CAKE.com
CAKE.com is a private SaaS company that sells an integrated productivity suite combining Clockify (time tracking), Pumble (team communication), and Plaky (project management) to small and medium-sized businesses and enterprises globally via a freemium, product-led model.
- Company typePrivate
- Founded1992
- HeadquartersPalo Alto, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What CAKE.com does
CAKE.com is a privately held, Palo Alto-headquartered SaaS company that operates an integrated productivity suite built around three core products: Clockify for time tracking, Pumble for team communication, and Plaky for project management. The platform is delivered as cloud-hosted SaaS with mobile and desktop applications, and optionally as a self-hosted Server Plan for enterprise customers requiring on-premises deployment. Underlying technology includes a unified user and workspace model across the three products, a public API for integration, real-time synchronization, and integrations with Google Calendar, Outlook Calendar, HR systems, and major identity providers (Okta, Azure AD, Google, Apple). Advanced time-capture features include Auto Tracker for application and website usage, an Integration Tracker, periodic Desktop Screenshots, and GPS-based Location Tracking via the mobile app.
The company monetizes primarily through a freemium, product-led growth model: users self-sign-up for a Free Plan and upgrade to paid monthly or annual subscriptions for additional seats and features. A secondary revenue stream comes from a CAKE.com Marketplace, where CAKE.com collects payment for third-party add-ons and earns a commission. A third stream is the annual Server Plan, sold to enterprise customers that require SSO (SAML2, OAuth2, AD/LDAP), API/webhooks access, unlimited workspaces, data encryption, and priority support. Customer segments are split between small and medium-sized businesses (primary) and enterprises, served through self-serve sign-up for SMBs and a 'Request a demo' enterprise sales motion for larger organizations.
The company is registered as CAKE.com Inc. in the United States and CAKE.com AG in Zug, Switzerland, the latter acting as the contractual counterparty for non-North American customers. No venture funding rounds, M&A activity, or institutional investors are disclosed in the source material, suggesting a bootstrapped or founder-owned capital structure. Leadership includes Nenad Milanovic as Chief Executive Officer. Operational scale is indicated by 251–500 employees and a global footprint with no geographic restrictions on the website.
CAKE.com firmographics
Firmographics- Name
- CAKE.com
- Legal name
- CAKE.com Inc.
- Website
- https://cake.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CAKE.com is a private SaaS company that sells an integrated productivity suite combining Clockify (time tracking), Pumble (team communication), and Plaky (project management) to small and medium-sized businesses and enterprises globally via a freemium, product-led model.
- Ownership category
- akta.pro rank
CAKE.com industry classification
Industry- Product category
- Productivity Software
- NAICS
- Software Publishers (513210), Payroll Services (541214)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
Keywords
Where CAKE.com is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
CAKE.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Free, Monthly, Annual): CAKE.com generates revenue primarily through subscription plans for Clockify, Pumble, and Plaky. Users start on a Free Plan and can upgrade to paid subscription plans billed monthly or annually. The subscription model includes automatic renewal for additional subscription terms. Additional revenue comes from Extra Features within subscription plans.
- CAKE.com Marketplace Add-Ons: Third-party add-ons are offered through the CAKE.com Marketplace. CAKE.com collects payments on behalf of add-on providers and earns commissions. Add-on subscriptions are billed monthly per workspace or per seat.
- Server/Enterprise Plans: Enterprise customers can opt for Server Plans (self-hosted deployment) billed annually. These include features like SSO (SAML2, OAuth2, AD/LDAP), API/webhooks access, unlimited workspaces, and priority support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan with limited seats |
| Subscription | Monthly | Monthly Subscription Plan |
| Subscription | Annual | Annual Subscription Plan |
| Subscription | Annual | Server Plan (Enterprise) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
CAKE.com product offering
Product offeringCore offering
CAKE.com provides a cloud-based productivity suite consisting of three integrated SaaS tools: Clockify (time tracking), Pumble (team communication), and Plaky (project management). The suite is sold via freemium and subscription plans billed monthly or annually, with an enterprise server deployment option for self-hosted installations. The platform also operates a marketplace where third-party developers offer add-ons, on which CAKE.com earns commissions.
Product overview
CAKE.com is a productivity suite company that offers three integrated core products: Clockify (time tracking), Pumble (team communication), and Plaky (project management). The products are available both as individual tools and as a combined Productivity Suite/Bundle under the CAKE.com umbrella brand. Clockify provides timekeeping, reporting, and management features including expense and invoicing; Pumble offers communication, file sharing, and meeting capabilities; Plaky delivers task management, team collaboration, and project tracking. The integrated suite centralizes operations across time tracking, team communication, and project management with features like workload balancing, visual project timelines, task-specific channels, automated timesheets, detailed analytics, and unified messaging.
Differentiator
Problem solved
Functional benefit
Brands
- Clockify: Time tracking software and app for tracking work hours, generating reports, and managing time entries.
- Pumble
- Plaky
Companies that use CAKE.com
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
CAKE.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
CAKE.com partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and supporting.
- Amazon Web Services (AWS)coreAWS provides cloud infrastructure (IaaS) for CAKE.com's platform deployment. AWS is a sub-processor handling cloud infrastructure services for Clockify, Pumble, and Plaky products.
- GooglecoreGoogle provides analytics services as a sub-processor. CAKE.com also integrates with Google Calendar for calendar sync functionality. Use of Google API data adheres to Google's API Services User Data Policy including Limited Use requirements.
- MicrosoftcoreMicrosoft provides cloud computing services as a sub-processor for CAKE.com's infrastructure. Also supports Outlook calendar integration for connected calendar functionality.
- StripecoreStripe serves as the primary payment provider for processing subscription payments and marketplace transactions. Handles credit card, debit card, and other payment mechanism processing.
- ZendeskmajorZendesk provides email and chat customer support functionality as a sub-processor, enabling CAKE.com's customer service operations across Clockify, Pumble, and Plaky.
- DatabrickssupportingDatabricks provides analytics services as a sub-processor, supporting CAKE.com's data analytics and business intelligence capabilities.
- Tableau SoftwaresupportingTableau provides analytics services as a sub-processor for CAKE.com's reporting and visualization capabilities.
- PipedrivesupportingPipedrive serves as CRM (Customer Relationship Management) system as a sub-processor, supporting CAKE.com's sales and customer management operations.
- Hetzner OnlinesupportingHetzner Online provides cloud infrastructure as a sub-processor, offering additional cloud hosting capacity for CAKE.com's platform.
- AircallsupportingAircall provides business phone system functionality as a sub-processor, supporting CAKE.com's communication infrastructure.
- EversignsupportingEversign provides electronic signature functionality as a sub-processor, supporting CAKE.com's document workflow processes.
- Lempire SASsupportingLempire SAS provides email automation tool functionality as a sub-processor, supporting CAKE.com's email marketing and communication automation.
- ZenLeadssupportingZenLeads provides sales enrichment tool functionality as a sub-processor, supporting CAKE.com's sales intelligence and lead enrichment capabilities.
- COING DOOsupportingCOING DOO provides software development services as a sub-processor, supporting CAKE.com's product development operations.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
CAKE.com competitors and assessment
Company assessmentDirect peers
- ClickUp: All-in-one productivity platform combining project management, docs, chat, and time tracking in a single suite. Closest comparable to CAKE.com's Clockify + Pumble + Plaky bundling strategy, also targeting SMB through enterprise with a freemium/PLG motion.
- Toggl Track: Standalone time-tracking SaaS with team and project features, freemium pricing, and broad SMB adoption. Most direct competitor to Clockify specifically within the CAKE.com suite.
- Harvest: Time tracking plus invoicing SaaS aimed at SMBs and agencies, with integrations into project management tools. Comparable to Clockify's time tracking plus expense/invoicing functionality.
- Hubstaff: Time tracking with employee monitoring features (screenshots, activity, GPS). Closest functional competitor to Clockify's monitoring-heavy feature set including Auto Tracker and Location Tracker.
- Asana: Project and task management platform serving SMBs through enterprises with boards, timelines, and collaboration. Comparable to Plaky's project management offering within CAKE.com's suite.
- Monday.com: Work operating system with customizable boards, project tracking, and team collaboration. Comparable to Plaky on customizable workflow boards and visual project tracking.
- Slack: Enterprise team chat and collaboration platform with channels, file sharing, and integrations. Most direct competitor to Pumble within CAKE.com's communication product.
Broad incumbents
- Microsoft Teams: Incumbent enterprise chat/meetings platform bundled with Microsoft 365. Competes with Pumble but typically arrives as part of a broader Microsoft stack rather than a standalone purchase.
- Atlassian (Trello / Jira): Established project management suite spanning Trello (lightweight boards) and Jira (enterprise agile). Competes with Plaky across SMB and enterprise tiers as part of a wider portfolio.
Emerging players
- Notion: Connected workspace for docs, wikis, databases, and lightweight project tracking. Adjacent competitor to CAKE.com's suite, particularly Plaky, with an overlapping SMB and prosumer audience.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CAKE.com social profiles
Digital presenceCAKE.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
CAKE.com leadership team
Management profileNumber of profiles
Profiles1 record
CAKE.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CAKE.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CAKE.com
What does CAKE.com do?
CAKE.com provides a cloud-based productivity suite consisting of three integrated SaaS tools: Clockify (time tracking), Pumble (team communication), and Plaky (project management). The suite is sold via freemium and subscription plans billed monthly or annually, with an enterprise server deployment option for self-hosted installations. The platform also operates a marketplace where third-party developers offer add-ons, on which CAKE.com earns commissions.
Is CAKE.com a public or private company?
CAKE.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CAKE.com founded?
CAKE.com was founded in 1992. It employs 251 to 500 people.
Where is CAKE.com based?
CAKE.com is headquartered in Palo Alto, United States, in the North America region.
How does CAKE.com make money?
Three revenue lines are on record. Subscription Plans (Free, Monthly, Annual) is the primary driver. The others are CAKE.com Marketplace Add-Ons and server/Enterprise Plans.
Who are CAKE.com's main competitors?
Direct peers on record are ClickUp, Toggl Track, Harvest, Hubstaff, Asana, Monday.com and Slack. Broad incumbents are Microsoft Teams and Atlassian (Trello / Jira). Notion is listed as an emerging player.
Does CAKE.com have an API?
Yes. CAKE.com provides a set of APIs that enable the user community, including application developers and website operators, to retrieve data from software or provide data to the platform. The Platform enables users to integrate with the Services. API access is subject to usage policies - users must use efficient programming that does not cause an excessive number of requests in too short a period of time. CAKE.com reserves the right to limit API connections or suspend/terminate accounts for API abuse. Specific API documentation URL, authentication methods, rate limits, and versioning details are not specified in the provided sources.
What industry is CAKE.com in?
CAKE.com's product category is Productivity Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 513210 and its SIC code is 7372.