Ripley PR
- Company typePrivate
- Founded2013
- HeadquartersMaryville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ripley PR does
Ripley PR is a privately held, founder-owned B2B public relations agency founded in 2013 by Heather Ripley and headquartered in Maryville, Tennessee. The firm provides strategic communications services including media relations, crisis management, content creation, brand promotions, social media, reputation management, and trade show support to clients in B2B home services (HVAC, plumbing, electrical, skilled trades), manufacturing, franchising, and B2B technology sectors. Its service delivery rests on a proprietary "analytical creativity" methodology that pairs creative PR with transparent ROI reporting, supplemented by a GEO (Geographic-Expertise Optimization) audit service that evaluates brand visibility across AI-driven and traditional search channels. Ripley PR is a partner in the IPREX global communication agency network (115 offices, 1,800 staff, $350M revenue), which extends its international reach. The firm operates a specialized Adventure PR division launched in 2025 serving the outdoor recreation economy (RV, marine, powersports, adventure travel), and runs the AMPLIFY GOOD nonprofit workshop program for East Tennessee 501(c)(3) organizations. Revenue is generated through professional services fees on retainer and project-based engagements, typically structured as multi-year AOR (agency of record) contracts. The team of approximately 11 full-time staff is supplemented by interns and a post-graduate fellowship pipeline, with the founder serving as CEO and primary client-facing spokesperson at industry conferences such as AHR EXPO and PHCC CONNECT.
Ripley PR firmographics
Firmographics- Name
- Ripley PR
- Legal name
- Ripley PR, Inc.
- Website
- https://ripleypr.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ripley PR industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
- akta.pro secondary industries
- Media Relations & Press Office Services (BPAFADAF), Product & Brand PR (Consumer & B2B) (BPAFADAH), Reputation Management & Online PR (BPAFADAN)
Keywords
Where Ripley PR is headquartered
LocationHeadquarters
- HQ city
- Maryville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ripley PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Public Relations Agency Services: Ripley PR generates revenue as a B2B public relations agency providing strategic communications, media relations, crisis management, content creation, and social media services to clients on a retainer or project basis. Revenue is derived from professional services fees rather than product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency retainers and project-based PR services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
Ripley PR product offering
Product offeringCore offering
Ripley PR is a B2B public relations agency that provides strategic communications services including media relations, crisis management, content creation, corporate communications, social media management, brand promotions, and reputation management. The agency serves clients across home services (HVAC, plumbing, electrical), manufacturing, franchising, construction tech, healthcare IT, and B2B technology sectors on retainer or project basis. Services are delivered under long-term Agency of Record (AOR) engagements with transparent ROI reporting.
Product overview
Ripley PR is a global B2B public relations agency offering a comprehensive suite of strategic communications services. Their core offering includes media relations, crisis management, content creation, strategic planning, social media, and reputation management across multiple B2B industries including automotive, construction, franchising, healthcare IT, home services, manufacturing, and technology. The company operates specialized divisions including Adventure PR (outdoor recreation economy) and offers proprietary services like GEO Audits for AI search optimization. Their "analytical creativity" approach combines strategic business accounting with creative B2B public relations branding to deliver measurable results.
Differentiator
Problem solved
Functional benefit
Brands
- Adventure PR: A specialized division focused on the outdoor recreation economy covering RV, marine, powersports, and adventure travel sectors.
- AMPLIFY GOOD
Products and services
- Core B2B Public Relations Services Full-service B2B public relations offering including media relations, crisis management, strategic planning, content creation, corporate communications, investor relations, issues analysis/risk assessment, media training, reputation management, event management, brand promotions, blog writing, award recognition, speaking engagements, trade show planning and support, and social media management. Delivered to clients in automotive, construction, franchising, healthcare IT, home services, industrial, manufacturing, and technology sectors.
- Adventure PR Division A specialized PR division focused on the outdoor recreation economy, covering RV, marine, powersports, and adventure travel sectors. Provides industry-specific media relations, thought leadership development, and brand storytelling for outdoor recreation brands.
- GEO (Geographic-Expertise Optimization) Audit A proprietary service that analyzes how a brand appears in specific regions across both traditional and AI-powered discovery channels. The audit evaluates regional publications, trusted influencer voices, and industry outlets that AI tools rely on to generate recommendations, identifies content gaps, and creates region-specific storylines and action plans to reinforce brand credibility in target markets. Designed for companies adapting to AI-influenced search environments.
Quantifiable outcome
- One client received coverage in 10 different publications within one month after just three media pitches, representing efficient PR budget utilization.
- +2 more outcomes
Companies that use Ripley PR
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
Ripley PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
Ripley PR partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, minor and core.
- JunkStartflagshipRipley PR was selected as agency of record for JunkStart, the first-ever pay-by-weight junk removal franchise based in San Antonio, Texas. The partnership aims to raise awareness and educate potential franchise owners about JunkStart's proprietary weight-based pricing model. JunkStart, founded in 2022, is seeking franchise owners to support its expansion goals.
- ServiceForgeflagshipRipley PR was appointed as the U.S. agency of record for ServiceForge, a provider of customer service software for home service businesses. The partnership promotes ServiceForge's human-centric approach to customer interactions in the trades industry, emphasizing authentic human customer experiences over purely automated solutions.
- Women in HVACRminorWomen in HVACR sponsored the AHR EXPO 2026 session hosted by Ripley PR CEO Heather Ripley on building visibility for home service contractors. The sponsorship relationship provides access to the Women in HVACR audience and network for thought leadership content.
- FoundralflagshipRipley PR was appointed as agency of record for Foundral, a new platform aimed at expanding and supporting mechanical contracting companies in the Midwest. Foundral focuses on acquiring and empowering high-performing HVAC, plumbing, and fire protection contractors for sustainable growth.
- Contractor CommerceflagshipRipley PR was appointed as agency of record for Contractor Commerce, a technology firm focused on e-commerce solutions for contractors. The partnership aims to increase brand visibility and industry leadership, promoting an online store platform that has generated nearly $2 billion in estimates in the current year.
- PHCC (Plumbing-Heating-Cooling Contractors Association)minorCEO Heather Ripley was a featured speaker at PHCC CONNECT 2025, a conference organized by the Plumbing-Heating-Cooling Contractors Association. Sessions covered public relations, crisis management, and AI optimization for home service companies. This speaking engagement serves as both thought leadership and a channel for reaching potential clients in the PHCC membership.
- KickCharge CreativeflagshipRipley PR was selected as agency of record for KickCharge Creative, an award-winning branding agency specializing in small business marketing for contractors. KickCharge and Ripley PR share a passion for helping contractors and entrepreneurs in the skilled trades. The relationship combines KickCharge's branding expertise with Ripley PR's media and PR capabilities to deliver comprehensive marketing to shared clients.
- IPREXcoreRipley PR is a partner in IPREX, a $350 million global network of communication agencies with 1,800 staff and 115 offices worldwide. This partnership enables Ripley PR to serve clients with international needs and access a broad network of PR professionals across markets. IPREX is described as a significant strategic asset that extends the agency's global reach.
- Lemon Seed MarketingcoreRipley PR and Lemon Seed Marketing have partnered on rebranding projects for home service companies. Lemon Seed provides branding strategy and visual identity work while Ripley PR provides PR and media relations support. The partnership was demonstrated with the Silver Spur Air, Heating & Plumbing rebranding project where both agencies collaborated to modernize a company's brand while protecting its legacy.
- Keep Blount BeautifulminorFounder and CEO Heather Ripley serves on the board of directors for Keep Blount Beautiful, a local nonprofit organization. She assists with Blount County public relations campaigns for the nonprofit. This community engagement reflects the company's commitment to East Tennessee and serves as a reputational anchor in the local community.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Ripley PR competitors and assessment
Company assessmentDirect peers
- Walker Sands: A B2B PR and integrated marketing agency of similar size and stage that serves technology, professional services, and industrial clients. Highly comparable as a B2B PR boutique competing for similar mid-market technology and services clients with a strong earned media and content engine.
- Firecracker PR: A B2B public relations and digital marketing agency serving technology, professional services, and industrial clients. Comparable in size, B2B focus, and boutique agency model with emphasis on measurable PR outcomes.
- BLASTmedia: A B2B PR and digital marketing agency specializing in SaaS, technology, and professional services clients. Directly comparable in size, business model, and B2B tech emphasis, also competing for similar agency-of-record relationships in vertical technology categories.
- Zen Media: A B2B PR and marketing agency with a focus on technology, professional services, and B2B clients. Comparable in vertical mix (B2B, tech) and similar emphasis on thought leadership content, founder visibility, and data-driven PR outcomes.
- Fishman PR: A B2B and B2C public relations and integrated marketing agency with a strong franchise and technology client base. Comparable in vertical emphasis on franchising and B2B technology and similar boutique-to-mid-market agency profile.
- 10 to 1 Public Relations: A boutique B2B PR agency focused on technology, professional services, and B2B SaaS. Similar in scale and positioning to Ripley PR, competing in the same B2B tech and services PR market with a similar retainer-based business model.
- Trevelino/Keller: A B2B PR, branding, and integrated marketing agency serving B2B and B2C technology, franchising, and services clients. Comparable in boutique scale, vertical mix, and mix of B2B tech and franchise PR engagements.
- Morrison: A B2B marketing and PR agency focused on B2B technology, professional services, and industrial clients. Comparable in scale, B2B services focus, and similar campaign-driven, results-oriented positioning.
Broad incumbents
- Weber Shandwick: A top global PR and communications firm owned by IPG, serving enterprise B2B and consumer clients with a full range of communications services. Represents the scaled incumbent alternative to Ripley PR for larger B2B accounts in trades, manufacturing, and technology.
- Edelman: The world's largest independent PR firm and a broad incumbent serving enterprise clients across virtually every industry including B2B technology, manufacturing, and franchising. Competes with Ripley PR at the upper end of the mid-market and enterprise level, offering integrated PR, digital, and analytics at significantly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ripley PR social profiles
Digital presenceRipley PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ripley PR leadership team
Management profileNumber of profiles
Profiles10 records
Ripley PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ripley PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ripley PR
What does Ripley PR do?
Ripley PR is a B2B public relations agency that provides strategic communications services including media relations, crisis management, content creation, corporate communications, social media management, brand promotions, and reputation management. The agency serves clients across home services (HVAC, plumbing, electrical), manufacturing, franchising, construction tech, healthcare IT, and B2B technology sectors on retainer or project basis. Services are delivered under long-term Agency of Record (AOR) engagements with transparent ROI reporting.
Is Ripley PR a public or private company?
Ripley PR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ripley PR founded?
Ripley PR was founded in 2013. It employs 11 to 50 people.
Where is Ripley PR based?
Ripley PR is headquartered in Maryville, United States, in the North America region.
How does Ripley PR make money?
One revenue line is on record: public Relations Agency Services.
Who are Ripley PR's main competitors?
Direct peers on record are Walker Sands, Firecracker PR, BLASTmedia, Zen Media, Fishman PR, 10 to 1 Public Relations, Trevelino/Keller and Morrison. Broad incumbents are Weber Shandwick and Edelman.
Does Ripley PR have an API?
No public API is recorded for Ripley PR.
What industry is Ripley PR in?
Ripley PR's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of BPAFADAF, Media Relations & Press Office Services. Its NAICS code is 541820 and its SIC code is 7311.