Influencer Marketing Hub

What Influencer Marketing Hub does

Influencer Marketing Hub is a privately held digital media and content platform focused on the influencer marketing, social media, affiliate marketing, and creator economy sectors. Founded in 2016 and operating from Copenhagen, Denmark with a global English-language audience spanning the USA, UK, Australia, India, and Brazil, the company publishes articles, guides, benchmark reports, and editorial research targeting marketing professionals, content creators, and marketing agencies. Its core products include the Influencer Marketing Benchmark Report (annual flagship), the Creator Earnings Report (co-published with NeoReach and based on 3,000+ creator surveys), the Social Media Marketing Report (150+ marketer surveys and 91 brand case studies), curated Agency and Platform Directories, and free interactive calculator tools such as the YouTube Money Calculator, TikTok Money Calculator, and Instagram Sponsored Post Calculator. The platform is supported by a newsletter reaching over 100,000 marketing professionals.

The technology foundation is a content management system and digital publishing platform rather than a unified SaaS product; there is no public API, no SDK, and no disclosed proprietary AI or ML models. Revenue mechanics combine display advertising and sponsored content placements, recurring directory listings from featured marketing technology vendors (Modash, Refersion, Upfluence, HypeAuditor, Brandwatch) and featured agencies (Viral Nation, Whalar Group, among others), and newsletter sponsorships. Distribution relies on organic SEO across a broad topic taxonomy (TikTok, Instagram, YouTube, LinkedIn, Pinterest; Beauty, Fitness, Food and Beverage, Fashion, Travel) plus the newsletter, which together serve as the primary growth engine. Leadership includes Founder Werner Geyser, CEO Ryan Hilliard, and CXO roles held by Anne Vest (coo) and Yaroslav Siryk (cto), with editorial operations led by Content Manager Kalin Anastasov and a bench of named authors and SEO specialists. The company has been largely bootstrapped, with approximately $250K disclosed across three small funding events from 2016 to 2020.

Name

Influencer Marketing Hub

Legal name

Influencer Marketing Hub

Website

https://influencermarketinghub.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Influencer Marketing Hub is a privately held digital media platform that publishes editorial content, benchmark reports, agency and platform directories, and free creator earnings calculators for marketing professionals, content creators, and marketing agencies globally.

Ownership category

akta.pro rank

Product category

Marketing Media and Content

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

• Influencer marketing content
• Creator economy insights
• Social media benchmarks
• Marketing agency directories
• Influencer earnings reports

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Newsletter Subscription: Free newsletter with 100,000+ subscribers receiving latest insights and marketing updates, plus premium insights from CEO Ryan Hilliard
2. Advertising & Sponsorships: Display advertising and sponsored content placements for brands, platforms, and agencies within the digital publication
3. Directory Listings: Featured agency and platform listings in curated directories for increased visibility

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Influencer Marketing Hub operates an editorial content platform that publishes articles, guides, benchmark reports, and tools focused on influencer marketing, social media marketing, and the creator economy. The site also offers curated directories of influencer marketing agencies and platforms, an email newsletter, and standalone web-based calculators such as the YouTube Money Calculator.

Product overview

Influencer Marketing Hub is an editorial content platform focused on influencer marketing and the creator economy. The core offering is a content website providing articles, guides, and industry research, complemented by proprietary research reports (Influencer Marketing Benchmark Report, Creator Earnings Report, Social Media Marketing Report). The platform also features curated directories of marketing agencies and software platforms, along with free calculator tools like the YouTube Money Calculator. A newsletter subscription service delivers content to over 100,000 marketing professionals. The offering functions as a content and research hub rather than a unified SaaS product with modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Hub Editorial Website The flagship editorial website publishing articles, guides, and analysis on influencer marketing, social media marketing, and the creator economy for marketing professionals, brands, and agencies.
• YouTube Money Calculator Web-based calculator tool that estimates potential YouTube creator earnings, used primarily by content creators and influencers for benchmarking and planning.
• Influencer Marketing Benchmark Report Annual benchmark report covering influencer marketing spend, ROI, platform usage, and industry statistics, used by brands, agencies, and marketing professionals for planning and benchmarking.
• Creator Earnings Report Report on creator earnings across major social platforms, used by creators, marketers, and agencies to benchmark creator income.
• Social Media Marketing Report Annual report covering social media marketing trends, platform statistics, and benchmarks, used by brands and agencies for marketing planning.
• Agency Directory Curated online directory of influencer marketing agencies, used by brands and marketing professionals to discover and shortlist service providers.
• Platform Directory Curated online directory of influencer marketing platforms and tools, used by brands and marketing professionals for vendor discovery and comparison.
• Influencer Marketing Hub Newsletter Email newsletter that distributes the platform's editorial content, benchmark updates, and industry news to marketing professionals and creators.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered featured partner, co-publisher and featured agency.

• Modashfeatured partnerGTM or Marketing PartnerModash is featured as a trending platform on Influencer Marketing Hub. The platform enables influencer paid partnerships, affiliate, and gifting campaigns with features for finding creators, tracking performance, and paying partners from one place.
• Refersionfeatured partnerGTM or Marketing PartnerRefersion is featured as a trending platform for affiliate marketing software, highlighted as a solution for ecommerce brands offering easy-to-use automated commissions/payment, multi-currency support, and easy integration.
• Upfluencefeatured partnerGTM or Marketing PartnerUpfluence is featured as a trending influencer marketing platform offering automated recruiting capabilities for influencer relationship management.
• HypeAuditorfeatured partnerGTM or Marketing PartnerHypeAuditor is featured as a trending platform providing campaign reporting, influencer analysis, audience analysis, and white label reporting.
• Brandwatchfeatured partnerTechnology or IntegrationBrandwatch Influencer Marketing Software is featured as a trending platform offering influencer discovery, influencer directory management, creation of private influencer networks, and campaign management and reporting.
• NeoReachco-publisherStrategic or Co-development PartnerInfluencer Marketing Hub partnered with NeoReach to publish the 2025 Creator Earnings Report, based on a survey of over 3,000 creators with a combined reach of 1.1 billion followers.
• Viral Nationfeatured agencyGTM or Marketing PartnerViral Nation is featured as a trending agency, described as a global leader in social media innovation uniting powerful marketing with creators.
• Whalar Groupfeatured agencyGTM or Marketing PartnerWhalar Group is featured as a trending agency, described as the world's leading fiercely independent creator and social agency.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Others

• G2: G2 is a software marketplace featuring paid listings, reviews, and buyer-discovery workflows. It is comparable to IMH in business model — both monetize curated directories of marketing software/services through featured listings — though G2 operates at vastly greater scale and across all software categories.
• Morning Brew: Morning Brew is a B2B newsletter media company that scaled to millions of subscribers and an eight-figure exit, demonstrating the business model IMH is operating at a smaller scale. It is comparable not as a direct competitor in topic but as a proven template for content-led newsletter media monetization.

Broad incumbents

• Adweek: Adweek is an established advertising and media trade publication covering the full marketing industry. While broader in scope than IMH, it competes for the same advertising budgets, marketing professional attention, and sponsored content dollars that IMH monetizes, particularly within influencer marketing coverage.
• The Drum: The Drum is a global publisher covering marketing, advertising, and the media industry. It is comparable to IMH as an incumbent trade media property competing for marketing professional readership and advertising revenue across overlapping topics including influencer marketing and digital media.
• Digiday: Digiday is a digital media and trade publication covering the digital marketing, media, and advertising industries. It overlaps with IMH on influencer marketing, brand strategy, and social commerce coverage, and operates a comparable newsletter and research business serving marketing professionals.

Direct peers

• Marketing Brew: Marketing Brew is a daily B2B newsletter covering the marketing and advertising industry, operating the same newsletter-media business model as IMH's The Influential Marketer's Hub. Both monetize through sponsorships and advertising, and both target marketing professionals as their core audience.
• Tubefilter: Tubefilter is a B2B media outlet covering the creator economy and online video. It is directly comparable to Influencer Marketing Hub as a content-led media property targeting the same creator/influencer audience with industry news, research, and event programming.
• Social Media Examiner: Social Media Examiner is a content and education platform serving social media marketers with articles, reports, and training. It mirrors IMH's content-led PLG approach targeting the same marketing-professional persona and covering overlapping topics like social platforms, influencer strategy, and marketing tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/influencer-marketing-hub
• Xx.com/influencermh
• Facebookfacebook.com/influencermarketinghub

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Influencer Marketing Hub