What ServiceForge does

ServiceForge, operated by the Canadian federal corporation Anywhereworks Canada, Inc. (legal HQ in Toronto; firmographic city listed as Portland, U.S.), is a 24/7 live answering, scheduling, and payment platform purpose-built for home service and field service contractors. Its product surface combines human-staffed call answering (U.S.-based bilingual English/Spanish receptionists answering in two rings or less, with Canada/U.K. overflow for surge), real-time calendar integration with Google Calendar, Outlook, ServiceTitan, Jobber, FieldEdge, Housecall Pro, AccuLynx, JobProgress, and Roofing Insights, lead qualification against contractor-defined scripts, and Stripe-powered payments. A freemium tier (branded Booking Page, online scheduling, secure payments, Live Chat, Mobile App, Business Phone Number, Team Chat) is offered free of charge with a 200-appointment-per-month cap and no credit card requirement; paid 24/7 live answering plans start at approximately $349/month for 200 minutes, with higher-tier Pro/Scale plans removing setup fees and lowering per-minute overage rates, plus $10/month for each business phone number beyond the included three.

The company segments sharply by trade — HVAC, plumbing, electrical, roofing, restoration, and general home services — with trade-specific scripts, qualification criteria, and surge protocols (e.g., storm and disaster handling for restoration and roofing). Go-to-market blends product-led growth (free Booking Page, frictionless self-serve onboarding, no-contract monthly billing), inside sales via an 800-number and dedicated grow@/care@ inboxes, and a 2026-vintage PR-led category-positioning push through Ripley PR. Named customers are exclusively SMB contractors (Neptune Mold Solutions, Dream Team Roofing, Regenesis Bioremediation Products) and scale metrics cited by the company include 50K businesses on platform and 150M+ cumulative calls answered. The differentiator versus both AI voice agents and generic answering services is the combination of trade specialization, human-only answering, a deep CRM/FSM integration ecosystem, and an ESG-flavored brand layer (2M+ trees planted via Trees for the Future, Save the Redwoods League, and Friends of Pando). The company does not disclose revenue, funding, founder identity, headcount, or ownership structure in the available material.

Name

ServiceForge

Legal name

Anywhereworks Canada, Inc.

Website

https://serviceforge.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

ServiceForge provides 24/7 live human answering, scheduling, lead qualification, and payment tools for home and field service contractors across HVAC, plumbing, electrical, roofing, restoration, and general home services, sold as a freemium PLG funnel with paid answering plans starting around $349/month and integrations into ServiceTitan, Jobber, and related field service software.

Ownership category

akta.pro rank

Product category

Field Service Management Software

NAICS

Telephone Call Centers (56142), Telephone Answering Services (561421), Telemarketing Bureaus and Other Contact Centers (561422), Business Service Centers (56143)

SIC

Services-Facilities Support Management Services (8744), Services-Help Supply Services (7363), Services-Miscellaneous Business Services (7380), Services-Employment Agencies (7361)

akta.pro primary industry

Billing, Payments & Account Administration Centers (BPAAAAAF)

akta.pro secondary industries

Home Services Coordination & Vendor Management (HSACAIAI), Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ), Event Day Personal Assistance (On-site Concierge) (HSACAIAM)

Keywords

• Live answering service
• Home service software
• Contractor scheduling platform
• Field service management
• Appointment booking software

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Live Answering Subscription: Monthly subscription for 24/7 live human call answering service. Plans include 200 minutes of call handling per month with overage charges for additional minutes. Revenue recognized monthly as customers pay per plan tier with per-minute overage fees.
2. Freemium Base Tools: Free booking page, scheduling tool, and payment processing for all contractors. No credit card required. Free tier limited to 200 appointments monthly. Generates leads and habit formation for conversion to paid services.
3. Usage Overage Charges: When customers exceed allotted monthly minutes, they are charged at the overage rate per additional minute. All chargeable time includes hold time and call patching duration.
4. Additional Business Phone Numbers: Three business phone numbers included in every plan. Additional numbers beyond three incur $10 per number monthly charge.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

ServiceForge provides an all-in-one business platform for home service contractors combining a free branded Booking Page with online scheduling and Stripe-powered payment processing, plus paid 24/7 live human call answering, lead qualification, emergency dispatch, and live chat handled by real U.S.-based receptionists. The platform integrates with leading field service and CRM systems (ServiceTitan, Jobber, FieldEdge, Housecall Pro, Salesforce, HubSpot, QuickBooks, Workiz) via native connections and Zapier, and is offered in industry-specific configurations for HVAC, plumbing, electrical, roofing, restoration, and general home services.

Product overview

ServiceForge is an all-in-one business solution built for trade contractors and home service businesses (HVAC, plumbing, electrical, roofing, restoration, and general home services). The platform offers a free tier with a branded Booking Page, scheduling tool, and payment processing, with paid 24/7 live human answering as the premium add-on. Core services include 24/7 Live Answering (real U.S.-based human receptionists who answer calls, qualify leads, and book jobs), Emergency Call Handling (specialized dispatch for disaster scenarios), Lead Qualification (custom script-based filtering), and Scheduling with real-time calendar sync to Google Calendar and Outlook. Tools include Live Chat (website chat with human agents), Mobile App (iOS notifications and call management), Business Phone Number (local area codes with call forwarding), and Payments (Stripe-powered secure processing). Integrations connect via Zapier and natively to ServiceTitan, Jobber, FieldEdge, HouseCall Pro, AccuLynx, JobProgress, Roofing Insights, Salesforce, HubSpot, and QuickBooks. All services emphasize human-led customer interaction as a differentiator against AI alternatives.

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Live Answering Real human receptionists answer calls 24/7 for home service businesses. Agents are U.S.-based (with bilingual English/Spanish coverage), pick up in 2 rings or less, qualify leads, and book jobs directly on the contractor's calendar. Overflow may go to agents in Canada or U.K. during busy periods.
• Emergency Call Handling Specialized 24/7 emergency dispatch service for restoration, roofing, plumbing, HVAC, electrical, and general contracting businesses. Handles high-volume scenarios during disasters (storms, floods, fires) with immediate triage, insurance documentation collection, and on-call team dispatch.
• Lead Qualification Live receptionists filter and qualify incoming leads using custom scripts and qualification criteria to identify high-value customers versus time-wasters, routing only qualified leads to contractors.
• Scheduling Tool Live appointment scheduling for contractors with real-time calendar integration with Google Calendar and Outlook, branded online booking pages for customer self-scheduling, automated reminders, and live receptionists who book jobs directly on the calendar.
• Live Chat Real-time live chat for contractors' websites. U.S.-based human agents answer website chats 24/7 in English and Spanish, qualify visitors, and book jobs directly in the calendar. Includes website and Facebook chat integration.
• Mobile App iOS (and Android) mobile application for contractors to stay connected on the job. Features include new lead notifications, emergency call alerts, schedule management, call recordings with transcriptions, customer messages, team chat, and one-tap calling with a business phone number. Desktop app also available.
• Business Phone Number Branded business phone number with local area code selection to match contractor's service area. Includes call forwarding, professional greetings, verified contacts for repeat caller recognition, and three included numbers with additional numbers at $10 each per month.
• Booking Page Free branded booking page microsite for contractors. Customers self-schedule 24/7, pay securely online via Stripe/Square/PayPal, and receive automated reminders. Includes custom branding with logo, services, reviews, and team information; free plan limited to 200 appointments per month.
• Payments Secure payment processing for contractors integrated with Stripe for online payments, supporting Tap to Pay, deposit collection, and advance payments via the booking page.
• Team Chat Internal team communication tool within the ServiceForge platform that keeps crew connected to coordinate jobs, share updates, and stay in sync on scheduling and customer information.
• HVAC Solution Specialized scheduling, answering, and payments solution for HVAC businesses. Includes custom scripts, qualification criteria, and integration with ServiceTitan, Jobber, and FieldEdge tailored for HVAC technicians handling tune-ups, repairs, and installations.
• Restoration Solution 24/7 answering service for restoration professionals handling water, fire, and storm damage calls with insurance documentation, immediate dispatch, and empathetic human service during disasters. Distributed team manages high call volumes during storms.
• Plumbing Solution Answering and scheduling service for plumbing businesses handling emergency burst pipes and routine drain cleaning, maintenance, and inspections. Integrates with ServiceTitan, Jobber, and other top CRMs.
• Roofing Solution 24/7 answering service for roofing companies handling storm-related calls, active leaks, tarping, inspections, and warranty calls. Integrates with JobProgress, ServiceTitan, Jobber, AccuLynx, and Roofing Insights.
• Electrical Solution Live answering and scheduling for electrical contractors covering residential and commercial electrical calls with priority routing for emergencies like power outages and sparking outlets. Integrates with ServiceTitan, Jobber, FieldEdge, and HouseCall Pro.
• Home Services Solution General home service business solution covering handyman services, appliance repair, electrical, plumbing, roofing, restoration, HVAC, general contracting, and cleaning. Custom scripts route calls appropriately and build long-term customer relationships.

Quantifiable outcome

• 87% of consumers prefer speaking with a human over AI for service-based businesses
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature7 records

Partnerships

17 partnerships are on record, tiered core.

• Ripley PRcoreGTM or Marketing Partner · 2 February 2026Ripley PR appointed as ServiceForge's U.S. public relations agency of record to promote human-centric customer experience approach and champion human-first positioning in the trades industry.
• ZapiercoreTechnology or IntegrationIntegration platform enabling connection to hundreds of apps including ServiceTitan, Jobber, Housecall Pro, FieldEdge, Salesforce, HubSpot, QuickBooks, and Workiz for seamless workflow automation.
• ServiceTitancoreTechnology or IntegrationLeading HVAC and field service management software integration. ServiceForge live agents book jobs directly into ServiceTitan calendars.
• JobbercoreTechnology or IntegrationPopular home service business management platform integration for scheduling, invoicing, and customer management.
• Housecall ProcoreTechnology or IntegrationField service software integration for home service businesses with scheduling and dispatch capabilities.
• FieldEdgecoreTechnology or IntegrationHVAC and plumbing industry-specific business management software integration.
• SalesforcecoreTechnology or IntegrationCRM integration for customer data and lead management within Salesforce ecosystem.
• HubSpotcoreTechnology or IntegrationMarketing and CRM platform integration for lead management and automation.
• Intuit QuickBookscoreTechnology or IntegrationAccounting software integration for financial management and payment reconciliation.
• WorkizcoreTechnology or IntegrationField service scheduling and dispatch platform integration for service businesses.
• AccuLynxcoreTechnology or IntegrationRoofing-specific contractor management software for job tracking and customer communication.
• JobProgresscoreTechnology or IntegrationRoofing contractor software platform integration for project management.
• Roofing InsightscoreTechnology or IntegrationRoofing industry analytics and business intelligence software integration.
• StripecoreTechnology or IntegrationPayment processing platform enabling secure online payments and Tap to Pay functionality for contractors.
• Trees for the FuturecoreOthersReforestation organization partnership. ServiceForge plants one tree per employee and customer monthly through this partnership. Contributed to 2M+ trees planted globally.
• Save the Redwoods LeaguecoreOthersConservation organization partnership for tree planting in Redwood-impacted areas. Part of ServiceForge's environmental sustainability initiative.
• Friends of PandocoreOthersReforestation organization partnership contributing to ServiceForge's tree planting sustainability program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PATLive: PATLive offers live answering services and virtual receptionist solutions for small businesses with US-based agents. Competes with ServiceForge on inbound call answering, message taking, and appointment scheduling, though less specialized in home service verticals.
• Smith.ai: Smith.ai is a direct competitor providing live answering and chat services for SMBs across multiple verticals with hybrid AI/human agents. Compares to ServiceForge on core service (human call answering, lead qualification, appointment booking) and target market (small businesses), though Smith.ai is less specialized in home service trades.
• Ruby Receptionists: Ruby Receptionists is a leading live answering service for SMBs and professionals with friendly, US-based virtual receptionists. Competes directly with ServiceForge on human-first call answering, scheduling, and lead capture, though Ruby serves broader professional services rather than specializing in home service trades.
• AnswerConnect: AnswerConnect provides 24/7 live answering, lead qualification, and appointment scheduling for SMBs across various verticals. Directly comparable to ServiceForge on call center service model, US-based human agents, and SMB focus, though AnswerConnect serves broader industries without trade-specific specialization.
• Abby Connect: Abby Connect provides live answering and virtual receptionist services for SMBs with US-based human receptionists. Directly comparable to ServiceForge on service model (human answering, appointment booking, lead capture) and SMB target customer, though Abby Connect lacks the trade-specific specialization that ServiceForge emphasizes.

Broad incumbents

• Dialpad: Dialpad is an AI-powered business communications platform offering cloud phone systems, contact center, and sales coaching with AI features. Comparable to ServiceForge as a business communications provider for SMBs, though Dialpad leverages AI heavily and lacks ServiceForge's home service vertical specialization.
• RingCentral: RingCentral is a major business communications provider offering cloud phone systems, contact center solutions, and unified communications for businesses of all sizes. Comparable as a broader incumbent offering business phone and contact center capabilities that could overlap with ServiceForge's offerings at scale.
• Housecall Pro: Housecall Pro is a field service management platform serving home service contractors with scheduling, dispatch, customer communication, and payment processing. Integrates with ServiceForge today but represents a broader incumbent that could expand into answering services, threatening ServiceForge's standalone position.
• Jobber: Jobber is a leading field service management platform for home service businesses with scheduling, invoicing, and customer communication tools. Comparable to ServiceForge as an integration partner and potential competitive threat, as Jobber could add answering/dispatch features to its platform, reducing demand for standalone answering services.
• ServiceTitan: ServiceTitan is the dominant field service management platform for HVAC, plumbing, electrical, and other home service contractors with comprehensive scheduling, dispatch, and customer management. While ServiceForge integrates with ServiceTitan, ServiceTitan could potentially add native answering features, making it a strategic incumbent threat to ServiceForge's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/serviceforge
• LinkedInlinkedin.com/company/serviceforge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceForge