Leavitt Group

What Leavitt Group does

Leavitt Group Enterprises, Inc. is a privately held insurance brokerage founded in 1952 by Dixie Leavitt in Cedar City, Utah, and currently led by Executive Chairman and CEO Eric O. Leavitt. Operating as the parent of an affiliation network of 80+ independently co-owned insurance agencies with 290+ locations across 31 states, the company ranks as the 18th largest independent property and casualty brokerage in the U.S. (Insurance Journal, August 2025) and as the largest family-owned and operated brokerage in the industry. In 2025 it generated $587 million in consolidated revenue against $4.8 billion in placed premiums.

The company's product portfolio spans three core pillars: Business Insurance (commercial property, general liability, workers compensation, commercial auto, cyber liability, executive and professional liability, surety bonds), Employee Benefits (group health, voluntary products, wellness, HR support, plan design, and ACA compliance), and Personal Insurance (home, auto, life, and specialty lines). It also runs industry-specific programs for agribusiness, construction, manufacturing, nonprofits, credit unions, food and beverage, fitness, dairy, energy, and farms and ranches. Supporting technology is conventional brokerage infrastructure — CRM, lead generation tools, online enrollment, client portals, and a Find an Agent directory — with no disclosed proprietary AI or machine learning components.

Leavitt Group's business model is commission-driven. Standard commercial commissions range from 5% to 20% of premium, surety commissions from 20% to 30%, and life insurance first-year commissions from 55% to 80%, with an overall blended rate of approximately 12.5% of premiums. Additional revenue comes from annual contingent commissions tied to volume and loss experience, policy fees, interest on agency-bill balances, and shared-services revenue from the Leavitt Group Agency Association (LGAA), which also operates a premium finance subsidiary and a minority-held workers compensation captive (PacWest). The go-to-market is a distributed partnership model: local agency leaders retain substantial equity in their own agencies while accessing national carrier relationships, back-office functions, training, and E&O coverage from the parent — a structure the firm explicitly markets as an alternative to private equity consolidation. Customer satisfaction is evidenced by a Net Promoter Score of 74 versus a general insurance industry average of 27.

Name

Leavitt Group

Legal name

Leavitt Group Enterprises, Inc.

Website

https://leavitt.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Leavitt Group is a privately held insurance brokerage operating a network of 80+ co-owned insurance agencies across 290+ locations in 31 states, providing commercial, employee benefits, and personal insurance to businesses and individuals.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Independent Broker-Dealers (Retail Network) (FSAAAAAC)

Keywords

• Commercial insurance brokerage
• Employee benefits administration
• Personal insurance lines
• Surety bond services
• Insurance agency affiliation

Headquarters

HQ city

Cedar City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Commissions: Regular commissions paid on policies placed through the agency, ranging from 5% to 20% of each policy period's premium for most products. Surety bonds typically generate 20-30% commission. Life insurance commissions are typically 55-80% of first year's premium. Average commission rate is approximately 12.5% of total premiums.
2. Contingent Commissions: Annual contingent commissions tied to total business volume placed with insurers and loss experience/profitability. These are earned based on collective agency performance with each insurer.
3. Policy Fees: Separate fees negotiated in circumstances where insurer quotes do not include agent commissions, typically for larger or difficult-to-place risks. Also charged for risk management, engineering, and premium financing services.
4. Interest and Countersignature Income: Interest income from amounts held for payment to insurers on agency-bill accounts. Interest on past-due receivables. Commissions from countersigning policies from other states where required by law.
5. LGAA Member Services: Revenue from services provided to member agencies including automation, training, payroll, accounting, and website services through Leavitt Group Agency Association (LGAA). Also includes allocation from premium finance company profits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Leavitt Group is an independent insurance brokerage that places commercial insurance, employee benefits, and personal insurance through a network of 80+ locally co-owned affiliated agencies operating from 290+ locations across 31 states. Core revenue is generated from insurance commissions paid by carriers on placed policies, supplemented by fees for policy handling, risk management, premium financing, and shared services delivered to member agencies through the Leavitt Group Agency Association (LGAA).

Product overview

Leavitt Group is an insurance brokerage offering a comprehensive portfolio of commercial and personal insurance products, employee benefits administration, and agency partnership programs. The core offerings consist of three main pillars: Business Insurance (commercial property, casualty, auto, workers comp, cyber, and specialty coverages), Employee Benefits (group health, voluntary products, HR support, wellness, and compliance), and Personal Insurance (auto, home, life, and specialty lines). Specialized industry programs serve agribusiness, construction, manufacturing, nonprofit, and other sectors. The company also operates an affiliation/partnership program for independent insurance agencies seeking to join a larger network while maintaining local ownership. The average commission rate on business written is approximately 12.5% of total premiums.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Net Promoter Score of 74 (vs. industry average of 27 for general insurance)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• FBMC Benefits ManagementcoreChannel Partner/ Reseller/ DistributorFBMC Benefits Management CEO and Co-Owner David Faulkenberry joined Leavitt Group to explore the next chapter for their company while ensuring it was right for employees, clients, and shareholders.
• Archibald Insurance AgencycoreChannel Partner/ Reseller/ DistributorCo-Owners Aaron Cottle and Gary Archibald lead Archibald Insurance Agency as part of Leavitt Group's affiliated network.
• BTJ InsurancecoreChannel Partner/ Reseller/ DistributorCo-Owner Bobby Thomas closed five acquisitions in the first 14 months after joining Leavitt Group, leading to substantial growth. BTJ operates in Tennessee and Maryland.
• Spotts Insurance AgencycoreChannel Partner/ Reseller/ DistributorCo-Owner Jeffrey Spotts chose Leavitt Group to ensure family, employees, and clients are well taken care of with a perpetuation plan in place. Agency is based in Pennsylvania.
• Farm Creek InsurancecoreChannel Partner/ Reseller/ DistributorCo-Owner Kenny Kreiser joined Leavitt Group after hearing from other co-owners about their positive experiences. He doubled the agency size in less than four years while maintaining ownership. Based in Cambridge, MD.
• First Independent AgencycoreChannel Partner/ Reseller/ DistributorCo-Owners Daniel Steel and Tom Sokol lead First Independent Agency, operating in Michigan as part of Leavitt Group's agency network.
• Wasatch Leavitt Insurance AgencycoreChannel Partner/ Reseller/ DistributorCo-Owners Sam Carrick and Aline France lead Wasatch Leavitt Insurance Agency as part of Leavitt Group's affiliated network in Utah.
• Leavitt Group SouthwestcoreChannel Partner/ Reseller/ DistributorCo-Owner Alma Franzoy-Capron leads Leavitt Group Southwest, offering agricultural insurance and building community relationships in New Mexico.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Arthur J. Gallagher: Top global insurance brokerage and risk management firm. Overlaps with Leavitt in commercial P&C and benefits, but operates at much larger scale and with broader international capabilities.
• Aon: Global professional services firm offering insurance brokerage, reinsurance, and human capital solutions. Comparable on benefits and risk management offerings, but with substantially broader portfolio and international reach than Leavitt.
• Marsh McLennan: Global leader in insurance brokerage and risk advisory. Overlaps with Leavitt's commercial insurance and benefits business, but primarily addresses large enterprise and international clients at much higher scale.

Direct peers

• Hub International: Major North American insurance brokerage serving commercial, personal, and benefits clients across the U.S. and Canada. Directly comparable to Leavitt in size, multi-state coverage, and product breadth.
• AssuredPartners: PE-backed national insurance brokerage with broad commercial, benefits, and personal lines. Competes directly with Leavitt for agency affiliations and customer accounts, particularly in the mid-market segment.
• USI Insurance Services: Large U.S. insurance brokerage delivering property/casualty, employee benefits, and personal insurance. Directly comparable in product mix, mid-market orientation, and regional office model.
• Lockton Companies: Largest privately held independent insurance brokerage globally. Closely comparable to Leavitt on private/family-style ownership ethos, commercial and benefits focus, and consultative client model, though Lockton is significantly larger.
• Acrisure: One of the largest independent insurance brokerages in the U.S., rapidly built through acquisition. Closely comparable to Leavitt in independent-broker positioning, multi-state footprint, and broad commercial/benefits/personal lines, though growth model is PE-funded rather than co-ownership.
• World Insurance Associates: PE-backed, fast-growing insurance brokerage with national footprint. Competes with Leavitt for agency acquisitions and similar SMB/mid-market customer segments across commercial and personal lines.
• Brown & Brown: Publicly traded insurance broker and program manager offering commercial P&C, employee benefits, and personal lines. Highly comparable in independent-broker model and national reach; benchmark for valuing mid-size brokerages like Leavitt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/leavittnews
• YouTubeyoutube.com/user/LeavittInsurance
• Facebookfacebook.com/leavittgroup
• LinkedInlinkedin.com/company/the-leavitt-group
• Instagraminstagram.com/leavittgroupinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leavitt Group