InsideView

What InsideView does

InsideView is a San Francisco-based B2B sales and marketing technology company founded in 2005 with 251-500 employees. Per the firmographic record, its original positioning is a suite of software solutions for sales and marketing leaders that delivers critical intelligence directly into CRM systems. Historical disclosed activity includes seven venture funding rounds between 2007 and 2015 totaling approximately $75.5M, with investors including Foundation Capital, Emergence Capital, Rembrandt Venture Partners, Split Rock Partners, and Spring Lake Equity Partners, and a 2007 acquisition of TrueAdvantage for $20M. Leadership includes Tracy Eiler (Chief Marketing Officer) and Heidi Tucker (Vice President of Alliances and Business Development).

The bulk of the detailed operational source material describes a much broader AI-powered B2B go-to-market platform branded as Demandbase One, suggesting that the entity being analyzed now operates as part of, or has been integrated with, the Demandbase ABM platform. That platform is built around four modules (Marketing, Sales Intelligence, Advertising, Data) plus dedicated capabilities for Buying Groups and Demandbase AI, and is sold to enterprise B2B organizations (Adobe, SAP Concur, Thermo Fisher Scientific, Ingram Micro, Zoom, Deep Instinct) on annual subscription contracts with custom tiering based on account volume and feature access, augmented by professional services and the Demandbase Academy training program. Distribution is direct enterprise field sales with a documented integration partner network spanning Salesforce, Adobe, SAP, and Microsoft. The firmographic identity of InsideView and the operational footprint do not cleanly reconcile in the input, and the analysis above reflects both bodies of evidence.

Revenue mechanics are enterprise SaaS subscription plus professional services, with ISO/IEC 27001 and SOC 2 Type II certifications supporting enterprise procurement. The platform holds ISO 27001 and SOC 2 Type II certifications, and has accumulated a dense set of third-party validations including G2 Winter 2026 Grid Leader, Trust Radius Top Rated 2025, multiple G2 Enterprise Index awards, and Inc. 500 recognition, consistent with an established enterprise software franchise rather than an early-stage venture.

Name

InsideView

Website

https://insideview.com

Company type

Private

Founded year

2005

Headcount range

251–500 employees

Short description

InsideView, founded in 2005 and headquartered in San Francisco, provides B2B sales and marketing intelligence integrated into CRM systems. The company now operates as part of the Demandbase ABM platform, serving enterprise customers with AI-powered account-based marketing and signal analysis.

Ownership category

akta.pro rank

Product category

Sales and Marketing Intelligence Software

NAICS

Software Publishers (51321)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Business Intelligence, Reporting & Visualization Services (BPAEAHAD)

akta.pro secondary industries

Data Analytics & Business Intelligence Services (BPAHALAC), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Sales intelligence
• CRM data enrichment
• Account intelligence
• B2B contact data
• Marketing intelligence

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Platform Subscription: Annual subscription-based access to Demandbase One platform including marketing, sales, advertising, and data modules. Revenue derived from enterprise licensing with tiered pricing based on account volume and feature access.
2. Professional Services: Implementation and onboarding services including professional services engagement and Demandbase Academy training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

InsideView provides a suite of software solutions for sales and marketing leaders, delivering critical intelligence directly into CRM. The product focus is on equipping business go-to-market teams with account, contact, and company data to support selling and marketing decisions.

Product overview

Demandbase offers a unified ABM Platform for B2B Sales & Marketing Success, structured as a platform-plus-modules architecture. The core platform is Demandbase One™, which serves as the pipeline engine for AI Go-To-Market, unified with Demandbase AI for signal analysis and performance optimization. The platform comprises four key modules: Marketing (for account-based marketing programs), Sales Intelligence (for sales outreach optimization), Advertising (a B2B DSP for targeted programs), and Data (for account and engagement data unification). Additional capabilities include Buying Groups for targeting decision-makers within accounts. The platform connects cross-functional teams around shared pipeline priorities, including Marketing, Sales, Revenue Operations, and Customer Success.

Differentiator

Problem solved

Functional benefit

Products and services

• InsideView Sales and Marketing Intelligence Suite

Quantifiable outcome

• Adobe experienced 3x increase in visitor-to-lead conversion rates
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationIntegration partnership enabling Demandbase data and signals to flow within Salesforce CRM environment, allowing sales teams to access account intelligence directly within their existing workflow.
• AdobecoreTechnology or IntegrationIntegration with Adobe marketing cloud products, enabling coordinated targeting and personalization across Adobe-powered digital experiences.
• SAPcoreTechnology or IntegrationIntegration with SAP ecosystem including SAP Concur, enabling account intelligence for SAP customer bases.
• Integration Partner NetworkcoreTechnology or IntegrationEcosystem of integration partners documented at partners.demandbase.com, enabling broad interoperability across enterprise software stack.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Salesloft: Sales engagement platform with expanding account-based workflows and buying-group signal capabilities. Comparable on sales-facing intelligence and pipeline orchestration, though anchored more in seller workflows than ABM advertising.
• Apollo.io: AI-powered sales intelligence and engagement platform with account-level data. Comparable on account identification and seller productivity use cases, but with a broader self-serve mid-market motion.
• Outreach: Sales execution platform with Kaia and deal intelligence features. Comparable on sales-side account prioritization, though primarily a sales engagement vendor versus a full ABM platform.

Direct peers

• ZoomInfo: B2B intelligence, data, and sales/marketing platform with overlapping account intelligence, buying-group, and intent capabilities. Comparable enterprise SaaS model and overlap with the Demandbase Data and Sales Intelligence modules.
• RollWorks: ABM platform from NextRoll offering account-based advertising, sales intelligence and engagement tools for B2B teams. Directly comparable product architecture and mid-market-to-enterprise positioning.
• 6sense: Direct ABM platform competitor using AI-driven buyer intent and signal analysis to prioritize accounts and orchestrate B2B sales and marketing programs. Most directly comparable on product scope, enterprise GTM motion, and AI/signal-based differentiation.
• Madison Logic: ABM platform combining account-based advertising, intent data, and measurement for enterprise B2B marketers. Closely comparable on the Advertising and Data modules and on enterprise marketing-customer profile.
• Bombora: Company Surge® intent data provider that fuels ABM program targeting and prioritization. Directly comparable as a signal/intent layer relied on by B2B GTM teams, with deep integration overlap into ABM platforms.

Broad incumbents

• HubSpot: Broad CRM and marketing platform with native ABM capabilities in Marketing Hub Enterprise. Overlaps on the integrated marketing/sales/RevOps stack but as part of a much wider suite, not a standalone ABM platform.
• Salesforce Account Engagement (Pardot): Salesforce's native B2B marketing automation and ABM offering. Overlaps as a system-of-record buyer choice and integration partner; competing native ABM functionality is a key risk vector for standalone ABM platforms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Insideview
• Facebookfacebook.com/93221447946
• LinkedInlinkedin.com/company/insideview-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsideView