EQ works

What EQ works does

EQ Works (legal name: EQ Inc.) is a Toronto-based, TSX Venture Exchange-listed (TSXV: EQ.V) data technology company that provides AI-powered geospatial and transactional audience intelligence to enterprise clients in Canada. Its core data asset is described as Canada's largest 1-to-1 transactional panel, covering billions of verified Canadian consumer transactions and nearly half a petabyte of device location data, which underpins an audience intelligence stack spanning consumer behavior analytics, campaign measurement, and predictive site selection across advertising, automotive, insurance, media/telco, retail, out-of-home, real estate, and higher education verticals.

The product portfolio is organized around three primary platforms. ClearLake is a SaaS audience intelligence platform that uses proprietary AI models trained across thousands of merchant categories to deliver 90 prebuilt audience segments (Generational, Life Stage, Lifestyle) refreshed daily, plus real estate site selection and operator performance modules. LOCUS is the geospatial analytics platform offering connection hub, DAG builder, dashboards, marketplace, notebook, and query interfaces for movement intelligence and audience creation. Atom is the self-serve programmatic media buying platform with geocohort targeting and a creative studio. Adjacent offerings include Paymi (a card-linked consumer rewards application inherited via the 2021 Integrated Rewards acquisition) and Data-as-a-Service licensing of LOCUS datasets, with technology integrations through Tapad for device identity resolution and SafeGraph for geospatial enrichment.

The business model combines subscription SaaS (ClearLake licenses), data licensing (DaaS), programmatic/media activation (Atom), and rewards/revenue-share economics (Paymi/Integrated Rewards). Go-to-market is predominantly enterprise direct sales targeting large Canadian organizations — financial institutions, media companies, major retailers, universities, and franchise groups — supplemented by inside sales with a demo-based CTA and a self-serve SaaS motion for ClearLake. Notable enterprise contracts include a $5.5M deal with a leading Canadian university, a $5.4M deal with a leading appliance brand, and a $1.5M partnership with a leading franchise group. Q1 2026 reported revenue was $1.9M (+31% YoY) with 42% gross margins and a $438K adjusted EBITDA loss, following prior acquisitions of Tapped Mobile (2018), Juice Mobile (2020), and Integrated Rewards/Paymi (2021).

Name

EQ works

Legal name

EQ Inc.

Website

https://eqworks.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

EQ Works is a Toronto-based, TSX Venture-listed data technology company that provides AI-powered geospatial and transactional audience intelligence through its ClearLake, LOCUS, and Atom platforms, serving enterprise clients across advertising, insurance, automotive, media, retail, and real estate verticals in Canada.

Ownership category

akta.pro rank

Product category

Geospatial Analytics Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

akta.pro secondary industry

Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)

Keywords

• Geospatial analytics platform
• Audience intelligence software
• Programmatic advertising platform
• Consumer behavior analytics
• Data licensing services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Data as a Service (DaaS) Licensing: Licensing of proprietary consumer transaction data to enterprise customers including billions of verified Canadian consumer transactions.
2. Software Subscriptions (ClearLake): SaaS subscription revenue from ClearLake audience intelligence platform sold to advertising, automotive, insurance, retail, and media companies.
3. Integrated Rewards: Rewards program solutions including partnership with TorStar for loyalty and rewards functionality.
4. Media Solutions: Programmatic and media activation revenue through Atom platform for advertising campaign management and measurement.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

EQ Works (legal name: EQ Inc.) builds and sells AI-powered data and analytics software platforms — ClearLake (SaaS audience intelligence), LOCUS (geospatial insights), and Atom (programmatic media buying) — supported by proprietary first-party Canadian consumer transaction data and nearly half a petabyte of device location data. The company also operates Paymi, a card-linked cash back rewards consumer app within its Integrated Rewards division, and licenses its datasets on a recurring Data-as-a-Service basis.

Product overview

EQ Works operates as a multi-platform data technology company offering a portfolio of integrated products across geospatial analytics, programmatic advertising, and rewards-based consumer engagement. The core product portfolio consists of three main platforms: (1) ClearLake — a SaaS platform delivering AI-powered audience intelligence with modules for Real Estate Site Selection, Operator Performance, and 90 prebuilt AI-powered Audience Segments; (2) LOCUS — a geospatial insights and analytics platform with sub-modules including Connection Hub, Builder (DAG Builder), Dashboards, Marketplace, Notebook, and QL for audience creation, data science, and business intelligence; and (3) Atom — a self-serve programmatic media buying platform with Geocohorts and Creative Studio for location-based advertising. Adjacent to these platforms, EQ operates Paymi — a card-linked cash back rewards app within its Integrated Rewards division — and offers Data-as-a-Service (DaaS) licenses for recurring access to LOCUS audience datasets. All platforms are unified by EQ's proprietary Canadian data ecosystem encompassing geospatial movement intelligence, verified consumer transaction data from millions of transactions, and AI models trained across thousands of merchant categories.

Differentiator

Problem solved

Functional benefit

Brands

• ClearLake: AI-powered SaaS platform delivering audience intelligence and data-driven insights for customer understanding, acquisition, and retention.
• LOCUS
• Atom
• Paymi

Products and services

• ClearLake EQ's proprietary SaaS platform delivering AI-powered audience intelligence and data-driven insights, combining geospatial movement intelligence, verified Canadian consumer transaction data, and AI models to enable real-time customer understanding, site selection, and audience targeting across media, retail, insurance, and financial services.
• LOCUS EQ's geospatial insights and analytics platform providing audience creation, location behavior data, mapping applications, predictive algorithms, and business intelligence for research, media planning, and advertising decision-making.
• Atom EQ's proprietary self-serve programmatic advertising platform and location-based advertising toolset combining programmatic ad technology with advanced location-based targeting, attribution measurement, and retargeting at scale for OOH, digital, and mobile channels.
• Paymi A card-linking cash back rewards application operated by EQ's Integrated Rewards division. Paymi enables consumers to earn cash back on purchases while providing EQ with consent-based, transaction-level consumer spending data for audience intelligence and targeted marketing.
• Data-as-a-Service (DaaS) Licenses Recurring license access to EQ's LOCUS audience data and geospatial datasets, enabling brands and agencies to obtain continuously refreshed location behavior data for their own analytics and media activation workflows.

Quantifiable outcome

• 31% year-over-year revenue growth (Q1 2026)
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• PaymicoreStrategic or Co-development Partner · 1 January 2018Acquired company providing loyalty and rewards infrastructure, enhancing EQ Works' integrated rewards capabilities for financial institutions and retailers.
• TorStarcoreStrategic or Co-development PartnerRewards program partnership with major Canadian media company TorStar, enabling integrated loyalty solutions for their readership and digital audiences.
• SafeGraphcoreTechnology or IntegrationData integration partnership providing enriched location behavior data for LOCUS platform insights on consumer mobility and venue visitation patterns.
• TapadcoreTechnology or IntegrationDevice identity graph partnership enabling cross-device consumer tracking and deterministic audience matching for advertising campaigns.
• Opta Information IntelligencecoreStrategic or Co-development PartnerInsurance industry partnership providing data intelligence for risk assessment, underwriting, and customer behavior scoring in the insurance vertical.
• Media CityminorStrategic or Co-development PartnerPartnership for DOOH (Digital Out of Home) measurement, providing audience measurement for out-of-home advertising networks.
• CaddleminorStrategic or Co-development PartnerCOVID consumer behavior research partnership providing insights into changing consumer purchasing patterns during the pandemic.
• Leading Canadian UniversitycoreStrategic or Co-development Partner$5.5M contract for recruitment strategy and student behavior analytics, helping the university optimize enrollment marketing and student acquisition.
• Leading Appliance BrandcoreStrategic or Co-development Partner$5.4M contract providing consumer behavior analytics for understanding appliance purchase journeys and marketing optimization.
• Leading Franchise GroupcoreStrategic or Co-development Partner$1.5M partnership providing customer analytics and marketing intelligence across franchise network locations.
• One of Canada's Largest Integrated Media CompaniescoreStrategic or Co-development PartnerPartnership with major integrated media company for audience measurement, content strategy insights, and media effectiveness analytics.
• Leading Canadian Financial InstitutioncoreStrategic or Co-development PartnerData-driven marketing and customer intelligence partnership providing behavioral analytics for financial services marketing campaigns.
• Major Canadian Financial InstitutioncoreStrategic or Co-development PartnerCustomer behavior analytics and insights partnership supporting personalized marketing and customer engagement initiatives.
• Global Card NetworkminorStrategic or Co-development PartnerStrategic partnership for payment card data integration supporting consumer transaction analytics and attribution capabilities.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• LiveRamp: Large-scale data connectivity and identity resolution platform; competes with EQ's Tapad-powered device identity graph and broader DaaS/data collaboration offering at much greater scale.
• Comscore: Established media measurement and audience analytics company serving advertisers, agencies, and media companies — overlapping with EQ's media measurement and audience intelligence offerings.

Direct peers

• Similarweb: Digital intelligence platform providing audience, traffic, and competitive analytics; comparable to ClearLake's audience insights and competitive analysis use cases.
• Foursquare: Pioneer in location data and audience intelligence with Places API and movement data products; competes head-on with EQ's geospatial data licensing and audience targeting offerings.
• Near: Global location intelligence and audience data platform providing movement insights and consumer behavior analytics — comparable to LOCUS and ClearLake's location behavior offering.
• SafeGraph: Geospatial data provider of POI and foot-traffic data — directly comparable to EQ's LOCUS geospatial data assets (and notably an EQ integration partner).
• Cuebiq: Location analytics and audience platform serving advertisers and retailers with footfall, visitation, and geospatial insights — directly competitive with EQ's location intelligence stack.
• Dstillery: AI-powered audience intelligence and programmatic ad targeting platform; comparable to EQ's ClearLake AI segments and Atom programmatic activation.
• Placer.ai: Foot-traffic and location analytics platform offering audience intelligence and site selection built on aggregated device location data — directly comparable to EQ's LOCUS and ClearLake location analytics capabilities.

Regional players

• Analytics8: Data and analytics consulting firm; while not a SaaS competitor, addresses overlapping customer needs in the Canadian market around data strategy and analytics enablement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/eqworkscorp
• Facebookfacebook.com/eqworkscorp
• LinkedInlinkedin.com/company/3202191

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQ works