Blotout
Blotout builds first-party data infrastructure for ecommerce and lead-generation advertisers, delivering server-side tracking, consent management, identity resolution, and AI-powered engagement via its EdgeTag platform.
- Company typePrivate
- Founded2019
- HeadquartersFremont, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Blotout does
Blotout is a private, venture-backed software company that builds first-party data infrastructure for performance marketers in ecommerce and lead generation. Its core product, EdgeTag CDP, performs server-side tracking at the CDN edge on Cloudflare Workers, inside the customer's own infrastructure, and routes consented events to ad platforms including Meta, Google, TikTok, Snapchat, Pinterest, and 30+ additional ad, retention, and analytics destinations. Adjacent modules cover consent management (Consent), consent diagnostics (ConsentIQ), identity resolution (ID Graph), full-funnel analytics and multi-touch attribution (Data Nexus), an AI concierge for support and sales (Evo AI), and compliance operations (Governance as a Service). The company is SOC 2 Type II and HIPAA compliant and does not require PII on its side.
Blotout firmographics
Firmographics- Name
- Blotout
- Legal name
- Blotout Inc.
- Website
- https://blotout.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blotout builds first-party data infrastructure for ecommerce and lead-generation advertisers, delivering server-side tracking, consent management, identity resolution, and AI-powered engagement via its EdgeTag platform.
- Ownership category
- akta.pro rank
Blotout industry classification
Industry- Product category
- Customer Data Platform (CDP) / First-Party Data Infrastructure
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
- akta.pro secondary industry
- Edge Compute Platforms (Serverless Edge, Edge Functions) (HDABAGAB)
Keywords
Where Blotout is headquartered
LocationHeadquarters
- HQ city
- Fremont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blotout business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS (EdgeTag Platform): Recurring monthly/annual subscription tiers (Starter, Growth, Professional, Enterprise) with included event volume and per-event overage charges. Billing cadences include monthly pay-as-you-go and annual commitment with trial/opt-out periods. Professional services add-ons (site implementation, training, one-off support at $100/hr).
- Managed Compliance Services: Governance as a Service offering consent maintenance, regulatory response, and pre-litigation support under a flat monthly fee. Includes human-in-the-loop compliance operations.
- Site Implementation Add-On: Paid professional service for development support including code snippets and implementation instructions. Base pricing starts at $299 with custom quotes for complex setups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Ecommerce |
| Subscription | Annual | Growth - Ecommerce |
| Subscription | Annual | Professional - Ecommerce |
| Subscription | Multi-year contract | Enterprise - Ecommerce |
| Subscription | Annual | Starter - Lead Generation |
| Subscription | Annual | Professional - Lead Generation |
| Subscription | Multi-year contract | Enterprise - Lead Generation |
| Subscription | Annual | Growth - Health & Wellness (HIPAA) |
| Subscription | Annual | Professional - Health & Wellness (HIPAA) |
| Subscription | Multi-year contract | Enterprise - Health & Wellness (HIPAA) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Blotout product offering
Product offeringCore offering
Blotout provides server-side first-party data infrastructure for ecommerce and lead-generation advertisers, running at the CDN edge via Cloudflare Workers inside customer infrastructure. Its core EdgeTag CDP captures consented customer events and delivers them to ad platforms (Meta CAPI, Google Ads, TikTok, Snapchat, etc.), while connected modules handle consent management (ConsentIQ/Consent), attribution and analytics (Data Nexus), AI-driven support and search (Evo AI), and managed compliance operations.
Product overview
Blotout offers a modular first-party data infrastructure platform designed for performance marketers in ecommerce and lead generation. The core product EdgeTag CDP provides server-side tracking and signal delivery, which connects to ConsentIQ for consent diagnostics and Consent for global compliance management. Data Nexus delivers full-funnel analytics and multi-touch attribution, while Evo AI powers customer support, sales, and site search. The platform includes identity resolution (ID Graph), bot protection, Geo-Pixel for regional tracking, and Event Sink for streaming events to external systems. Additional offerings include CDP for SaaS, ShopWallet for cart recovery, and Governance as a Service for managed compliance operations. All products are built on a single-tenant infrastructure with SOC2 and HIPAA compliance, designed to help brands achieve higher match rates on CAPI, durable attribution post-cookie, and AI workflows that maintain compliance.
Differentiator
Problem solved
Functional benefit
Brands
- EdgeTag: First-party data infrastructure for performance marketing. Server-side tracking and precise signal delivery to ad platforms.
- Evo AI
- ConsentIQ
- Consent Management
- Data Nexus
- AI Developer
- SMBLead AI
- ShopWallet
- Geo-Pixel
- Blotout 360
Products and services
- EdgeTag CDP Server-side tracking and precise signal delivery platform that captures first-party customer data at the CDN edge and delivers conversion events to ad platforms including Meta, Google, TikTok, and 55+ channels. Designed for ecommerce and lead-generation brands spending $30K+ monthly on paid media.
- Evo AI AI-native customer support, sales, and site search solution built on Blotout's first-party data layer that acts as a post-click conversion layer, selling, resolving support issues, and remembering context across interactions. Targets ecommerce and DTC brands.
- ConsentIQ Consent management diagnostic tool that audits consent implementation using the Core ID graph, tracking signal loss against consent settings to balance compliance requirements and media performance for Shopify merchants and other ecommerce stores.
- Consent Management Consent management platform providing global compliance across EU, UK, and CA regions with region-aware enforcement, audit logging, and policy versioning for maintaining consent records on ecommerce stores.
- Data Nexus Full-funnel analytics, multi-touch attribution (MTA), and signal intelligence platform that combines platform-reported metrics, last-click attribution, and MMM into one triangulated measurement framework for performance marketers.
- AI Developer Developer-facing debugging, experimentation, and rapid signal testing environment for engineers and data teams building on EdgeTag infrastructure and first-party data layers.
- ShopWallet (Shopify Cart Recovery) Zero-code cart recovery and personalization tool for Shopify, headless, and custom UI storefronts that recovers abandoned carts before auto-deletion via customizable popup flows on Edge infrastructure.
- CDP for SaaS Server-side edge infrastructure solution for SaaS companies providing real-time data capture, privacy compliance, and customer analytics in a privacy-first environment with Clickstream Replay Service for pre-opt-in data recovery.
- Governance as a Service Managed compliance operations including consent maintenance, regulatory response, and pre-litigation support under a flat monthly fee, with human-in-the-loop oversight for critical decisions. Designed for ecommerce brands needing hands-on compliance management.
Quantifiable outcome
- 14% reduction in New Customer Acquisition Cost by correcting pixel misconfigurations and activating NC lookalikes. Verified across DTC brands on Meta.
- +8 more outcomes
Companies that use Blotout
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Blotout technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability9 records
Feature13 records
Blotout partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- CloudflarecoreInfrastructure partner powering EdgeTag via Cloudflare Workers. EdgeTag runs serverless at the CDN edge inside customer Cloudflare accounts. Blotout holds patent-pending technology built on Cloudflare Workers.
- Tier 11coreAgency partner using Blotout infrastructure. EdgeTag Cart Recovery recovered $1.5M in cart value and 167 purchases in one month across Tier 11's Shopify stores.
- TinuiticoreAgency partner building the 'next model' with Blotout data infrastructure.
- WpromotecoreAgency partner building the 'next model' with Blotout data infrastructure.
- AvenueZcoreAgency partner building the 'next model' with Blotout data infrastructure.
- AdbuffsminorAgency partner building the 'next model' with Blotout data infrastructure.
- BMO MediaminorAgency partner building the 'next model' with Blotout data infrastructure.
- Hype10minorAgency partner building the 'next model' with Blotout data infrastructure.
- AWS (Amazon Web Services)coreCloud Data Lake Integration partner. AWS Firehose streaming for data lake exports. Cloud infrastructure option for customers.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Blotout competitors and assessment
Company assessmentDirect peers
- mParticle: Enterprise CDP offering customer data unification, identity resolution, and event delivery to marketing and ad platforms. Comparable to Blotout in core CDP functionality, with deeper enterprise penetration but heavier implementation model.
- Triple Whale: DTC-focused analytics and attribution platform combining pixel-based tracking, ad spend data, and profit reporting. Comparable to Blotout's Data Nexus module and overall ICP, though anchored in dashboard analytics rather than infrastructure.
- Stape: Server-side Google Tag Manager hosting and tracking infrastructure provider, primarily for ecommerce brands migrating pixels to server-side. Directly comparable to EdgeTag in offering serverless server-side event delivery for ad platforms.
- Treasure Data: Enterprise CDP with strong identity resolution and audience activation for ad platforms. Comparable in targeting large ad-driven brands with consent-aware data infrastructure, though positioned further upmarket.
- Elevar: Server-side tracking and analytics platform purpose-built for Shopify and DTC ecommerce brands. Highly comparable to EdgeTag in ICP (DTC brands on paid media) and core offering of server-side CAPI event delivery.
- Northbeam: Multi-touch attribution and marketing analytics platform for DTC and ecommerce brands. Comparable ICP and outcome focus (attribution, CAC, ROAS) and overlaps with Blotout's Data Nexus attribution capabilities.
- RudderStack: Warehouse-native CDP that captures server-side events and routes them to ad platforms and analytics tools. Closest philosophical peer to Blotout in emphasizing first-party, server-side data infrastructure with privacy-first design.
- Twilio Segment: Category-leading customer data platform that ingests, cleans, and routes first-party event data to ad platforms and downstream tools. Direct competitor to EdgeTag CDP in the CDP-for-performance-marketing wedge, though much larger and more horizontally focused.
Broad incumbents
- OneTrust: Enterprise consent management and privacy platform with far broader compliance scope than ConsentIQ. Overlaps with Blotout's consent management and ConsentIQ offerings, but operates as a horizontal privacy incumbent versus Blotout's performance-marketing focus.
- Shopify (Audiences, Pixel, Shop Pay): Native ecommerce platform increasingly building first-party signal infrastructure (Shopify Audiences, Shop Pay identity, native pixels) that competes directly with EdgeTag at the platform layer. Much larger and bundled into the Shopify merchant stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Blotout social profiles
Digital presenceBlotout compliance and trust
Trust signalCompliance2 records
Blotout financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blotout leadership team
Management profileNumber of profiles
Profiles2 records
Blotout subsidiaries and ownership
Company hierarchySubsidiaries7 records
Blotout funding detail
Funding detailFunding overview
Funding rounds2 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blotout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blotout
What does Blotout do?
Blotout provides server-side first-party data infrastructure for ecommerce and lead-generation advertisers, running at the CDN edge via Cloudflare Workers inside customer infrastructure. Its core EdgeTag CDP captures consented customer events and delivers them to ad platforms (Meta CAPI, Google Ads, TikTok, Snapchat, etc.), while connected modules handle consent management (ConsentIQ/Consent), attribution and analytics (Data Nexus), AI-driven support and search (Evo AI), and managed compliance operations.
Is Blotout a public or private company?
Blotout is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blotout founded?
Blotout was founded in 2019. It employs 11 to 50 people.
Where is Blotout based?
Blotout is headquartered in Fremont, United States, in the North America region.
How does Blotout make money?
Three revenue lines are on record. Subscription SaaS (EdgeTag Platform) is the primary driver. The others are managed Compliance Services and site Implementation Add-On.
Who are Blotout's main competitors?
Direct peers on record are mParticle, Triple Whale, Stape, Treasure Data, Elevar, Northbeam, RudderStack and Twilio Segment. Broad incumbents are OneTrust and Shopify (Audiences, Pixel, Shop Pay).
Does Blotout have an API?
Yes. EdgeTag supports event streaming to external endpoints via the Event Sink feature, allowing customers to forward Blotout events directly to any HTTP endpoint for real-time data processing and custom integrations. The platform also offers a HIPAA Plugin for healthcare organizations to send data to channels while maintaining compliance. Integration is available through 55+ pre-built channel integrations across ad platforms, retention marketing platforms, and analytics solutions. Developer documentation is at docs.edgetag.io.
What industry is Blotout in?
Blotout's product category is Customer Data Platform (CDP) / First-Party Data Infrastructure. Its primary akta.pro industry code is BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP), with a secondary code of HDABAGAB, Edge Compute Platforms (Serverless Edge, Edge Functions). Its SIC code is 7370.