Slerp: UK-based mobile ordering, click-and-collect and pre-ordering platform for hospitality operators. Closely overlaps Fetch's Bamboo click-and-collect sub-product and core order/pay offering.
Broad incumbents
- Square (Block): Global POS and payments incumbent with integrated QR ordering, mobile pay and tipping capabilities. Competes with Fetch both as an alternative platform and as a Fetch EPOS integration partner.
- Toast: US-headquartered restaurant POS platform with native mobile/online ordering and pay-at-table functionality. A leading EPOS partner for Fetch and a competitor for next-generation QR ordering features.
- Lightspeed Restaurant: Cloud POS for full-service and quick-service restaurants with built-in mobile ordering modules. Competes with Fetch across SMB and enterprise hospitality segments and is also an integration partner.
- OpenTable: Global restaurant reservation and guest management platform owned by Booking Holdings. Adjacent competitor to Fetch in the digital hospitality stack, increasingly adding order/pay functionality.
Regional players
- Zonal: UK-focused hospitality technology provider offering EPOS, ordering and guest engagement tools. Regional incumbent overlapping with Fetch's UK venue base and listed as a Fetch EPOS integration partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fetch social profiles
Digital presenceFetch compliance and trust
Trust signalCompliance1 record
Fetch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fetch leadership team
Management profileNumber of profiles
Profiles6 records
Fetch subsidiaries and ownership
Company hierarchySubsidiaries2 records
Fetch funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fetch M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fetch
What does Fetch do?
Fetch provides a unified mobile order-and-pay SaaS platform for hospitality venues, delivered through three core products — FETCHmyorder (QR/App Clip-driven ordering and payment), FETCHmybill (pay-at-table) and FETCHmytip (contactless tipping) — plus the Bamboo click-and-collect offering. The platform combines proprietary 10cm-accuracy indoor geo-location, Apple App Clips for app-free onboarding, and plug-and-play integration with 100+ EPOS/POS systems to let pubs, bars, restaurants, hotels, arenas, festivals and cafes enable guests to order, split, tip and pay from their own phones.
Is Fetch a public or private company?
Fetch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fetch founded?
Fetch was founded in 2020. It employs 11 to 50 people.
Where is Fetch based?
Fetch is headquartered in London, United Kingdom, in the Europe region.
How does Fetch make money?
Three revenue lines are on record. Transaction/Payment Processing is the primary driver. The others are subscription/Platform Fees and staff Tipping Services.
Who are Fetch's main competitors?
Direct peers on record are Mr Yum, OrderYoyo, me&u, Vita Mojo and Slerp. Broad incumbents are Square (Block), Toast, Lightspeed Restaurant and OpenTable. Zonal is listed as a regional player.
Does Fetch have an API?
No public API is recorded for Fetch.
What industry is Fetch in?
Fetch's product category is Hospitality Mobile Order & Pay Platform. Its primary akta.pro industry code is EDALADAN, Mobile Ordering, POS & Campus Dining Technology, with a secondary code of BPAMAIAK, Restaurant Reservations & Dining Booking Platforms. Its NAICS code is 722513 and its SIC code is 5812.